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eCommerce Opportunity
3%of SMEs have an
eCommerce existence
17%of large firms have
an eCommerce existence
DirectNo distributors or
middle men between the brand and it’s customers
eCommerce Ecosystem
eCommerceStore
Technology
Marketing
Payment
DeliveryAnalytics
Domains & Hosting
Talent
1
2
3
4
7
5
6
Conversion Funnel
Reach
Engage
Visit Website
Visit Shopping Area
Place Item in CartComplet
e Purchas
e
Technology
Marketing
0% 10% 20% 30% 40% 50%
G+
Social Media Channels most used for Online Sales and Consumer
Engagement
Market Share
0%2%4%6%8%10%12%14%16%18%
Marketing Channels Providing the Best Conversions
Marketing Channels
64%
66%
Credit: PayFort Report 2015
Payment
• Cash on Delivery
• Credit/Debit Card
• PayFort
• Fawry
• Pay at Store
• CashU
• PayPal
• Bank Transfer
• Vodafone Cash0% 20% 40% 60% 80%
Credit/Debit Card
Cash
CashU
PayPal
Others
Payment Methods
Market Share
94%
Delivery Analytics
Why do we use analytics?
• Having access to statistical information from all areas of your
online marketing and sales activities gives you an advantage
over competitors.
• Understanding trends and which marketing channels are no
longer profitable allows you to maneuver as a business before
damage is done to your bottom line.
• Understanding shifts in consumer behavior gives you insights
into the demands of your market.
• On demand startups:
Bosta, VOO, Uber, Careem, PQ
• Couriers:
Aramex, Fedx, UPS, etc
Hosting & Domains
• Hosting in the region are not focused on eCommerce
• No strong support or understanding of how to manage and help launch ecommerce
platforms
• Domains consultation and explanation. A right domain could really help a business with
it’s SEO
Talent
1000sof Engineering
graduates a year
26%of Egyptian Youth wanted to startup
their own business versus 4% in the US
Thank You