eem 2016 creative deck
TRANSCRIPT
EEM BRAND SUMMARY
MARKETING CHANNELS
E-BLAST
TRADE
SHOWS
CALL TO ACTION (CTA)
CHANNEL AD TYPE CTA DESTINATION
Print Dallas/Clinical Apply now at EmerusPhysicians.com/DallasLanding page (TX, DAL) >
ICIMS
Print Dallas/Lifestyle Start your adventure at EmerusPhysicians.com/DallasLanding page (TX, DAL) >
ICIMS
Print SA/Clinical Apply now at EmerusPhysicians.com/SanAntonioLanding page (TX, SA) >
ICIMS
Print National/Editorial View all current openings at EmerusPhysicians.comLanding page (National) >
ICIMS
Print National/Editorial Apply Now / EmerusPhysicians.com / 423-596-3330
Landing page (National)
and/or recruiter contact >
ICIMS
Direct Mail Texas/ClinicalEmerusPhysicians.com / [email protected] /
423-596-3330
Landing page (national)
and/or recruiter contact >
ICIMS
Direct Mail (2) Texas/Clinical Apply Now at EmerusPhysicians.comLanding page (TX) >
ICIMS
E-Blast (4) Texas/Clinical
View all current openings EmerusPhysicians.com /
[email protected] / 423-596-3330
Landing page (national)
and/or recruiter contact >
ICIMS
TOUCHPOINT MATRIX
1. Prospect receives E-
Blast, Direct Mailer or
Print Ad
2. Prospect
views landing
page
3. Prospect converts to
ICIMS & applies
DIRECT MAILER
DIRECT MAILER
DIRECT MAILER
E-BLAST
LANDING PAGE