EVALUATION web seminarEmail marketing profiling Michael Leander and David Gunnel, Alterian

23-06

Featured speaker:Michael Leander

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Email marketing profiling for success web seminar with Michael Leander and guest speaker from Alterian

23 June, 2009

• 39 marketers from 13 countries signed up for this FEDMA and Markedu web-seminar

• 16 people showed-up• 2 cancelled and 21 didn’t show up• 15 received an evaluation email)• 9 people filled out the evaluation (70,59%)

• Here are the results. . .

”Evaluate speaker: Michael Leander”1 is bad – 7 is great

Michael Leander’s presentation was

well received

”Evaluate speaker: David Gunnel, Alterian” 1 is bad – 7 is great

David Gunnel presented a 15 minute short

hands-on demo/case study

and it was very well received by the

audience

Comparing Michael Leander’s Email marketing profiling rating from November 08 to June 09

Marketing quality and technical quality1 is bad – 7 is great

Marketing quality was once again rated very good

Technical quality was rated good

88,89% said they are likely to recommend the “Marketing through social networks” web-seminar to others

´88,89% said they would recommend the web seminar to others

Did the web-seminar meet your expectations?

88,88% said their expectations were met or exceeded

Before you read the testimonials – read this….

This was the last time the ”Email marketing profiling for success” web seminar was

offered on these terms. It was one of the first webinars offered by

FEDMA and Markedu – and consistently one of the highest rated web seminars.

Thank you to everyone whom attended.

Testimonials, recommendations and constructive feedback

" Interesting information, for more advanced email marketing professionals. I probably should have

taken an intro seminar first.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“ This web-seminar confirmed many of my own conclusions about the market trends/rules for online

marketing which is nice since I work in a smaller organization, and sometimes look for others to discuss

my issues with. It also gave me good inspiration for content and statements in future presentations of my own. I have decided to prioritize future web-seminars

like this. “

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“This seminar is exactly what we marketers need. It's interactive, up to the point and every

adaptible to our needs. These days we can't leave the office to go to seminars, they have to come to us and with themes that really make a

difference. “

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

" Michael Leander seemed tired today (I have attended this web seminar 3 times:-).

But it worked for me again. I never grow tired of learning from him – he is witty, highly

knowledgeable, and on top of that he clearly cares about his audience. He changes bits and pieces each

time. I also liked very much the presentation by Alterian –

it was short and to the point. These webinars are highly recommendable and I will attend again and

again…“

Due to time constraints we have not yet asked this person if we may publish his or her name

Thank’s to Alterian for assisting in this web seminar

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Marketing events you can afford

www.markedu.com

Marketing inspiration and education you can afford

www.markedu.com