elvine aw12-4

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AW 12-4

Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. Elvine worked as a seamstress in Estonia during the Second

World War. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.

In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the streets and its graffiti culture. With the opening of his own street wear store, Daniel realized what it was he and his friends weren’t able to find in the clothing industry. He wanted to create something that came entirely

from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother.

Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more im-portantly, in his friends. It was about having a good time and bringing his community closer together. And somehow, the founder had become the very essence of his own brand. The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship. Daniel’s life on the

streets merged with his grandmother’s functional legacy to create a new kind of Elvine:

Sophisticated clothes for unsophisticated behavior.

Elvine ABJärntorget 2

S–413 04 GothenburgSweden

Phone: +46 31 556 960Fax: +46 31 556 961Email: [email protected]

www.elvine.se

Autumn/winter 2012Second Collection

Him: shirt: Gulliver check, navy/beige 642.Her: shirt: Pigeon, brown 130. Knit: Bonnie, brown 130


Quality: T/C twill oil waxed

Composition: 65% polyester, 35% cottonSizes: s-xxl.

Herkules Parka - item no. 124 00 midnight blue, 506

dark green, 156Notes:


Quality: acrylic/wool

Composition: 60% acrylic, 40% wool.

Sizes: s-xxl.

Todd - item no. 124 150 brown, 130Notes:


Quality: lambswool mix

Composition: 50% lambswool, 50% nylon

Sizes: s-xxl.

Mack - item no. 124 153 grey, 111Notes:


Quality: textured cottonComposition: 100% cotton.

Sizes: s-xxl.

Ewan - item no. 124 151 navy/grey, 776Notes:


Quality: Purl/plain knitComposition: 100% cotton.

Sizes: s-xxl.

Carter - item no. 124 152 dark navy, 240 Notes:


Him: Herkules Parka, midnight blue 506.Her: jacket: Fishtail Parka, midnight blue 506, shirt: Pigeon, brown 130.


Quality: twill

Composition: 100% cotton.

Sizes: s-xxl.

Gulliver check- item no. 124 400 navy/beige, 642Notes:


Quality: jersey knot multiComposition: 94% cotton, 4% viscose,2% polyesterSizes: s-xxl.

Old Salt Tee - item no. 124 401 tallow, 263Notes:


Quality: jersey knot multi

Composition: 88% cotton, 9% viscose,3% polyesterSizes: s-xxl.

Akademi - item no. 124 402 midnight blue, 506Notes:


Quality: jersey knot multiComposition: 88% cotton, 9% viscose,3% polyesterSizes: s-xxl.

Lobster Fight Tee - item no. 124 100 cinnamon, 416Notes:


Quality: corduroy

Composition: 98% cotton, 2% elastaneSizes: w28-36

Slimson - item no. 124 201 cinnamon, 416

midninght blue, 506Notes:


Quality: lambswools mix

Composition: 80% lambswool, 20% polyamidesize: one size

Boat Hat Stripe- item no. 124 900 - unisex blue melange, 242Notes:

light grey melange, 261




Fishermans Scarf - item no. 124 901 - unisex blue melange, 242

light grey melange, 261Notes:




Boat Mitts - item no. 124 902 - unisex

Notes: blue melange, 242

light grey melange, 261


Quality: T/C twill oil waxed

Composition: 65% polyester, 35% cotton

Sizes: xs-xl.

Fishtail Parka - item no. 124 500 dark green, 156

midnight blue, 506Notes:


Him: Hat: Boat hat stripe, light grey melange, 261, Scarf: Fishermans scarf, light grey melange, 261Her: Hat: Boat hat stripe, blue melange, 242, Scarf: Fishermans scarf, blue melange, 242

elvine aw12-4

Documents

carter item

mack item

ewan item

todd item

akademi item

herkules parka item

gulliver check item

midnight blue