envision encinitas
DESCRIPTION
Using available technology, employ a diverse public communication system to disseminate information about the arts - Funded by the NEA 2005TRANSCRIPT
What is Encinitas?
Five Unique Communities
An Array of Arts and Cultural Amenities
A Destination
Cardiff-by-the-Sea
Olivenhain
Leucadia
Old Encinitas
New Encinitas
Five Unique Communities
Cardiff-by-the-Sea
The Self Realization FellowshipOld Encinitas
Leucadia Boulevard
“I think of it as a piece of music.”
Leucadia
New EncinitasLux Art Institute
Olivenhain
Five Unique Communities Working Together
to Provide a Unique and Authentic Experience
for Residents and Visitors
alike…
History
Arts & Culture
Natural Resources
Shopping & Dining
Recreation & Lifestyle
Celebration
History and Heritage
Landmarks
Arts
and
Culture
Quail Botanical Gardens
PUBLIC ART
Tree grates
Hwy 101 Streetscape
Medallions
The Artist Colony 101 (2000-2004)
CommuniCans
Preserving and Enhancing
Our Natural Resources
San Elijo Lagoon
Coast Hwy. 101
Swamis
Moonlight Beach
dining
Shopping
And
Lifestyle/ Recreation
Encinitas Library
Cardiff Library
Self Realization Fellowship
The Healing Arts
Cottonwood Creek Park
Celebration
Floral Heritage
Surf
Culture
History
Sense of Place
…A Destination
Why is this Important?
Cultural Tourism
Travel to experience the arts, heritage, and special
character of a place
Focuses on authenticity and the uniqueness experience
Increases visitor stays and contributes to the economy
National Travel Survey 2001
92.7 million travelers annually
65% said they included a cultural, arts, heritage or historic activity on their trip while on a trip of 50 miles or more
32% of those travelers indicated that they lengthened their trip because of cultural events and activities
What do cultural tourists like to do?
43% Historic Sites
30% to Museums
23% to Live Theater Performances
21% to Art Galleries
20% to Heritage/Ethnic Festivals
10% to Opera/Classical Music Concerts
9% to Dance Performances
5% to Poetry/Literary Readings
3% to Film Festivals
33% to Other Cultural Activities
The Travel Trend Watch
Seek confirmation of American values
Seek authentic experiences told with integrity
Increase in travel to small cities and towns,
within 5-6 hour drive
Rural festivals and events big draw
Growing demand of high touch over high tech
Five Jump-Start Cultural Tourism Tactics
Create thematic travel itineraries
Partner and package your products
Develop driving tours that invite city dwellers to experience the “real” California
Create a culture card
Target special populations
Closing Thoughts
When you travel, remember that a foreign country is not designed to make you comfortable. It is designed to make its own people comfortable.
-Clifton Fadiman
A man travels the world over in search of what he needs and returns home to find it.
-George Moore
There’s no place like home.
-Dorothy (Wizard of Oz)
Every great city needs a vision -- one that captures the heart, the soul, the imagination, and its history.
Envision Encinitas…
a sense of place…a destination.
Thank you
Community Stakeholders
Cardiff Chamber
Cardiff Town Council
Encinitas Chamber
DEMA
Leucadia Hwy 101 Mainstreet Association
Leucadia Town Council
Olivenhain Town Council
Is sponsored by the City of Encinitas Commission for the Arts and the Cultural Tourism Committee
Through a grant from the National Endowment for the Arts
And the Arts Marketing Institute, a program of the California Arts Council