emirates- mini case study
TRANSCRIPT
WAKEUPTO
FLY
25 October,198
5Dubai
60 destinations42 countries
THE TAKE-OFF
Market Mission
High Quality commercial air transportation
Relevant Data
So much Success!!
HOW?
Strategic FormulationExcellent Service
Trained CrewEfficient Fleet
Customer Oriented
WE WERE NOT
ALONE
ALLIANCES
we
evolved CARGO
PREMIUM
HOTELS
grade-A fleet
analysed risks
Simulated returns
Altered marketing strategy
we were strong
Enhanced
equity
continuous growth
also weak…..
not for budget
travellers
flaws in
marketing strategy
we had hopes
To innovate&
expand the fleet
things were scary…..
Fuel prices soared
labor requirements
stiff competition
we found our lacunas
disregard to competitorslabors were not well paid
oil price fluctuation
Increased profitsAttract budget customers
Enhance services
fuel prices decline
we adapt to changing markets
new investmentsfinancial forecasts
pricing collaborations
sustainable
growth
fuel-efficient fleetless emissions
fund charitable trusts
SnapsThat
DefineUs
Obstacles
SUCCESS
STRATEGY
RECAP
DISCLAIMER
Presentation by:-Asimanshu Das
NIT,Rourkela
MARKETING INTERSHIPPROF. SAMEER MATHUR
IIM,LUCKNOW