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WASP:Web Analytics Solution Profiler
WASP:Web Analytics Solution Profiler
Stéphane Hamel
immeria.net“an immersion in
analytics”
May, 2008
Industry Insight
MEMBER
R&D projectBiasLimitations
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Web AnalyticsSolution Profiler
Implementation QAWeb AnalystsMarket Research
Web AnalyticsSolution Profiler
Implementation QAWeb AnalystsMarket Research
Case 1: Default data collection
Date source: WASPDate: March 20th – April 20th Domains: ~200,000Data points: ~7,000,000
Case 2: Insurance Vertical
Date source: Alexa > Business > Financial Services > Insurance Top 100Date: April 28th Domains: ~100
Case 3: Geographies: UK
Date source: Top UK websitesDate: January 2008Domains: 2,000Data points: ~3,000
Case 4: Top Retail Sites in Canada
Date source: ComscoreDate: January 2008 Domains: ~900Data points: ~1200
Case 5: Trends
Date source: WASPDate: February 11th, 2008 –April 29th, 2008Domains: ~400,000Data points: 18,000,000
▬ 54%25%
▬ 17%5%
▬ 3%1.3%
0.0%0.00% 0%
0.3%0.02% 0.4%
0.2%0.02% 0.2%
% of visits
% of sites
Growth/drop over 3
months
2%0.03% 0.2%
40% corporate sites not using analytics
10% double-tagging Testing & targeting huge opportunity WASP by Geographies & verticals Future of WASP: enterprise licence
will include market research capabilities
My takes...