economic times presentation

December 2006December 2006

THE ECONOMIC TIMESTHE ECONOMIC TIMESThe world’s second largest English business dailyThe world’s second largest English business daily

THE ECONOMIC TIMES THE ECONOMIC TIMES


22THE ECONOMIC TIMESTHE ECONOMIC TIMES

Think India Think Times

IndiaIndia

The AdvantageThe Advantage Among the world’s top 20 economies, GDP US$

691,876 million. (World Bank July 2005)

The world’s 4th largest economy in terms of

Purchasing Power Parity (PPP) after US, U.K. and

Japan.

2nd largest source of skilled, technical and scientific

manpower worldwide.

In 2005 India has overtaken the US and is now the

second most attractive Foreign Direct Investment

destination.

India - Top among world’s emerging markets -

Morgan Stanley report




IndiaIndia

Emerging Emerging

Prime MarketPrime Market

The significant policies adopted in the 90’s.The significant policies adopted in the 90’s.

Liberalized market economy.

Foreign equity participation allowed in major

industries.

Technology transfer permitted.

Foreign investments encouraged.

Relaxation of rules for branches of foreign

companies.

Foreign brand names and trademarks permitted.




IndiaIndia

The ReachThe Reach 109 million literate population

25 million graduates

A 300 million strong urban middle class

Three times more English speaking people

than in the U.K.




Total Ad Spend in India in 2005: US $ 3001 Million

Press(47%)

$ 1416 m

Cinema(2.9%)

$ 88 mn

Radio(1.9%)$ 59m

TV/Cable/Video / Satellite

(40%)$ 1209m

Press clearly continues to dominate the Indian media scene

OutDoor(6.8%)$206m

INTERNET(0.7%)$ 23m

Source: TAM ADEX - 2006




US

D M

illi

on

Source:TAM ADEX 2006

Print continues to dominate the Indian Media landscape

Growth of Ad spend: TV versus Print

873961

1086

1209

9831062

1218

1416

33 40 49 5973 74 83 88

206189176154

2313860

200

400

600

800

1000

1200

1400

1600

2002 2003 2004 2005

TV

Press

Radio

Cinema

OOH

Internet


The The Economic Times Times

THE ECONOMIC TIMESTHE ECONOMIC TIMES

Think India Think TimesThink India Think Times




The The Brand India’s largest selling business daily

Among the top three business dailies worldwide

The highest circulated English business daily in

Asia

Published in eight editions from India’s eight

‘powerhouses of industry, trade, finance and

politics’




The one-stop shop for all business and finance information and

advice

A must read for those who shape and run India’s economy

ET has more than 5 times the circulation of the next highest selling

business daily

ET has almost double the combined circulation of all other business

dailies in India

Source : Audit Bureau of Circulations Jan-June 2006.




The ProductThe Product Financial and business news

Stocks and commodities

International business

Money and Banking

Corporate pages




Mapping the ET State of Mind

ET

BEBE

CDCD

IGIG

EventsEvents

B2BB2B

ET KnwET KnwSer.Ser.

SMSM

ExhibnExhibn

Nucleus Brand

Strategic Brand

Support Brands

Connect Nodes

ETET500500




ET Intelligence GroupET Intelligence Group

ET Intelligence Group profile

Capital markets - equity and debt based analysis.

Industry based research

Company performance data

Industry specific indices - Mindex, Brandex and Lifex.

Economy, research and related database maintenance.




Delhi166,763

Ahmedabad28,108

*Mumbai150,690

Bangalore44,929

Kolkata78,649

*Hyderabad28,984

The Economic Times Edition-wise CirculationTotal Circulation = 619,570

Source : Audit Bureau of Circulations, July-Dec 2006

Chennai54,423

Chandigarh25,245

PunePune9,2329,232

Lucknow Lucknow 12,54712,547




Circulation and ReadershipThe Economic Times and Business Dailies

Circulation of the Economic Times is more than double that of other business dailies combined.

Readership of the Economic Times is over thrice that of other business dailies combined.Source : Readership – IRS 2007 R1 . Circulation - ABC July - Dec 2006. •BS Readership – Business Standard has not been included in the IRS 2007 R1. Hence NRS 2006 readership is shown•FE - Circulation : ABC, Jul-Dec 2001(as current circulation figures are not available.)

619,570

775,000

31,000

38,000116,235

*33,000

125,145107,000

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

TheEconomic

Times

FinancialExpress

BusinessStandard

HinduBusiness

Line

Circulation

Readership




Circulation and Readership and ReadershipThe Economic Times and Business MagazinesThe Economic Times and Business Magazines

Circulation and Readership of The Economic Times is way ahead of all business magazines. The Economic Times has 272,000 more readers than the magazine with the next highest readership and sells almost 300,000 more copies than all the magazines combined.

Readership - All publications –Indian Readership Survey, 2007 R1Circulation for ET - Audit Bureau of Circulations, July-Dec 2006.Circulation for BW – Audit Bureau of Circulations Jan-Jun 2006. Circulation for BI & BT : Audit Bureau of Circulations, Jan-Jun 2003. Latest Figures are not reported or under consideration by ABC.

619,750

775,000

76000

357,000

123,527

239,000

126000

534,000

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

TheEconomic

Times

BusinessIndia

BusinessWorld

BusinessToday

Circulation

Readership




The Decision Makers’ Survey [DMS] conducted by AC Nielsen ORG – MARG covered senior executives, GM’s and above, across 500 private sector, 100 public sector and 100 financial companies. The study looks at the media habits and lifestyles of Corporate Decision Makers (CDMs) in India.

DMS 2006DMS 2006




By title• Chairmen, CEO’s, MDs : 75%• Directors/Presidents : 84%• CFO/CIOs /CMO/CTO : 77%• Vice Presidents, GMs : 74%• All Corporate Decision Makers: 76%

By industry• Financial Institutions/Banks: 81%• FMCG : 79%• Consumer Durables : 71%• IT/Telecom : 76%• Pharma : 88%• Auto/Auto ancilliaries : 75%

Decision Makers Survey 2006

The Audience




Source : Decision Makers Survey 2006

The Big Picture

75% of all CEOs, Chairmen read ET. The next

highest financial daily – has 19% of

this segment.

5151% of CDMs with income over US$

200,000 a year read ET.

ET AIR remains highest, at 76 % among all English publications. The next highest daily – has AIR of 72% and that is TOI.

Comparing ET to English business dailes, ET has 76 % readership while the next highest business daily has 17%.




Indian Readership Survey 2007 R - 1 Among business dailiesAmong business dailies The Economic Times continues to be the highest read The Economic Times continues to be the highest read business publication in India – 803,000 readers.business publication in India – 803,000 readers.

Publication IRS 2007

The Economic Times 775,000

The Hindu Business Line 107,000

The Financial Express 38,000

Business Standard Not present

Among English dailies, The Economic Times is the 6Among English dailies, The Economic Times is the 6thth highest read English daily. highest read English daily.

Publication IRS 2006

The Times of India 6,781,000

Hindustan Times 3,331,000

The Hindu 2,209,000

Deccan Chronicle 1,311,000

Telegraph 919,000

The Economic Times 775,000




The Economic TimesThe Economic Times

Biggest brand name in business news

Respected by newsmakers

Pedigree synonymous with credibility

Strong research backbone

The Preferred The Preferred ChoiceChoice




Recent Features inRecent Features in The Economic TimesThe Economic Times

August 2006 – March 2007August 2006 – March 2007

Afghanistan – A Country ReportAfghanistan – A Country Report1818thth August 2006 in The Economic Times All Editions. August 2006 in The Economic Times All Editions.

Singapore – Namaste – A Report on SingaporeSingapore – Namaste – A Report on SingaporeAugust 9, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.August 9, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.

Malaysia – A Country ReportMalaysia – A Country ReportAugust 31, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.August 31, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune, Chennai.

China - A Country ReportChina - A Country ReportNov 21, 2006 in The Economic Times, Mumbai and DelhiNov 21, 2006 in The Economic Times, Mumbai and Delhi

USAUSA

Korea & India Business Conference – Conference in Mumbai on Business Ties Korea & India Business Conference – Conference in Mumbai on Business Ties Nov 22, 2006. Special Report in ET Mumbai, Delhi, Pune, Bangalore, Chennai.Nov 22, 2006. Special Report in ET Mumbai, Delhi, Pune, Bangalore, Chennai.

Think Grad – A Magazine and a Tabloid on Studying AbroadThink Grad – A Magazine and a Tabloid on Studying AbroadNov 28, 2006 in The Economic Times Metro RunNov 28, 2006 in The Economic Times Metro Run




Recent Features inRecent Features in The Economic TimesThe Economic TimesAugust 2006 – March 2007August 2006 – March 2007

Ontario and India – Exploring business, educational and cultural relations between Ontario and IndiaOntario and India – Exploring business, educational and cultural relations between Ontario and IndiaJan 15Jan 15thth 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad

UK – A Country ReportUK – A Country Report1616thth Jan 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad Jan 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad

Absolute Defence – A special report on Defexpo 2006Absolute Defence – A special report on Defexpo 2006

Jan 31, 2006 in ET Mumbai, Delhi, Pune.Jan 31, 2006 in ET Mumbai, Delhi, Pune.

Iran – A Country Report Iran – A Country Report 1212thth Feb 2006 in ET Mumbai, Delhi, Bangalore, Pune, Chennai Feb 2006 in ET Mumbai, Delhi, Bangalore, Pune, Chennai

Kuwait – A Country Report Kuwait – A Country Report 26.2.07 in ET Mumbai and Delhi26.2.07 in ET Mumbai and Delhi

Royal Bahrain – Commemorating the visit to India of the CEO of BahrainRoyal Bahrain – Commemorating the visit to India of the CEO of Bahrain23.3.07 in ET Mumbai and Delhi23.3.07 in ET Mumbai and Delhi

UAE and Dubai – Commemorating the Ruler’s visit to IndiaUAE and Dubai – Commemorating the Ruler’s visit to India26.3.07 in ET All26.3.07 in ET All

South Africa - Exploring business, educational and cultural relations between India and South AfricaSouth Africa - Exploring business, educational and cultural relations between India and South Africa27.4.07 – ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad27.4.07 – ET Mumbai, Delhi, Bangalore, Pune, Chennai and Ammedabad




NO ET – NO BUSINESS IN INDIANO ET – NO BUSINESS IN INDIA

KNOW ET – KNOW BUSINESS IN INDIAKNOW ET – KNOW BUSINESS IN INDIA




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