economia creativa consultancy food and travel 2015
DESCRIPTION
In the liquid world, boundaries are vanishing. New relationships with clients, restaurant & hotel concepts and menus are emerging. Multiculturalism, closeness and co-creation of authentic and unique experiences that can be organized, designed and shared through social media are the new way.TRANSCRIPT
ECONOMÍA CREATIVA
CONSULTANCY creates
development strategies, policies
and brands that shape the future
of places and businesses around
the world
> In the liquid world, boundaries are
vanishing. New relationships with clients,
restaurant & hotel concepts and menus are
emerging.
Multiculturalism, closeness and co-creation
of authentic and unique experiences that
can be organized, designed and shared
through social media are the new way.
It’s all about sharing the Gin & Tonic Jazz
performance! 3
Social
Contemporary
Hybrid
Experience
Multicultural
4
Dining in the dark
Camera, Lights, Action
Hybrid Menu
drinks & restaurants
Personal
and
deformalized
service
Signature beverages
Bitter with bold letters
>Key ideas People want to enjoy, feel important and live experiences!
From dining in the dark to crafted beers, people are searching for strong
experiences and flavours to feel unique and share it through social media
(Instagram, Pinterest, Facebook, Twitter, etc.)
They are your mates! Not your clients anymore!
In the digital era, service has to be casual, close & friendly
Create communities, performances and engagement with your clientele.
It’s all about sharing and co-creating the experience
Be Social! Group meals are on the rise!
Social Dining Networks are helping people to meet new friends and share
food & drinks at local and cool restaurants and bars
11
Social
Adventure
Sustainable
Digital
Creative
12
Social travelling networks
Nature harmony
DIY
mobile
travelling
Grab and Go
Luxury river cruising
Creative baby boomers
Hostels are cool!
Circus is on
Art in the hotel
>Key ideas Get ready for baby boomers!
They have time, money and are looking for learning new things
Cool hostels for cool millennials
Offering good value and creative activities (from vodka tastings, to concerts
and city tours), hostels are vibrant places to meet people and have fun
Creative, Well being and Green Tourism!
From Hiking to Aerial Revolution, to active health and artistic classes
Cosmopolitan and convenient service
Adapt your offer to multi-culturalism
Grab and go! Self service available 24/7 at hotels
Social and Digital! (again!)
Mobile Do It Yourself travel booking, luggage, check …
22
For more information, please contact us
or visit www.economiacreativa.eu
Antonio Carlos Ruiz Soria
Justyna Molendowska-Ruiz