Automobile industry

INDIA

World second fastest growing Automobile market after China.

At present we have 60 - 70 million automobile.estimated to reach 400 – 450 million in next 20 years.GOA 2012 – 2013 , four wheelers ( 18, 176) Two wheelers ( 51, 466)2013 – 2014 , four wheelers ( 11, 843) Two wheelers ( 36, 866)

Business concept

Biodegradable chemical base car wash ( eco friendly)

It’s a Mobile Car washing business.Using the parking time of owners.Cleans just in 20 minutes.Already existing in Tamilnadu, Delhi ,karnataka

& Andhra pradeshInitially the business will be operated at two

locations.

Service offered

Advantages

Eco friendly Car wash.No wastage of water.Convenient to customers.

SWOT analyses.

STRENGTHComparatively less time.Concerned towards environment.No direct competition.WEAKNESSBrand Recognition and Acceptance by

customers.Manpower

OPPORTUNITYGrowth in Automobile sector in Goa .Busy working schedule of business people.THREATS Future potential competition.Indirect Competitors.Rainy season.

Research Methodology

Market researchPrimary data Secondary data Sample DesignSimple Random Sampling.Sample Size100

Research Findings

Income level - 20% (less than 5 lakhs) 48% (5- 10 lakhs)Cars owned – below 3.5 lakhs hatchbacks( 54%) above3.5 lakhs hatchback (27%) MUV (8%) SUV (11%)Cars washed – 64% once a week, 23% twice a weekPlace – 69% at car washing centre 31% at home.

Research Findings

Expenses – less than 350 (58%) 350 – 500 (22%)Preference - yes (86%) , No ( 14%)Time – Morning (73%) , evening (27%)ExpectationQuick serviceQuality washPriceFriendliness of employees.

Marketing

Service CampaignDemo washRadioStationaryOnline promotionCross promotionTshirts.

Financial

Break even = Fixed cost 1 – Variable cost = 755000 1 – 600000 = 155000 Variable cost per unit = 123Fixed cost per unit = 155