EXCLUSIVE: THE INCREDIBLE BOAT TRIP

The Elvine Post

While designing the 2012 autumn/winter collection we at Elvine decided to take it back to the roots, look-ing for inspiration in all of our dearest friends. We gathered a crew with no sea experience what so ever and set out on a little journey through Gothenburg’s archipelagio. We provided them with beer, a three course dinner and a selection of clothes that would handle the extreme weather Sweden is known for. Ship Ahoy!

The winter of 2012 is going to be the coldest winter in ages. All around Eu-

rope we are going to see temperatures dropping below -25°C and more

snow then we’ve ever had before. No need to worry though, if you have a

proper winter jacket you will most certainly live through the season. And as

we say in Sweden, “There is no bad weather, just bad clothing”. To read

more about nice and warm winter jackets visit our website, www.elvine.se

Scandinavians: “no bad weather, just bad clothing”

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C A S T O F F

Ship Ahoy!A nice line up of the best sea rats Gothenburg can offer. And al-though none of the new crew members on the tugboat Herkules had much experience at sea they were pretty happy getting away from their usual nine-to-fi ve jobs.

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Elvine Mänd may not be known by a lot of people, but her legacy and name is em-broidered on the behinds and across the hearts of many.

Elvine worked as a seamstress in Estonia during the Second World War. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.

In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the streets and its graffiti cul-ture. With the opening of his own street wear store, Daniel realized what it was he and his friends weren’t able to find in the cloth-ing industry. He wanted to cre-ate something that came entirely from him and Gothenburg’s unre-fined street culture, but made in the tradition of his grandmother.

Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more im-portantly, in his friends. It was about having a good time and bringing his community closer to-gether. And somehow, the found-er had become the very essence of his own brand. The unsophisti-cated boy from the streets became obsessed with quality and sophis-ticated craftsmanship. Daniel’s life on the streets merged with his grandmother’s functional legacy to create a new kind of Elvine:

Sophisticated clothes for unsophisticated behavior

THE ELVINE STORY

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Due to incorrect informa-tion received from the court office, Diane Simpson, 39, was incorrectly listed as be-ing fined for prostitution in yesterday’s paper. The charge should have been failure to stop at a railroad crossing. We apologize for the error.

CORRECTION

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T H E F O O D C O L U M N

Dinner at seaSince way back Guttan has been a real champion in the kitchen and that’s why we put him in charge of the dinner. “No problem”, he brawled with his Gothenburg accent and started peeling 400 potatoes. To the right you can fi nd his recipe for the amazing dinner he cooked for us.

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1 cod fi llet1 salmon fi llet100 g shrimp50 g lobster tails1 bunch asparagus1 cup dry sherry1 cup sour cream1 ml single cream5 cups waterA fi sh stock cube1 clove garlic1 shallotsthymepepper

Directions1. Peel and chop the onion and gar-lic.2. Cut the fi sh into small pieces.3. Remove the lower part of aspara-gus and cut it into pieces.4. Heat a cube of butter in a sauce-pan.5. Add the onion, garlic and fi sh and let it get some color.6. Boil water and dissolve the fi sh stock cube in the water.7. Pour in water, sour cream and cream in the saucepan.8. Add the shrimp, lobster tails, as-paragus and sherry.9. Bring to the boil, add the thyme and pepper.10. Let simmer on low heat for about 25 minutes.11. Serve the soup with a slice of bread.

30 herring fl ounders, trimmed3 eggs4 cups milk1 / 2 cup French mustard1 / 2 cup Swedish mustardsalt & pepper1 cup rye fl our1 cup bread crumbs

Mashed potatoes:800 g fl oury potatoes4 cups milk100 g buttersalt, pepper, nutmeg

Directions1. Wash the herring in cold water and cut off any fi ns.2. Mix mustard, egg and milk. Sea-son with salt and pepper.3. Put down the well-drained herring and let them marinate in the milk mixture for at least one hour.4. Meanwhile boil the potatoes in lightly salted water.5. Mash the potatoes and mix in but-ter, milk, nutmeg, salt and pepper. Stir or whisk smooth.6. Spread parsley over herring fl oun-ders and cover them with mixture of rye fl our and breadcrumbs. Fry in butter, 2-3 minutes on each side.7. Serve the herring with the mashed potatoes and lingonberries.

5 cups of dried rose hips1.5 liters of water1.3 dl sugar1.5 tablespoons of potato fl our1 cinnamon stick

1. Soak the rosehips, preferably over-night.2. Boil the rosehips for about 10 minutes. Stir occasionally so that the rosehips break. If needed mix with a hand blender.3. Add the cinnamon stick.4. Remove from heat, mash the rose-hips and strain out cores and skin. Pour the rosehips a few at a time into a sieve and press them through with a spoon. 4. Throw away the cores and skin. Push through the next batch of hips until you have passed them all through the sieve.5. Heat the rosehip soup in a sauce-pan add the sugar and stir in potato starch.6. When it boils, set the soup aside.7. Serve the rosehip soup warm with vanilla ice cream.

FIRST SECOND THIRD

FISH, LOBSTER AND SHRIMP SOUP

FRIED HERRING WITH MASHED POTATOES

ROSEHIP SOUP WITH VANILLA ICE CREAM

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C H E S S C O L U M N

A game of Bromus SecalinusJohannes and Otek in the middle of a dramatic game of chess. If ’s fair to say both of them had some help from the others since neither of them actually ever played the game before.

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Johannes/whitePosition after 12 Qd4

Otek/black

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a b c d e f g h

Owen/whitePosition after 22 Bd4

Guttan/black

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Chess strategy consists of setting and achieving long-term goals during the game. For example, where to place differ-ent pieces while tactics continue to con-centrate on immediate maneuvers. These two parts of the chess-playing process cannot be separated, because strategic goals are mostly achieved by the means of tactics, while the tactical opportunities are based on the previous strategy of play.

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B R A I N F I T N E S S G A M E S

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ACROSS1. Holy carpenter3. Montly payment6. Computer debut of 19987. Hell of a guy8. Swedish fashion brand10. Domesticized animal13. Horseback gure14. Modern-day nomad17. Vegetation in the shining19. Large buoyant marine vessel20. Potters pet21. Mountain climbers tools22. Played with reaper in the seventh seal

1. Will keep you warm2. Can be raglan or dolman3. Motion of water4. Gentleman sport5. It can be bought without money7. Elvine creator9. Boat and half god11. Plumber seen in arcade12. Giant shrimp15. Short for Morrissey16. Heroic porportions18. End of an ____19. Ellen in Dallas

CROSSWORD

SUDOKU

F O T D P O H A C IT N D C B H I I T S C AS E S O I E R S V A O RU O P H L S T H E I T E

FALLEN PHRASEplace the tiles in the boxes and create a well known phrase

for correct answers see page 21

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for correct answers see page 21

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O U T D O O R A C T I V I T I E S & S P O R T S

Golf at it’s � nestOtek, who usually spends 40 hours a week on the golf course, came up with the bril-liant idea of bringing some clubs to swing a few on the dock. So we docked and had Lina shoot the fi rst few.

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DuPont ComforMax Classic is manufactured using the most ad-vanced carding technology the provides 4-5 times more fiberfill layers than other forms of insu-lation. Each single fiberfill layer is only 5-10g/sqm and this true multi-layer structure is the secret of superior performance. It’s the ideal insulation for high perfor-mance outdoor wear, soft shell outer wear and even sleeping bags.

Excellent warmthDuPont ComforMax Classic of-fers excellent insulation value with amazingly low weigth through the multi-layer structure.This unique feature ensures that the microfib-ers are evenly dispersed and cre-ates more air pockets that increase insulating performance.

Soft and lightweightThe best combination of micro fibers in each layer delivers in-credible softness and lightweight, therefore making the outer wear more comfortable and wearable.

DurabilityThe multi-layer structure keeps DuPont ComforMax Classic du-rable and recoverable after repeat-ed washing. Each layer of DuPont ComforMax Classic is an excel-lent barrier that prevents fiber mi-gration.

DUPONT COMFORMAXTHE GREATEST PADDING

IN THE WORLD

Elvine, Clark, Dark Grey

P U B L I C S E R V I C E A N N O U N C E M E N T

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Herkules was built in south-ern Sweden for C.C. Hanssons towing Ltd. The boat arrived at the Port of Gothenburg in Au-gust 1939 as Scandinavia’s most powerful ice-breaking tugboat.

Only weeks after Herkules was put into service hostilities began to mount in Europe and soon the Second World War was a fact. The harsh winters in the early 1940s meant that almost all of Gothenburg shipping was para-lyzed and now Herkules really had to show it’s worth as an ice-breaker. She passed all her assign-ments with fl ying colors and gave assistance to hundreds of ships.

Over the years C.C. Hanssons Towing Ltd. acquired new tugs, replacing the older owns but Herkules held up so well to the competition that they kept her un-til 1981 when she was laid to rest at Eriksbergs shipyard. After 42 years in the shipping services, de-velopment and time had caught up with what was once the most powerful tugboat in Scandinavia.

Now Herkules is preserved and op-erated by a non-profi t organization whose goal is to keep the boat as a working ship and a living piece of cultural and technical history.

We thank all members of the Herkules crew for an unforgettable boat trip!

HERKULESTHE INCREDIBLE

TUGBOAT

B O AT I N G & F I S H I N G

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J E S U S

I M A C D E V I L

E L V I N E

P E T

C E N T A U R

C A M P E R

M A Z E S H I P O W L

I C E A X E S C H E S S

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R U

CROSSWORD

CORRECT ANSWERS

FALLEN PHRASE

SODOKU

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H O M E C O M I N G

HomecomingAfter a great day in our beautiful archipelagio the gang was happy to get back on land. Everyone felt a bit tipsy from the high sea, they said, but whether it was actually from the rocking of the boat or the large amount of beer, we leave unspoken. Johan summed it up pretty well with the words “I feel a bit round under my feet!”.

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Agents & distribution

SWEDEN

Elvine ABJärntorget 2413 04 GothenburgSwedenPhone: +46 31 55 69 60E–mail: info@elvine.seContact: Johan Johnsén &Mikael Hult

ITALY

Red PageVia delle pesche 72147020 PievesestinaItaly Phone: +39 54 74 15 163E–mail: g.hq@redpage.itContact: Gianluca Giom-bolini

THE NETHERLANDS &BELGIUM

Lexson Brands BVDe Roy van Zuidewijnlaan 2 / 44818 GB BredaThe Netherlands Phone: +31 76 5223186E–mail: maarten@lexson.comContact: Maarten Janse

NORWAY

Fuel Fashion ASBirkebeinerveien 212316 HamarNorway Phone: +47 90 99 51 60E–mail: vegard@fuelfash-ion.noContact: Vegard Tangen

SPAIN

Silver Moon ConceptFuencarral, 39º 1 izqd28004 MadridSpain Phone: +34 657 627 344E–mail: cesar@silvermoon.esContact: Cesar Hervada

GERMANY, AUSTRIA & SWITZERLAND

Kemner Distribution GmbH &Co. KGWeender Landstr. 137073 GöttingenGermany Phone: +49 551 500 83 12E–mail:andy@kemner-distribution.dewww.kemner-distribution.deContact: Andy Aue

DENMARK

Menta Clothing ABSandvångsgatan 3216 15 LimhamnSweden Phone: +46 704 92 86 74E–mail:johnny@menta–clothing.comContact: Johnny Herbst

RUSSIA

Fashion Trade21-32 Sivtsev Vrazhek side-street119002 MoscowRussia Phone: +79 03000 60 80E–mail: krotov561@gmail.comContact: Yury Krotov

EXPORT MANAGER

Mattias EdenholmElvine ABJärntorget 2413 04 GothenburgSweden

Phone: +46 73 370 35 80+46 31 55 69 60Email: mattias@elvine.se

FINLAND

Element Wear OySlottsgatan 11 a 120100 ÅboFinland Phone: +358 20 750 0393E–mail: stefan@element.nuContact: Stefan Grönlund

FRANCE

AgentShowroom Jvfashion6 Rue BraqueEntree B, 3 étages75 003 ParisFrance Phone: +33 672 31 56 08Email:showroomjvfashion@gmail.comContact: Jerome Tordjman

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