editie 2020 · depth specials such as the bicycle buying guide, gravelspecial, training guide and...

Editie 2020

For more than 35 years, Fiets has been the leading monthly in the field of Race and MTB sports cycling and the lifestyle that goes with it. Every issue informs readers on how to get the most out of their hobby, by discussing bicycle gear, materials, technology, training, food, touring and other complementary subjects.

Fiets is the largest monthly for active cyclists in the Netherlands and Belgium.

Pillars

Tests: Products are tested independently by our editors. Professional cyclist turned photographer Leon van Bon also tests a bicycle every month.

Technology: The latest developments in bicycles, gear and accessories.

Ride a bike: Catching reports of bicycle tours to ride at home and abroad.

Training: A guide on how to apply the right training programs.

Nutrition: Nutrition that benefits your training schedules or bicyle tour.

Background information: Intriguing facts, such as the geometry of a bicycle, the latest digital options or the best aerodynamic posture.

Contributors: Among our guest editors are professional sportsmen and -women as well as bicycle enthusiasts, such as Marianne Vos, Peter Winnen, Ellen van Dijk and Thomas Braun.

Fiets is the largest monthly for active cyclists in the Netherlands and Belgium. Itsmain audience are both racing cyclists and MTBers. The magazine is host to in-depth specials such as the Bicycle Buying Guide, Gravelspecial, Training Guide and Grand Départ Tour de France.

Our independent product tests and need-to-know reports are highly appreciated. Through its inspirational and engaging contributions, Fiets has become an opinion leader in the active bicycle community.

Mainly male readers; 25 to 50 years old

Highly interested in all things cycling

Cycling enthusiast, constantly seeking challenges and surpassing set goals

High education level, above average income

49% of readers intend to spend more than € 2,000 on a new bicycle

Loyal community: 81% has been a subscriber for more than 5 years

Target Audience

Fiets readersReaders of Fiets are bicycle enthusiasts, either professional or on an

amateur level, constantly seeking challenges and surpassing set goals.

Fiets magazineFrequency; 12x a year

Print reach: 143,600 (NPM 2020-II)

Brand reach: 308,400 (NOM Mediamerken 2020-II)

Fiets.nl254,494 unique visitors p/m

1,744,027 pageviews p/m

Google Analytics 2019 Q4 t/m 2020 Q3

Fiets newsletter32,800 newsletter subscribers; CTO: 29%, CTR: 12%

Frequency: weekly on Friday

Fiets Facebook27,200+ followers

Fiets Instagram5,300+ followers

Twitter7,900+ followers

Facts & figures

2 31-01-2020 13-01-2020

3 28-02-2020 10-02-2020

4 27-03-2020 09-03-2020

5 24-04-2020 03-04-2020

6 22-05-2020 30-04-2020

7 26-06-2020 08-06-2020

8 31-07-2020 13-07-2020

9 28-08-2020 10-08-2020

10 25-09-2020 07-09-2020

11 30-10-2020 12-10-2020

12 27-11-2020 09-11-2020

1 – 2021 29-12-2020 08-12-2020

Issue Publication

date

Closing date

for advertisers

Planning 2020

Rates and formats 2020*

1 B

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Base ratein euro’s excl. VAT

1/1 page € 3,775

1/2 page 632/1 page 187

Position index

Preferred position 110Spread in center 1101st page right 110Cover 2 or 3 120Opening spread 120Cover 4 130Fold out cover* 280

*excl. production cost –upon request

Format index

Technical specifications

Type Area: 195 x 265 mm Bleed: 215 x 285 mm

Advertisement material: Please submit your digital ad files as Certified PDF

Formats and measurements (mm)Format width x height

Type area1/2 portrait 95 x 2631/2 landscape 195 x 1291/1 195 x 265

Bleed1/2 portrait 105 x 2851/2 landscape 215 x 1401/1 215 x 2852/1 215 x 285 – 215 x 285+ 3 mm cut-off

Product Rate

NBA – Newsletter Advertorial € 1,000FBB – Facebook Post € 750

Productiekosten*1

Newsletter Advertorial € 175Facebook post € 225

BannersBillboard (970*250) € 36 cpmHalfpage (300*600) € 36 cpmRectangle (300*250) € 25 cpmLeaderboard (728*90) € 15 cpmLarge Leaderboard (970*90/70) € 36 cpmWide Skyscraper (160*600) € 18 cpm

Mobile bannersBanner (320*100) € 15 cpmInterscroller (320*480) € 36 cpm

Digital

Procycling readersReaders of Procycling are extremely involved with cycling. The predominantly male readers are continuously practicing bike sports, riding tours and contests, striving to be better by improving personal goals. Readers are 18 to 45 years old, in good condition and pursuing a healthy lifestyle.

Procycling magazineFrequency: 6 issues a yearPrint reach: 80,000

Procycling is Europe’s number one professional cyclingmagazine. We bring the colour, excitement, grit, speed and glory of professional road cycling to our readers. Insightful articles and authoritative writing from the most respected journalists in cycling, combined with breathtaking photography which showcases why cycling is more than just a sport for many, but part of our sporting culture. As well as conducting interviews with the top riders and figureheads in the sport, Procycling’s reporters are on the ground throughout the racing season, to bring a unique perspective on what makes cycling unlike any other sport.

Since 2006 known for the only Official Tour de France Guides and since 2010 we have a unique and unparallelled Tour Package.

1 07-02-2020 17-01-2020 Season guide 2020

2 06-03-2020 14-02-2020 Classic cycle race guide 2020

3 24-04-2020 02-04-2020

4 30-07-2020 09-07-2020 TOUR-edition

5 10-09-2020 20-08-2020

6 19-11-2020 30-10-2020 Year overview 2020

Planning 2020

Issue Publication

date

Closing date

for advertisers

1/1 page € 2,304 Zetspiegel1/2 staand 104 x 2651/2 liggend 210 x 1311/1 210 x 265

Bladspiegel (schoonsnede)1/2 staand 114 x 2851/2 liggend 230 x 1411/1 230 x 2852/1 230 x 285 – 230 x 285

Rates and formats 2020


1/2 page 632/1 page 187

Position index



Format index


+ 3 mm cut-off


Type Area: 210 x 265 mm Bleed: 230 x 285 mm


Bleed: 230 x 300 mm


1/1 page € 3,456 Bleed1/2 portrait 114 x 3001/2 landscape 230 x 1481/1 230 x 3002/1 230 x 300 – 230 x 300

Since 2006 known for the only Official Tour de France Guide.Copies sold Tour-special: 45.000copies

Rates and formats 2020


1/2 page 632/1 page 187

Position index



Format index



+ 3 mm cut-off

For more information:

New Skool MediaT. +31 (0) 20-210 [email protected]

www.newskoolmedia.nl

Contact

editie 2020 · depth specials such as the bicycle buying guide, gravelspecial, training guide and...

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