ecmo conference 2013 - time flies! branding won't
DESCRIPTION
Mr. Kenneth Wan Co-Founder & Director, The Bread Digital Speech topic: Time Changed! Branding Won'tTRANSCRIPT
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Kenneth Wan from The Bread Digital
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Thinks
“Brands become irrelevant in the age of social”
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Consumer Decision Journey
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Consumer Decision Journey
NowadaysTVPrintOOHOnline DisplaySocial
SearchSocial
PeersReview
MobilePOSSocial
Social
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Narrow the Gap between BIG & small players
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Social media / Digital is an Magnifying Glass
For Both Good & Bad
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Do we need to quantified everything in digital space? Including Branding?
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What does a “LIKE” mean for brand?
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Strong Branding gets paid off especially in bad times
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Red Bull Media House
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THANK YOU
Kenneth WanE: [email protected]: 3998 4808
: wankinkin: wankinkin: wankinkin: wankinkin: wankinkin: 溫堅堅
: Kenneth Wan
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Branding is not what brand deliver but it is solely the perception of consumer
Branding becomes more transparent… it is not just image. With digital, brand becomes very transaparent… product, services, after sales service shopping experience all counts
Narrow the gap between big & small brand
Digital is not magic solutions
In digital age, why everything needs to be quantified?
Why all brands nowadays want to be friendly & engaging? Why brands are asking for likes?
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Douglas Rushkoff
thinks branding is irrelevant in the age of the social network
Social is the exchange of facts / information / values among people. Not brands
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Branding in Digital Age
Brands is not building in social network
Instead social network is a boosters
It boosts what the brands are ? Better or Worse