embrace social media: blogging & microblogging
DESCRIPTION
This presentation, given at the 7-7-7 session of the 2009 Vermont Business Expo, discusses why companies should write a blog and use Twitter to market and promote their business.TRANSCRIPT
Embrace Social Media:Blogging and Microblogging
Rich MaggianiSolari Communication © 2009 Solari Communication.
All rights reserved.
Cultivate your community of customers,prospects, and advocates through blogging
As a means of promoting your company.
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Trust has shifted.
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Official messages to conversations.
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Leaders to peers.
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A revised communication strategyincorporating…
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The five C’s of social media:
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Conversation.
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Contribution.
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Collaboration.
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Connection.
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Community!
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wikis
microblogs
socialnetworks
podcasts
videocasts
blogsprofessional
networksonlinenewswires
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microblogs
blogs
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Twitter(actually)
Blogs
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Write One
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Blogs
Post an entry at least once a week.
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Perceptions
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Blogs
68% of readers have positive thoughtsabout companies with blogs.
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They trust the opinionsabout products and services.
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Writers perceived as peers.
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What to Write
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Blogs
Start with your product or service.
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Integrate customer resourcemanagement
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Information useful to your audience.
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Stories that resonate.
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Make them smarter, help them succeed.
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How to Engage
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Blogs
Personal voice, converse as yourself.
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Human face, not a corporate face.
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Write for them.
Not you!
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It’s a dialogue.
Not marketing materials oradvertisements.
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Respond to comments.
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Listen!
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How to Promote
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Blogs
Write a bunch of posts first,then promote.
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Printed materials listing your blog.
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© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
StumbleUpon
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Flickr
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YouTube
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Business Cards
www.solari.net/toward-humanity
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In Person!
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Social Bookmarking
(Micro) Blogging at 140 Characters
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Followers are the foundation.
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Twitter Growth
What to Tweet About
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Your Blog
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Customer Service
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Your Customers
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Your Brand
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Promotions
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Breaking News
Tweet in the morning.
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Schedule tweets for later delivery.
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Prospect for Followers
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By first following.
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Facebook buddies.
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LinkedIn connections.
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Email and contact lists.
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Go to wefollow.com to find people.
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To go twitter.com/invitations/suggestions.
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Top influencers;
and the people they follow.
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Go to twollow.com to follow people basedon keywords.
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Search for and follow people you meet.
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Tips
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Keep your Twitter profile updated.
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Understand the discourse of Twitter.
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Keep your followers and who you arefollowing in balance.
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To Succeed
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(Macro) Blogs and Microblogs
Write an engaging blog to generateregular readership.
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Make it worthwhile to follow you on Twitter.
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Practicing What I Preach
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Blogs
Read our blog, Toward Humanity.
http://www.solari.net/toward-humanity/
© 2009 Solari Communication. All rights reserved.
Read our blog post about this presentation:http://www.solari.net/toward-humanity/2009/05/22/
embrace-social-media-blogging-and-microblogging/
Or download the position paper:http://www.solari.net/papers-socialmedia.php
© 2009 Solari Communication. All rights reserved.
Additional Resources
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Solari Position Papers on Social Media
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Subscribe to Solari Position Papers
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Thank you.
© 2009 Solari Communication. All rights reserved.
Rich MaggianiCommunication ConsultantSTC Fellow
Solari Communication137 Lost Nation, Suite 14Essex, Vermont 05452
www.solari.netwww.solari.net/toward-humanity
Follow me:www.twitter.com/richmaggiani
Invite me to connect:www.linkedin.com/in/richmaggiani
© 2009. All rights reserved.
Blossoming Flowers
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© 2009 Solari Communication. All rights reserved.