economia creativa consultancy visions for 2015, art, business, creativity and technology
DESCRIPTION
We shed light into the inner motivations of people’s behaviour and aspirations that leads to new ways of living and making business that 2015 would see to consolidate. Technology, social networks, creativity and an ever closer relationship between art and business will shape a dynamic and flexible interaction whether socializing or at workplaces.TRANSCRIPT
ECONOMÍA CREATIVA
CONSULTANCY creates
development strategies, policies
and brands that shape the future
of places and businesses around
the world
Social
Network
Share
Collaborate
Learn
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Rooftops as social spaces
Friendly fine dining experiences
Take a seat and make a friend
Rent unique places
from local hosts
Collaborative inventing
Super-desks
Cinderella moments
>Key ideas People are searching for meaning and authentic experiences
that reassure them and make them feel being so high,
powerful and closer
Sustainable urban life linking the neighbors again and using wasted spaces
like roofs tops for growing food, cinema, community gatherings, bars,
open-air art schools, concert venues and theatres exhibition centers
Cinderella moments: rent luxury fashion from designers to feel like a star
Digital technology and social media networks have created
a world flexible and dynamic, without physical frontiers:
Virtual thematic communities: from foodies like Chaoscooking to
collaborative inventing like Quirky and renting local places from Airbnb
Dynamic experience offices that integrates design, programming,
hospitality and community 11
Technology
Creativity
Multilayered
Art
Business
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Bringing Internet to people
from the sky
Era of hyperconnectivity
Invisible art
Colourful cities
Art exhibitions in the office
Brands lighting up creativity
Multilayered businesses
>Key ideas Global Connectivity:
The time has come to connect the world bringing Internet to people from
the sky by Facebook Satellites, Drones and Lasers and Google balloons
Life coaching by wearable technology (Ralph Lauren smart shirt and
Apple watches) tracking your running progress and capturing the data
New business models in the network economy: open, mobile,
social, always on and multilayered
Offering better, more personalized customer experiences and co-creating
Colourful cities (festivals, literature, gastronomy, theatre, design and
entrepreneurship) and brands such as Rolex, Swarovski, Illy or Lavazza
are lighting up creativity by strategic partnerships with artists
Art: discover the invisible, experience more by seen less, be
different, imagine and create your own experience
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For more information, please contact us
or visit www.economiacreativa.eu
Antonio Carlos Ruiz Soria
Justyna Molendowska-Ruiz