email summit 2016
TRANSCRIPT
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IMAGINE
hanssmellinckx
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29 €
www.emailmarketing2015.com
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Great news!E-mailbarometer bevestigt: e-mail kan nog steeds groeien.
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BASICS FIRST
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hanssmellinckx
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90% AUTOMATEDThe remaining 10% should take 90% of your time
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1 Year in 10 minutes
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1 Year in 10 minutes
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B2B
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B2B
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REACTIVATE
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E-COMMERCE
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6% recovery rate
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Let’s do the math• 100.000 € revenu per month
– Average conversion: 1%– This means 10.000.000 visitors
• 67% abandon– This is 6.7 million visitors– 6% recovery rate (half of the exemple)– This is: 420.000€ potential revenu (in a perfect world ;-) )
Campaign cost < 5K!
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PROMOTIONS
NEW PRODUCTS/SERVICES
SEASONAL ACTIONS
EVENTS
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SPORTSTAX REFUND
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Don’t bore people
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Truth or dare?
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Stop thinking about it, do it! Every month 1 automated campaign Start with what brings in money You have enough data You don’t need to get more budget to do more Start on Monday!
… and the 7th ?
7 LEARNINGS
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29 €
www.emailmarketing2015.com
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@hanssmellinckx
Cocktail time!