What is The Journal?Published 6 times per year in print and in 32 e-newsletters, The Journal From Rockwell Automation and Our PartnerNetwork

TM

is a unique, award-winning publication published for 26 years by Putman Media for Rockwell Automation. Our mission is to demonstrate Rockwell Automation and its partner companies as automation industry thought leaders. The publication informs Rockwell Automation customers and prospects about the latest in asset management, industrial automation and control solutions as well as the latest digital tools.

Editorial ContentThe Journal’s editorial calendar aligns with Rockwell Automation key strategic initiatives and markets. Content focuses on technology and knowledge from Rockwell Automation and its Partners. Every issue features how-to articles, case histories, industry news and new product announcements. The right and privilege of submitting editorial content and advertising are available only to companies in the Rockwell Automation PartnerNetwork, including Solution Partners, Encompass™ Product Partners, OEM Partners and Strategic Alliance Partners.

2020 MEDIA KIT

Named “Best Custom Magazine”

12 OUT OF THE LAST 14 YEARS!

1

2

2020 MEDIA KIT

MARKET COVERAGE

ReadersBecause The Journal is a custom magazine, it is not BPA audited. Reaching almost 62,000 readers… it’s better. The print magazine’s distribution of 40,000 consists of key names from the Rockwell Automation customer database. Each name has been added by a Rockwell Automation sales engineer and identified as a current customer or key prospect. Our digital magazine and e-newsletter circulation of 22,000 is a 100% opt-in audience through www.rockwellautomation.com.

Consumer Products

Food & Beverage

Pharma

Tobacco

Apparal

Furniture

Paper

Chemical

Petroleum/ Refining

Mining

Primary Metals

Fabricated Metals

Machinery

Electronics

Transportation (incl. Automotive)

Utilities

Misc. Mfg.

Administrative

Director

Engineer/Sr. Engineer

Executive

Manager

Other

Staff

Supervisor

Technician

Vice President

The Journal Print Circulation by Customer Type

The Journal Print Circulation by Primary Industry

Percent

Percent0 10 20 30 40 50

0 5 10 15 20

8% 0.6%

3.4%

0.01%

4.1%

15.9%

5.0%

46.8%

4.0%

19.0%

1.2%

20%

19%

10%

1%

1%

2%

2%

2%

1%

7%

3%

3%

3%

4%

5%

12%

3

2020 MEDIA KIT

MARKET COVERAGE

Acct/Fina/Purchasing

Engineering - Chemical

Engineering - Controls

Engineering - Design

Engineering - Mechanical

Engineering - Process

Engineering - Quality

Human Resources

Information Tech

Legal

Maintenance

Marketing

Operations

Other

Quality

Research and Development

Safety

Sales

Service/Support

A&E EPC or Consultant

Contractor

Educational Institution

End User

OEM

Other

Panel Builder

System Integrator

The Journal Circulation by Customer Type

The Journal Circulation by Job Function

Percent

Percent

6%

3%

4%

47%

13%

2%

1%

15%

0.4%

0.2%

0.1%

0.3%

0.04%

0.04%

54%

5%

7%

5%

11%

1%

1%

1%

2%

2%

3%

4%

0 10 20 30 40 50 60

0 10 20 30 40 50

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2020 MEDIA KIT

2020 EDITORIAL CALENDARPRINT EDITION

P R I N T E D I T I O NEDITORIAL FOCUS LAUNCH DATE AD CLOSE AD MATERIALS DUE FEATURE ARTICLES DUE

JANUARY — — — —

FEBRUARY• Cover Focus: Smart Systems & Machines• Cover Focus: Automation Fair 2019 Wrap-Up• Additional Coverage: Packaging Industry

Feb. 6 Jan. 15 Jan. 23 Dec. 1, 2019

MARCH — — — —

APRIL• Cover Focus: Analytics & IIoT• Additional Coverage: Food & Beverage IndustryBONUS DISTRIBUTION: ROKLive co-located with PTC LiveWorx

April 9 Mar. 16 Mar. 24 Feb. 4

MAY — — — —

JUNE• Cover Focus: Industrial Maintenance • Additional Coverage: Metals Industry June 4 May 13 May 20 Apr. 1

JULY — — — —

AUGUST• Cover Focus: Power/Motor Control• Cover Focus: Automation Fair Preview Issue• Additional Coverage: Automotive IndustryBONUS DISTRIBUTION: Automation Fair Event

Aug. 13 July 22 July 29 June 3

SEPTEMBER — — — —

OCTOBER• Cover Focus: Process Automation• Cover Focus: Automation Fair Directory Issue• Additional Coverage: Oil & Gas/Chemical IndustryBONUS DISTRIBUTION: Automation Fair Event

Oct 8 Sept. 15 Sept. 23 Aug. 2

NOVEMBER — — — —

DECEMBER • Cover Focus: Networks & Security• Additional Coverage: Water Wastewater Industry Dec. 10 Nov. 9 Nov. 16 Oct. 1

To submit editorial content, contact Executive Editor Theresa Houck at 630-433-6994, thouck@putman.net.

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2020 MEDIA KIT

2020 EDITORIAL CALENDARE-NEWSLETTERS

E - N E W S L E T T E R SDIGITAL EDITION VIDEO SHOWCASE

E-newsletter that launches in conjunction with print issue Videos from Rockwell Automation and companies in its PartnerNetwork

PUBLISH DATE AD CLOSE AD MATERIALS DUE PUBLISH DATE AD CLOSE AD MATERIALS DUE

JANUARY — — — Jan. 30 Jan. 9 Jan. 16

FEBRUARY Feb. 6 Jan. 15 Jan. 23 — — —

MARCH — — — Mar. 4 Feb. 12 Feb. 19

APRIL Apr. 29 Mar. 16 Mar. 24 Apr. 30 Apr. 8 Apr. 16

MAY — — — — — —

JUNE June 4 May 13 May 20 June 17 June 3 May 27

JULY — — — — — —

AUGUST Aug. 13 July 22 July 29 — — —

SEPTEMBER — — — Sept. 2 Aug. 12 Aug. 19

OCTOBER Oct. 8 Sept. 15 Sept. 23 — — —

NOVEMBER — — — — — —

DECEMBER Dec. 10 Nov. 9 Nov. 16 — — —

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2020 MEDIA KIT

2020 EDITORIAL CALENDARE-NEWSLETTERS

E - N E W S L E T T E R SWHITE PAPER ALERT MOTORS & ELECTRICAL SYSTEMS

White papers from Rockwell Automation and companies in its PartnerNetwork

• motor control, efficiency, troubleshooting

• VFDs, motion control• arc flash safety

• NFPA & other standards• electrical monitoring & testing• power quality

PUBLISH DATE AD CLOSE AD MATERIALS DUE PUBLISH DATE AD CLOSE AD MATERIALS DUE FEATURE ARTICLES DUE

JANUARY — — — — — — —

FEBRUARY Feb. 19 Jan. 29 Feb. 5 — — — —

MARCH — — — Mar. 11 Feb. 14 Feb. 24 Jan. 5

APRIL Apr. 15 Mar. 25 April 1 — — — —

MAY May 13 April 14 April 21 May 27 May 6 May 13 Mar. 25

JUNE June 27 May 13 May 20 — — — —

JULY — — — — — — —

AUGUST — — — Aug. 27 Aug. 6 Aug. 13 June 25

SEPTEMBER Sept. 16 Aug. 25 Sept. 1 — — — —

OCTOBER Oct. 14 Sept. 23 Sept. 30 — — — —

NOVEMBER — — — Nov. 4 Oct. 13 Oct. 20 Sept. 1

DECEMBER — — — — — — —

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2020 MEDIA KIT

2020 EDITORIAL CALENDARE-NEWSLETTERS

E - N E W S L E T T E R SNETWORK TECH WEBINAR CALENDAR

• wireless networks• network maintenance,

performance & cybersecurity

• Ethernet/EtherNet/IP• smart mfg./connected

components/digital mfg.Webinars from Rockwell Automation and companies in its PartnerNetwork program

PUBLISH DATE AD CLOSE AD MATERIALS DUE FEATURE ARTICLES DUE PUBLISH DATE AD MATERIALS DUE FEATURE ARTICLES DUE

JANUARY — — — — — — —

FEBRUARY — — — — — — —

MARCH Mar. 25 Mar. 4 Mar. 11 Jan. 22 — — —

APRIL — — — — — — —

MAY — — — — May 6 Apr. 14 Apr. 21

JUNE — — — — — — —

JULY July 22 June 29 July 8 May 20 July 30 July 9 July 16

AUGUST — — — — — — —

SEPTEMBER Sept. 30 Sept. 9 Sept. 16 July 29 — — —

OCTOBER — — — — — — —

NOVEMBER — — — — — — —

DECEMBER — — — — — — —

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2020 MEDIA KIT

2020 EDITORIAL CALENDARE-NEWSLETTERS

E - N E W S L E T T E R SPRE-AUTOMATION FAIR PRODUCT PREVIEW POST-AUTOMATION FAIR PRODUCT REVIEW

E-newsletter of all ads, promoting exhibits and products before Autotomation Fair E-newsletter of all ads, promoting exhibits and products after the show

PUBLISH DATE AD CLOSE AD MATERIALS DUE PUBLISH DATE AD MATERIALS DUE FEATURE ARTICLES DUE

JANUARY — — — — — —

FEBRUARY — — — — — —

MARCH — — — — — —

APRIL — — — — — —

MAY — — — — — —

JUNE — — — — — —

JULY — — — — — —

AUGUST — — — — — —

SEPTEMBER — — — — — —

OCTOBER Oct. 27Oct. 31

Oct. 6Oct. 8

Oct. 13Oct 15 — — —

NOVEMBER Nov. 11 Oct. 21 Oct. 28 — — —

DECEMBER — — — Dec. 2 Nov. 3 Nov. 10

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2020 MEDIA KIT

2020 EDITORIAL CALENDARE-NEWSLETTERS

E - N E W S L E T T E R S

FOOD & BEVERAGE INDUSTRY E-NEWSLETTEROIL & GAS INDUSTRY E-NEWSLETTER

2 separate e-newsletters with same launch date, going to different targeted lists in a specific industry

PUBLISH DATE AD CLOSE AD MATERIALS DUE FEATURE ARTICLES DUE

JANUARY — — — —

FEBRUARY — — — —

MARCH — — — —

APRIL — — — —

MAY May 21 April 30 May 7 Mar. 19

JUNE — — — —

JULY — — — —

AUGUST — — — —

SEPTEMBER — — — —

OCTOBER — — — —

NOVEMBER — — — —

DECEMBER — — — —

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2020 MEDIA KIT

2020 EDITORIAL CALENDAREBOOKS

E B O O K SEDITORIAL FOCUS LAUNCH DATE AD CLOSE AD MATERIALS DUE FEATURE ARTICLES DUE

JANUARY — — — — —

FEBRUARY Automotive Industry Feb. 27 Jan. 13 Jan. 27 Jan. 13

MARCH — — — — —

APRIL Motors & Electrical Systems April 23 Mar. 9 Mar. 23 Mar. 9

MAY — — — — —

JUNE Networks & Security June 25 May 11 May 25 May 11

JULY — — — — —

AUGUST Food & Beverage Aug 6 June 22 July 6 June 22

SEPTEMBER Industrial Automation Trends & Automation Fair Directory

Sep. 25 Aug. 10 Aug. 24 Aug. 10

OCTOBER — — — — —

NOVEMBER — — — — —

DECEMBER — — — — —

PRINTPartners can use The Journal for display advertising in sizes from full- page and mulitple page insertions, to half pages, third pages and quarter pages. In addition, we offer the following effective marketing opportunities.

Showcase Ads for All Partner TypesThe Journal’s Encompass, OEM and Solution Partner Showcases promote your referenced products and services in a 1/6-page editorial write-up. Send a head-line, text up to 80 words, a URL, and a high-res image at least 300 dpi in jpg, eps or tif format; cc your Partner Program Manager when you send to us. You can submit the copy, or our editors will help you write your ad for this cost-effective marketing opportunity.

Showcase Rates (non-commissionable):1X = $990, 3X = $950, 5X= $900

Partner Profile Page: “Advertorial”Tell your company’s story in a full-page ad that can include a color image at least

300 dpi and looks like an editorial feature article. Our editors can write it for you

or edit content you submit. This is a unique way to profile your company, your ex-

perts or the story behind your products. Standard full-page display rates apply.

Receive a special discount when run in conjunction with a display page.

For details, call Michael Connaughton at 513-543-6432.

showcasE

46 THE JOURNAL | OCTOBER 2009 www.ROCkwELLAUTOmATiON.COm/THEJOURNAL

Harmonic Mitigation FiltersYour goal is to have an efficient ap-

plication that you don’t have to worry

about every day. TCI offers the products

that will help you achieve your goal.

The HG7 HarmonicGuard® Series Filter

limits current distortion to less than 7

percent TDD and improves true power

factor. This helps ensure an efficient

system and a happy customer. To learn

more, visit www.transcoil.com.

TCI llC

Rate ControllerHardy’s new HI 4060 Rate Controller

includes many standard features, such as

five output AC/DC relays, eight digital in-

puts, four analog outputs, and an analog

signal input for easy customization. It also

features the disturbance and error-busting

REC (Rate Exception Control) mode, noise filtering WAVERSAVER®, time-

saving C2® electronic calibration and Automatic Refill while still accurately

feeding. The automatic rate calibration lets the rate controller work with al-

most any feeder, and automatic alarms and error condition-sensing software

deliver reliable and safe process control. The SD memory card allows saving

hundreds of ingredient profiles in minutes. For more information go to www.

hardyinstruments.com/HI4060 or call (800) 821-5831 or (858) 278-2900.

Hardy InsTrumenTs

Video HistorianThe Longwatch Video Histo-

rian enables users to acquire

and store video clips linked

with process and manufactur-

ing variables such as time of

day, camera number, batch

step, machine ID and other

control-system tags. Much like a process historian that stores information

about processes, the Video Historian archives video that documents pro-

cedures in batch applications, provides visual proof of regulatory compli-

ance, monitors machinery, observes operator actions, and helps improve

quality, reduce downtime and avoid costly losses. For more information,

call (877) LONGWATCH or visit www.longwatch.com.

longwaTCH

Excel Reporting for Production and ManagementFinally, a reporting solution that gives the information

you need, in the form you want, with absolutely no

programming. XLReporter turns raw process data

into a polished report in worksheets, Web pages

or e-mail. If you are looking to combine the best of

Microsoft Excel with a product that has industrial ro-

bustness, fast data access, integrated tag browsing

and first-class support, then this product is for you!

The product is compatible with RSLinx®, RSView®,

OPC Servers, OPC-HDA Servers, ODBC-compliant databases and much

more. For more information, call us at (508) 520-9957 or download your

free evaluation copy from our Web site at www.TheReportCompany.com.

syTeCH

Gear Motor Systems SolutionsWittenstein’s TPM+ is the succes-

sor to the gear motor by Rockwell

Automation. With more ratios,

improved dynamic performance

and factory programmed with

Kinetix® motion control data files,

this product is a mechanical drop-

in replacement for the Rockwell

Automation MPG. Compact and

powerful, this product packs a real punch. Call (888) 534-1222 or

visit www.wittenstein-us.com.

wITTensTeIn InC.

Remote Process Actuation and Control SystemBurkert’s AirLINE Type 8644 remote

process actuation and control system

now is compatible with the Rockwell

Automation POINT I/O™ system.

Offering on/off and continuous valve

functionality, AirLINE incorporates up to

13 modules (maximum 64 valves). DeviceNet™-

supported Fieldbus interface is included in the pack-

aged solution. The system’s high-performance solenoid pilot valves allow

a 300 l/min flow rate. The valves employ Burkert’s rocker technology

(enables fast response, high cycle life, high pressure capability, low

power consumption). Call (800) 325-1405 or visit www.burkert-usa.com.

BurkerT FluId ConTrol sysTems

11

PRINT MARKETING OPPORTUNITIES2020 MEDIA KIT

Key Contacts

Executive Editor, Theresa Houck thouck@putman.net 630-433-6994

Managing Editor, Amanda Joshi ajoshi@putman.net630-625-1124

Production Manager, Rita Fitzgerald rfitzgerald@putman.net630-467-1301, ext. 468

Sales Manager, Michael Connaughton mconnaughton@putman.net513-543-6432

Group Publisher, Mike Brennermbrenner@putman.net612-306-4854

Putman Media, Inc.1501 E. Woodfield Rd., Suite 400N Schaumburg, IL 60173Phone: 630-467-1300, www.putmanmedia.com

2020 Power Package ProgramContract for advertising in all six issues of The Journal and earn the 8x frequency rate. A minimum of a half page or more is needed in each issue to complete the Power Package require-ment. Display rates are commissionable.

2020 Display Advertising Rates

2020 Color Rates4-Color, additional $1,490, 2-Color, additional $920

Printing SpecificationsNon-Bleed Width DepthFull Page 7” 10”2/3 Page 4- 9/16” 10”1/2 Page Vertical 3-1/4” 10”1/2 Page Horizontal 7” 4- 7/8”1/2 Page Island 4-9/16” 7-1/2”1/3 Page Vertical 2-3/16” 10”1/3 Page Square 4-9/16” 4- 7/8”1/4 Page 3-1/4” 4- 7/8”

Bleed Width DepthFull Page Trim Size 7-7/8” 10-1/2”Full Page Bleed Size 8-1/8” 10-3/4”Spread Trim Size 15-3/4” 10-1/2”Spread Bleed Size 16” 10-3/4”

PrintingWeb offset. SWOP specifications apply.

Color DensityTwo-color wet printing. The sum percentages of tone values should not exceed 170%, and only one color may be solid. SWOP specifications apply. Four-color process wet printing: total density should not exceed 280%. SWOP specifications apply.

Submitting Digital Ad FilesTo insure print quality, please send a high-resolution PDF file (300 dpi/150 lpi, CMYK color mode, prinergy specs or print opti mized).

PDFs should be emailed to rfitzgerald@putman.net or sent on CD (ISO 9660 or Mac format preferred). We do not process native files such as QuarkXPress or InDesign. The customer should provide a composite laser for prepress proofing to avoid any reflow or corruption mistakes.

Shipping Instructions• Shipping labels should specify issue in which ad

is to be inserted.

• Please use fastest traceable carrier on all printing materials.

• Contracts, insertion orders, proofs, instructions, communications and printing material (except pre-printed inserts) should be sent to: Rita Fitzgerald, Production Manager The Journal, Putman Media Inc. 1501 E. Woodfield Rd., Suite 400N Schaumburg, IL 60173 phone 630-467-1301 ext. 468 rfitzgerald@putman.net

2020 Black/White Rates (commissionable)

1x 4x 6x 8x

1 Page $7,795 $7,645 $7,540 $7,045

2/3 Page $6,250 $6,040 $5,650 $5,380

1/2 Island $5,160 $5,050 $5,000 $4,6751/2 Page $4,700 $4,600 $4,540 $4,2501/3 Page $3,520 $3,455 $3,400 $3,1901/4 Page $2,350 $2,290 $2,260 $2,220

ADVERTISING RATES & SPECS

12

2020 MEDIA KIT

The Journal publishes 11 e-newsletters at 32x frequency, targeted to plant management, maintenance, engineering and automation professionals to keep them informed about industry news, success stories and technical insights. They average a 53% open rate, while the rest of the industry averages 20% for opt-in e-newsletters. Each e-newsletter has been requested by the recipient, delivering high response rates from your key customers and prospects. They’re timely, effective and deliver your product directly to the inbox of readers responsible for making purchasing decisions about automation software, hardware and related products.

The Journal E-News (Feb., April, June, Aug., Oct., Dec.)

This accompanies the print edition and delivers the digital edition.

Webinar Calendar E-News (May, July)

This is a list of webinars from Rockwell Automation and its Partners.

Food & Beverage E-News (May)

This will be sent to a targeted segment of our opt-in e-newsletter list specific to food- and beverage-related subscribers.

Automotive E-News (May)

This will be sent to a targeted segment of our opt-in e-newsletter list specific to automotive-related subscribers.

Oil & Gas E-News (May)

This will be sent to a targeted segment of our opt-in e-newsletter list specific to oil- and gas-related subscribers.

Network Tech E-News (March, July, Sep.)

This covers network maintenance, performance & cybersecurity; wireless applications; cabling; Ethernet and EtherNet/IP; smart manufacturing and connected components; and more.

Motors & Electrical Systems E-News (Mar., May, Aug., Nov.)

This covers motor control, efficiency & troubleshooting; VFDs & motion control; electrical monitoring, testing & safety; NFPA and other standards; and more.

Video Showcase E-News (Jan., Mar., April, Sep.)

This promotes videos from already on your company’s website or YouTube channel, plus videos from Automation Fair.

White Paper Alert E-News (Feb., Apr., May, June, Sep., Oct.)

This promotes your white papers and eBooks.

Special: Pre- and Post-Automation Fair Product Highlights E-News (Oct. 27, Oct. 31, Nov. 11, Dec. 2)

These four e-newsletters promote the products you’ll be showing at Automation Fair Nov. 18-19 in Anaheim.

Ad specifications and rates:

Banner Ad . . . . . . . . . . . . . . . .$1,500*

Partner of the Month (top spot) . .$1,350* (first come-first served) Editor’s Choice . . . . . . . . . . . . .$1,200*(under Partner of the Month)

Sponsored Product . . . . . . . . . . $1,100* (our standard text-based ad unit)

Frequency discount programs are available. *Rates are net. Specs: Send a headline up to 40 characters; text up to 40 words; a 300 dpi, 100x100 pixel square image in jpg format; and a URL that goes to a landing page on your website featuring only referenced products or to your listing on the Rockwell Automation Partner website.Cc your Partner Program Manager when you send it to us.

13

E-NEWSLETTERS2020 MEDIA KIT

Use a Q&A with Our Editor to Tell Your StoryYou have a story to tell, and we’re offering you an opportunity to tell it by being featured in a unique Q&A feature called “Industry Perspective.” It takes the form of a sponsored two-page Q&A interview between The Journal’s Executive Editor Theresa Houck and your spokesperson on a topic of particular importance to your organization.

The Industry Perspective feature is presented as a conversation, so it’s uniquely suited to telling stories that are difficult to convey in a traditional advertising format.

INDUSTRY PERSPECTIVE

Contact Your Sales Manager for DetailsMichael Connaughton • 513-543-6432 • mconnaughton@putman.net

14

What Can You Do with an Industry Perspective Asset?• Provide a company executive’s view on the

state of the industry or an important trend the company is part of.

• Recognize inventors or innovators from your company who have advanced or are advanc-ing the industry.

• Celebrate and expand on the legacy of innovation that resulted from introducing an industry-changing technology.

• Illuminate the growing array of services you offer to differentiate the industry-leading value it provides to your customers.

• Delight readers with the charming story of how your company started because of industry conditions and how that affects how you do business today.

How Does It Work?• You choose the topic, and we’ll work with you

to draft appropriate questions. • We’ll create responses based on an actual

telephone interview, or draft responses based on established marketing objectives.

• Each Industry Perspective feature includes 4-5 questions, a photo of the interviewee, and a supporting graphic. Click to see a sample.

• The two-page spread will be included in a mutually agreed-upon print issue of The Journal, and will reach the 40,000 print subscribers and 22,000+ OPT-IN digital subscribers.

• You’ll also receive a standalone PDF of the Q&A article you can use for your own content marketing purposes.

DIGITAL PROMOTION FOR EXPANDED EXPOSURE

Our digital promotion program will extend your Industry Perspective’s online reach and readership. In addition to your article’s magazine readership, we’ll promote your digital article via a series of digital traffic drivers that include e-newsletter ads and postings in 50+ relevant LinkedIn groups, and links will be included in our fall Automation Fair Directory. This package will deliver your Industry Perspective to an enormous audience of industrial automation and manufacturing influencers and practitioners.

Endress+Hauser estimates that of the 40 million of its process instru-ments installed worldwide, 90% are digital, smart devices. They provide an enormous amount of information for a range of host systems and Industrial Internet of Things (IIoT) applications, such as maintenance management, asset management, MES, ERP, etc. But many industrial plant managers are asking, “How do we manage all this data?”

Ryan Williams, National Product Manager, Solutions and Service at En-dress+Hauser, answers questions about modern instrumentation, managing data in the IIoT, and how culture change is key to getting the most value from data.

Q: What is your recommendation for managing instrument data?

A: We recommend aligning the strat-egy for managing instrument data to the rigor or sensitivity of your pro-duction process and your people. For example, if a customer is in a highly critical environment and has tight process tolerances, then the instru-ment data should be precise, accurate and well-maintained. Conversely, if the customer evolved a nice process but has a lot of flexibility and it’s not as critical, then the instrument’s sec-ondary data would need to be equally available but not necessarily as precise.

Data sensitivity, protection and permissions are all considerations when we think about instrument data. Knowing where flowmeters are and whether they’re on or off — that’s

low-sensitivity data, for example. But if it’s a primary process measure-ment point that’s important to safety and process integrity, it’s usually coordinated and managed to the process control automation system, the historian system and the quality system. Different paths are created depending on the user and type of asset information needed.

That’s what’s fascinating — as our industry is embracing the shift to Industry 4.0 with the Industrial Internet of Things (IIoT), we have options that are in the best interests of the people or process, and that invites creativity and innovation.

Q: What are some of the best ways to use IIoT data?

A: IIoT data can mean many things to many people, so defining the context is most important. Knowing

what we’re trying to accomplish, learn or improve helps to determine the best ways to use the data.

An electrical supervisor wants to know flowmeters locations, whether they’re installed correctly, measuring accurately and their status. Combin-ing existing device information and diagnostics from simple instrumen-tation and asset data sets creates an overview of the asset’s health, allow-ing maintenance and operations to be proactive. That, I think, is the most common IIoT best practice, because being proactive instead of reactive drives a more reliable process.

Another best practice relates to de-vices, equipment or skids that physically move or are remote in an area with no Ethernet communication or power. Rather than using multiple different de-vices, everything can be done on one. A technician at a skid on a water station, for example, can measure water quality, get diagnostics and asset information, and also use cellular or other infra-structure at a lower price than running conduit and wire.

What’s also exciting about IIoT is the ability to run pattern analyses, artificial intelligence (AI) or very simple models. For example, if I have 200 skids out in a remote field, I can compare one skid versus the other, if one field is outperforming another, infer different behaviors about the equipment or people maintaining them, and apply that information to get a more consis-tent process at the ideal cost point.

Additionally, managers and com-pany cultures enabling IIoT are al-

ENDRESS+HAUSER HELPS INDUSTRIAL FIRMS MANAGE THEIR VAST IIOT DATA

Ryan Williams, National Product Manager,

Solutions and Service, Endress+Hauser

THE JOURNAL | ApRIL 2020 WWW.ROCKWELLAUTOMATION.COM/THEJOURNAL10

INDUSTRY PERSPECTIVE

SpONSORED CONTENT

TJ2004_10_11_Perspective.indd 10TJ2004_10_11_Perspective.indd 10 3/30/20 2:13 PM3/30/20 2:13 PM

Development & placement of Industry Perspective in Print Magazine Feature: $6,500 net

Development & Placement in Print Feature plus Digital Promotion Program: $8,500 net

Click to see a sample Industry Perspectives.

2020 MEDIA KIT

15

2020 Topics

EBOOKS

Industrial Automation Trends & Automation Fair Directory September 25, 2020

Networks & Security June 25, 2020

Food & Beverage Industry August 6, 2020

Motors & Electrical Systems April 23, 2020

Automotive IndustryFebruary 27, 2020

SPECS: WHAT TO SEND US

Who Gets Your Qualified Leads Reports: Tell Executive Editor Theresa Houck (thouck@putman.net) who should get your weekly leads reports. It can be more than one person.

Your Full-Page Interactive Ad: Should be 7” x 10” no bleed in PDF format. It can be interactive, but it doesn’t have to be. If it is, send a list of the URLs and where they go in the ad so our Designer can ensure they’re activated correctly. Send your ad materials to Rita Fitzgerald at rfitzgerald@putman.net.

Feature Article or Product Release: You can submit a bylined, educational feature article you’ve published in The Journal before, or a new piece. Theresa Houck will help you. If you don’t have an article, we can use a product release. It must conform with The Journal’s Writer’s Guidelines. For product releases, provide a headline, text up to 200 words, a high-res image at least 300 dpi in jpg format, and hyplinks in your text. Editorial must be approved by editorial staff and Rockwell Automation.

Registered Sales Leads: Readers will complete a registration page to download. Registrations will be delivered weekly to each sponsor in a spreadsheet. A minimum of 250 registrations are expected.

The Journal’s eBooks are interactive PDFs providing educational resources that focus on areas of critical interest to our readers. They’re an online resource to help industrial automation professionals — your customers and prospects — by showcasing industry trends, articles, videos and white papers.

As a sponsor, you will receive:• A full-page interactive advertisement.• Qualified leads sent to you in weekly spreadsheet reports. All eBooks

are gated with a registration page for qualified leads that you will receive.• Opportunity to submit a bylined, educational feature article to

be included in the eBook. It can be content you’ve published previously in The Journal or new content. It must be nonpromotional and conform with our Writers Guidelines. If you don’t have a feature article, you may submit a product release.

• Industry exposure both online and through The Journal’s social media reach to 500,000+ automation and industry-specific professionals.

• Note: All ads and editorial content must be approved by your PartnerNetwork Program Manager.

eBooks are Promoted for 12 Months. Here’s How:

• Posted to The Journal’s website on rockwellautomation.com.• Deployed numerous times via The Journal’s e-newsletters to its 22,000+

OPT-IN only subscriber database of engaged automation professionals.• Posted to 40+ relevant LinkedIn Groups.

• Promoted in future feature articles published on those specific topics.

Pricing: $2,900.00 net per issue (maximum of 5 sponsors per ebook)

Exclusive sponsorships are available for $10,000.00

Contact Your Sales Manager for DetailsMichael Connaughton • 513-543-6432 • mconnaughton@putman.net

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How Does It Work? It’s Simple.Our readers value our ability to educate them on critical subjects. And we know you want to engage our audience at specific moments in the learning and buying process. That’s why we’re responding with our On-Demand Webinar library, an ever-growing database of tutorials about principles and techniques on topics our readers need. It’s simple. Here’s how it works:

• You select your webinar topic and preferred lauch date, and work with Executive Editor Theresa Houck.

• Theresa Houck will create and narrate the Introduction, Presenter and Company slides. • Content is created by you, the sponsor, via a PowerPoint slide show of no more than 12 slides.

The slideshow can include hyperlinks and video.• Your presenter records voice narration of the PPT slide show via telephone, using our InExpo

webinar platform. Our webinar team will coordinate the recording with you.• We’ll promote your tutorial through The Journal magazine, e-newsletters, social media channels

and 40+ automation-related LinkedIn Groups over a 12-month period of time. • Your webinar will also be listed on rockwellautomation.com.

What Do You Get as a Sponsor?

• We anticipate 100-125 qualified leads.

• Opportunity to include additional attachments viewers can download from the

webinar main page: white papers, product sheets, brochures, videos, links to websites, etc.

• Exclusive sponsorship of a topic for 12 months; no other Rockwell Automation partner

can use that topic.

• Webinar availability and qualified leads for the entire 12 months of sponsorship.

• Branding and awareness of your company, including branding on all marketing efforts and

within your slide presentation.

• Strengthening of your reputation for expertise and thought leadership.

• New content for your website.

ON-DEMAND WEBINARSThe Journal’s On-Demand Tutorial SeriesThe Journal’s On-Demand Webinars are online tutorials that provide a great opportunity for you to generate qualified leads and develop exclusive market awareness of your expertise among our audience, more than 70,000 of Rockwell Automation’s top customers and prospects.

Content must conform with The Journal’s Writer’s Guidelines for being educational and nonpromotional, and be approved by the editorial staff and Rockwell Automation.

Specs: What The Journal Needs from You as a Sponsor

• Your logo, a photo, and brief description up to 50 words for the Company slide. • Photo and brief biography of your presenter, for the Presenter slide.• A brief description/summary of the presentation. • A PowerPoint presentation, no more than 12 sllides. It can include hyperlinks and video. Also, we

can provide templates for you.• Your subject-matter expert to record slide narration via the phone. Our webinar team will help.• All materials must be submitted 30 days before your chosen launch date.• Your PartnerNetwork Program Manager must approve all content.

Price: $6,500 net Contact Michael Connaughton • 513-543-6432 • mconnaughton@putman.net

View a Sample Webinar Visit http://bit.ly/tjwebtwins19 to see a recent On-Demand Webinar.

http://bit.ly/tjmaplesoft

Maplesoft provides high-performance software tools for engineering, science and mathematics. Its engineering solutions provide advanced system-level modeling and simulation tools and services that enable innovation and reduce development risk. System-level modeling is an effective approach for engineering design projects that can help you reduce development time, uncover problems early in the development cycle, and improve overall designs. The firm helps you capture, deepen and leverage your engineering knowledge to create better products, faster. Maplesoft is a subsidiary of Cybernet Systems Group.

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PODCAST

Automation ChatIntroducing The Journal’s podcast audio & video series

As we navigate our increasingly mobile lives, the Automation Chat Podcast is a highly effective opportunity to reach an audience that both includes and goes beyond our subscribers, as we demonstrate your company’s expertise.

Each episode is hosted by Executive Editor Theresa Houck, who chats with your company’s leaders or subject matter experts to get their insights about technologies and trends that affect today’s rapidly changing manufacturing environment.

Theresa and your representative have their discussion on a Zoom video. Then, we post the audio portion on iTunes, Google Play and Spotify apps, and post the video to YouTube.

The best part is, you get to pick your topic. What interests you and your customers? Let’s talk about it. You can also mention websites, white papers or other downloadable assets, and we’ll put hyperlinks in your episode’s description.

Examples of today’s trending topics include: • Business Challenges, Trends & Opportunities in Digital Transformation• Digital Technologies, Analytics, Remote Monitoring• Disruptive Technologies• Key Trends Worth Watching• Networks & Security• Motor, Electrical Systems & Power Control• Workforce Needs, Apprenticeships and Upskilling

Your deliverables include:• A baked-in audio advertisement (10-30 seconds) in the middle of your podcast episode.

This ad can be read by Theresa Houck, or you can send a prerecorded ad in .mp3 or .wav format.

• Branding and exposure as an industry expert and thought leader. • Searchability on iTunes, Google Play and Spotify, and the video of your chat with

Theresaa on YouTube.• Links to your website and/or downloadables in podcast descriptions. • Social media sharing via The Journal’s Facebook, LinkedIn and Twitter channels, and

Rockwell Automation, Automation Fair and 50+ other automation- and manufacturing-related LinkedIn Groups.

• Promotion via The Journal’s print issues, e-newsletters and website. • Assets sent to you, including the podcast logo and audio player embed html code.

Video and audio podcast all in one

People love to watch the interaction during podcast chats. Click here to see a sample podcast video that also tells you about podcast videos!

All content must be approved by your

Encompass Program Manager and be

educational in accordance with our

Writer’s Guidelines.

Sponsorship Cost: $3,000 net

Contact Your Sales Manager for DetailsMichael Connaughton • 513-543-6432 • mconnaughton@putman.net

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SPECIAL REPORTS

Special Reports are a custom content opportunity that combines thought leadership and lead generation. The Journal team will create for you a custom asset in an interactive eBook format

• Each Special Report is a custom solution created by The Journal editorial team for your content marketing requirements.

• Special Reports are highly effective lead generation sales tools that will position your company as a leading solution provider.

• You are the exclusive sponsor and own the rights to the final product.

• Special Reports are an excellent sale tool for your sales team.

• A Special Report is a perfect asset for you to achieve your audience engagement goals.

• You may choose to include your own content contributions, which may include an article, white papers and video.

Promoting your Special Report for Lead Generation

Over a 30-60 day period, our customer service team and brand editors will:

• Promote your Special Report in The Journal e-newsletters.

• Promote to a list of up to 50 relevant LinkedIn Groups.

• Each promotion includes registration page for lead generation and full reporting.• All registrations/sales leads are exclusively yours.

Price:

$6,500.00 net for a report using archived The Journal content

$8,000.00 net for a custom report using new content created by an editor from The Journal

$11,000.00 net for a custom solution that includes video interviews and footage with an editor from The Journal shot at your location

4 Simple Steps to Make Your Video

1. We schedule the video at your convenience.

2. Our editor chats with your rep for 3 minutes on camera about any Rockwell Automation-approved product.

3. Our videographer shoots product close-ups to edit into the video.

4. We edit the final video and send you the digital file.

5. We post the video and promote it.

Cost is only $1,900 to influence 400,000+ tential buyers.

Let Us Bring 400,000 Automation Professionals to Your DoorstepWe’ll create a 3-minute video of our editor interviewing you at your trade show booth or company facility, then promote it through The Journal and social media to reach 400,000+ premier manufacturing and automation industry professionals!

View sample partner videos at The Journal’s YouTube channel.

Here’s how we’ll promote your video:• Rockwell Automation Partner website.• The Journal’s February show wrap-up article in the print edition.• The Journal’s e-newsletters.• The Journal’s Facebook and Twitter channels.• Automation Fair and The Journal’s web pages.• Automation Fair, The Journal and 40+ other LinkedIn Groups.• The Journal’s YouTube channels.• We’ll send you the original digital video file to use as you see fit.

VIDEO OPPORTUNITIES

Contact Your Sales Manager for DetailsMichael Connaughton • 513-543-6432 • mconnaughton@putman.net

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The Journal’s sponsored White Paper program markets your white paper through one of our six print issues to an engaged community of plant management, engineering and automation professionals. This guarantees you’ll receive qualified sales leads from interested professionals. We adapt a portion of your white paper and make it an article in the print magazine, then promote your full white paper leading readers to a gated registration page to download it.

What Do You Get as a Sponsor?• Industry exposure to our readers and other professionals who are actively searching for solutions to their automation challenges. • Branding as an industry expert and thought leader.• Qualified sales leads gathered through a gated registration page and delivered to you in weekly spreadsheet reports.• Content must conform with The Journal’s Writer’s Guidelines and be approved by the editorial staff and your PartnerNetwork Program Manager.

Paid White Papers are Promoted for 12 Months. Here’s How:Your paper will be promoted to 400,000+ automation professionals via:

• The Journal’s print edition.• The Journal’s e-newsletters.• The Journal’s website page on rockwellautomation.com.• The Journal’s Facebook and Twitter channels.• The Journal, Rockwell Automation, Automation Fair and 40+ other automation- and manufacturing-related LinkedIn Groups.

Sales Leads• Quality sales leads are captured through a registration page with

demographics questions and up to 2 customized qualifying questions you can provide. Click here for a sample.

Cost: $3,500 net

Contact Your Sales Manager for DetailsMichael Connaughton • 513-543-6432 • mconnaughton@putman.net

Partner Success Story: Det-Tronics

Challenge: Educate industry professionals about gas and fire safety standards and methods.

Goal: Generate quality sales leads for the company’s safety products, and demonstrate thought leadership in gas and fire safety technology.

Solution: The Journal’s editorial team promoted Det-Tronics’ white paper in an article in the print edition, e-newsletters, social media channels, and 40+ LinkedIn automation groups.

Results: 133 qualified sales leads.

Let Your White Paper Bring You Quality Leads

WHITE PAPER PROGRAM

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2016APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Magazines, Journals & Tabloids – Custom-

Published

2015APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Magazines, Journals & Tabloids – Custom-

Published• Award of Excellence, Feature Writing, April 2014, “Make Secure

Connections” – the highest award bestowed for outstanding feature writing

Business Marketing Association B2 Awards for the Best in B2B Publishing• Winner, Custom Publishing - eBook, “Best Practices for Server

Virtualization eBook,” August 2014, published for Stratus Technologies

AWARDS

2019Content Marketing Awards from the Content Marketing Institute• Best Manufacturing Magazine, The Journal team. Sponsored by the Content

Marketing Institute, the international award program recognizes the magazine as a whole for content, design, fulfillment of its mission for the customer, and overall quality.

APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Magazines, Journals & Tabloids – Custom-Published• Award of Excellence, Graphic Design – Spreads – October 2018, “Data Mixed

Just Right”

2018APEX Awards of Excellence in Corporate Communications• Grand Award, Design & Illustration. This is the highest award from APEX,

honoring the magazine for overall design.

2017APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Magazines, Journals & Tabloids – Custom-Published

Award-Winning LegacyThe Journal has a long history of effectively earning editorial and design honors, including “Best Magazine” 12 our of the last 14 years. What does this mean for you? You get a high-quality medium to deliver your message directly to your customers and prospects. Here are some of our most recent awards.

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American Society of Business Press Editors (ASBPE) National Competition• Silver Azbee Award for Design, February 2014, Contents Page

or Pages

ASBPE Midwest-South Regional Competition• Gold Azbee Award for Design, February 2014, Contents Page

or Pages

2014APEX Awards of Excellence in Corporate Communications• Award of Excellence, Best Custom-Published Magazines & Journals• Award of Excellence, Short Feature Articles, April 2013, “Ethernet

Enables Smart Manufacturing” – the highest award bestowed for outstanding short feature article writing

• Award of Excellence, Graphic Design - Spreads – December 2013, “Take Energy Intelligence to the Bank”

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