elena bellisario : nicole kalesnikoff : marie koop : valerie rodriguez a revolution in cosmetics...
TRANSCRIPT
ELENA BELLISARIO : NICOLE KALESNIKOFF : MARIE KOOP : VALERIE RODRIGUEZ
A Revolution in Cosmetics
Merchandising
• Over 250 Brands• Classic• Exclusive• Private Label
• Product Lines• Makeup• Skincare• Fragrance• Bath & Body• Hair Products• Accessories
Product
Revenue Model
Product/Market
Competitors
People
• Services•Personal consultation•Express services•Makeup services
• Cosmetics industry in Canada has over $7 billion in sales
• Saskatoon is the fastest growing city in Canada (SREDA)
• Target market: men and women between 15-70 yrs
• Location: Across from Mexx in Midtown Plaza, Saskatoon
Market
Revenue Model
Product/Market
Competitors
People
• Customer value proposition:
• Single source cosmetics retailer providing the largest variety of brands and products not found elsewhere
• Unique in-store experience: free samples and freedom to test and try products
• Commitment to quality: lifetime return policy
• Sephora’s brand and reputation
Market – Competitive Advantage
Revenue Model
Product/Market
Competitors
People
• High gross margins (55% average) and expect 54 average units sold per day at $44 each
• Critical success factors include:• Sales volume• Inventory management
Revenue Model
Revenue Model
Product/Market
Competitors
PeopleScenario Worst Case Base Case Best Case
IRR 6.61% 24.21% 40.11%
• Sheryl Bradshaw – Store Manager• Diploma in International Business• 14 years retail experience• Worked in cosmetics at Holt Renfrew• Boutique Manager of Links of London • Boutique Manager of Louis Vuitton
• Training at Sephora University
• Store Manager, 3 Beauty Supervisors, Cast Members
• 4 CA’s investing in the business• 2 have retail experience
•Store Manager will be key
People
Revenue Model
Product/Market
Competitors
People
Competitors
Revenue Model
Product/Market
Competitors
People
• 24% expected return
• $50,000 investment for a 40% equity ownership
• Capitalize on the growing Saskatoon economy and cosmetics industry
• Leverage Sephora’s well-established brand and reputation
A Great Opportunity
Revenue Model
Product/Market
Competitors
People
march 20 | midtown plaza | 10am
RUH Foundation