ecliptic labs, refresh event iphone find your idea
DESCRIPTION
Ecliptic Labs, Refresh Event:7 Perspectives on iPhone Development & Design:Some tips on Developing a concept for an iPhone development project.TRANSCRIPT
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DiscoveryChris McClelland
Refresh, 17th August 2009
Labs
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iPhone
image: apple.com
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40,000,000iphones & ipod touches
Your Market
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App Store
image: apple.com
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image: apple.com
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image: apple.com
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60,000 applications
300 Apps / Day
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SUCCESS
image: sunseekeryachts.com
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www.firemint.com/flightcontrol/
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$485,000*
1 month March 24 to April 25.
$0.99after Apple’s 30% cut
www.firemint.com/flightcontrol/
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POCKETGOD
http://pocketgod.blogspot.com/
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Pocket God
$350,000*
http://pocketgod.blogspot.com/
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But don’t forget
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30,000 Downloads
ca. £12,000
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Idea to App
http://www.43folders.com/2008/08/11/ideas
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So many good ideas
get excited, get making
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Signal from the Noise
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keep it
simple
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Apple formula, the Application Definition Statement
Differentiation + your Solution + your Audience
An easy to use photo editing and organising application for casual &
amateur photographers
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TYPE OF APPS
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Commercial
Research
Open Source
For the Sake of it!
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Utility Apps
Productivity Apps
Games
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GamesEntertainmentUtilities
FinancePhotographyMusic
Social NetworkingHealth and Fitness Lifestyle
CATEGORIES
News Sports Medical
ReferenceProductivity Travel
BooksWeatherBusiness
Navigation Education
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Redundant, Recycled,
Repeated
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Unique Selling Point
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Market Researchbut don’t get too caught up on competitors
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User Researchdon’t forget who will be using it
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COST
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Pricing your App
$0.99
$4.99
$14.99
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Free Applications
10x more downloads
used less
bad reviews
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Free Applications
AdMob
Medialets
PinchMedia
JumpTapcost-per-click ads 11 to 12 ¢ per click*
advertisements
* http://www.businessinsider.com/iphone-ad-rates-way-below-expectations-2009-6
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“iPhone app dev costs can be
anywhere from
$20,000 – 150,000”
Forrester Research
Apple, appssavvy, Bank of America, Cerado, Coca-Cola, Genex,
Mobclix, Moderati, Nike, Razorfish, Research In Motion, and Zippo.
Development Costs
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What makes a Productivity /
Utility App Expensive
Web Services
User Interface Customisation
Cutting Edge Features