emrld investment deck aug 2015
TRANSCRIPT
secure mobile payments for cannabis dispensaries
today’s market- national banks and card networks deny
service to marijuana-related businesses - consumers are forced to carry cash, creating
high risk environments at dispensaries - “It’s only a matter of time before someone
gets shot.” - Mitch Morrisey, District Attorney for Denver - Competitors (High price, bad tech, bad service)
50%annual robbery/burglary rate
[email protected] (859) 750-4307
the emrld solution- closed loop payment system for marijuana
consumers and dispensaries - built-in encryption and age verification - merchant-facing point of sale application
tailored for dispensary use - consumer-facing application for marijuana
purchasing
[email protected] (859) 750-4307
market potentialColorado (Beta) - 823 dispensaries in CO - $700M in sales in 2014
National - fastest growing market in U.S.
($1.3B in 2013 to $2.7B in 2014) - projected to reach $7.4B by 2018
(Marijuana Business Daily)
Recreational
Medical
[email protected] (859) 750-4307
customer value
- instant, secure payments - less cash = lower risk - low cost of use - targeted consumer outreach
merchant consumer- convenience - peace of mind - easy savings - completely free to use
tokenized, encrypted payments
completely cash free
[email protected] (859) 750-4307
consumer app
1
2
4
3
1. pick up - find nearby dispensaries that accept
emrld 2. recent activity
- see all activity/purchases 3. deals
- curated discounts and specials from local dispensaries
4. add money - transfer from another account, deposit a
check or visit a branch to add funds
[email protected] (859) 750-4307
merchant app1
3
1. tile based - tile grid makes it easy to find what
product a client wants 2. price by weight
- plug in the weight, and emrld will automatically compute the price, even with volume discounts
3. simple transactions - choose the items, pick a client, then
request payment instantly
2
[email protected] (859) 750-4307
competition
- $2500 per PoS unit startup cost - $300/mo PoS fee - cash only - grower analytics - email blast marketing - requires server on premises
BioTrackTHC MJPay- full suite for 6-8% of revenue/mo - allows use of major credit cards by
falsely billing as another industry type
- credit swipe rates at ~3% - high compliance costs
[email protected] (859) 750-4307
monetization
- 2% flat fee for all payments through the emrld network
payments
merchant- dispensary and grower analytics - point of sale as a service
[email protected] (859) 750-4307
Fee Type Revenue (Per Dispensary)
Sales Fees $5000/yr*
Subscription Cost $1200/yr
Total $6200/yr
* with 25% of payments through emrld
go to market
- 1-3 dispensaries - invite only for consumers
closed alpha (2-3 mo)
semi public beta (4-6 mo)- 10-15 dispensaries - consumers can invite friends
public launch (6 mo)
[email protected] (859) 750-4307
use of funds
- fill development team - hosting
development
- materials, local events - targeted social/search advertising
marketing
- office space - legal/consulting fees - team/productivity software
general overhead
[email protected] (859) 750-4307
Raise $500K
Structure Convertible w/ Cap
ConversionSeries A or Acquisition
Discount 20%