email marketing for healthcare industry
TRANSCRIPT
Email Marketing For
INDUSTRY
INTRODUCTION
Email is a key component in the marketing toolbox, but marketers need to continuously evolve their email tactics to cater to a volatile audience.
The healthcare sector has always run by its own set of rules for marketing. As one of the most heavily regulated industries, it isn’t always possible to follow the same marketing trends as, say, the retail industry.
Quote!“Signing up is a powerful signal of intent to buy. Send them email until they do.”
Jordie van Rijn
Reasons Why Healthcare Businesses need to focus on Email Marketing
39% of potential patients visit the healthcare provider’s website featured in the ad and 36% consider using the provider. This makes it important for your healthcare company to invest in smart, targeted paid Email Campaigns
Preferred Method of Communication
In a study conducted by Ad Age, survey results revealed that the preferred method of receiving healthcare information is
through email for all demography.
The other preferred channel of communication is in the following
order: mail, phone and then text messaging.
Enables Fast Communication
The health care industry is constantly evolving with new breakthroughs, healthcare regulations, medical news and scientific discoveries.
Sending out information quickly and efficiently using email
marketing can make your patients think of your health care business as
the leader in healthcare.
Extremely Cost-Effective
Email marketing is currently one of the most cost-effective communication tools available.
That means working to foster relationships with your patients is more affordable than ever before when you use email marketing.
Targets Select Audiences
Messages can be sent to targeted groups based on their specific needs when using email
marketing. This method of communication allows health care providers to send the appropriate information to the corresponding
patients.
Personalized Communication
When your target audience is personally addressed by your
company, this can generate patient loyalty, especially when you’re dealing
with very sensitive matters. Customized communication in the health care industry can help you
maintain relationships and is a great way to show that you care
about your patients.
Increased Online Interaction
One way to bridge the gap between your audience and your business is to
do email marketing. This is particularly important for health care businesses because a strong business-patient relationship is
key to patient satisfaction.
Newsletter Distribution
Another reason why health care businesses should do email marketing is because it’s the perfect medium for distributing newsletters and gaining exposure without boundaries. With email marketing, you have no
geographic boundaries restricting you, which means you can send
out newsletters to a wide-spread audience.
Now Start Your Email Marketing Campaign with OptinContacts Inc.
OptinContacts Inc is a leading B2B Email Database provider. Our expertise lie in the field Health care mailing list like Doctors Email List, Doctors Mailing List, Doctors Mailing List, Physician Mailing List,Physician Email database
