experience design thinking slide deck 11 aug 2016
TRANSCRIPT
Define
Define
Define
Define
Leone Case Study
EMPATHY
#1: Steens HoneyHow might we understand
Chinese consumers perception and purchasing behaviours
around NZ honey?
Ideation on how to have Empathy
Potential groups for empathy conversations
NZ businesses
in China
(skype)
Export NZ
Chinese
restaurants
Yum Cha
Sky City
Galleria/DFS
(skype)
Asian
Banking
managers
Tourists
Airport
Gift shops
Gov/Business
Asian
Supermarkets
Students
Local Chinese
community
Kea Network Chinese
Friendship
Society
Ideas!
#2: 1AboveHow might we understandfrequent travellers’ needs
and mindsets?
a short story about
a shift in leadership
mindset
i used to think that
design was a line
on the p&l
how do we make
design central, in a
five level building
how do we turn
sales people into
designers
more volume, lower
cost, happy
company, happy
customers
nzte
better by design
15%all while dairy is in decline
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