effortless social media for lawyers
TRANSCRIPT
#ClioWeb
Effortless Social Media for Lawyers
Joshua LenonDirector, Communications at Clio
Omar Ha-RedeyeFleet Street Law
#ClioWeb
#ClioWeb
Today’s Presentation• Social Media 101• Social Media & Professional Rules of
Conduct• Running Your Own Effortless Social
Media Campaign• Guest Speaker: Omar Ha-Redeye• Questions
#ClioWeb
Which is NOT subject to professional rules?
1. “Case finally over. Unanimous verdict! Celebrating tonight.”
2. “Won a million dollar verdict. Tell your friends and check out my website.”
3. “Won another personal injury case. Call me for a free consultation.”
4. "Another great victory in court today! My client is delighted. Who wants to be next?"
5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.”
•FORMAL OPINION NO. 2012-186
•http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html
#ClioWeb
Which is NOT subject to professional rules?
1. “Case finally over. Unanimous verdict! Celebrating tonight.”
2. “Won a million dollar verdict. Tell your friends and check out my website.”
3. “Won another personal injury case. Call me for a free consultation.”
4. "Another great victory in court today! My client is delighted. Who wants to be next?"
5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.”
•FORMAL OPINION NO. 2012-186
•http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html
#ClioWeb
What is Social Media?Electronic Social Media (ESM)• “Internet-based electronic social
networking sites that require an individual to affirmatively join and accept or reject connection with particular persons”
• Information source• Distribution source• Networking tool
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Where is Social Media?• The Internet!
• Facebook• Google+• Twitter• LinkedIn• SlideShare• Tumblr• Quora
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Facebook• Personal profile v. Business page
• Personal - private, stringent privacy settings
• Business page - public, searchable, all about firm, work and community involvement
• Networking -- Groups, largest platform to date
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Twitter• 140 character engagement platform• Networking tool: • #Hashtags• Conferences• Chats
• 3rd party apps • Easy to distribute information from
other sources like your blog
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#ClioWeb
LinkedIn• Professional network• Resume and publications• Networking - you choose with whom to
network, or not include• Groups useful way to find and share
information, esp niche information
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Google+• Combination of Twitter and Facebook• Allows Personal profiles & Business
pages• Business page activity helps with
Google search results• Networking tool, esp with Communities
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Blogs• Content that demonstrates your
knowledge, understanding and personality• Articles• Commentary• New law summaries
• Two options: • Hosted • Self-hosted (yourdomain.com)
• Guest blogging is a good way to get your feet wet without the hassle of managing a blog
#ClioWeb
• Decide on Objectives• Thought Leader • Gain Clients• Establish yourself in New Community
• Follow your audience
Choosing Mediums
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• Go where you audience is, which may not be everywhere
• Results are cumulative• Takes 10 times longer to see results• Audience is 100 times larger• Trackable
Choosing Mediums
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#ClioWeb
• 7.1 - Communication Concerning a Lawyer's Services
• 7.2 - Advertising• 7.3 - Solicitation of Clients• 8.4(c) - Misconduct• 4.1(a) - Truthfulness in Statements to
Others• 5.1 & 5.3 – Law Firms’ Responsibilities• 1.18 - Duties to Prospective Client• 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients
Model Rules of Professional Conduct
#ClioWeb
• 7.1 - Communication Concerning a Lawyer's Services
• 7.2 - Advertising• 7.3 - Solicitation of Clients• 8.4(c) - Misconduct• 4.1(a) - Truthfulness in Statements to
Others• 5.1 & 5.3 – Law Firms’ Responsibilities• 1.18 - Duties to Prospective Client• 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients
Model Rules of Professional Conduct
#ClioWeb
“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. “
• Applies to Rule 7.2 – Advertising• Must distinguish past results from
future cases
7.1 - Communication Concerning a Lawyer's Services
#ClioWeb
• May advertise services through written, recorded or electronic communication, including public media.
• Pay the reasonable costs of advertisements or communications
• Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.
7.2 - Advertising
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• A lawyer shall not by in‑person, live telephone or real-time electronic contact solicit professional employment when a significant motive for the lawyer's doing so is the lawyer's pecuniary gain.
7.3 - Solicitation of Clients
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• A person who consults with a lawyer about the possibility of forming a client-lawyer relationship with respect to a matter is a prospective client.
1.18 - Duties to Prospective Client
#ClioWeb
• Differentiate between Communications & Non-communications
• Disclaimers for previous results• Record retention for communications
versus content• Contact information requirements
States Rules
#ClioWeb
Which is NOT subject to professional rules?
1. “Case finally over. Unanimous verdict! Celebrating tonight.”
2. “Won a million dollar verdict. Tell your friends and check out my website.”
3. “Won another personal injury case. Call me for a free consultation.”
4. "Another great victory in court today! My client is delighted. Who wants to be next?"
5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.”
•FORMAL OPINION NO. 2012-186
•http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html
Communication with adverse presumption.
“Won a million dollar verdict. Tell your friends
and check out my website.”
Communication with adverse presumption.
“Won a million dollar verdict. Tell your friends
and check out my website.”
Communication with adverse presumption.
"Another great victory in court today!
My client is delighted. Who wants to be next?"
Communication with adverse presumption.
"Another great victory in court today!
My client is delighted. Who wants to be next?"
Not a communication.
“Just published an article on wage and hour breaks. Let me
know if you would like a copy.”
#ClioWeb
Content Selection• Avoid bragging or begging• Discuss general legal content• Internal• External
• Discuss firm activity outside of representation
• Give credit to content creators• Personality welcome
#ClioWeb
• Outcomes:• Thought Leader • Gain Clients• Establish yourself in New Community
• Go where you audience is, which may not be everywhere
Objectives
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Existing ContentAudit communications you're already
making• Newsletter• Advertising• Articles• Interviews• Meetings
#ClioWeb
New Content• Think of your reading routine
• RSS feeds• Home page of local newspaper• Legal Journal• Bar Associations• Blogs• Newsletters
• Use share buttons for pieces you find interesting
#ClioWeb
ResultsREMEMBER:• Results are cumulative• Takes 10 times longer than you think• Audience 100 times larger• Be consistent
#ClioWeb
• Pick a Goal & go where the audience resides
• Avoid bragging or begging• Discuss general legal content• Discuss firm activity outside of
representation• Use existing share tools• Personality welcome• Be consistent to get results
SUMMARY SLIDE
[email protected]@Joshualenon
@OmarHaRedeye
Thank You
www.goclio.com@goClio
Smallfirminnovation.com
@SFInnovation