elevate virtual summit playbook no wavves · 2020-05-21 · exploring the dynamics of a...
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Exploring the Dynamics of a Physician-Pharmacist Collaborative Relationship
with Amy Van Milligan, MD and Sue Paul
Interview Highlights
• Dr. Van Milligan and Sue shared about the challenges they’ve faced and overcome in embedding a clinical consultant pharmacist in an FQHC
• They described how they’re are using pharmacogenomic testing to guide therapy in patients with mental health and substance abuse issues
• And Dr. Van Milligan provided some tips for approaching primary care physicians in an FQHC with the embedded pharmacist model
Interview Notes:
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Reimagining Primary Care in the United States with Embedded Clinical
Pharmacists with Jessica Sinclair and Karlton Pettis, MD
Interview Highlights
• Jessica shares what worked well for the clinic in integrating her as a consultant pharmacist into the practice
• Dr. Pettis shared strategies for describing your value as a pharmacist to potential collaborators
• We brainstormed some ways to approach physicians about the potential for collaborative opportunities
Interview Notes:
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Pharmacist-Pharmacist Collaboration: Bridging Primary Care and Community
Pharmacy with Tasha Michaels and Andy Carrington
Interview Highlights
• List best practices for clinics and pharmacies working together.
• Describe how to forge a win-win collaboration between clinic and community pharmacists.
• Outline the benefits to engaging in professional organizations
Interview Notes:
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ROI for Integrating Pharmacists into Ambulatory Care Practices
with Mary Onysko
Interview Highlights
• Hearing Mary discuss various types of services her pharmacists are offering primary care clinics
• Why she believes a collaborative practice agreement is not the first step in embedding a consultant pharmacist
• Ideas for various ways to approach local clinics about the potential for collaborative opportunities and determine their ‘pain points’.
Interview Notes:
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Using Technology to Communicate Value to Patients and Payers
with Josh Howland of PioneerRx
Interview Highlights
• Josh’s latest work on a HIPAA-secure, two way messaging app to improve pharmacy workflow
• The ‘hierarchy of needs’ pharmacies must build to ensure a solid workflow foundation
• Tips for using technology to create a digital presence so patients and payers can learn of your services and how to work with you
Interview Notes:
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Tobacco Cessation Programs: A Gateway to Other Clinical Services in Your
Community Pharmacy with Travis Wolff
Interview Highlights
• Hearing Travis explain his role as a community pharmacist in helping patients quit smoking
• The successful strategies for patient recruitment Travis used in building his tobacco cessation program
• The program structure and payment model he’s developed that leverages pharmacist time to produce a positive return on investment
Interview Notes:
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Exploring a Cash-Only Business Model in Independent Pharmacy
with Phil Baker
Interview Highlights
• Discussing Phil’s unique business model based on patient membership instead of dispensing volume
• Learning how blockchain technology is being used to reestablish chain of custody for returned medications in Tennessee
• Opportunities Phil sees for local independent community pharmacies to partner with local employer groups and private payers
Interview Notes:
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Appointment Based Travel Consultations and Complimentary Products
with Beverly Schaefer
Interview Highlights
• Hearing Beverly’s model for travel vaccine consulting and the complimentary products she uses to provide patients with a “one-stop travel immunization destination”
• Tips for identifying and filling unmet needs in your local market
• Beverly’s best practices for getting better at retailing with high quality, high marginproducts
Interview Notes:
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Embedding an Advanced Nurse Practit ioner in the Community
Pharmacy Setting with Traci Poole
Interview Highlights
• Hearing how Traci has successfully integrated a medical spa into a community pharmacy model
• The challenges and opportunities in bringing a health care provider into the community pharmacy setting
• How Traci has been very intentional in creating a fantastic user experience and environment for patients
Interview Notes:
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Leveraging Adherence Packaging to Drive Growth and Profitabil ity
with Bill Holmes of RxSafe
Interview Highlights
• The opportunity the Amazon/PillPak deal has created for independent pharmacies
• Bill shares some marketing secrets of pharmacy owners leveraging adherence packaging marketing campaigns
• The math behind adherence using the "30-10-10" calculator
Interview Notes:
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Leveraging Digital Media to Grow Your Business Relationships
with Adam Martin
Interview Highlights
• Adam describes how to leverage social media to shift your business from surviving to thriving by focusing on the other person’s goals
• Strategies for how to create social media posts that align with your values and converts followers to customers
• Adam’s favorite resources for overcoming fear and building confidence in your value as a pharmacist
Interview Notes:
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Cultivating a Culture of Community as a Grassroots Marketing Strategy
with Max Caldwell
Interview Highlights
• Hearing how Max has intentionally created a space for hosting community events in order to serve his patients at many different stages in their life
• Identifying opportunities in the Diabetes Belt with in enhanced pharmacy services and DME
• How Max has built a foundational marketing strategy that includes grassroots, print and digital methods
Interview Notes:
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Appealing to a New Market with Naturopathic Products and Services
with Jesica Mills
Interview Highlights
• Hearing how Jesica’s pharmacy has implemented all eleven of the state wide collaborative protocols allowed in the state of Kentucky
• How you can identify unmet needs in your local market through products like CBD oil and homeopathic flu prophylaxis
• Discussing how Jesica’s been able to brand herself and her pharmacy through social media as a health and wellness destination
Interview Notes:
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Integrating Therapeutic Nutrit ion with Traditional Methods of Diabetes Care
with Melissa Hozak
Interview Highlights
• Hear Melissa explain the expanded scope of practice considerations for Canadian pharmacists, specifically in the Alberta province
• What “therapeutic nutrition” means and its role in deprescribing
• Advice you can use to move forward with creating a cash-based therapeutic nutrition program by partnering with synergistic businesses for referrals
Interview Notes:
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Strategic Plans for Elevating the Profession
with APhA President Nicki Hilliard
Interview Highlights
• Ways APhA is supporting legislation for payment models for pharmacist services in 2019
• The new tool just created for helping you manage and cultivate your continuous professional development
• Why Nicki believes it is vitally important to the future of the profession that you be involved in your state and national pharmacy organizations
Interview Notes:
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Opportunities for Office-Based Pharmacotherapy Programs Using
Pharmacogenomic Testing with Michael Schuh
Interview Highlights
• Hearing Michael explain what pharmacogenomic (PGx) testing is and how it can be useful proactively in the primary care setting
• Tips for overcoming initial liability concerns with pharmacogenomic (PGx) testing using evidence based guidelines
• Advice outlining a plan you can use to acquire pharmacogenomics clinical skills and training in order to advance your practice
Interview Notes:
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Finding Solutions for Payers by Identifying Gaps in Quality Metrics
with Jake Galdo
Interview Highlights
• Hearing Jake describe the importance of quality and having a third party quality evaluation system
• A fantastic explanation of the differences between HEDIS and STAR ratings measures
• New opportunities for pharmacists wanting to partner with local employers to offer employee health screenings
Interview Notes:
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Opportunities for Documenting Clinical Interventions in Pharmacy Workflow
with Jeff Olson
Interview Highlights
• Hear Jeff ’s tips for successfully working with your team and peers to develop an efficient system for documenting patient interventions
• Why Jeff believes change is an important part of survival is redesigning your workflow to include documentation and how it will impact your business’ future viability
• How mentoring has impacted Jeff ’s business and is vital in elevating the profession of pharmacy
Interview Notes:
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Diabetes Prevention Program: A CDC Program for Guiding Patients Towards a
Healthier Weight with Anthony Bolus
Interview Highlights
• Hearing Anthony describe the opportunities and challenges associated with implementing a diabetes prevention program
• Anthony’s comparison of return on investment for start up costs vs. potential for reimbursement of a diabetes prevention program
• Ways clinical pharmacy services will open the door for provider status and billing for pharmacist services in the future
Interview Notes:
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How to Breathe Life into the Front End of Your Retail Pharmacy
with Gabe Trahan
Interview Highlights
• The biggest issue Gabe sees owners struggling with when it comes to merchandising
• The most common mistakes owners make when designing their front end
• Gabe’s advice for your first step in making a change in your front end
Interview Notes:
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Offering Travel Consultations as an Independent Consultant
with Mona Ligvani
Interview Highlights
• How Mona married her interest in culture and geography with her pharmacy degree to create an innovative new business model
• Her process for guiding travel clients through the trip-planning process and anticipating health-related travel needs
• Mona’s tips for blocking out time to work on your business as a part-time entrepreneur
Interview Notes:
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Leading Your Team to Success with CPESN
with Travis Wolff
Interview Highlights
• Travis’s tips for engaging support staff members when implementing new processes and programs
• Creating a model for identifying your current staffing strengths, weaknesses and future needs
• Tips for best practices to minimize resistance to change and empowering staff using current resources
Interview Notes:
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