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EMERGING TECHNOLOGIES IN RETAIL: A BRIEF SURVEY OF RETAILER PERCEPTIONS

MARKET PULSE

Data read-out from Incisiv’s survey of retail executives in the US, UK, Germany and France

IN PARTNERSHIP WITH

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RESEARCH DEMOGRAPHICS. A SURVEY OF QUALIFIED RETAIL EXECUTIVES IN US AND NORTHERN EUROPE (UK, FRANCE AND GERMANY)

Incisiv conducted a quantitative survey of 47 retail executives spanning key business functions such as IT, marketing and store operations.

23% 23% 21%

23%

23%

15%

11%

11%

11%

6%

Consumer Electronics

Apparel & Accessories

Health & Personal Care

General Merchandise

Grocery

Home Goods & Furniture

Department Store

These 47 retail executives represent a wide array of retail formats

34% 28% 17% 9% 13%

Information Technology

Store Operations

Marketing (mobile, social)

Other Corporate Function

eCommerce / Digital

80% DIRECTOR LEVEL OR

ABOVE

40% OVER $1B ANNUAL

REVENUE

66% OVER 500 STORE

LOCATIONS

32%

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RETAILERS EXPECT ARTIFICIAL INTELLIGENCE USE-CASES IN RETAIL TO HAVE BROAD-BASED DISRUPTIVE IMPACT ON THEIR BUSINESS MODEL AND PROCESSES

IMPACT OF AI USE-CASES

13%

17%

18%

19%

25%

25%

27%

30%

43%

55%

47%

29%

38%

31%

38%

51%

9%

32%

23%

23%

38%

30%

28%

31%

13%

40%

19%

9%

13%

15%

13%

16%

6%

9%

21%

6%

Shipping & delivery route optimization

Commerce integration with voice-based assistants (Alexa, Siri etc.)

Assisted assortment planning

Virtual customer service agents (Chatbots)

In-store automatic replenishment

Fit analytics in apparel retail

Offers, product and content recommendations

Virtual sales agents (Chatbots)

Personalization

Disruptive impact High impact Medium impact No impact

Please rate the impact on your business model and processes of the following artificial intelligence use-cases.

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THERE IS WIDE VARIANCE IN HOW WELL RETAILERS UTILIZE DATA FROM DIFFERENT ENTERPRISE SOURCES. THEY SPECIFICALLY STRUGGLE TO DERIVE VALUE FROM EDGE SYSTEMS.

MATURITY OF DATA-USE

How well does your organization currently use the following data sources? Please rate each in terms of current value extracted on a scale of 1-5, with 1 being the lowest and 5 being the highest.

3.8

3.5

2.9

2.2

1.7

1.3

1.1

Data from commerce systems

Data from enterprise systems

Online clickstream data

Emotion and sentiment analysis

Image and video recognition

Offline “footstream” data

Data from edge systems

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RETAILERS HAVE A LIMITED UNDERSTANDING OF THE SPECIFIC APPLICATIONS OF MIXED REALITY IN RETAIL

MIXED REALITY AWARENESS

‘Mixed Reality’ refers to a combination of 'Augmented Reality' and 'Virtual Reality' technologies that blend physical and digital spaces or objects into a single environment. Select your level of awareness. Please select the statement below that best describes your level of awareness of ‘Mixed Reality’ in retail:

11% 53% 30% 6%

Not aware of "Mixed Reality", nor its applications in retail

Aware of "Mixed Reality“ as a concept, but not its applications in

retail

Aware of "Mixed Reality“ and a few applications in retail

Aware of "Mixed Reality“ and comprehensive applications in

retail

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Incisiv offers digital transformation insights to consumer industry executives navigating digital disruption. www.incisiv.io

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