elevate your career as a cloud developer webinar

Elevate Your Career As a

Cloud Developer Kimberly Wallins Hire On-Demand

@HireOnDemand

Mike Leach Facebook

@dlog

Kevin Shuk Palantir Technologies

@surfous

Follow us @forcedotcom

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may

contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such

uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.

could differ materially from the results expressed or implied by the forward-looking statements we make. All

statements other than statements of historical fact could be deemed forward-looking, including any

projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding

strategies or plans of management for future operations, statements of belief, any statements concerning

new, planned, or upgraded services or technology developments and customer contracts or use of our

services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with

developing and delivering new functionality for our service, our new business model, our past operating

losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web

hosting, breach of our security measures, the immature market in which we operate, our relatively limited

operating history, our ability to expand, retain, and motivate our employees and manage our growth, new

releases of our service and successful customer deployment, and utilization and selling to larger enterprise

customers. Further information on potential factors that could affect the financial results of salesforce.com,

inc. is included in our annual report on Form 10-K filed on April 30, 2008 and in other filings with the

Securities and Exchange Commission. These documents are available on the SEC Filings section of the

Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not

currently available and may not be delivered on time or at all. Customers who purchase our services should

make the purchase decisions based upon features that are currently available. Salesforce.com, inc.

assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor


Speakers

Kimberly Wallins Principal

Hire On-Demand

@HireOnDemand

Mike Leach Force.com MVP

Facebook

@dlog

Kevin Shuk Force.com Developer

Palantir Technologies

@surfous

@forcedotcom / #forcewebinar

Developer Force Group

facebook.com/forcedotcom

Developer Force – Force.com

Community

youtube.com/developerforce


Agenda

• Introduction

• Cloud Revolution/ Developer Job Landscape

• Get Started

• Get Promoted

• Facebook & Force.com

• Life as a Force.com Developer

• Q&A


Meet Kim

• Salesforce Account Executive 2+ years

• Salesforce-Certified

• 9 Years Tech Recruiting

• Hire On-Demand Launched 2007

Facebook/HireOnDemand

www.HireOn-Demand.com


100% Cloud Staffing


• Direct-hire

• Contract

Services

https://www.salesforce.com/


Job Positions

• Cloud/Force.com Developers

• Salesforce Administrators

• Solution Architects

• Project Managers

• Implementation Consultants


Meet Mike

• Cloud Solutions and IT Integration

Specialist

• Force.com MVP

• Focus on enterprise

application engineering


Meet Kevin

• Force.com Developer

• Experience integrating open software

and systems with corporate

information systems and

processes


Cloud Revolution


The Numbers

60% of organizations in next 5 years

moving to cloud

Source: 2011 IBM Global CIO Study: The Essential CIO


Salesforce Evolution

___________________________________

1999 2004 2007 2006-07 Today


The Growth

159% Growth in demand for Salesforce

talent since 2008

Hire On-Demand 2012


Demand for

Force.com Developers

Hire On-Demand 2012


#1 Cloud Initiative

Development of Cloud

Applications

Source: 2011 IBM Tech Trends Report


• Contractors, part-time

• Individuals

• Metropolitan areas

• Enterprise

• Salary = Java Developer

• No Hiring Incentives

• Individual Contributors

• FTE’s

• Force.com Teams

• Everywhere

• All sizes (ISV’s)

• Salary = $$$

• Dot.com 2.0 (options +)

• Management

Hiring Trends

2009 2012


Full-time & Contract

2009 <50% full-time

Last 12 mo. >70% full-time

Hire On-Demand 2012


• Customize UI

• Program Business Logic

• Extend to social enterprise and devices

Hot Cloud Projects Custom, Social, Mobile!


• Building new apps & replacing legacy

• AppExchange (ISV)

• Integrations

• CRM Enhancement

• Mobile & Social

Projects


Facebook Use Case

Business Issue: Datacenter server part-repair cases

Solution: Lead Force.com Developer

Result: Extended SFDC enterprise-wide


Palantir Use Case

Business Issue: Performance Management

Solution: Lead Force.com Developer

Result: Enterprise-wide application


Employer Types

• Implementation Partners

• In-House

• Big 4

• ISV’s


Hottest Roles

• Force.com Developer/Manager

• Technical Architect

• Solutions Architect

• Principal Consultant

• Product Manager


Force.com Developer

Technical Architect

Solutions Architect

Implementation Consultant

Management

Developer Path


Supply Shortage

• Force.com – announced 2007

• Classes started in 2008

• Originated in metropolitan areas

• Global pipeline of cloud initiatives!


Developers’ Market

• Salary

• Benefits

• Work from home

• Remote job opportunities

• Growth potential

• Platform visionary

• Leadership


Salary Trends

Source: Hire On-Demand, Salary.com, HireRight


Force.com Developer Stats

Average Salary Increase/New Job: 59%

Salary Increases Up To: 200%

Hire On-Demand 2012


Desired Skills

• Any level

• Certifications

• Real-world experience


Where Do I Begin?


Career Progression

Salesforce Admin Developer (Java, .Net, Ruby)

Cloud Developer


Get Started • Sign up for a FREE Developer Edition account:

http://www.developerforce.com/join

• Visit http://developer.force.com for more resources

– Study Force.com workbooks and Quick Tutorials

– Get active on the Developer Force Discussion Boards

– Watch Intro to Force.com and Intro to Apex Code recordings

• Explore Salesforce Developer Training/Certification

• Follow Social media (@forcedotcom, @hireondemand)

• Register for Dreamforce ’12

• Gain real-world experience:

– Volunteer for nonprofits (over 15,000 on Salesforce)

– Explore Internship Opportunities

– Job Boards (Developer Force, Hire On-Demand)

– Staffing firms

http://www.developerforce.com/join

http://developer.force.com/


Tips to Advance Your Career • Know your stuff

– Review new releases (release notes and video)

– Get certified

• Network

– Educate Management

– Interview stakeholders, especially Salesforce Admins

– Reach out to the Developer Community for support

– Attend Dreamforce ’12

– Connect with Salesforce Account Executives

• Prove it

– Design a Proof of Concept (Sandbox)


Career Resources

Connect with Hire On-Demand

• Visit http://www.HireOn-Demand.com

• Attend “Careers in the Cloud” session at

Dreamforce ’12

• Read White Paper “Developer Job Market

Quickly Shifting To The Cloud”

• Read monthly eBriefing on open jobs

• Learn how to earn promotions

• Salary Trends

http://www.hireon-demand.com/





Prime Time

• Today’s Developers = Tomorrow’s Leaders

• Serve as platform visionary

• Build teams

• Career advancement

• LOTS OF JOBS

Q&A Please complete our survey

bit.ly/developerjobsurvey

elevate your career as a cloud developer webinar

Technology