eim: what is it? (and why should i care?) dr. joel n. orr kollabnet, inc

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EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc.

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Page 1: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

EIM: What is it?(And why should I care?)

Dr. Joel N. Orr

KollabNet, Inc.

Page 2: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Benefits of EIM

Increase profits through reduced errors Reduce time-to-market through reusable

designs Reduce time-to-market through in-process

change-impact analysis Continuously improve through “corporate

memory” – what and why More profits through better designs Broaden innovation base to reduce

competitive risks Integrated outsourcing while reducing IP

losses

Page 3: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

What is EIM?

Engineering information modeling A systems view of engineering The next step in engineering

automation

Page 4: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Product

Management View

The engineering processRequirements

Page 5: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Reality

Page 6: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

The History of Design

Physical models “Paper” Electronic paper Electronic “physical models” Data-based models Knowledge-based models

Page 7: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

The Virtualization of Design

THE THING ITSELFTHE THING ITSELF

PHYSICAL MODELPHYSICAL MODEL

““PAPER”PAPER”

E-PAPERE-PAPER

ConcreteConcrete

AbstractAbstract

3D WIREFRAME3D WIREFRAME3D SURFACES3D SURFACES

SOLIDSSOLIDSSOLIDS W/BEHAVIORSOLIDS W/BEHAVIOR

RealReal VirtualVirtual

ImplicitImplicit ExplicitExplicitKnowledge

Page 8: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

The Product Development Cycle

Page 9: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Product development cycle (time)

Pe

rce

nta

ge

Knowledge about the design problem

Design freedom

Today

Knowledge vs. Freedom

With KollabNet

KollabNet

Page 10: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Product development cycle (time)

Co

st 80% of product cost is committed80% of product cost is committed

in the first 25% of the process.in the first 25% of the process.

$

80%

Effect of Design on Cost

KollabNet

Page 11: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Co

st

Cost of a Change: Early vs. Late

$$$

$$$

$$$$

Product development cycle (time)

KollabNet

Page 12: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Summary

EIM is a direction, not a destination

The benefits are substantial: Significantly reduced error rates Cumulative knowledge Project integrity

You need the right tools

Page 13: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

The only long-term The only long-term sustainable competitive sustainable competitive advantage is to learn faster advantage is to learn faster than your competitors.than your competitors.

Arie de GeussArie de Geuss

Royal Dutch ShelRoyal Dutch Shelll

Page 14: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Get the Power of EIM

Caminante, no hay camino; se hace camino al andar

Antonio Machado

Page 15: EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc

Thanks! [email protected] www.kollabnet.com