emrld investment deck aug 2015

11
secure mobile payments for cannabis dispensaries

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Page 1: emrld investment deck Aug 2015

secure mobile payments for cannabis dispensaries

Page 2: emrld investment deck Aug 2015

today’s market- national banks and card networks deny

service to marijuana-related businesses - consumers are forced to carry cash, creating

high risk environments at dispensaries - “It’s only a matter of time before someone

gets shot.” - Mitch Morrisey, District Attorney for Denver - Competitors (High price, bad tech, bad service)

50%annual robbery/burglary rate

[email protected] (859) 750-4307

Page 3: emrld investment deck Aug 2015

the emrld solution- closed loop payment system for marijuana

consumers and dispensaries - built-in encryption and age verification - merchant-facing point of sale application

tailored for dispensary use - consumer-facing application for marijuana

purchasing

[email protected] (859) 750-4307

Page 4: emrld investment deck Aug 2015

market potentialColorado (Beta) - 823 dispensaries in CO - $700M in sales in 2014

National - fastest growing market in U.S.

($1.3B in 2013 to $2.7B in 2014) - projected to reach $7.4B by 2018

(Marijuana Business Daily)

Recreational

Medical

[email protected] (859) 750-4307

Page 5: emrld investment deck Aug 2015

customer value

- instant, secure payments - less cash = lower risk - low cost of use - targeted consumer outreach

merchant consumer- convenience - peace of mind - easy savings - completely free to use

tokenized, encrypted payments

completely cash free

[email protected] (859) 750-4307

Page 6: emrld investment deck Aug 2015

consumer app

1

2

4

3

1. pick up - find nearby dispensaries that accept

emrld 2. recent activity

- see all activity/purchases 3. deals

- curated discounts and specials from local dispensaries

4. add money - transfer from another account, deposit a

check or visit a branch to add funds

[email protected] (859) 750-4307

Page 7: emrld investment deck Aug 2015

merchant app1

3

1. tile based - tile grid makes it easy to find what

product a client wants 2. price by weight

- plug in the weight, and emrld will automatically compute the price, even with volume discounts

3. simple transactions - choose the items, pick a client, then

request payment instantly

2

[email protected] (859) 750-4307

Page 8: emrld investment deck Aug 2015

competition

- $2500 per PoS unit startup cost - $300/mo PoS fee - cash only - grower analytics - email blast marketing - requires server on premises

BioTrackTHC MJPay- full suite for 6-8% of revenue/mo - allows use of major credit cards by

falsely billing as another industry type

- credit swipe rates at ~3% - high compliance costs

[email protected] (859) 750-4307

Page 9: emrld investment deck Aug 2015

monetization

- 2% flat fee for all payments through the emrld network

payments

merchant- dispensary and grower analytics - point of sale as a service

[email protected] (859) 750-4307

Fee Type Revenue (Per Dispensary)

Sales Fees $5000/yr*

Subscription Cost $1200/yr

Total $6200/yr

* with 25% of payments through emrld

Page 10: emrld investment deck Aug 2015

go to market

- 1-3 dispensaries - invite only for consumers

closed alpha (2-3 mo)

semi public beta (4-6 mo)- 10-15 dispensaries - consumers can invite friends

public launch (6 mo)

[email protected] (859) 750-4307

Page 11: emrld investment deck Aug 2015

use of funds

- fill development team - hosting

development

- materials, local events - targeted social/search advertising

marketing

- office space - legal/consulting fees - team/productivity software

general overhead

[email protected] (859) 750-4307

Raise $500K

Structure Convertible w/ Cap

ConversionSeries A or Acquisition

Discount 20%