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Chamber teams upwith MiraCosta College

to offer support tosmall businesses

PAGE 3

Danny Salzhandler, alocal artist and

philanthropist, washonored by the

chamber as its Citizenof the Year for 2010

PAGE 8

Learn about EncinitasOrchids owner DonDoerfler’s blooming

beauties and hisartistic family

background PAGE 12

Green marketing tipsfor business owners by

“Lick the MarketingPlate” columnist David

Boylan PAGE 6

See pictures from andread about the March

Sundowner held atVigilucci’s Ristorante

and Pizzeria PAGE 15

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Routing slipShare Encinitas First with

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Volume 6, Issue 4 www.encinitaschamber.com APRIL 2010

By Lillian CoxENCINITAS — The parking lot at

the Encinitas Community Center wasabuzz the evening of March 26 withscores of arrivals for the ninth annualState of the City and Awards Banquet.

The event was sold out, and morethan 60 people were turned away. Thelarge turnout and friendly cajolingamong presenters and award recipi-ents extended the scheduled end ofthe program from 9 to after 11 p.m.

Channel 8 reporter Jeff Zevely, whoserved as emcee, kept the audiencelaughing with self-effacing humor andanecdotes from his youth spent inEncinitas.

“I love Encinitas, but you guysdeserve someone big like Dan Fouts or

Tony Gwynn,” he told the crowd. “Iwent to Capri (Elementary School)and Oak Crest (Middle School) andhaven’t been back since I was 13. I

drove through the parking lot andtripped out.”

A savory four-course dinner pre-pared by El Callejon included chipotlesoup, chicken enchiladas, beef withcilantro, rajas (roasted chile strips insauce), salad, guacamole, beans, riceand chips.

The buffet was donated by restau-rant owner Bernard Jourdain.

“We like to help the communityand schools,” Jourdain said. “My cus-tomers are locals and I want to giveback when I’ve been getting.”

The official program began with apledge of alliance led by the Troop 776Color Guard sponsored St. John’sCatholic Church.

Encinitas Chamber CEO Marshall

Weinreb received an enthusiastic wel-come from the audience for his effortsin rallying the local business commu-nity.

“This is a rejuvenation of thechamber,” said Angel Haag, presidentof the board of directors. “We are trans-forming the chamber to make newthings happen. We are here for you.”

Weinreb celebrated the contribu-tions of the Rancho-Coastal HumaneSociety on its 50th anniversary andasked President/CEO Jim Silveira tostand up. He also acknowledged thepresence of all five Encinitas councilmembers, City Manager Phil Cotton,Sen. Mark Wyland, Assemblyman

Ninth annual State of City event draws sold-out crowd

❚ see State on 11

ENCINITAS — Over theyears Encinitas has emergedas the Flower Capital and SurfCenter. Today, it’s also recog-nized as a top-tier healthcaredestination.

The process has been sogradual that it has gone unno-ticed for many in the commu-nity.

This is not the case withSally Foster, dean ofMiraCosta College, San Elijocampus. Foster attributes hersmooth recovery from breastcancer 11 years ago to herdecision to access treatmentlocally.

During a yearly exam inNovember 1998, a nurse prac-titioner in Dr. Linda Falconio’soffice at 499 N. El CaminoReal felt a small lump inFoster’s left breast.

“She said she wanted meto have a mammogram,”Foster explained. “I said I did-n’t think I needed onebecause I had one the previ-ous year.”

In December, while Fosterwas getting ready for aChristmas party in her VillagePark home, she received aphone call every womandreads.

“My doctor’s office calledsaying they needed to speakwith me urgently,” she said.“That was when I learned themammogram had shown asuspicious lump.”

A needle biopsy inJanuary was inconclusive.When a surgical biopsy con-firmed the results of themammogram a lumpectomywas scheduled.

These and subsequentprocedures were coordinatedbetween a variety of medicalgroups specializing in cancertreatment at the North CoastHealth Center at the 477 cam-pus.

“I walked from my hometo the lumpectomy in mid-January 1999,” Foster said.

Unfortunately, the proce-dure didn’t yield clear borders.A week later her surgeon wasable to re-enter the incisionand obtain a lemon-size sam-ple, this time with clear bor-ders. The news wasn’t good.The lesion was positive.

“I don’t sit around and letlife happen to me,” Fostersaid. “I made a list whichincluded talking to the direc-

tor of human resources at thecollege about my options atwork, checking in with myprimary mentor at work todiscuss the issue with her, andthen researching oncologistsin my area. That’s how I foundDr. Frakes.”

Foster was able to sched-ule an appointment rightaway with oncologist Dr.Laurie Frakes, also in the 477

building.“Dr. Frakes scheduled

one-and-a-half hours to allowme to ask questions,” Fostersaid. “That’s unheard of. Sherecommended chemothera-py followed by radiation.”

Foster scheduled radia-tion in Dr. Frakes’ officearound her work schedulebetween February and May.

“I was able to schedule

chemo for 2:30 p.m. onThursdays and stay in bedFriday, Saturday and Sundayand return to work onMonday,” she said. “I hadweekly lab appointments totest my white blood cell levels,also in the 477 building.”

Foster followedchemotherapy with radiationfrom May through June, againin the 477 building.

She complemented hertreatment with yoga and chi-ropractic adjustments.

“Dr. Michael Cabello (inEncinitas) treated me for freesince I exhausted all my visitsthrough my insurance,” shesaid. “He said my spine need-ed to be aligned during treat-ment so all the fluids couldflow through.”

Throughout her ordealFoster only missed five days ofwork.

Her plan served her well.“I received first-rate, state-

of-the-art treatment inEncinitas,” she said. “Youwant to be close to home andin a comfortable and familiarenvironment with your familynear you. If I had to travel itwould have been very disrup-tive to my lifestyle. I was ableto have dinner each nightwith my sons.”

Foster said anotheradvantage was the supportshe received from her neigh-bors and, particularly, herextended family at MiraCostaCollege.

After receiving her diag-nosis in January, Foster askedto make a short statement at acampuswide assembly fea-turing the traditional State ofthe College address and rally.

“I took two minutes to tellmy colleagues of my diagno-sis and to explain that I wasgoing to continue working,”she said. “I encouraged all thewomen to have their yearly

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NORTH COASTHEALTH CENTER

As the largest outpatienthealth center in coastalNorth County, North CoastHealth Center is an exampleof how outpatient care hasgrown over the years. Builtnearly 25 years ago, the cam-pus at 477 North El CaminoReal in Encinitas is nowhome to more than 200doctors and dentists andoffers more than 50 differentspecialties for children andadults. These include urgentcare; family medicine; pedi-

atrics; internal medicine;OB/GYN; in vitro fertiliza-tion; urology; erectile dys-function and microsurgery;plastic and reconstructivesurgery; facial plastic surgery;laser vision correction;optometry; ophthalmaolo-gy; hearing and neurodiag-nostics; dermatology; gas-troenterology; hematology;allergy and asthma; pediatricspecialties ; reproductiveendocrinology; sinus andnasal disorders; laser and

aesthetic procedures; oncol-ogy; radiation oncology;radiology; surgery (general;vascular; pediatric; orthope-dic); CyberKnife; sportsmedicine; sleep medicine;psychiatry; dentistry; ortho-donture; periodontics anddental implants and phar-macy; and more.

The growth inoutpatient medicine hasbrought the latest medical

From left, Angel Haag, president ofthe chamber board, and CEOMarshall Weinreb. Photo by Lillian Cox

ABOUT NORTH COAST HEALTH CENTER

❚ see Care on 18

❚ see About on 14

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ENCINITAS FIRST • APRIL 2010 3

April 3At 10 a.m. April 3 Kids

@ Lux offers a tour andactivities for ages 6 to 12 atthe Lux Art Institute inEncinitas. Visit www.luxartinstitute.org for moreinformation.

April 3From 10 a.m. to 1 p.m.

April 3 an Easter Egg HuntFestival will take place atEcke Sports Park. Visitwww.encinitasrecreg.comfor more information.

April 5AARP Chapter 239

Encinitas presents a freeforum on Long Term Careat 1 p.m. April 5 at theEncinitas Senior Center,1140 Oakcrest Park Drivein Encinitas. Learn aboutadvance directives, rulesabout Medical and long-

term care in California, pit-falls in long-term care,insurance and more. Freeparking and refreshments.

April 5At 6:30 p.m. a lecture

on Climate Change andconservation strategieswill be held at theEncinitas Library. Formore information, visitwww.encinitas2035.info.

April 6At 6:30 p.m. April 6,

Great Moments in Operawith Dr. Nicolas Reveleswill be held at theEncinitas Library. Formore information, visitwww.sdopera.com.

April 9The film “Pan’s

Calendar

The next Encinitas Chamber of Commerce

SundownerWill be held from 5:30 to 7:30 p.m. April20 at the Encinitas Elks Lodge #22431393 Windsor Road. Expect great food,drinks, raffle prizes, speakers and more.

Tuesday, April 20

❚ see Calendar on 18

RANCHO SANTA FE —The Encinitas Chamber ofCommerce welcomes PollyVan Every Rogers andAssociates, at 16195 AvenidaDe Acacias, Rancho Santa Fe,an experienced team of realestate professionals, repre-senting both buyers and sell-ers throughout San DiegoCounty and operating underPrudential California Realty,one of the top five broker-ages in the nation.

Van Every Rogers hasbeen serving local Encinitasand coastal clients since1977. Along with associatePriscilla Wood, Polly VanEvery Rogers and Associateshas more than 33 years ofexperience specializing inEncinitas, the coastal corri-dor and into Rancho SantaFe and Rancho Bernardo.

“We represent a varietyof properties throughout SanDiego County and weabsolutely love what we do,”Van Every Rogers said. “Webelieve there is tremendousstrength in numbers. Wejoined the EncinitasChamber of Commerce as away to work with other mem-bers of the community,toward a common goal offurthering the growth andprosperity of this wonderful

community we all call home;Encinitas, Leucadia andCardiff.”

Van Every Rogers worksto include a positive attitudeaccompanied with the pas-sion and conviction it takes to

Realtors love what theydo — and it shows

POLLY VAN EVERY ROGERS

PRISCILLA WOOD

MiraCosta offers small business supportIn 1989, Eileen Burke

opened a gift shop, QueenEileen’s, on Highway 101 inEncinitas. Over the past 20years, Burke has knockeddown and pushed back theinterior store wall three timesto accommodate her bur-geoning business. Today,despite the slowdown in theeconomy, Burke has a thrivingstorefront and has recentlyexpanded into theimport/export business.

Burke’s quirky taste andaffordable gifts have helpedthe store keep its door open fortwo decades. “We are whereeveryone comes for fun gifts inEncinitas,” she explained. But

another major part of herbusiness’s success is the sup-port she has received fromMiraCosta College’s SmallBusiness DevelopmentCenter, or SBDC.

“MiraCosta’s SmallBusiness DevelopmentCenter has given me all kindsof help over the years: finan-cial, organizational, practical,”Burke said. “The SBDC coun-selor I worked with was fabu-

lous. I would call him all thetime and he gave me indis-pensable advice — he was likea mentor to me.”

Now, Encinitas Chamberof Commerce members don’thave to drive to Oceanside tobenefit from the no- and low-cost counseling servicesoffered by the SBDC. Thanksto the chamber’s sponsorship,the SBDC is offering free men-toring and training atMiraCosta’s San Elijo Campus,located on ManchesterAvenue in Cardiff. Small busi-ness counseling is now offeredthe first and third Fridays ofthe month.

“We want to make it as

easy as possible for Encinitassmall businesses to receivecounseling, and so we decidedto offer it in a more convenientlocation,” said SBDC directorSudershan Shaunak. “Smallbusinesses are the backboneof our local economy. Ourservices help businesspeoplerealize success by providingthem with tools to create andrun viable businesses. In turn,these businesses hire localpeople as employees andbring revenue into the com-munity.”

Burke is just one of 13,000businesspeople who has

ENCINITAS — If you area lover of fine wine and finefood, or just want a comfort-able, relaxed, neighborhoodevening out, it’s time youvisited the 3rd Corner WineShop & Bistro, 897 S. CoastHighway 101, Suite F-104,near H Street.

Open since 2008, 3rdCorner is the perfect stop-ping place for strollers alongCoast Highway 101, sur-rounded by eclectic shop-ping and art and the con-venience of the Coaster.

Edmund Moore andSamantha Kahn operate thissophisticated neighbor-hood restaurant with aunique and affordable con-cept; within the restaurantlies a retail wine shop with aselection of up to 1,000 bot-

tles of wine that the guestcan choose from anduncork at the table for $5.

3rd Corner also featuresa full bar and offer wines bythe glass, showcasing wine-makers from all over theworld. Their specialtiesinclude wine dinners thatpair the wines with gourmet

menus prepared by theirchef, as well as monthlywine-tastings.

And to give it a special,downtown twist, 3rd Cornerserves food into the weehours of 1 a.m. Tuesdaysthrough Sundays.

For the perfect finish toany weekend, every Sunday

3rd Corner offers a very spe-cial $25 Prix Fixe menu thatindulges diners with threecourses paired with threegreat wines. The chef createsa new menu each week andfeatures interesting salads,creative pastas, likeMushroom Pasta withPenne, topped with savorysauces such as pesto andgoat cheese, plus gourmetentrees and decadentdesserts like chocolate tortewith whipped cream andstrawberries or vanilla gela-to with a chocolate chipcookie and caramel sauce.

3rd Corner Wine Shop &Bistro is open Tuesdaythrough Sunday 10 a.m. to1:30 a.m.

The Bistro is openTuesdays through Sundaysfrom 11:30 a.m. to 1 a.m.,closed Mondays.

For more information onwine tastings, wine dinners,menus and upcomingevents, call (760) 942-2104 orvisit www.the3rdcorner.com.

Spotlight on Higher Education

FRANCISCORODRIGUEZ

❚ see Realtors on 19

Huntington Learning Center recently celebrated a ribbon cut-ting. Front row from left are Gabriel Kary; Mary Purviance,chamber associate and manager of San Diego Trust Bank; TheoLewis; Julia Kary; Michael Kary, owner and executive director;Alex Bobowski; Suzanne Perez Swanson, chamber associate andBusiness Blossoms Florist; Sunshine Smith, chamber associatewith Taylor Place Real Estate. Back row from left are MarshallWeinreb, CEO of the Encinitas Chamber of Commerce and Janice

Kary holding Kate Bobowski. Huntington Learning Center helps students from ages 5 to 17 achieve remarkableimprovements in their grades, test scores, SAT/ACT test scores and self-esteem. The success of their program lies in theone-to-one attention they devote to every child and the expertise of their caring, certified teachers. Their certified,highly trained tutors do more than fill children with knowledge. They teach them how to think, learn and, ultimately,how to succeed on their own. Call (760) 634-7000 or visit them att 121 N. El Camino Real, Suite C in Encinitas on thenortheast corner of El Camino Real and Encinitas Boulevard. Courtesy photo

HUNTINGTON LEARNING CENTER

Great food, wonderful wine and late night dining is avail-able at 3rd Corner Wine Shop & Bistro, 897 S. CoastHighway 101, Suite F-104, near H Street in Encinitas.Courtesy photo

3rd Corner wine pairings a treat to palate

❚ see Education on 17


Transportation billis a must forCongress to passBy Tom DonohuePRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

Work on important construction projects incommunities across the country came to a tempo-rary halt last week after Congress initially failed toextend legislation funding highway and transitprograms. In addition, nearly 2,000 Department ofTransportation employees — including inspectors— were furloughed without pay. Washington’s fail-ure to act couldn’t have come at a worse time —unemployment is sky high and our nation’s infra-structure is crumbling.

How can policymakers miss the boat on trans-portation when our needs are so obvious?Adequate funding will lead to reduced congestionand pollution. It will improve safety and the com-petitiveness of our businesses. And, most impor-tantly, it will create thousands of good jobs. I’m nottalking about make-work projects or pork, butbadly needed improvements that will make a realdifference, such as reducing highway bottlenecksand repairing aging bridges.

But instead of passing a long-term bill that pro-vides certainty for the companies and other organ-izations that build our infrastructure, Congresscontinues to put Band-Aids on a gaping wound.After the major surface transportation bill expiredin September 2009, lawmakers opted for a series ofshort-term extensions. What we need is a long-term solution that moves critical projects forward,jump-starts the modernization of America’s aginginfrastructure, and creates desperately neededconstruction jobs. At the moment, unemploymentin the construction industry is at 24.7 percent.

U.S. businesses are suffering as a result ofnational underinvestment in infrastructure.Transportation delays negatively impact the sup-ply chain and undermine customer service.

A robust infrastructure once gave Americanbusinesses a major competitive advantage in get-ting their goods and services to market quickly. Itwas a source of tremendous pride for Americansand a symbol of our can-do spirit. This is no longerthe case and — without reauthorization of the sur-face transportation bill — things will only getworse.

One of the biggest challenges to overcome aswe work toward modernizing the American infra-structure is finding the revenue to pay for it. Everyoption must be on the table. This includes an endto wasteful earmarks and an increase in the feder-al gas tax. The latter hasn’t gone up in 17 years and,because it’s not indexed to inflation, our ability tofinance projects has diminished. Of course, anynew revenues from such a tax must not be divert-ed to other purposes.

With the U.S. economy struggling to get backon track, we simply can’t afford the disruption ofcritical construction projects. It’s time to pass along-term transportation bill and begin the work ofrebuilding America.

By Tom DonohuePRESIDENT AND CEO, U.S. CHAMBER OFCOMMERCE

Americans take pride in liv-ing in a country that keeps itsword, but sometimes we fallshort. Last year, Congress votedto terminate the U.S.-Mexicocross-border trucking programthat was agreed to as part ofNAFTA. Under this agreement,the United States and Mexicowere to grant highway access tosafe, properly inspected trucksfrom the other country. The ideawas to facilitate the flow ofgoods, increase trading oppor-tunities, and reduce shippingcosts.

When trading partners don’tkeep their commitments, badthings happen. Mexico retaliat-ed against America’s renegedpromise by placing tariffs on 89products, from strawberries tosunglasses, potentially costingmore than 25,000 U.S. jobs. Withunemployment near 10 per-cent, that’s the last thing ourworkers need right now.

There used to be aWashington consensus in favor

of trade because it creates jobs,increases consumer choices,and saves Americans money.Trade still delivers all those ben-efits, but the consensus hasbeen destroyed by partisan pol-itics, special interest agendas,and a fear of competing. Weneed to get back on track.

If our elected officials areserious about creating goodjobs, they must revive andadvance a comprehensive tradeagenda that will benefit allAmericans. They can start byenacting — at long last — pend-ing agreements with Colombia,Panama, and South Korea.These deals have already beennegotiated, and the terms areincredibly favorable to theUnited States. Our foreign com-petitors— including theEuropean Union and Canada—will soon enact their ownaccords with these countries.The U.S. Chamber estimatesthat more than 380,000Americans will lose their jobs ifwe fail to enact our own agree-ments while our competitorsmove forward.

In addition, lawmakersshould reject policies — such asBuy American — that would putus on a path toward economicisolationism. Beyond our bor-ders you will find 95 percent ofthe world’s customers, 87 per-cent of its economic growth,and 73 percent of its buyingpower. We should break downthe barriers that keep our com-panies out of these markets.

Finally, we must do more tosupport small businesses thatare ready to do business over-seas. While a quarter-millionsmall and midsize companiescurrently export, that’s just onein every 100 U.S. small business-es. Many more should be pursu-ing opportunities abroad.

The case for increasingAmerican exports is rock solid— of the 5.9 percent increase inGDP that we enjoyed in thefourth quarter of 2009, 2.32 per-cent of it was due to exports. It’stime to build on this success bypursuing a trade agenda thatcan jump-start the economyand create the jobs we so des-perately need.

It’s time to move forward withtrucks and trade agreements

FROM THE DESK OF THE CEOI would like to talk about our school chil-

dren and the three school districts in Encinitas— Cardiff, Encinitas Union and San DieguitoUnion High School. Thechamber’s EducationCommittee has been work-ing for several months todevelop a solid plan to pro-vide support for our localpublic schools on many lev-els including financial sup-port, in-kind support, andtechnical expertise. We arealso working to share theaccomplishments of ouroutstanding students and staff, and their edu-cational achievements with the community. Iam happy to report that we are having measur-able success already.

In the near future we will be helping to pro-duce a series of news stories on all the goodthings happening in our schools, as well as thecontinuing quality of education. In conjunc-

tion with the Encinitas EducationalFoundation, we will be sponsoring a golf tour-nament on Sept. 10, to be held at the La CostaResort and Spa. This will be a fun event and willlikely raise considerable funds for some veryneedy programs.

At our last meeting, the committee decidedto begin a few new programs, which will needsupport from you, our local businesses.

Our goal is to have local businesses become“business partners” with a school or a class-room. There are many ways the business com-munity can be involved. For example: 1)Teachers are implementing project-basedlearning, which can be fully enhanced throughlocal businesses sharing their knowledge andexpertise. 2) Each school and every classroomhave events and projects during the school yearwhere in-kind donations and contributionscan make a significant difference. 3) Studentscan benefit from direct mentoring, tutoring,internships or reading support from a caringadult. 4) Foundations, such as the Encinitas

Educational Foundation, which actively partic-ipates in fundraising activities for the EncinitasUnion School District, are inviting representa-tives from the business community to join theirboards.

The chamber and its committee membersare reaching out to our business community toask them to get involved. We hope that many ofyou will feel the pride and understand the needto lend your support. As a business member ofthe community, your donations of time, talentand resources can and will make a significantdifference to keep the schools in Encinitasworld-class.

There will be more information to follow,but please give this some thought. If you areinterested in getting involved or hearing moreabout this initiative, we invite you to join thiscommittee, or come to our next meeting at 5p.m. April 19 at the Encinitas Union SchoolDistrict Administration Building, 101 S. RanchoSanta Fe Road.

MARSHALLWEINREB

859 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

EXECUTIVEBOARD

CEOMarshall Weinreb(760) 753-6041

[email protected]

PresidentAngel Haag

Ubuntu Hair StudioVice President

Genevieve WingWing Insurance Services

TreasurerMelaini A. Peet

Union Bank of CASecretary

Suzanne Perez SwansonBusiness Blossoms

Florist

BOARD OFDIRECTORS

Vanessa KellerComerica Bank

Maryam RadPositive Place

Montessori School

Lynn BandaSan Diego Union-Tribune

Al DelinoAl Delino Design

Nettie NelsonNettie’s House

Greg PetreeNorth Coast Health

Center

MembershipDirector

Debbie Caligiuri

VisitorCenterDirector

Pat Reinhardt

SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

From www.uschambermagazine.com

Despite low interest rates,inflation remains well in check.New residential constructiondeclined, and industrial pro-duction growth slowed.

Federal Open MarketCommittee Monetary Policy

At its latest meeting, theFederal Open MarketCommittee kept the federalfunds rate at a range between 0percent and 0.25 percent and isexpected to keep it there forsome time. The Fed noted thatthe economy continued itsimprovement due to strength-ening household spending andbusiness investment in equip-ment and software. However,the Fed noted that a weak labormarket, slow income growth,decreased housing values, andrestricted credit continue tohold back a more robust recov-

ery. The Fed maintained that itwill end its purchase of agencydebt and Treasury securities,additional signs that the econo-my is recovering.

Consumer Price IndexThe Consumer Price Index

(CPI) was unchanged inFebruary after gaining 0.2 per-cent in January. The top-line CPIis 2.2 percent higher than inFebruary 2009. The price indexfor energy shrank 0.5 percent inFebruary but is 14.9 percentabove its February 2009 level.Food prices rose 0.1 percent, butare off 0.1 percent compared toone year ago. Core prices, whichexclude food and energy, rose by0.1 percent in February. On ayear-ago basis, the core CPIincreased 1.3 percent. Pricesremains in check despite loosemonetary policy, as consumersand businesses remain spookedby the recession. Their reluc-

tance to spend will keepdemand low, especially as thelabor market struggles to recov-er, and has led to some specula-tion that deflation couldemerge.

New residential construction

The Census Bureau report-ed that new residential con-struction decreased by 5.9 per-cent in February. Housing startsin February were at a seasonallyadjusted annual rate of 575,000.Year over year, housing starts areup only 0.2 percent. Permits fornew housing fell to 612,000 inFebruary from January’s622,000. Until the labor marketimproves, new residential con-struction will not experiencerobust growth.

Industrial productionIndustrial production rose

Inflation in check despite low interest

❚ see Inflation on 16

COAST CITIES — TheSan Dieguito Art Guild isoffering its annual Mother’sDay Weekend Artist Studioand Garden Tour. The tourwill feature nine guild mem-bers’ homes, gardens and artstudios.

The tour chair this year isTerry Oshrin. Oshrin’s moth-er, Gloria Daniels, was anactive guild member from1990 to 1999. After her moth-er passed away, Oshrinjoined the guild to carry onher mother’s legacy. Bothwomen love bright colorsand bold patterns.

The tour this year is dedi-cated to the memory of fourguild members’ mothers.Photos of those moms will be

featured on the front of asmall booklet along withphotos of the homes and ofartists’ artwork. This bookletwill be given to ticket-holdersas a memento of the tour.

This year the guild is cele-brating 45 years of thrivingand surviving. The guild wasstarted in Del Mar by artistSue Beere. After four differentgallery locations in Del Marthe guild moved to Leucadiabehind the Corner FrameShop. A one-year lease onVulcan and then many yearsin the downstairs portion ofthe Pannikin Coffee Housefollowed. From there theguild moved three moretimes. This month the guildsigned a five-year lease with

the Lumberyard ShoppingCenter. Through the manymoves and many memberartists who have come andgone, the mission remainsthe same. “The San DieguitoArt Guild is an organizationdedicated to furthering artis-tic understanding and foster-ing artistic growth of mem-bers and the community atlarge by promoting interest,education, knowledge and

skills in the visual arts.”The annual Mother’s Day

Tour will be held May 8 andMay 9. The Off Track Gallery,located at 937 S. CoastHighway 101, Encinitas, SuiteC103, behind St. Tropez, willopen at 8:30 a.m. for ticketsales and the homes will be open from 10 a.m. to 4p.m.

This is a self-guided tourof garden/studios. Tickets are

$20. Tickets will also be soldonline at www.OffTrackGallery.com. Tickets may alsobe purchased the day(s) ofthe tour. The Off TrackGallery is a showcase for awide variety of artists of alllevels and mediums.

Each home will featureseveral guest artists and willoffer refreshments. Some


Artist Studio, Garden Tour set for Mother’s Day Weekend

CARLSBAD — BHA,Inc., Land Planning, Civil Engineering andSurveying is celebrating 25years of service to the SanDiego community. Duringits 25 years in business,BHA has provided servicesto municipalities, specialdistricts, home builders,developers and individualproperty owners. BHA, inan effort to give back to thecommunity has donatedits time to Trig-Star, amathematics competitionfor high school students inVista, the OceansideMuseum of Art and theBoys & Girls Club of SanDieguito, to name a few.

BHA has worked onseveral signature projectsthroughout the county forboth the public and privatesector including VistaBusiness & Research Park, Shadowridge, NorthCounty Square, PacificCoast Business Park, Lexus Escondido, Sunbow,Raceway Basin AssessmentDistrict and East BroadwayImprovements.

BHA’s offices are basedat 5115 Avenida Encinas,Suite L in Carlsbad. Visitwww.bhaincsd.com formore information.

BHA, Inc.celebrates25 years inbusiness

ENCINITAS — Thesport of bodyboardinghas grown steadily sincethe early 1970s, with afirm hold in the 21st cen-tury, featuring competi-tions worldwide.

Encinitas native JustinFaulconer, founder andowner of FalconsBodyboard Shop, at 1026N. Coast Highway 101, isat the heart of this sport.

Faulconer brought hisenthusiasm, youth andnew energy to Encinitasin January 2010, offeringcustomer service andknowledge of high-endbodyboards and acces-sories plus a large and

Ride thewave witha Falcon’sBodyboard

❚ see Bodyboard on 18

CHAMBERPROFILE

ENCINITAS CHEVRONEncinitas Chevron recently celebrated a ribbon cut-ting. Pictured from left are Hannah Hackbart;Suzanne Perez Swanson, a chamber ambassador andBusiness Blossoms Florist; Mary Purviance, a cham-ber ambassador and manager of San Diego TrustBank; Aly Hackbart; owners Dave and CorinneHackbart; Dennis Smith, chamber ambassador withTaylor Place Real Estate; Vilma Cruz, store manager;Juan Cruz, car wash manager; and Taylor Hackbart.The family-owned and operated Encinitas Chevronhas a lot to offer. It has pump attendants that willfill you tank at no extra charge. The store offers alarge variety of groceries with a great variety ofwines. They also serve coffee from the San DiegoCoffee Company and treats from the world famousV.G. doughnuts. There is a comfortable seating areawith free Wi-Fi. While you are waiting for your carto be washed or detailed with the professional carcare products by McGuires, enjoy one of their freshmade-to-order deli sandwiches from MoonlightBeach Deli and Dogs. Soon they will be opening theirnew espresso bar, Moonbucks. Courtesy photo

❚ see Garden Tour on 16

DEL MAR — SynergyWorld, Inc.’s passion is help-ing businesses achieve theirmarketing goals. They spe-cialize in gift and rewardcard processing.

They have recentlydeveloped a patent-pendingloyalty card program thatencourages and tracksword-of-mouth rewards,according to Donna Ilicic,district sales manager.

Synergy World was start-ed in 1995 and is run by CEO

Joel Kantor and PresidentLarry Kantor.

Synergy World has devel-oped innovative marketingprograms that help busi-nesses attract and retaincustomers.

There are four main divi-

sions of Synergy World Inc.First is Custom Gift andReward Cards. These replacepaper gift certificates andintegrate an innovative androbust loyalty card program.Once the gift card reaches azero balance, it automatical-ly turns in to a reward card.

The Synergy RewardCard Network promotesbusinesses to thousands ofconsumers on a pay for per-formance model. This pro-gram is designed to helpbusinesses attract new cus-tomers as well as generateloyal and repeat business.

There are no monthly oradvertising fees.

Next is the Synergy GiftCard Network, which pro-motes businesses to hun-dreds of thousands of con-sumers by marketing multi-


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The City of Encinitas Parks and Rec Department offers dozens of different camps this

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Get online to check out our hundreds of recreation programs and events.

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ONLINE REGISTRATION BEGINS ON APRIL 5 FOR ENCINITAS RESIDENTS,APRIL 7 FOR NON-RESIDENTS.

Also, don’t miss our FREE Easter Egg Hunt Festival on Saturday, April 3 at Ecke

Sports Park from 10am- 1pm. See ad inside for more info.

Know your customerIf you want to sell a

greener product to con-sumers, you first need tomake sure that the con-sumer is aware of and con-cerned about the issues thatyour product attempts toaddress. Whirlpool is justone company that learnedthis lesson the hard way.Even after winning a $30million “golden Carrot” prizefor being first to market witha CFC-free fridge, they dis-covered that consumerswouldn’t pay the premiumbecause they didn’t knowwhat CFCs were — andthere were no other value-added benefits.

Empower consumersMake sure that con-

sumers feel, by themselvesor in concert with all theother users of your product,that they can make a differ-ence. This is called “empow-erment” and it’s the mainreason why consumers buygreener products. This pow-erful principle underlies somany campaigns laden withtips.

Be transparentConsumers must

believe in the legitimacy ofyour product and the specif-ic claims you are making.Caution: There’s a lot ofskepticism out there that isfueled by the raft of spuriousclaims made in the “go-go”era of green marketing thatoccurred during the late1980s to early 1990s — onebrand of household cleanerclaimed to have been “envi-ronmentally friendly since1884”!

Reassure the buyerConsumers need to

believe that your productperforms the job it’s sup-posed to do. They won’tforego product quality in thename of the environment.(Besides, products that don’twork well will likely wind upin the trash bin, and that’snot very kind to the environ-ment.)

Consider your pricingIf you’re charging more

for your product — andmany environmentallypreferable products costmore due to economies ofscale and use of higher-qual-ity ingredients — make surethat consumers can afford

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❚ see Lick on 18

The Lumberyard Tavern & Grill celebrated a ribbon cutting in March. Front row from left areJoan Faust, chamber associate and assistant manager San Diego Trust Bank; Mary Purviance,chamber associate and manager of San Diego Trust Bank;Angelina Dalrymple; Lisa Belasco,owner; Gianna Belasco, cutting the ribbon; Pete Belasco, owner; Mario Valdez, chamber associ-ate and Union Bank Financial Services Officer. Back row from left are Genevieve Wing, a cham-ber associate of Wing Insurance & Financial Services; Angel Haag, chamber associate and boardpresident; Craig Dalrymple, manager and partner; Marshall Weinreb, CEO of the EncinitasChamber of Commerce; Dody Tucker, executive director of DEMA; Doug Long, owner Bert’s

Plumbing; and Shoja Naimi, owner of Roxy Restaurant. The Lumberyard Tavern & Grill is the new place in Encinitas to watch all your favoritesporting events. It is a friendly, casual neighborhood bar, where you can come have a great meal. Lunch and dinner are served daily from 11 a.m. tomidnight and breakfast on Saturday and Sundays from 9 a.m. to 2 p.m. Join them for Happy Hour Monday through Friday from 3 to 7 p.m. TheLumberyard Tavern & Grill is located at 967 S. Coast Highway 101. Call (760) 479-1657 or visit lumberyardtavern.com for more information.Courtesy photo

LUMBERYARD TAVERN & GRILL

❚ see Synergy on 17

SOLANA BEACH —Another new member of theEncinitas Chamber ofCommerce and new arrivalin the Encinitas businessarena is Steller Scholar, serv-ing the entire North CountyCoastal community at 337 S.Cedros, Suite 1-A in SolanaBeach. The center providespersonalized planning andconsultation as well asenrichment programs andclasses for all ages.

“We are far more thanjust homework help or evenjust a college-planning facil-ity,” according to Dr. NicoleWahab, owner of SchoolReform Catalyst, Inc., cre-dentialed teacher andadministrator, and collegeprofessor with a doctoratedegree in education admin-istration and leadership.“We are a comprehensivetraining center where well-rounded, 21st-centurylearners are created andgiven the tools andresources to achieve their

goals. We offer languageenrichment classes inSpanish and Madarin,beginning at age 4.”

The mission of StellarScholar is to provide stu-dents and parents with acomprehensive, personal-ized strategic plan for one’sfuture after high school.

The center also offersseasonal sessions like theupcoming Green Art &Poetry Camps April 5through April 9 and April 12through April 16, for gradesK through 8.

Wahab and the StellarScholar team have more

than 20 years of experiencewithin the educational sys-tem and continue profes-sional growth to ensure acompetitive edge.

“Stellar Scholar hasbeen years in the making,”Wahab said. “We are educa-tor-owned and operatedand have a 7-to-1 student tocredentialed teacher ratio.We love North County,working to get every stu-dent into college who hasthe desire to go. Encinitasand all of the North Coastalarea will reap the benefits ofstudents who are globallydiverse and community-

service oriented. We are cre-ating the future movers andshakers.”

The center is openMondays throughThursdays from 11 a.m. to 7p.m. and Saturdays 8 a.m. to3 p.m. Call (858) 755-1970 orvisit www.stellarscholar.com for more information.


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Back from back, Dr. NicoleWahab and CFO MikeWahab and front from leftJason and Alex Wahab. TheStellar Scholar Academyensures academic success inan open, bright, technology-enhanced learning environ-ment. Courtesy photo

Students of all ages can become Stellar Scholars

Is your elderly parentlosing a lot of weight? Itmay signal an ongoinglack of nutrition.

Cooking for one andeating alone can bedepressing. Many olderpeople don’t have theenergy to prepare whole-some meals. Conditionssuch as arthritis con-tribute to the problem.

As a result, Mom orDad may not eat balancedmeals and may barely eatat all. Continuous malnu-trition can lead to depres-sion, which in turn canexacerbate malnutrition.

If financial circum-stances allow, you couldhire a personal chef toprepare a week’s worth ofmeals.

Otherwise, programssuch as Meals on Wheelscan be a life-saver for anelderly person, who willlook forward to the dailycontact as much as thefood.

Cuisine andcamaraderie

Eating is a social activ-ity. In addition to nutri-tion, keep your parents’companionship needs inmind. Encourage them tocongregate for lunch atthe local senior center.Once they greet, meet andeat with peers, they maydecide to participate inother center activities.

Children who liveclose to aging parents candine with them and keeptabs on their health. Foreveryone else, it’s com-forting to know their par-ents are enjoying life in aretirement community.Sharing meals and con-versation helps seniorseat better. They feel likethey’re in a “family” gath-ering, which indeed theyare.

People with dementiacan benefit from commu-nal mealtimes. Perhapsthere’s something abouteating together thatsparks their memory offamily life.

No matter what ourage or circumstances,we’re all hungry for peo-ple with whom we want

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IssuesBy Carolyn Brooking

CORPORATE DIRECTOR OF MARKETING,SEACREST VILLAGE RETIREMENT

COMMUNITIES

Nutritioncan be aproblemfor elders

❚ see Aging on 17

North County Laser Eye Association celebrated a ribbon cutting in March. Pictured from left areMario Valdez, chamber associate and Union Bank financial services officer; Marshall Weinreb,CEO Encinitas Chamber of Commerce; Mary Purviance, chamber associate and manager of SanDiego Trust Bank; Rina Dan, receptionist; Amanda Kenneson, B.A. receptionist; Paul H. ChenMD; Michael Jamgochian, practice manager; Oliver Chen OD; Johanna Johnson, surgical coordi-nator; Katie Smith, technician; Damaris Paris, optician; Sunshine Smith, chamber associatewith Taylor Place Real Estate; and Joan Faust, chamber associate and assistant manager of SanDiego Trust Bank. North County Laser Eye Associates is equipped with laser eye surgery technol-

ogy, including the VISX Wavescan, which can customize LASIK to a patient's unique “visual fingerprint.” In addition, North County Laser EyeAssociates has a VISX S4™ excimer laser on site. They also offer treatments for cataracts, eyelids and glaucoma. Their optical shop has an extensiveselection of designer frames and contact lenses. North County Laser Eye Association is located at 1905 Calle Barcelona #208 Carlsbad in Carlsbad.For more information, call (760) 930-9696. Courtesy photo

NORTH COUNTY LASER EYE ASSOCIATION

OCEANSIDE — Lookingfor a stable, well-paying jobin an unstable economy? Anew MiraCosta Collegeprogram offers a free col-lege education, a stable joband great pay. MiraCostahas partnered with the SanOnofre Nuclear GeneratingStation, or SONGS, to offera program to train studentsfor jobs in nuclear energy.Plus, SONGS is offering 48full-tuition and book schol-arships for qualifying stu-dents who enroll in the newMaintenance & OperationsJob Preparation Program.

SONGS is also offering$20.97/hour paid summerinternships. Interested stu-dents can learn more aboutthe program at a specialinformation session sched-uled from 6 to 7 p.m. April22 in Room 3601 (LittleTheatre) at MiraCostaCollege, 1 Barnard Drive,Oceanside.

The Maintenance &Operations Job Preparationprogram is a collaborationbetween the San OnofreNuclear Generating Station


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COAST CITIES — SurfinFire, a premiere North Countysurf school, is owned andoperated by Jon “JP” Peterson.Peterson is a local Encinitasfirefighter and a member ofthe Encinitas firefighterschampionship surf team. Thefirefighters have won theFirefighter Olympics statesurfing title nine of the past 20years. Peterson has been amajor factor in those titleswith more than eight goldmedals in his divisions. Hecurrently coaches theCarlsbad High School girlssurf team, and has onedaughter surfing on thatteam. Peterson is also a CPRand first aid instructor for thefire department as well as anengineer.

Surfin Fire was originalestablished in 1999 as an out-

let to teach surfing, safety,ocean awareness and muchmore to his daughters, school-mates, family friends, etc. Ithas since blown up to muchmore then a passion. Surfin

Fire now teaches their classesat three distinct locations —Ponto Beach, Grandview inLeucadia and Oceanside Pier.

Surfin Fire has been amajor contributor to the local

schools and has sponsoredand run a charity surf contestin Encinitas for all ages duringthe Encinitas Street Fair. Healso sponsors a charity surfclass for the special needs stu-

dents, and has worked withautism students. Surfin Fireholds surf lessons year roundand provides surf campsthroughout the summer.

A few years back, Petersoncombined his talents by mix-ing with GLS surf and rescueand now co-owns one of thebest soft surfboard compa-nies in the U.S. GLS is 100 per-cent American made locallyin Oceanside. Peterson hashelped in the developmentand safety aspects of thesesurfboards, which are nowvery user-friendly for thebeginner and intermediate.The brand is also the firstchoice amongst local life-guard agencies. Their softsurfboards and paddle rescueboards are used by JuniorLifeguards and surf campsworldwide.

To find out more on surf-ing, camps, lessons and or ifyou need a soft surfboard,contact JP Peterson atwww.Surfinfire.com or call theoffice to schedule your surflesson at (760) 438-0538.

Local firefighter and surfer Jon “JP” Peterson started premiere North County surf schoolSurfin Fire. Courtesy photo

Scholarships, internshipsoffered to students withinterest in nuclear energy

Surfin Fire teaches ocean safety, awareness

ChamberhonorsCitizen ofthe Year

ENCINITAS — TheEncinitas Chamber ofCommerce honors localartist and resident DannySalzhandler as the 2010Citizen of the Year for hisconsistent commitmentand dedication as a volun-teer and philanthropy withprograms and services forthe betterment of the com-munity.

Salzhandler is a faceand name that resonatesthroughout the communi-ty with his passion for the101 Artists Colony and theArts Alive Banner fundrais-er. Along with Peder Norby,former executive director ofDowntown MainStreetAssociation, Salzhandlerstarted the Arts AliveBanner project that fea-tures local artists’ work onbanners that are auctionedoff to benefit theDowntown MainStreetAssociation. He has beeninvolved from start to finishwith the banner projectfrom soliciting artists tocontribute their time andtalent to arranging theunveiling of the banners forthe city, to hanging the ban-ners along the Encinitaslampposts so all residentsand businesses can enjoy.

Salzhandler’s talent as abiosculpturist is also appre-ciated by city officials. In2006, Salzhandler volun-teered to create a piece ofart that was gifted by thecity of Encinitas to SisterCity, Amakusa, Japan.Salzhandler created a workof art touching on the time-less themes of water, earth,and sailing — three ele-ments that describe theSister City.

“Danny is one of thoseguys that has talent with somuch, and is willing toshare it with Encinitas andothers,” Mayor DanDalager said. “He is one ofthe hardest workers I know.He’s always out there get-ting his hands dirty, and notjust relying on others to dothe job.”

But those who knowhim best are aware thatSalzhandler’s love for thecity extends far more thanhis love for the arts. He alsospends time finding volun-teers for community eventslike the Kringle Mingle inCardiff and laying downturf and coordinatingobstacle courses for theDog Days of Summer. Hehas also been known todirect traffic and coordi-nate booths at the annualStreet Fair. He handcraftedthe King and Queen Reefcrown worn by the out-standing male and female

❚ see Citizen on 19❚ see Nuclear on 17

A ribbon cutting was held recently for new chamber member I.G.S Real Estate agent SandyMirisch. Pictured front row from left are Mario Valdez, chamber ambassador and Union BankFinancial Services Officer; Joan Faust, chamber ambassador and assistant manager of San DiegoTrust Bank; Mary Purviance, chamber ambassador and manager of San Diego Trust Bank;Suzanne Perez Swanson, chamber ambassador and Business Blossoms Florist; Sandy Mirisch ofIGS Realty; David Mirisch of David Mirisch Enterprises; and Marilyn Kovach, chamber ambassa-dor, of Chef Marilyn. Back row from left are Vanessa Keller, chamber ambassador and assistantbanking manager of Comerica Bank; Marshall Weinreb, CEO of the Encinitas Chamber of

Commerce; Pat Reinhardt, chamber ambassador and manager of the Encinitas Visitor Center; Annette “Nettie” Nelson, chamber ambassador and ofNettie's House; Chris Kydd, associate publisher and advertising manager of The Coast News Group; and Sunshine Smith, chamber ambassador withTaylor Place Real Estate. Sandy Mirisch, I.G.S Real Estate agent, serves Encinitas by listing and selling residential properties in Cardiff, Encinitas andadjacent North County areas. Sandy Mirisch helps relocation specialists, area visitors and local businessmen and women move up, scale down andmake wise investment decisions. Hassle-free transactions from start to finish. Come see Sandy Mirsch’s new listing at 1719 San Elijo Ave. in Cardiff,Encinitas’ own Chamber of Commerce architect Dan Jansveld has designed another beautiful property for Encinitas. Contact Sandy Mirisch at(760) 522-6598. Courtesy photo

SANDY MIRISCH

ENCINITAS — The SanDiego Cancer Center wel-comes photographic artistLisa Ross and ceramic artistCyndy Brown as part of theEncinitas Chamber ofCommerce’s Artists inBusiness program. There willbe an artists reception from 6to 8:30 p.m. April 9 at theEncinitas office of the SanDiego Cancer Center at 1200Garden View Road, Suite 200.

Lisa RossLisa Ross is an award-

winning writer and fine artphotographer. A graduate ofthe University of Southern California inCommunications, shetrained in the fine art of pho-tography at the prestigiousHamilton High PhotographyDepartment in Los Angeles.It was there that AnselAdams and Bob Willoughbyawarded her top honors.

An allergy to darkroomchemicals led her down a dif-ferent path, first as a psy-chotherapist and then as apolitical writer and consult-ant. Her commentaries have

appeared in the nation’s topnewspapers and on radio.

Her widely read column,“The Ross Retort,” receivednumerous San Diego PressClub awards and honorsfrom the Society ofProfessional Journalists.

The dawn of the digitaldarkroom brought Ross backto fine art photography. Withimages shot in the world’smost visually interestingplaces, her goal is to achievethe feel of a painting whileretaining the immediacy ofthe photograph. Her tech-nique makes use of originaldigitized negatives or digitalimages printed with inkjetarchival pigment on large-sized canvas.

“I want the work to hangin spaces where people live,so the pieces must be deco-rative and at the same timeevoke an instant of time andplace.”

Ross travels the world forinspiration. In 2005 sheclimbed Mt. Kilimanjaro andtracked Mountain Gorillas inUganda. The following yearshe made a 6,000-mile railjourney across the RussianFar East, Siberia andMongolia to Moscow, thenAntarctica and SouthAmerica, including theAmazon. China andSoutheast Asia followed. A

new show opened at theOrdover Gallery in SolanaBeach in February featuringimages from Ireland,Scotland, England, Franceand Belgium.

Cyndy BrownCeramic artist Cyndy

Brown’s eclectic designs have

been influenced by her back-ground in the graphic artsalong with 25 years of work-ing in the flamboyant fash-ion industry.

Growing up in the ruralMidwest, one of her fondestmemories includes explor-ing nature with her researchbiologist father. He instilledin her that if we allow our-selves to examine the earth

closely, we might discoverminute universes exist wherewe least expect, thus, herpassion for detail.

The architecture fromher travels to Europe, Asiaand Africa has played a largepart in her art. From thecarvings on cathedrals to theearthy structures of the

Bush, she has found bits andpieces of detail that she canincorporate into her pieces.

The series of shoes shewill be showing at the SanDiego Cancer Center “comesat a time where politics, warand the economy are con-suming our energy,” Brownsaid. “It is my intention todivert ones imaginationfrom a world that is muchtoo serious to a place ofwhimsy.”

Brown has studied withvarious artists around thearea and is a member of theNCECA, SAMA and is a“restarting” studio artist whoparticipates in juried showswhile continuing her studies.When she isn’t creating, shespends time with her hus-band, four dogs and twohorses.

Tony SpinetoThe Encinitas Visitor

Center will welcome localartist Tony Spineto begin-

ning on April 19. As a native San Diegan,

Spineto believes much of hisstylistic uniqueness as anartist germinated during his

sojourns to the beach.Although his artistic path-way includes study at the ArtInstitute of SouthernCalifornia in Laguna Beach,

he considers his independ-ent acquisition of under-standing artthrough hisexploration ofthe masters asa major influ-ence in hisc o n t i n u a lgrowth as anartist.

Inspired bythe ocean, incolor, form and content,Spineto focuses on creatingworks of art that capture the


TONYSPINETO

Chamber’s Artists in Business program now in full swing

❚ see Artists on 15

Jaffa-Man by Lisa Ross.

Original artwork by Cyndy Brown.

Original artwork by Tony Spineto.


OFF TRACK GALLERYSan Diegui to Ar t Gui ld , Es t . 1965

LOCALbusinesses

Support theseSUPPORTENCINITAS


Martin Garrick, Mark Olsonfrom Supervisor Pam Slater-Price’s office and Brian Jonesfrom Congressman BrianBilbray’s office.

He thanked the chamber’sMarilyn Phenow for her effortsin producing an obviouslysuccessful State of the Citydinner.

Weinreb also put in a plugfor the upcoming A SportingLife Health Family Festival onMay 23 at Oak Crest MiddleSchool featuring skateboard-ing legend Tony Hawk andannounced the launch by thechamber of a business-schoolpartnership that would gener-ate paper goods and food forspecial events.

When Mayor Dan Dalagertook the podium, he framedhis State of the City speecharound three strategic busi-ness priorities: public safety,infrastructure maintenanceand citizen services.

“The city enjoys the sec-ond lowest crime rate amongall cities served by the SanDiego Sheriff’s Department,”he said. “Much credit can begiven to Capt. Don Fowler andhis crew at the EncinitasSheriff’s Station for theirproactive law enforcementand prevention activities.”

He added that while manycities in the region were forcedto reduce law enforcementpersonnel in 2009, Encinitasmaintained its level of lawenforcement. In fact, oneschool resource officer slatedto be dropped by the schooldistrict due to budget cuts wassaved and re-deployed to theSheriff Department’s commu-nity oriented policing team.

Dalager announced thatin October 2009 the four NorthCounty Fire Agencies enteredinto a join Fire ManagementService Agreements thatresulted in Encinitas providingsenior management supportfor the cities of Del Mar andSolana Beach including shar-ing of Fire Chief Mark Muir.

He added that in 2009 life-guards conducted 2,034 serv-

ice contacts from minor inci-dents and first aid to rescues.

The mayor reported thatseveral projects to improve thecity’s infrastructure were com-pleted.

Encinitas Boulevard wasrepaved from Highway 101 tothe city limits. San ElijoAvenue was recently repavedfrom Santa Fe Drive to I-5.

New curbs, gutters andsidewalks were installed alongMcKinnon Drive and RegalRoad providing missing side-walk links and other street

improvements.The Cardiff Alley improve-

ment projected was complet-ed.

In addition, a new 22-space parking lot in down-town was constructed atVulcan and E St. A contractwas just awarded to constructan additional 80-space lot tobe completed by the end ofthis year.

Two local excavation proj-ects helped to revitalize localbeaches with 39,000 cubicyards of sand.

Dalager reported addi-tional improvements in infra-structure last year:

— 78 percent of reportedpotholes were repaired withinone day;

— 79 percent of streetlightoutages were repaired withinthree days;

— 100 percent of all sewerspill calls were responded towithin one hour;

— 207 miles of sewer andstorm drain pipes werecleaned;

— 100 percent of speedlimit signs on arterial and col-lector streets were replaced.

“In 2009, both the SanDieguito Water District andthe Olivenhain Water Districtdeclared a Level 2 DroughtAlert,” he said. “Water usershave stepped up to the plate,reducing potable water usagein 2009 by 10.4 percent in theSan Dieguito District and 14percent in the OlivenhainWater District from the prioryear.”

Dalagar was pleased toannounce that constructionplans are under way for the 44-acre future park site off SantaFe Drive known as the Hallproperty which was acquiredin 2001.

“Time is right to beginconstruction of the new park,”he said. “Construction costsare lower than they’ve been inyears.”

The mayor reported thatmore than 400,000 visitorspassed through the doors ofthe Encinitas Library in 2009.

He emphasized theimportance of arts to the city,citing the Cardiff surfer sculp-ture, the “Encinitas Child”sculpture by Manuelita Brownthat was commissioned by theDowntown EncinitasMainstreet Association andthe Art Alive banner program.

Dalager concluded hisremarks by stating that thereremain challenges for thisyear.

“The state legislators con-tinued to seek ways to raidlocal government’s pocket-book,” he said. “They don’tseem to have the ability ordesire to put their financialhouse in order.”

Another frustration headded is that courts and thestate are eager to take awaylocal land use decisions.

“We’ll fight tooth and nailfor the physical and the fiscalcontrol of the city,” he prom-ised.

Another challenge for thecity is that revenues havedipped during the past year.

“Sales tax was down justover 10 percent and is antici-pated to continue to be weakthroughout 2010, but we haveaccounted for this in our plan-

ning.”Special awards were pre-

sented to:— Susan Volklander,

Teacher of the Year, EncinitasUnified School District

— Brian Shay, Teacher ofthe Year, San Dieguito UnifiedSchool District

— Dave Toner, PoliceOfficer of the Year, EncinitasSheriff’s Department

— Paul Reed, Firefighter ofthe Year, Encinitas FireDepartment

— Danny Salzhandler,Citizen of the Year.

In accepting the award,Salzhandler reminisced abouthanging the first banners inthe middle of the night usingheavy equipment, and beingslightly inebriated. This didn’t

seem to please Officer Tonerwho as top DUI enforcementofficer made 201 DUI arrestsin 2009. Salzhandler went onto say, “Art is not a necessity oflife, but a necessity of a civi-lized life.”

Statecontinued from 1

LynnSmith

PatrickBoyle

VickyFarinelli

#1 In La Costa since 1982

From left, Encinitas Sheriff's Department Capt. DonaldFowler, Deputy Dave Toner and Mark Olson in the office ofSupervisor Pam Slater-Price. Toner was named PoliceOfficer of the Year at the Encinitas State of the City dinnerfor making 201 DUI arrests in 2009.

Susan Volklander wasnamed EUSD's Teacher ofthe Year at the EncinitasState of the City banquet onMarch 26. Volklander teach-es at Ocean KnollElementary.

Encinitas Mayor DanDalager provided entertain-ment by showing the manyways the Cardiff surfersculptor has been dressed upby locals over the past year.

From left, State Sen. Mark Wyland, Firefighter of the YearPaul Reed, Encinitas Fire Chief Mark Muir andAssemblyman Martin Garrick. Photos by Lillian Cox

By Lillian CoxENCINITAS — Artist

Don Doerfler helped secureEncinitas’ prestige as “flowercapital of the world” lastsummer with the launch ofEncinitas Orchids.

Doerfler creates liveorchid arrangements blend-ing his creative genius withhis experience as an orchidhobbyist the past 28 years.

As an added service,Doerfler replaces plants thathave lost their blooms withnew ones at his (wholesale)cost. This, in turn, has gen-erated a recurring market ofcustomers who often buyadditional plants when theyvisit to exchange theblooms, and new buyers ifthey are accompanied by afriend.

Doerfler said the busi-ness concept was an off-shoot of his hobby.

“I’ve always enjoyeddoing flower and orchidarrangements and wouldgive them away to friends,”he said. “They started con-tracting me to makearrangements for their fam-ily and friends.”

Arrangements are fash-ioned in one-of-a-kind con-tainers such as Asianantiques, many with minia-ture water features. Othercontainers are crafted bylocal ceramic artists.Arrangements are priced

between $50 and $200.Doerfler also creates liv-

ing plantscapes for homes.His wife and business

partner, Yvonne Sandza-Doerfler, handles opera-tions, finance, marketing

and networking.Encinitas Orchids are

sold at the Leucadia/Encinitas Farmers’ Marketand Art Fair (Sundays from10 a.m. to 2 p.m.) and LittleItaly Mercado in San Diego

(Saturdays from 9 a.m. to1:30 p.m.).

Beginning April 8 theywill also be available at theCielo Village FarmersMarket in Rancho Santa Fe(Thursdays from 2 to 6 p.m.)

and May 12 at the AdamsAvenue Farmers Marketdowntown (Wednesdaysfrom 3 to 7 p.m.).

“We’re curing orchidphobia, one arrangement ata time,” Doerfler says with a

smile.A third-generation artist,

Doerfler comes by his abili-ties quite naturally.

His grandmother,Florence Davis, was afounding member of theWhittier Art Association.She earned a reputation inSouthern California for herstill lifes, florals and land-scapes.

“She had two green-houses for orchids andAfrican violets, and an artstudio in the back of thehouse,” he said. “I remem-ber her making me sit downand draw.”

His mother, BeverlyWingard, worked as an inkerand cell painter on full-length animation films forDisney including “Fantasia,”“Snow White,” “Pinnochio”and “Alice in Wonderland.”

The technique involvedtaking the art made by theanimator, and outlining andcoloring in the characterbefore it went to photogra-phy. Each frame in the filmwas photographed one at atime.

“She got tired of the workbecause it was so mechani-cal and she wanted to dosomething more creative,”Doerfler said.

Wingard was snatchedup by Warner Brothers


Last summer Don Doerfler blended skills as an artist and an orchid hobbyist for 28 years to create Encinitas Orchids. Heand wife, Yvonne, sell live orchid arrangements at local farmers markets every week. As an added service, Doerflerreplaces plants that have lost their blooms with new ones at his wholesale cost. “We’re curing orchid phobia, one arrange-ment at a time,” he says. Photo by Lillian Cox

Business is blooming for Encinitas Orchids owner

❚ see Orchids on 17


CARDIFF-BY-THE-SEA — The MoonlightBeach 7-Eleven store, 105West D St., is now sellinga variety of Cardiff-by-the-Sea VG’s doughnuts.

Mmmmm!Doughnuts

CARLSBAD — Sons ofItaly, La Costa dei FioriLodge 2424 will host afundraiser fashion showwith proceeds to benefitCasa de Amparo, a localnonprofit organizationthat helps abused andneglected children.

The fashion show willbe held from 11:30 a.m.to 3 p.m. April 24 at theHilton Garden Inn, 6450Carlsbad Blvd. Tickets are$35 per person withluncheon being served.Tickets must be pur-chased in advance.

Fashions are beingprovided by Coast Hwy.101 World Bazaar, QueenEileen and Swimwear byRose.

For information, call(760) 943-8494 or visitw w w. s o n s o f i t a l y s a ndiego.org.

Catwalkhelpsneedychildren

Housing, consumer confidence experience setbacks

ENCINITAS — Four ofScripps Health’s hospitals— including ScrippsMemorial HospitalEncinitas — are on thestate’s most recent list oftop California hospitals fordelivering quality healthcare. Of the 41 hospitalslisted, five are in San DiegoCounty.

Scripps Green Hospital,Scripps Memorial HospitalLa Jolla, Scripps MercyHospital San Diego andScripps Memorial HospitalEncinitas have earnedCertificates of Excellenceby the California HospitalAssessment and ReportingTask Force, or CHART, forhaving superior andabove-average qualityscores.

CHART rates hospitalson quality of care, patientexperience and safetymeasures, ranking eachhospital on 50 perform-ance indicators, such ascardiac care, pneumoniaand maternity services.

Scrippsearnsmedicalhonors

❚ see Scripps on 17

From www.uschamber-magazine.com

Consumer confidenceConsumer confidence

plunged 10.5 points inFebruary to 46.0, after rising2.9 points to 56.5 in January.The large downturn canlargely be attributed to themajor blizzards that para-lyzed the Northeast. Similardecreases have occurredduring months with wide-spread winter weather andtherefore should be viewedwith some skepticism. Theexpectation componentexperienced the greatestdecrease, falling from 77.3 to63.8. People’s confidence inpresent conditions also tooka hit, dropping 5.8 points to19.4. Until confidence isrestored in the labor market,significant gains to the index

are not expected.

Existing home salesThe National Association

of Realtors reported thatexisting home salesdecreased 7.2 percent inJanuary to a seasonallyadjusted 5.1 million homessold at an annual rate. InDecember, existing homesales plummeted 16.2 per-cent, with 5.4 million homessold. Compared to January2009, existing home sales thisJanuary surged 11.5 percent.The inventory rate increasedto 7.8 months, from 7.2months in December.Moreover, the median salesprice for an existing home fellto $164,700 in January, from$170,500 in December.Potential buyers remain cau-tious because of the uncer-tain labor market and tight-

ened credit restrictions. Withthe homebuyer tax creditbeing extended beyondDecember 1, existing homesales may continue to fallover the next few months aspotential buyers contem-plate purchase decisionslonger. However, the generaltrend over the next year is forgrowth in sales and an even-tual recovery in prices.

New home salesThe Census Bureau

reported that new homesales in January decreased11.2 percent, with 309,000annualized units being sold.Sales in December showed aloss of 3.9 percent. Newhome sales were 6.1 percentlower than their January 2009levels. Inventory on the mar-ket increased 1.1 months to9.1 months. The median sale

prices decreased to $203,500from $215,600 in December.New home sales may slip fur-ther into negative territory asforeclosed homes glut thebroader housing market andas potential buyers takemore time to weigh a poten-tial purchase due to anextension of the govern-ment’s $8,000 rebate for firsttime home buyers. Also, thedebilitating blizzards ofFebruary likely stalled proj-ects and prevented potentialbuyers from researching pur-chases.

Gross domestic productFourth quarter 2009

Gross Domestic Product(GDP) surged 5.9 percent, thestrongest quarterly growthreported in the past six yearsand 0.2 percent higher thanthe advance estimate previ-

ously released by the Bureauof Economic Analysis.Upward revisions made toinventories, exports, andbusiness investment morethan offset an upward revi-sion to import figures (whichnegatively affects GDP) anddownward revisions to con-sumer and state and localgovernment spending.Compared to fourth quarter2008, GDP increased 0.1 per-cent, the first year-over-yearincrease since the third quar-ter of 2008. For 2009, realGDP dropped 2.4 percent,the largest one-year contrac-tion since the GreatDepression. Going forward,economic growth will mod-erate as consumers worryabout the condition of thelabor market and as govern-ment stimulus money driesup.

Tony Hawk, local businesses team up for healthENCINITAS — On May

23 from 10 a.m. to 5 p.m.,the Encinitas Chamber ofCommerce along withAT&T, Scripps MemorialHospital Encinitas, ClearChannel Broadcasting, 7UP/RC Bottling Companyand The Coast News inviteEncinitas youth and fami-lies to “get in the game” tocelebrate good health,sports and recreation andmake a difference for localnonprofits in the commu-nity. Join a large list ofworld-class champion ath-letes from 10 a.m. to 5 p.m.Sunday May 23 at Oak CrestMiddle School’s UpperField for the A Sporting Lifehealth sports fair.

Join legendary skate-boarder Tony Hawk with

some of the world’s bestaction sports athletes asthey perform hair-raisingtricks and routines onHawk’s half pipe ramp atOak Crest Middle SchoolUpper Field from 2 to 2:45p.m.

“It’s a day celebratingthe quality of life for allages,” said MarshallWeinreb, CEO of theEncinitas Chamber ofCommerce. “A day whenbusinesses, parents andyouth, can celebrate health,wellness and sports togeth-er. We (Encinitas) are themecca of sports enthusiasts— why not host an eventthat will benefit nonprofitsthat make a difference inhealth, sports and recre-ation for family — even the

health of our pets.”Participate in a fun-

filled day and visit andexplore 50 booths of excit-ing sports and health pro-fessionals and participatein interactive activities forall ages of the familyincluding basketball freethrow contests, climbingwalls, volleyball serves, facepainting, clowns and more.Meet and greet yourfavorite local world sportschampions from a varietyof sports including surfing,biking, soccer, running, ski-ing and more. Watch theSan Diego Sockers as theyprovide on-hand perform-ances and free instructionon playing your best game.Compete and score in soc-cer kick challenges and win

prizes. Encinitas’ White Dragon

Martial Arts will be per-forming exciting demon-strations in the morningand the afternoon.

Join YMCA instructorsand staff for lessons andgames in a variety of chal-lenging yet fun sports andactivities for every age.Local residents can enjoytheir favorite food fromBrett’s BBQ, LeucadiaPizzeria, El Callejon,Souplantation, and St.Tropez Café and Bistro.Raffles prizes wil beannounced hourly featur-ing five Mexican VacationPackages ($5,000 value)contributed by the VillaGroup and many otheritems from local business-

es. Four lucky winners willwalk away with a TonyHawk prize package thatincludes an autographedBirdhouse skateboard deck,a backpack and a collectionof Hawk DVDs

And then get in thegame to slam and rock toexciting music performanc-es provided throughout theday by popular rock bandsThe New Archaic andStripes and Lines. Localfavorite the Eve Selis Bandwill start the day with blues,country and rock favoritesfor all.

The fundraiser benefitsthree local charities FreshStart Surgical Gifts, Star/Paland Rancho Coastal

ENCINITAS — As proofthat Encinitas is quicklybecoming a health care desti-nation, UCSD RadiationOncology/North Countyopened its local facility inSeptember 2008.

“We are the first satelliteradiation therapy facility forUCSD, providing state-of-the-art cancer treatments closer toour patients’ homes,” said Dr.Mary Ann Rose, professor ofradiation oncology at UCSD.“We perform all aspects of ourspecialty right here inEncinitas, from initial consul-tation, to CAT scan basedtreatment planning, to treat-ment delivery and finally, tofollow up.”

It isn’t only the latest tech-nology that makes UCSDRadiation Oncology/NorthCounty stand out, it’s the peo-ple who provide it.

“Not only do we have cut-ting edge technology here,including a GE rapid helical

CT scanner for treatmentplanning and a Varian Trilogylinear accelerator, but we alsohave highly trained personnelincluding a board certifiedmedical physicist, a certifiedmedical dosimetrist, highlyqualified and registered thera-pists, and a certified oncologynurse,” Rose said. “Patientsafety is a huge priority andour quality assurance is thesame as at our sister facility,the Moores Cancer Center. Imyself am board certified

both in internal medicine andin radiation oncology. We alsohave access to the latest clini-cal trials for our patients withrare or more advanced dis-eases.

UCSD Radiation Oncology/North County joined theEncinitas Chamber ofCommerce to give back to thecommunity. “By joining thechamber, we know that we willbe asked to participate incommunity events such ashealth fairs, and to take part in

cancer prevention and educa-tion in the community,” Rosesaid.

The facility offers some ofthe best care available in thecountry. “Cancer care as goodas or better than any place inthe country: USCD is one ofonly 39 National CancerInstitute designatedComprehensive Cancer CareCenters and we bring ‘thepower of academic medicine’to the community,” Rose said.

What is the best part about

having a business inEncinitas? “For me, there areseveral attractions,” Rose said.“The quality and educationallevel of the referring physi-cians is superb, so I know thatmy patients are being wellcared for by their primary carephysicians and their surgeons.The proximity to a wonderfulhospital, Scripps Encinitas, isalso a big plus. And of courseyou can’t beat the proximity tothe beach, and the wonderfulrestaurants and shopping.”

Rose’s personal favoritethings to do in Encinitas?“Wander through all of theshops on Highway 101, walkmy dogs, and eat at Vigilucci’s,”she said.

“If you or one of your lovedones develops cancer, you canbe assured that my staff and Iwill care for you as if you werea member of our family,” Rosesaid. “And isn’t that what wewould all want, if we have can-cer?”

UCSD Radiation Oncology/North County is located at1200 Garden View Rd., Suite210 in Encinitas. Call (858)246-0500 for more informa-tion.

Top-notch cancer care provided by pros who care

Front row from left, Gigi Sacks; Rosemary Estep; Brent Bollenbacher; Mary Ann Rose, M.D.;Kelly Fox; and Krista Jubala. Back row from left, Kristen Gravina; Nancy Rice; Roger Rice;Casey Sandack; and Arno J. Mundt, M.D. Courtesy photo

❚ see Health on 17

CHAMBERPROFILE


COAST CITIES — Theannual Charity Garden Tourand Plant Sale will take placefrom 9 a.m. to 4 p.m. April 24.This popular tour will includefive residential garden stops inNorth County and includesexclusive admission to EckeRanch to purchase an incred-ible selection of bloomingplants at below-market prices.Shop rows and rows of bego-

nias, geraniums, SunPatiens,Osteospermum, and manyother plants not yet availableto the public. The tour andplant sale will take place rainor shine. Great gardens, greatcause, great plants!

Ecke Ranch and Weidners’Gardens are partnering on theninth annual event that willbenefit Community ResourceCenter. All proceeds from tour

ticket and plant sales will go toCommunity Resource Centerprograms for abused womenand children as well as low-income families in need offood and shelter assistance.

This year’s tour includes aRancho Santa Fe garden thathas become a popular site forweddings and other events.The landscape contractorswho own the residential prop-

erty have been able to blendgarden facets that indicatetheir admiration for the rustic,tropical, Zen, and muchmore. This highlighted gardenwas designed for family enjoy-ment, but can easily expandto accommodate much largerevents, with sitting areas inabundance throughout the


Retail sales grew inFebruary despite harsh win-ter weather.

Retail salesDespite two blizzards

that crippled the Northeastfor nearly a week, retail salesincreased 0.3 percent inFebruary, building on thesmall downwardly revisedgain of 0.1 percent inJanuary. Originally, January’s

figures showed a 0.5 percentincrease. Core sales, or salesexcluding totals for autosand gas, posted a 0.9 per-cent increase in February.Most categories postedstronger sales for February,with electronic stores (+3.7percent), grocery stores(+1.3 percent), and sportinggoods stores (+1.2 percent)showing the largest gains.Only auto dealers witnessedweaker sales in February,with sales 2.0 percent lower

for the month. On a year-to-year basis, top-line retailsales increased 3.9 percent,while core sales were up 2.0percent. Even though saleshave started to improve,much of the buying is doneon discounting, as con-sumers still face limitedaccess to cash and contin-ued unease over unemploy-ment.

Jobless claimsFor the week ending

March 6, the LaborDepartment reported462,000 initial joblessclaims, 6,000 fewer thanreported during the previ-ous week. However, thefour-week moving averagegrew to 475,500, up from470,500 previously.Continuing claims numbersincreased. For the weekending Feb. 27, continuingclaims rose by 37,000 to 4.6

Resource center charity garden tour, plant sale set

Weather stormy, but retail remains strong

By Thala Taperman RolnickThere have been many tax

changes in 2009. Some havecome from changes in the law,some from court cases, andothers from the IRS. Some areonly in effect for the 2009 taxyear, while others impactfuture years and future plan-ning. Below are some notable

changes for small businessowners:

— Tax relief on corporateconversions. If you own an S-corporation that has convert-ed from a C-corporation, youhave to compare the fair mar-ket value of the corporation’sassets and liabilities to their taxbasis at the time of conversion.

If the total value is greater thanthe cost, the corporation has abuilt-in gain. Previously, if theappreciated assets were soldwithin 10 years of the conver-sion, that gain was taxed at thehighest corporate rate. For2009 and 2010, however, nocorporate tax is due if the con-version happened at least

seven years ago. If you havebeen holding off on sellingthose assets, will it be advis-able to do so this year?

— Tax credits versusbonus depreciation. If youown a C-corporation that has“old” AMT credits or research

Tax law changes may affect your businessLinda Benson will not pursuesurf contest event permit

❚ see Stormy on 17

❚ see Tax on 18

The Encinitas Chamberof Commerce would like towelcome all new andrenewing members.

New members• AFLAC – Wendy Pierro• California Center for

Reproductive Medicine• California Coastal

Coalition• Camino Dental Group –

Clinton Park, DDS• Ellie’s Tailoring / Best

Formal Wear• Encinitas Elks Lodge

#2243• Encinitas Dental Care• Falcon’s Bodyboard

Shop, LLC• Massage by Andy• Network Services, Corp.• New Balance Shoes• New Life Center for

Health & Wellness• Polly Van Every Rogers

and Associates• Souplantation• Stacy Justin Advertising• Stellar Scholar, Inc.• Surfin Fire Enterprises,

Inc.• Synergy World, Inc.• The 3rd Corner Wine

Shop & Bistro• White Construction

Inc.-GeneralContractors

Renewing members• 2003, Assistance League

Rancho San Dieguito• 2007, Better Report Card

Tutors• 2009, Cal State San

Marcos• 1989, Chin’s Szechwan

Encinitas, Inc.• 2000, DUDEK

• 2007, Edward Jones• 2000, El Nopalito• 2000, Encinitas Ranch

Golf Course• 2009, Frogs Club One

Fitness of Encinitas• 2001, Kiwanis Club of

Greater Encinitas• 2000, Leucadia Glass• 1999, Leucadia Pizzeria• 2004, Liberty Mutual

Insurance/Auto-Home-Life

• 2009, Medifast WeightControl Centers-SD

• 1980, MiraCostaCommunity CollegeDistrict

• 2009, New BalanceShoes, LLC

• 2004, Premier BancorpRealty Group, Inc.

• 2006, Ranch & CoastMortgage Group

• 1994, Rancho Santa FeSecurity Systems, Inc.

• 1991, San DieguitoTrophy

• 2004, Savory Casual FareInc.

• 2000, Scripps MemorialHospital

• 2005, Sea CoastExclusiveProperties/Tom & PeggyCozens

• 2000, Speedy Lube &Tune, & Brake, Inc.

• 2009, Terramar RetailCenters, LLC

• 2001, The AnimalKeeper

• 2000, The Gifted Schools• 2009, TZN, LLC• 2004, Vista Way OB-Gyn

Medical Group, Inc.• 2007, Western Financial

Planning, Corp.

Welcome!

A Special THANK YOU to our long-standingmembers for supporting our Chamber

New memberplaquessuppliedby:

ENCINITAS —International Surfing Hall ofFame member Linda Bensonannounced March 16 that shewill not be moving forwardwith the permitting process tohold the Women’s WorldLongboard Championship atSwami’s Beach Park inOctober. Benson made theannouncement during apress conference held in theMeditation Gardens at theSelf-Realization Fellowship inthe early afternoon.

“My decision is notbecause of the opposition,”Benson explained. “It is notbecause the logistics arechallenging — the logisticsare very manageable forwhat our small venuedemands. It’s not because

Swami’s Point is a crownjewel that is undiscovered.Believe me, it’s discovered,and often the atmospherethere is not harmonious. It’snot because the event wouldharm or damage the surfbreak, because it wouldn’t.”

“My sole reason for thisdecision is to keep the Self-Realization Fellowship safefrom any future jeopardy,”Benson said. “I do not wantto risk the future serenity ofthe Self-RealizationFellowship by others whomight take advantage of theprecedent set by my con-test.” Benson added that shehoped her decision wouldforever close the door to any

❚ see Contest on 16

ENCINITAS — Thenewest and very enthusiasticmember of the EncinitasChamber of Commerce andthe city’s restaurant commu-nity is Souplantation, whichopened recently at 109 N. ElCamino Real, near the north-east corner of EncinitasBoulevard and El CaminoReal in the Ralph’s shoppingcenter.

The all-you-care-to-eatdining experience includes adaily selection of made-from-scratch soups, salads, hand-made muffins, focaccia breadsand tasty desserts.

The Souplantation chainopened in 1978 with the con-cept built around freshly pre-pared, great-tasting recipeswith a salad bar of seasonalvegetables, and tossed saladsrefreshed every 20 minutes. Itsgoal is to provide a healthy, fill-ing lunch of fresh, simpleingredients as an alternative to

fast foods. Being able to deter-mine your own portions letsdiners easily customize a mealto their time and diet needs.

Souplantation is excitedabout its new Encinitas loca-tion and the community isthrilled to have one closer tohome. It plans to be part ofEncinitas’ friendly, generous,helpful community aspectcoupled with the beach,weather, beautiful sceneryand outdoor sports.

Souplantation cares abouthow much comes out of itsguests’ wallet, as well as whatgoes into their bodies, by offer-ing the all-you-care-to-eatdining experience at a fixedprice. Open Monday through

Thursdays from 11 a.m. to 9p.m., Fridays and Saturdaysfrom 11 a.m. to 10 p.m. andSundays from 9 a.m. to 9 p.m.

For additional informa-tion call (760) 634-2500 or visit www.souplantation.com.

Encinitas welcomes Souplantation

A sample of a make-your-own meal at Souplantation,which opened recently in Encinitas. Courtesy photo

❚ see Charity on 16

technology with it to Encini-tas. Gone are the days thatpatients need to traveldown to La Jolla or even fur-ther south to gain access thesome of the most cuttingedge breakthroughs in out-patient health care.

Pacific Radiation Oncol-ogy Medical Group of SanDiego is one such example.They have provided state-of-the-art radiation oncolo-gy services to Encinitas resi-

dents at the North CountyHealth Center since 1987,upgrading to full scale con-temporary intensity modu-lated radiotherapy, or IMRT,capability in 2003, image-guided radiotherapy orIGRT, capability in 2007, andlatest CyberKnife Radio-surgery capability in 2007.

“The CyberKnife, devel-oped at Stanford UniversityMedical Center, is a particu-larly unique and powerfulanti-cancer device,” said Dr.Donald Fuller of RadiationMedical Group. “There are

only 100 of these devices inthe entire United States, andone of them now resides atNorth Coast Health Center.”

Last month, Dr. LoriArnold of the California Cen-ter for Reproductive Medi-cine opened a new, state-of-the-art fertility center andlab. Another first in NorthCounty, the new centerbrings with it a speciallydesigned and environmen-tally controlled laboratorythat is proving to yieldexceptional pregnancy ratesalready. Additionally, they

now provide a full range ofservices for couples thatmay be at risk for inheriteddiseases, such as cysticfibrosis, Tay-Sachs, tha-lassemias, breast cancer,Duchenne Muscular Dystro-phy hemophilia, Hunting-ton disease and retinoblas-toma.

North Coast Health Cen-ter is conveniently openweekdays from 6 a.m. to 5p.m. To see a full list of allproviders and specialties,visit northcoasthealth cen-ter.com.

Aboutcontinued from 1

By Lillian CoxENCINITAS — Chamber

members welcomed thearrival of spring at theSundowner on March 16 heldon the elegant rear patio ofVigilucci’s Ristorante &Pizzeria on Coast Highway101.

Restaurant staff served upgenerous platters of PizzaMargherita, Pizza conPepperoni and Bruschettapaired with Mezzacoronachardonnay and Loachcabernet wines.

Red velvet cake andcheesecake compliments ofCostco topped off the culinaryofferings.

Joe Erdelen of Costco wasamong the speakers alongwith Henry Tirado of thecrime prevention unit of theEncinitas Sheriff’sDepartment.

Emily Coupe, director ofspecial events at theMagdalene Ecke FamilyYMCA and Robert Green wereon hand to tout the upcomingRoof Raisers event on May 10benefiting the MagdalenaEcke Family YMCA. Green iscommittee chair of the event.

Isaac Trotta donned achef’s uniform to promote afundraising pancake break-fast to benefit High AdventureBoy Scout Troop #777.Revenue will be used to sendIsaac to the Boy Scouts ofAmerica’s 100th AnniversaryJamboree this summer inVirginia and fellow scouts tosummer camp.

New member Jennifer Huwas eager to spread the wordabout her purchase of theQuality Inn at 186 North CoastHighway 101 in February.

“It was challenging thefirst month,” she said. “Eventhough I expected it to beslow, I didn’t expect it to bethat slow. Business is definite-ly picking up. I’ve been gettingpositive comments fromguests. They say they’ll becoming back. It’s very encour-aging.”

The evening ended withthe Pot of Gold drawing facili-tated by Suzanne PerezSwanson of Business

Blossoms Florist and DennisSmith of Taylor Place RealEstate. Winner Douglass Kerrof Sunland Adventures wasdisqualified from collectingthe $100 cash prize since hehad already left for theevening. Another $25 will beadded to the $100 pot and raf-fled at the April Sundowner.

“I won a few years agowhen the pot was up to $700and bought a very nice GPSwith my winnings,” Smithsaid.

Debbie Caligiuri, mem-bership director for theEncinitas Chamber ofCommerce, and board mem-ber Suzanne Perez Swansonmember pulled everythingtogether and also enjoyed theevent.

The April Sundowner willbe at the Elk’s Lodge in Cardiffon April 20. There will beprizes and surprises, food anddrink and networking oppor-tunities.

Vigilucci’s Ristorante &Pizzeria’s downstairs patioand private room area is thehidden gem of Encinitas. It isperfect for most any occasion,with four unique private din-ing areas, and a palm-ladenpatio. The space can hold upto 85 guests. Contact DeniseJoseph at (760) 930-0334 forinformation and bookingyour special event. Vigilucci’sRistorante Pizzeria is locatedat 534 N. Coast Highway 101.


Vigilucci’s Ristorante & Pizzeria hosts SundownerJobs staysteady inFebruary

The rear patio of Vigilucci's provided a relaxing environment to welcome the arrival of spring at the Sundowner on March16. Photos by Lillian Cox

From left, Emily Coupe, director of special events at the Magdalena Ecke Family YMCA,Robert Green, and Marshall Weinreb, CEO, Encinitas Chamber of Commerce.

From left, Suzanne Perez Swanson, Business Blossoms, andDennis Smith, Taylor Place Real Estate, wrap up festivitieswith the Pot of Gold drawing for chamber members who arein attendance. Since winner Douglass Kerr of SunlandAdventures had already left at the time of the drawing, $25will be added to the $100 cash prize and raffled at the AprilSundowner.

From left, Jacqueline Corbett and her mother, Felicia, visitwith Niels Lund, executive director of Class Act. AndreMartinez is Vigilucci’s bartender

Isaac Trotta of High Adventure Boy Scout Troop 777 dressedlike the Swedish chef in The Muppet Show to generate sup-port for the troop’s pancake breakfast last month. Isaac isearning money to enable him to represent the troop at theBoy Scout’s 100th anniversary Jamboree in Virginia thissummer. His mother, Joell, is chairman of the event.

Jennifer Hu, the new ownerof Quality Inn & Suites inEncinitas.

Henry Tirado of the crimeprevention unit of theEncinitas Sheriff ’sDepartment shows attendeesat the March Sundownerhow to protect their businessfrom criminals.


The employment rateremained steady at 9.7 per-cent in February as the man-ufacturing sector’s recoverycontinues to build.

Employment situationFebruary’s report built

on the glimmers of hopethat January’s report provid-ed. Though a pair of back-to-back blizzards pummeledthe East Coast in February,only 36,000 jobs were lostduring the month. Theunemployment remainedsteady at 9.7 percent. InJanuary, 26,000 jobs werelost, a slight downward revi-sion to the 20,000 originallyreported. December’supwardly revised figuresshowed 109,000 jobs loss,not 150,000 as originallyreported. Winter weathercaused construction firms tocut 64,000 workers. Tempagencies added 48,000 jobs,a good indicator thatemployers may be lookingto make take on additionworkers in the months tocome. The service industryadded 24,000 jobs. Retailemployment was flat for themonth, a good sign asFebruary is generally a leanmonth for retailers, so thefact that their payrollsremained stable indicatesthat consumers are begin-ning to increase their spend-ing again. Weekly hoursworked fell 0.2 hours to 33.1in February. Employmentmay deteriorate a bit goingforward, as workers that leftthe labor market may beginto renter it. Not until strongconsumer spending returnswill employers gain confi-dence to add to their staffs.

ISM SurveyThe Institute for Supply

Management’s (ISM) manu-facturing survey decreasedin February to 56.5, downfrom 58.4 in January.Though the index fell, theISM is still growing. The ISMremains above its expan-sionary threshold of 50. Also,the employment segmentinched upward, suggestingthat further gains in manu-facturing employment maybe imminent for the secondconsecutive month.

Factory ordersNew orders for manu-

factured goods rose 1.7 per-cent in January after increas-ing 1.5 percent in December.This is the fifth consecutiveincrease in factory orders; asign that the manufacturingsector is recovering. Ordersfor durable goods surged 2.6percent for the month, whileorders for nondurable goodsgrew 0.9 percent. As federalstimulus spending dries up,factory orders should mod-erate until the economy is

❚ see Jobs on 18

essence of the freedom andflow of the sea, both in thesimplicity of tropicalseascapes, to the flashbackartistic renderings of thesurfers of the past. Through

a kaleidoscope of brilliantcolors, his honest, pure styleof meandering dry brushstrokes mixed with a uniqueperspective of naturalobjective form brings newmeaning to his subject mat-ter.

Not limited to traditional

topics that define theessence of ocean life,Spineto includes works thatillustrate complementarysurfing scenes that illustratecalm reflections brought tolife through his desire to cre-atively meld illusions of theopen, uncomplicated views

of the life of a surfer in the1960s with the elementalfreeze frame pictorials thatsurround the primaryhuman element withintegrity and soulful feeling.

Spineto is genuinelycognizant of the fact that hecreates works of art that can

only minutely express theboundless and measurelessnature of the ocean. Yet, hefully embraces the opportu-nity to freely express hisvision of the magnificenceof the ocean — its beauty, itsstrength and man’s ongoingdesire to ride the waves.

Artistscontinued from 9


homes will also have enter-tainment. All of the studiohomes are in the North SanDiego coastal area so as tobe easily accessible in a day.All of the art on display willbe for sale at prices directlyfrom the artist to the publicand will include paintings,prints, ceramics, sculpture,glass, textiles and jewelry.The artwork offered on thistour is all made by localartists.

The homes include 2-acre showcase inOlivenhain, the home ofManuelita Brown (the artistwho sculpted “EncinitasChild”), Carolyn Cope (sec-ond generation Encinitanand Encinitas Rotary inter-act chair) the alwaysfavorite home of CharleneBonney (whose auntBonney Park was also alongtime guild member),the unassuming home of agifted potter, and muchmore.

This tour has been agreat success for more than13 years and is a wonderfulway for families to spendMother’s Day. A portion ofthe proceeds from this tourwill be donated to a localschool’s art department.

Garden Tourcontinued from 5

events at Swami’s BeachPark.

After the pronounce-ment by Benson, BrotherAnilananda spoke. “Self-Realization Fellowshipthanks Linda Benson forher thoughtful, generousdecision, he said. “Formore than 70 years theFellowship has been com-mitted to maintainingthe serenity of thesegrounds for all who comefrom around the world.When ‘the mostadmirable applicant inthe universe’ with a ‘cleargreen light from the city’(according to recent presscoverage), makes thedecision not to hold anevent at Swami’s, she hasensured the peace andserenity of the Fellowshipgrounds and also ofSwami’s Park for all whocome in the future.”Brother Anilanandaadded, “Linda Benson hasset an example of magna-nimity and considerationfor others which every-one should try to follow.These vibrations of har-mony will travel aroundthe world and be a contri-bution to world peace.This story will travelaround the world, andmany people will beinspired in their personallives by Linda Benson'sexample.”

Benson is currentlyevaluating other optionsfor the 2010 Women’sWorld Long BoardChampionships.

Contestcontinued from 14

ENCINITAS — Lux ArtInstitute will feature New YorkCity-based sculptor RobertLobe as the next resident artistof the 2009/2010 season.

Inspired by the shapes,materials and textures foundin the wild, Lobe depicts rocksand trees in shimmering, hol-low forms using heat-treated,hammered aluminum. Thesignature process is an adap-tation of repoussé, an ancienttechnique in which metal ishammered to create designs.

Through April 24, Lobe

will be living and working atLux, while creating an alu-minum tree sculpture inrepoussé. Visitors can “see arthappen” while he is in-studioand view his exhibit, featuringnumerous examples of thesemetal works, through May 22.

Lobe encases trees androcks in sheets of aluminum,using mallets and a pneumat-ic air compressor to stretchand tighten the metal.Through the force of repetitiveblows from the hammers,Lobe alters the structure of the

aluminum until it conformssnugly to the texture of therock or tree, exposing its interi-or volume. The new surfacereplicates and abstracts thecontours and enhances theplay of light and shadow onthe aluminum skin.

“I have always found itromantic, the idea of BobLobe getting in his truckpacked with tools and sheetmetal in the midst ofManhattan and then drivingto some remote section of for-est in upstate New York that he

has rented as an outdoor stu-dio,” said Lux Director ReeseyShaw. “It is here in the cold,wet, windy woods that Bobfinds the trees and rocks thatbecome the patterns for hismetal skins. So it is indeed apiece of the forest thatbecomes part of our ownurban landscape when, in theform of repoussé shell, it isreclaimed as sculpture.”

In October 2008, Luxinstalled a sculpture by Lobeon the grounds of its 5-acresite. “Mother Maple” portrays

the trunk of a tree, a branch,and a large boulder. Createdby Lobe in 1988, it measuresan impressive 120-inches-by-123-inches-by-108 inches andweighs 500 pounds.Complementing “Bucket withAbstraction,” a smaller sculp-ture by Lobe in the Lux admin-istrative office, “MotherMaple” was installed near thetop of Lux’s granite trail and ison loan to the institutethrough fall 2010.

Visit www.luxartinstitute.org for more information.

Lux introduces latest artist-in-residence

CARDIFF-BY-THE-SEA— The Friends of the Cardiff-by-the-Sea Library is offeringfive $1,000 scholarships tograduating high school sen-iors.

Applicants must reside inzip codes 92007 or 92004 andbe nearing completion oftheir senior year of highschool with the intention ofattending a college or uni-

versity in the fall. High schoolsenior applicants must sub-mit a biography, not toexceed 500 words, detailingtheir reasons for attendingcollege, hobbies, extracurric-ular activities, contributionsto the community, and theiraspirations. In addition tothe essay, applicants mustsubmit two letters of recom-mendation (teacher, neigh-

bor, counselor, employer),proof of school registration,and proof of residency in zipcode 92007 or 92024.

Send the original appli-cation and supporting docu-mentation to:

Scholarship Panel,Friends of the Cardiff-by-the-Sea Library, P.O. Box 657,Cardiff-by-the-Sea, CA92007, or hand deliver to the

library or Book Nook at 2081Newcastle Avenue, Cardiff-by-the-Sea, CA 92007.

A panel of judges select-ed from the community willevaluate the applications,essays, and supportingmaterials, and select the topfive applications received.

The application packetmust be received by May 1.Winners will be notified on

or before June 1. For questions regarding

these scholarships, callHelen McCarthy at (760)436-1663,or e-mail to [email protected] application is also avail-able at the Cardiff-by-the-Sea Library and at the BookNook, 2081 Newcastle Ave.,Cardiff-by-the-Sea, CA92007.

Cardiff seniors eligible for library scholarships

ENCINITAS — For twodays, April 24 and April 25,South Coast Highway 101will be closed between Dand J streets for the 27thannual Street Fair.

Enjoy unique food, artsand crafts vendors, four livemusic stages, a children’sride, and the Stone BrewingCompany Beer Garden fea-turing four of their award-winning ales.

This fair will draw morethan 100,000 shoppers tothis two-day event and willfeature more than 450unique vendors, includingclothes, accessories, plants,household products, envi-ronmental products, art,antiques and home decor.

The fair will be partner-ing with the North CountyTransit District April 24with a buy one get one freeticket special all day. Thecoaster ticket discount isonly valid at certain loca-tions, check the DEMA Website for a complete list ofmerchants www.encini-tas101. com.

This year, the title spon-sor for the 27th annualStreet Fair is Fage Yogurt.Fage Yogurt will be handingout delicious, creamy Greekyogurt samples at the cor-ner of I Street in DowntownEncinitas.

The Green Scene This year the Beer Gar-

den will be sponsored byStone Brewing Company,which has been ranked asthe “All Time Top Brewery onPlanet Earth” by BeerAdvo-cate Magazine. They willhave Stone Brewing Compa-ny’s top selling and mostrevered beers includingStone Pale Ale, Arrogant Bas-tard Ale, Stone LevitationAle, and the immaculateStone India Pale Ale. StoneBrewing Company will alsobe bringing their deliverytruck powered by bio-dieseland representatives fromtheir company to educatebeer drinkers on what’s intheir cup as well as the StoneBrewing Company philoso-phy.

DEMA with the help ofStone will also be encourag-ing beer garden patrons toreuse their cup for their sec-ond glass of beer as part ofour reduce reuse recycle ini-tiative. Stone Brewing Com-pany will have specialposters to remind beerlovers to help respect theearth by recycling. Thosewho reuse their cup willreceive a raffle ticket for eachtime they reuse and they willbe raffling off fun prizesthroughout the day.

Be sure to tip generouslyat the Stone Beer Garden

because the tip money onSaturday will go to Jeans forJustice www.jeans4justice.org. Volunteers from eachorganization will be servingyour beer in order to earn tipmoney and the earnings willgo to their respective chari-ties!

Look for the blueClearStream recycling binsat the street fair. The city ofEncinitas will be lending the Downtown EncinitasMainStreet Association 100ClearStream recycling binsto capture glass, aluminumand plastic at the street fair.These bins were purchasedthrough a joint grantbetween the city of Encinitasand DEMA from the Depart-ment of Conservation.

On April 25 come out forthe Encinitas Fire Depart-ment’s annual PancakeBreakfast. The Encinitas FireDepartment will set up inthe 7-Eleven Parking Lotlocated at D Street and Hwy101 and will cook pancakesfrom 7 until 11 a.m. Stop byand eat a delicious breakfastthat goes to support ourlocal firefighters.

Beer Garden StageCome enjoy music and

a beer from Stone BrewingCo. at the beer garden onSaturday and Sunday from11 a.m. to 5 p.m. in the

Lumberyard parking lot onI Street and Highway 101for dancing, food and fun.Grab lunch at a local eateryand come over to the beergarden for live music in arelaxed atmosphere.

April 24— From 11:30 a.m. to 2

p.m Rocket Science will play — From 2:30 to 5 p.m.

Rhythm Method will play

April 25— From 11:30 a.m. to 2

p.m. NovaMenco will play— From 2:30 to 5 p.m.

Bill Magee Blues will play

Lumberyard CenterCourtyard Stage

Come join the fun at thecenter courtyard stage ofthe Lumberyard. Bring thewhole family and enjoylumberyard restaurants,shops, and dancing. Bandswill be performing all day.

April 24— From 11 a.m. to 1:30

p.m. Matt Commerce willplay

— From 2:30 to 4:30 p.m.Luna Llena will play

April 25— From 11 to 1:30 p.m.

Super Strings will play— From 2 to 4:30 p.m.

Allison Adams Tucker & Alle-

gato World Jazz Ensemblewill play

For more information onthe bands performing, seewww.encinitsa101.com.

A few tips on transit andparking:

Saturday only: The bestway to get to the EncinitasStreet Fair is to avoid park-ing hassles altogether bytaking the NCTD Coaster.Remember the two for onespecial. The Coaster station,located at D Street and Vul-can, is just steps away fromthe Encinitas Street Fair.This year the Coaster hasexpanded its time scheduleon Saturdays.

For the Coaster schedulevisit http://gonctd.com/coaster_schedules.htm

Saturday and Sunday:Limited parking is availablein the morning hours. Sug-gested parking spots are atCity Hall, located on VulcanAvenue; the MoonlightBeach Parking lot, locatedon Third Street; and the twoCoaster Station parking lots— Vulcan and S Street, andVulcan and E Street.

For more information onattending, call the DEMAoffice at (760) 943-1950. Ifyou would like more infor-mation on becoming a ven-dor, go to www.kennedy-faires.com or call Brian Rothat (760) 945-9288.

27th annual Street Fair set for end of the month

Native garden in CarmelValley that is a certified wildlifehabitat. In an attempt to keepup with water moratoriums inthe community a few yearsago, the owners graduallyconverted their tropicalscapes into a drought-tolerantshowcase of native plants. Forthe owners, tending this gar-

den has developed their pas-sionate respect for the envi-ronment and a desire to showothers the wonderful water-conscious alternatives to cac-tus, rock, and hardscape. Seethese and other North Countygardens selected by Weidners’Gardens and local landscapedesigners.

The cost for the tour is $25per person.

Register online at

www.crcncc.org or by phoneat (760) 230-6305. Tickets willalso be available at Weidners’Gardens through the day ofthe event while supplies last.Weidners’ is located at 695Normandy Rd. Encinitas, CA92024.

Contact Suzie Colby atCommunity Resource Centerat [email protected] or (760)230-6305 for more informa-tion.

Charitycontinued from 14

0.1 percent in February,after posting a 0.9 percentincrease in January.

Severe winter weatherthroughout much of thecountry probably ham-pered February’s output.

Components measur-ing mining and utility out-put posted gains of 2.0 per-

cent and 0.5 percent,respectively.

The manufacturingcomponent fell 0.2 per-cent. Capacity utilizationinched upward, rising to72.7 percent from 72.5 per-cent in January.

Driven by incrementalincreases in demand,industrial productionshould grow going for-ward.

Inflationcontinued from 4


The Encinitas Chamber of Commerce, it just works!

This is a paid event: Members $10, Non-Members $15.For more information please call 760 753-6041.

april sundownerMONTHLY CHAMBER NETWORKING

Join us at theEncinitasChamber of Commerce SundownerTuesday, April 20th5:30 to 7:30 p.m. at The Encinitas Elks LodgeLocation:1393 Windsor DriveCardiff-by-the-Sea

We’ll have great food, drinks,

raffle prizes, speakers and more!

to break bread. You mightcall it … an appetite for life!

If you have a question onaging that you would likeaddressed in this column orconfidentially, please con-tact Carolyn at 760-632-

0081 [email protected]. Seacrest VillageRetirement Communitiesprovides services to seniorsin an environment thatpromotes community, inde-pendence and innovationat its campuses in Encinitasand Rancho Bernardo.

Agingcontinued from 7

and MiraCosta College. Theprogram prepares studentsfor skilled, entry-levelcareers in the nuclearpower industry.

Careers in nuclearenergy offer challengingwork, competitive salaries,and great potential for

growth and advancement.Plus, the high demand fornuclear maintenance andoperations personnelmeans there are greatopportunities to start ahigh-paying, satisfyingcareer.

For additional informa-tion, contact Liz Gary at(949) 368-2283 or [email protected].

Nuclearcontinued from 8

The certificates are award-ed every six months.

To make the list, a hos-pital must score “aboveaverage” or “superior” infive of eight measure setsand not receive a “belowaverage” or “poor” in anyCHART measure. The lat-est ranking is based on theFebruary 2010 CHARTupdate, which is availableonline at www.calhospitalcompare.org.

“At Scripps, we are

committed to becomingthe safest, highest-qualityhealth system in the SanDiego region,” said ScrippsHealth Chief MedicalOfficer Brent Eastman,M.D. “Earning the CHARTCertificate of Excellence isrecognition of our com-mitment to providinghigh-quality care to ourpatients.”

No single measure canevaluate the quality of ahospital’s care. To see acomplete report, visitw w w. c a l h o s p i t a l c o m -pare.org.

Scrippscontinued from 13

where she met future hus-band, Robert Doerfler whowas an animator on theBugs Bunny and ElmerFudd characters.

Robert Doerfler was aradio communicationsspecialist for the MarineCorps during World War II.When he returned toWarner Brothers in 1947,he married Beverly andtook her to Maui where heworked as a communica-tions operator at theKahulaui Airport. Don wasborn in 1951. Theyreturned to California in1956 and bought a home inBrea where Don was raisedas an only child.

In 1973, the Doerflersmoved to Leucadia wherethey had a vacation trailerat the Shamrock Trailer

Park. Don Doerfler livedthere while earning a B.A.in art at San Diego State.His parents moved into theRiviera Mobile Home Parkon Vulcan Avenue wherethey lived for 33 years.

Wingard was active inthe San Dieguito Art Guild,the 101 Artist Colony andshowed her work at theOffTrack Gallery. She wasalso a docent at QuailBotanical Gardens.

After graduation, DonDoerfler airbrushed surf-boards for AguaSurfboards. He later startedPyramid Arts where he cre-ated airbrushed T-shirtsand art.

“I worked as a graphicsdesigner until 1988 when Imet my first Macintosh,”he said. “I was recruited assenior art director forCompton’s InteractiveEncyclopedia (CDs) which

was a big deal at the time.This was just before theInternet.”

Don Doerfler went onto serve as creative directorfor a succession of othercutting edge companiesbefore breaking out as afreelance Web site develop-er for a high-end clientelethat included BMW.

Today, he continuesbuilding Web sites, operat-ing Encinitas Orchids andpainting. His Arts Alivebanners are top sellers atauction.

“I work seven days aweek but it doesn’t seemlike work,” he said.

For more informationabout Encinitas Orchids,visit encinitasorchids.comor call (760) 533-0991. Forinformation about DonDoerfler’s art, visitpainterofparadise.com.

Orchidscontinued from 12

received this type of cus-tomized assistance andadvice from MiraCosta’sSBDC. Located on the cam-pus of MiraCosta’sCommunity Learning Centerin Oceanside, the SBDC pro-vides a number of services tohelp local businesses becomeor remain viable, includinglow-cost and free workshops,as well as individualized one-on-one counseling. Theseservices cover every facet ofsmall business managementand are designed to providebusinesspeople with the skillsthey need to start and run asuccessful business.

Over the years, the SmallBusiness DevelopmentCenter has helped NorthCounty entrepreneurs andsmall businesses build solidfoundations for growth andsuccess. As the SBDC cele-brates its 10th anniversary,Shaunak believes that smallbusiness is the key to gettingthe economy on the road torecovery.

“Ninety percent of busi-nesses in San Diego are smallbusinesses, and a vast majori-ty of those employ less than 20people,” Shaunak says. “Byhelping these businessesachieve their goals, the SBDChas played a vital part of ourlocal economy.”

Initial consultationappointments at the San ElijoCampus can be madethrough the EncinitasChamber of Commerce at(760) 753-6041.

For more information onthe SBDC, or for appoint-ments at the Oceanside cen-ter, contact SudershanShaunak at [email protected] or call (760) 795-8740.

Dr.Francisco Rodriguez ispresident of MiraCostaCollege.

Educationcontinued from 3

million. The labor marketis showing tentative signsof bottoming out.However, improvementwill come unevenly.

International tradeAccording to the

Bureau of EconomicAnalysis, the U.S. tradedeficit in goods and servic-es narrowed to $37.3 bil-lion in January, following awidening to $39.9 billion inDecember. Exports andimports in January bothdecreased, to $142.7 billion(or less than 1.0 percent)and $180.0 billion (or lessthan 1.0 percent), respec-tively. Petroleum importscooled a bit, falling 3.7 per-cent, even as energy pricesrose. Exports of autos rose5.7 percent after hitting alevel not seen since 2008 inDecember. Trade levelsshould begin to pick up aseconomic activity beingsto rebound around theworld.

Stormycontinued from 14

merchant gift cards throughlarge distribution channels.There are no monthly oradvertising fees. This is a payfor performance businessmodel.

Last is the Synergy GiftCard Network. Synergy isdeveloping an exclusive B2Btrade network. Select busi-nesses are offered an interest-

free line of credit and cantrade with each other utilizingthe Synergy B2B Trade Cardinstead of cash. The trade carddebits the buyers account andcredits the sellers account inreal time. Businesses can pre-serve their hard earned cashand trade their goods andservices for the things theyneed. ?

Synergy World joined theEncinitas Chamber ofCommerce for networking.

Ilicic’s favorite things to doin Encinitas? “Dine atVigilucci’s using my Synergycard.”

Synergy wants to helpEncinitas business ownerspromote their businesses andimplement unique marketingprograms.

Synergy World, Inc. islocated in Del Mar. They areopen from 9 a.m. to 5 p.m. canbe reached at (858) 459-8842or www.synergyworld.com.

Synergycontinued from 6

Humane Society. Tickets for the all-day

event can be purchasedat the Encinitas Chamberof Commerce located at859 Second Street inEncinitas.

Tickets are $10 foradults and youth, and $8for military and seniors.Children age 5 and underadmitted free. Tickets arelimited. Off-site parking

available at MiraCostaCollege with free shuttleto and from the event,from 9:30 a.m. to 5:30 p.m.For more information, e-mail [email protected] or contact DavidMirisch at [email protected].

Those interested inpurchasing a booth for theday can e-mail angel@primecoeducation. comor call the chamber officeat (760) 753-6270.

Healthcontinued from 13

Got a businessnews tip?

E-mail info to:[email protected]


Labyrinth,” Mexico, 2007will be shown at 1 p.m. April9 at MiraCosta College’s SanElijo Campus in Room 201.Visit www.miracosta.edu/sanelijo for more informa-tion.

April 9An Artist Sketch Jam will

be held at 7 p.m. April 9 atStudio 2nd Street. For moreinformation, visit www.studio 2ndstreet.com.

April 10A family concert with

Hutchins Consort will takeplace at 10 a.m. April 10 atthe Encinitas Library. Formore information, visitwww.hutchinsconsort.org.

April 12Beatniks & Berets: Teen

Poetry Café will take placefrom 5:30 to 7 p.m. April 12at the Encinitas Library.For more information,visit www.sdcl.org.

April 17The Encinitas Garden

Festival & Tour will takeplace from 10 a.m. to 4 p.m.April 17 at Orpheus Park andthe neighborhood. Formore information, visitwww.encinitasgardenfestival. org.

April 17Free Saturday will take

place at 11 a.m. April 17 atthe Lux Art Institute inEncinitas. For more infor-mation, visit www.luxartinstitute.org.

April 17A Casino Night

Fundraiser will take place at7 p.m. April 17 at theEncinitas Community andSenior Center. For moreinformation, visit www.sdafoundation.net.

April 18A 5K Walk For Life &

Free Health Fair will takeplace from 9 a.m. to 3 p.m. atthe Oceanside PierAmphitheater, 200 NorthStrand in Oceanside.Register at www.walkforlife.us or call (760) 730-1471for more information.

April 19A Playwright’s Forum

will be held at 6 p.m. April19 at the Encinitas TheatreConsortium at theEncinitas Library. Visitwww.etcinfo. net for moreinformation.

April 22An Open Mic night will

take place at 6 p.m. April 22at the Encinitas Library.

The event will featuremusic, stand-up comedyand poetry.

April 24Families Make History

Program: Native Talk will beheld from 1 to 3 p.m. April 24at the San Dieguito HeritageMuseum. Visit www.sdheritage.org for more infor-mation.

April 24 and April 25The Encinitas Street Fair

will take place from 9 a.m. to5 p.m. April 24 and April 25at Coast Highway 101 and DStreet. Visit www.encinitas101.com for more informa-tion.

April 28A Senior Information

Fair will be held at 9 a.m.April 29 at the EncinitasCommunity and SenioCenter. Visit www.encinitasrecreg.com for more infor-mation.

ONGOING

Farmer’s MarketSundays from 10 a.m. to

2 p.m. at Paul Ecke CentralElementary School Sundaysfrom 2 to 5 p.m. at FloraVista Elementary School.

Yoga for SeniorsMondays at 2 p.m. at the

Encinitas Community andSenior Center Wednesdaysat 3 p.m. at the CardiffLibrary, www.silverageyoga.org .

Horseshoe PitchingAge 12 and up, Tuesdays

and Thursdays at 5 p.m. atOakcrest Park. For moreinfo, call the Cardiff RivieraHorseshoe Club at (760)436-5166.

Encinitas LibraryFigure Drawing Group

Will take place from12:30 to 3:30 p.m. Fridaysfrom April 2 to April 30 at540 Cornish Drive. Call (760)942-8738 for more informa-tion.

SAVE THE DATE Details coming for the

first Taste of Cardiff beingheld 5:30 to 8:30 p.m. May20. Stroll from restaurant torestaurant for a small bitecapturing the unique tasteof Cardiff's cuisine. Ticketswill be sold at Cardiff 101MainStreet’s booth at theStreet Fair on April 24 andApril 25.

Calendarcontinued from 3

diverse selection of body-boards.

Falcon’s has swiftlybecome a gathering placefor boarders and body-boarding fans to share thesurf atmosphere and funkyculture of the sport andEncinitas. Growing up next

to the beach, Faulconer isthe sport’s biggest fan,spending any free time hehas at the beach or in thewater.

Faulconer will be hold-ing a grand opening cele-bration April 3 from 10 a.m.to 5 p.m. with bodyboardingpros Paul Roach and RustyFriesen dropping by to signautographs from noon to 2

p.m. The day will featurediscounts on store member-ships, T-shirt giveaways andan opportunity to check outthe latest equipment.

“Bodyboarding is really alot of fun, because it lets therider get really creative,”Faulconer said. “You can doso much more, with exotictricks, carving the wavesand catching air.” It’s also a

lot safer, with only a smaller,foam board involved, whichmakes it great for any age.”

Falcon’s is located at1026 N. Coast Hwy 101,Encinitas. They are openfrom 10 a.m. to 5 p.m. daily.For more information, call(760) 230-2670 or blog atwww.falconsbodyboardshop.com where a new Website is under construction

Bodyboardcontinued from 5

and development credits, anelection can be made for 2009to use these credits instead ofdeducting bonus deprecia-tion. While this may soundlike a good idea, is it a goodidea for your business?

— Deductible losses forLLCs. If you own an LLC thathas current-year losses, pas-sive loss rules could have pre-vented you from taking thededuction. After losing three

court cases, the IRS is rewrit-ing its regulations so that theloss may now be deductible.Do you fall under thischange?

Another business issuehas to do with a new IRSNational Audit Program thatbegan in February 2009.Agents are looking at 2,000business’ payroll reports foreach of the next three years.Unreasonable compensationpaid to owners is one of theareas they are looking at. Ifyou own an S-corporation,

unreasonable compensationis a very low salary. If you owna C-corporation, unreason-able compensation is a veryhigh salary. The determina-tion is often made based onindustry standards andsalaries paid to other employ-ees. Agents will also be look-ing to see if reported wagesinclude taxable fringe bene-fits such as personal use of acompany automobile. Hasyour business addressedthese issues?

While a self-preparer soft-

ware program may help youdetermine if you can take cer-tain deductions, it can’t helpyou evaluate more complextransactions like the ones I’vementioned. These need to beaddressed with someoneexperienced in business taxissues who is required toreceive annual continuingeducation and who is allowedto practice before the IRS.Currently, the only individu-als who meet these require-ments are CPAs, EAs, attor-neys, and enrolled actuaries.

Taxcontinued from 14

on firmer ground.

Pending home salesPending home sales fell

7.6 percent or 7.4 points, inJanuary to 90.4, after rising

0.8 points in December.The pending home salesindex now sits at its lowestpoint since March 2009.The downturn in thatbegan in November coin-cided with the originalexpiration of the first timehomebuyer tax credit,

which stipulated that pur-chasers close on theirhomes by Dec. 1, 2009,causing buyers to begintheir contracts in October.The index is 12.3 percentabove its January 2009 level.Growth will resume in thehousing sector, especially

as the first time homebuyertax credit was extended byCongress and as pricesremain low. However, asour labor market andrestricted credit continue todiscourage some prospec-tive buyers from enteringthe housing market.

Jobscontinued from 15

the premium and feel it’sworth it. Many consumers, ofcourse, cannot afford premi-ums for any type of productthese days, much less greenerones, so keep this in mind asyou develop your target audi-ence and product specifica-tions.

In the case of renewableenergy, namely solar power,stress the financial benefits.

I’ve been marketing solar forfive years and have found avery high percentage of peo-ple go solar as a smart finan-cial investment first, with theadded benefit of being green.

Putting the “rules” towork for your business

To start capitalizing on themany market opportunitiesrepresented by sustainability,consider the following:

Think and act holistically.It is no longer enough to focus

on functional benefits alone.Ask: What are we making? Aproduct or a service? Is itgreen or not? How are wemaking it? Who are we work-ing with?

Take advantage of theopportunities that green mar-keting represents to engageconsumers on an emotionallevel and thus, build brandequity. Ask: How can we makeour passion and vision rele-vant and engaging and ourconsumers into advocates?

How can we empower con-sumers to make a differenceby providing them with edu-cation, infrastructure, eventsand experiences?

The way you communi-cate will be critical to success(and will help you avoid“greenwashing”). Ask how toensure that our approach isviewed as authenticand?transparent? Are allstakeholders aware of ourintentions and progress? Isour vision embedded into the

fabric of our company?Eco-innovation repre-

sents new ways to grow topline sales. Ask: How can weinspire consumers? Whattechnology and partners dowe need to gain access to?

Strive for an ideal goal of“zero” environmental impact.Strive to eco-innovate ratherthan simply eco-design. Ask:What would it take to achievezero environmental impactand still meet our consumers’needs? Can we make con-

sumers more “responsible?It’s one thing to design betterproducts and technologies.But at some point, the indus-try’s efforts will only go so far.Achieving “zero” environ-mental impact will only comeabout if changes in consumerbehavior can be made; thusthe genius of Toyota’s dash-board, and Web sites thatengage consumers in moreresponsible forms of behav-ior.

Lickcontinued from 6

mammogram and the mento have their prostratechecked. That got a laugh,albeit a nervous one.”

Foster was not preparedfor the magnitude of supportthat resulted.

“For the next threemonths I received at leastone card per day, chocolatesand words of encourage-ment,” she said. “I thoughtsomeone had organized around-robin,but it turns outit was just thespontaneousoutpouring ofmy friends andc o l l e a g u e s .MiraCosta is avery tightly knitfamily of work-ers, and everyone came tomy aid during the months oftreatment.”

Foster followed up withexams every three months,then every six months. Afterthree years, she returned toyearly exams.

Today, Foster is under thecare of Dr. GeorgineJorgensen, a primary physi-

cian at the North CoastFamily Medical Group in the477 building. After receivingher B.A. from ColgateUniversity, Jorgensen wenton to earn an MPH fromBoston University and gradu-ate from George WashingtonMedical School. She did herresidency at UCSD. Dr.Jorgensen speaks Greek,Spanish and English.

The North Coast HealthCenter doesn’t only treat can-cer patients, it offers morethan 50 different specialties

for children and adults. Thismonth a wound center andthe largest outpatienthyperbaric chamber inCalifornia will make itsdebut.

But good medicine is notonly about technology. Manyof the medical groups inte-grate traditional medicinewith complementary thera-pies such as naturopathicmedicine, acupuncture,yoga, massage, herbal medi-cine and hypnosis.

Around the corner on

Garden View Road, the SanDiego Cancer Center hasembarked on an excitingjoint genomics project withScripps Health, through theScripps Translational ScienceInstitute. The project will bethe first-of-its-kind clinicalresearch trial for cancerpatients that will analyze andcompare the genomics oftumor tissue with the indi-vidual’s core (native, germ-line) DNA. The hope is thedata will lead to individual-ized therapies for cancerpatients. “The science existsto allow us to sort out whatare the new mutations thataccount for the developmentof the cancer, which willbring us closer to identifyingthe right course of treatmentnot only for each type of can-cer, but for each individualpatient,” said Dr. Eric Topol,chief academic officer ofScripps Health and principalinvestigator of the study.

The next installment ofthe series on health care inEncinitas will explore howScripps Memorial HospitalEncinitas has kept abreastwith population growth andadvancements in medicineand technology.

Carecontinued from 1

SALLYFOSTER

Dean Sally Foster flanked by sons Mike Miazgowicz, age 17,and Gregory Miazgowicz, age 13, during treatment forbreast cancer in 1999. The boys shaved their heads duringtheir mother's chemotherapy to show their support. SallyFoster Collection


*Offer available to first-time visitors only. Not redeemable for cash. First and last months’dues are due at time of enrollment. Additional rules and restrictions may apply. See a

Total WomanTeam Member for full details. Available through 4-30-10 only.

offer the best real estateservices in town, she said.“The best part is beinglucky enough to live andwork in such as fabulouscommunity. We enjoy thebeautiful beaches, wonder-ful people and fabulouslocal restaurants Encinitas

has to offer.”The realtors are avail-

able every day, Mondaythrough Sunday, making aspecial effort to be accessi-ble to their clients.

You can contact VanEvery Rogers at (858) 756-1113 or (858) 774-2505 andcontact Wood at (858) 756-1113 or (760) 994-7112 orvisit www.PollyRogers.com.

Realtorscontinued from 3

Encinitas First wants tohelp you share your busi-ness news. Any type ofbusiness news you’d like toshare, we want to hear.

From ribbon cuttingsto new hires to change oflocation, no news is toobig or too small forEncinitas First.

Whether you’re amember of the Encinitas

Chamber of Commerceor not, Encinitas First isthe place to let everyoneknow what’s going on inlocal businesses.

Please submit yournews to [email protected].

If you are submitting apicture, please include full names of anyone pic-tured.

We Want Your News!

The Encinitas Chamber of Commerce, it just works!

surfers at the Rob MachadoSurfer Classic.

Recently he hosted a ben-efit to aid his good friend andwell-known jazz musicianSteve White, who was suffer-ing from cancer and lost useof his vocal chords.

Salzhandler’s latest petproject is the Rotary Club. “It’ssomething new for me. Theythink up incredible ideas todo for the community, andthey tell me what to do, andwhen to show up for it. That’sa switch for me,” Salzhandlersaid. “I love this town — thepeople, the small feel of it.Can’t get enough.”

Citizencontinued from 8


Choose a great lifestyle.

Choose Belmont Village

®

Imagine starting your day with a little exercise at the fitness center followed by a refreshing dip in the pool. After your work-out, you enjoy a healthy breakfast served to you in a beautifully appointed, restaurant-style dining room. In the afternoon, you join the group for an outing in town, returning just in time for dinner with friends and a movie in the private screening room. Imagine all of this, plus the support of a well-trained staff when you need it. Imagine yourself at Belmont Village.

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