encinitas first, october 2009

I N S I D E

PRSR

TST

DU

.S. P

OST

AGE

PAID

ENC

INIT

AS, C

A92

024

PER

MIT

NO

. 94

The businesscommunity gathered

for the SeptemberSundowner hosted by

the Holiday InnExpress

PAGE 13

Chamber CEO MarshallWeinreb talks about

his first 2 months and pays tribute to

some of his favoriteparts of Encinitas

PAGE 4

Ahead of what manypredict to be a severe

flu season, the U.S.Chamber has released

guidelines forbusinesses that want

to stay in the clearPAGE 10

MiraCosta wants tohelp professionals

sharpen their skillswith a series of

business workshopsthis month

PAGE 2

Employers’ healthcare costs are

expected to rise againnext year — but not

as much as they havein the recent past

PAGE 10

RE

TUR

N S

ER

VIC

ER

EQ

UE

STE

DP.

O. B

ox 2

3255

0E

ncin

itas,

CA

9202

3

Routing slipShare Encinitas First with

others in your organization:

Volume 5, Issue 10 www.encinitaschamber.com October 2009

ENCINITAS — The CommunityResource Center celebrated 30 yearsof helping the most vulnerable mem-bers of society on Sept. 26 at its annu-al gala.

The formal affair highlighted theorganization’s accomplishments andcontinued work in the community.Despite a crushing financial blowdelivered in July when the state legisla-ture took away $200,000 from thegroup’s domestic violence shelterfunding, the mood was optimistic.

In fact, several clients of the shelterCarol’s House gave written testimoni-als about the importance of the transi-

tion from a cycle of violence to safetyand self-sufficiency. “Thank you forgiving me and my kids our lives back,”one client, who asked not to be identi-fied, said.

Executive Director Laurin Pausesaid the financial setback came at atime when the demand for services ison the rise. “This (Carol’s House) is ahigh-profile program for the state,”she said. “This was considereduntouchable. For it to have been line-itemed out of the budget was such ashock that our mouth’s droppedopen.”

According to Pause, six domestic

violence shelters in the state haveclosed due to government budgetcuts. The silver lining for Carol’s Houseis that the programs do not rely solelyon government funding. “We physi-cally own Carol’s House,” Pause said,“but we have to staff it and support theprograms that help these womenbecome self-sufficient.”

Carol’s House opened in 2004.Carol Cianfarani was the impetus forfunding the domestic violence shel-ter that doubled the capacity of theexisting shelter for women and their

Group celebrates 30 years

Visitor Centercontract put oncouncil agenda

ENCINITAS — City Council will revisit its Visitor Centercontract with the Chamber of Commerce during its Oct. 21meeting, according to an item on the agenda.

In 2005, the city entered into a three-year agreementwith the chamber to operate the Visitor Center in theamount of $91,500 per year. A month-to-month extensionwas granted in June 2008. A subsequent one-year contractwas signed May 1 of this year in the amount of $80,500.

The chamber under the new CEO Marshall Weinrebrecently released a report detailing financial inconsisten-cies under the watch of the previous CEO Gary Tucker andMarketing Director Mike Andreen. Some council membersafter reviewing the report, including Mayor MaggieHoulihan, considered the Visitor Center contract breechedby the previous administration. Houlihan cited severalchamber violations of the contract with the city to operatethe center.

“We will get to the bottom of this,” Weinreb said.Confirmation of this item will be available on the city

Web site a week prior to the council meeting and in theOct. 16 edition of The Coast News.

Interested parties are urged to attend, as public inputwill be taken at this time.

City Council will meet at 6 p.m. Oct. 21 at City CouncilChambers, 505 S. Vulcan Ave. Council agenda items thisfar out are subject to change.

❚ see Celebrates on 12

The 15th annual Oktoberfest was asuccess in more ways than one.The Sheriff’s Department estimat-

ed the crowds at between 30,000 and35,000 people. There were 153 vendorsoff all kinds, coming from as far away asLas Vegas, to be a part of the family fun.

The dancers and the band enter-tained all day and gave everyone a tasteof what good old German style fun andcelebration is supposed to be. Of course,what would an Oktoberfest be withoutauthentic German food and beer? TipTop Meats’ huge tent was filled withhardworking men and women who pro-vided much of the wonderful Germanfood and Spaten Beer poured their spec-tacular beer. There were plenty of oppor-

tunities for children to have a good timein the Fun Zone and there were alsoeight booths representing animal shel-ters and pet adoption agencies. Thosebooths were packed all day with childrenand parents admiring the animals andeven adopting some. All in all, it was agreat day for the city of Encinitas and theEncinitas Chamber of Commerce.

Chamber CEO Marshall Weinrebcredited the many volunteers with theevent’s success. “Events of this magni-tude do not succeed by luck; it takes aconcerted effort by many to allow it tohave a chance to work,” Weinreb said. Hewent on to say that the event went off

Dancers performed traditional routines dressed in traditional part as part of theOktoberfest entertainment. See more photos on page 11. Courtesy photo

OKTOBERFEST

❚ see Oktoberfest on 11

Numbers give hopethat flagging economymight find new wind

Annual event a smash hit

By Martin RegaliaAlthough it may be some time before we get the official

word from the National Bureau of Economic Research, the U.S.economy finally appears to have turned the corner, and an endto the recession is in sight. The S&P 500 broke the 1,000 level, theDow Jones Industrial Average rose above 9,000, housing salesand starts have increased of late and prices are stabilizing, andcredit market spreads are down significantly from the levelsseen six months ago.

While we are still experiencing job losses, they, too, aredown sharply from the peaks of a few months ago. And therecently released GDP report showed a much smaller declinethan in the previous two quarters. While these are all positivesignals pointing to an end to the downturn in the third quarterof this year, we still expect the recovery to be somewhat subparand the unemployment rate to remain elevated through muchof next year. Let’s take a closer look at some of the numbers. Butin the newfound spirit of optimism, we’ll cover the best first andsave the negatives for later.

Rate of decline is slowingThe economy continued to contract through the first half of

the year, but the pace of decline has slowed dramatically. RealGDP declined at a 1 percent annual rate in the second quarterof 2009, a clear improvement from the first quarter’s revised 6.4percent drop and a 5.4 percent drop at the end of last year. This

❚ see Numbers on 12

Encinitas Mayor Maggie Houlihanand Community Resource CenterExecutive Director Laurin Pause atthe organization’s gala Sept. 26.Courtesy photo

Oct. 3Publishers and Writers ofSan Diego will meet from10 a.m. to 12:30 p.m. Oct. 3,Encinitas County Library,540 Cornish Drive.Encinitas attorney ValerieAnn Nemeth will present“Keep Your Hands Off MyIdea: Everything You Needto Know to Protect YourIntellectual Property.” RSVPat PublishersWriters. org.

Oct. 3Join author and certifiedlife coach G. Brian Bensonas he signs his book“Brian’s List” from 1:30 to 4p.m. Oct. 3, Soulscape Gift& Bookstore, 765 S. CoastHighway 101, Encinitas.Benson offers a meaning-ful yet light-heartedapproach to finding thebalance that we all strive tofind in our busy lives. Visitwww.brianslistbook.comto learn more.

Oct. 5A new series of weekly

basic computer classes willbegin Mondays startingOct. 5 at the EncinitasLibrary, 40 Cornish Drivein Encinitas. All classes arefree and take place from 2to 4 p.m. Oct. 5 isComputer Vocabulary,Mouse, Keyboard; Oct. 12is Accessing Start Menu &Programs; Oct. 19 is UsingStart Menu & Programs;and Oct. 26 is MicrosoftWord: Creating and SavingDocuments.

Oct. 5San Dieguito Chapter 239will hold its annual picnicat 11:30 a.m. Oct. 5,Cottonwood Creek Park offEncinitas Boulevard andVulcan Avenue. Bring adish to share or pay $5 atthe door. Call Bob at (858)755-5011 for more details.

Oct. 8In honor of NationalFinancial Planning Week,

ENCINITAS FIRST • OCTOBER 20092

Calendar

The next Encinitas Chamber of Commerce

Sundownerwill be held from 5:30 to 7:30 p.m. at

Boston’s The Gourmet Pizza,294 N. El Camino Real on

Oct. 20

❚ see Calendar on 15

The Encinitas Chamberof Commerce would like towelcome all new andrenewing members.

New members• A1 Patio• Anderson Stationers• Encinitas Carlsbad.com• Frog’s Club One• Holiday Inn Express• Huntington Learning

Center• Leucadia Family

Acupuncture• Nancarrow Realty Group• Patio Cushions &

Furniture• Total Woman Gym and

Day Spa• Center for Surgery of

Encinitas

Renewing members• Artichoke Creative• Cordova Greenhouses• E Street Café• Encinitas Self Storage• Howard, Kent C., D.M.D.• JPBLA, Inc• Leucadia Beach Inn• Magdalena Ecke YMCA• Mother Lode

Bookkeeping• North Coast Business

Park• Robbie’s Roadhouse• San Diego Medical

Services Ent.• San Dieguito Off Track

Gallery• Scripps Memorial

Hospital• Vigilucci’s Trattoria

Italiana

Welcome!

ENCINITAS — Emmyand Golden Mike award winning televisionreporter, weather forecast-er, environmental activist,author and organic gar-dening guru are just a fewof Loren Nancarrow’s titles.

For nearly 30 years,Nancarrow has been thereas San Diegans turned ontheir TVs for news andweather. He has been a sta-ple of both ABC 10 Newsand CBS 8’s evening news

offerings.During theq u i e tw e a t h e rtimes, hec o u l dalways bec o u n t e don for sagegardeningadvise, or

quirky but effective tips forgetting rid of pests. Rarely a

Pictured celebrating the recent ribbon cutting ceremony forLeucadia Family Acupuncture are Karen Kean, DebbieCaligiuri, Stephanie Alexander, Quentin Alexander, Roz Light-Meiche, Chamber CEO Marshall Weinreb, Mayor MaggieHoulihan, Chris Kydd, Katherine Gill, Bret Stewart, RebeccaStewart, Griffith Stewart, Signe Beldon, Tiffani Mendivil, KathyStewart and Lauren Halsted. Leucadia Family Acupuncture islocated at 1114 North Coast Highway, Suite 101 in Encinitas.Visit www.leucadiafamilyacupunture.com for more informa-tion. Courtesy photo

FROM WWW.USCHAMBER.COM

Sometimes things goterribly wrong — naturaldisasters, cyber attacks,disease and human error.All can have a devastatingimpact on your business.Being able to respondeffectively involves plan-ning and accurately assess-ing risks.

While many of theseevents can't be predictedor prevented, you canimprove your resiliency bytaking action ahead of timeto protect people andproperty and to resumebusiness operations asquickly as possible. The keyis to have a business conti-nuity plan — your map forsurvival and recovery.

First, think about whatmight threaten your busi-

ness, whether a natural dis-aster or a man-made event,and what the conse-quences might be. Then,think about what you mustdo to ensure your business'survival and ongoing via-bility. Here are some ques-tions to consider: What areyour most critical andtime-sensitive businessfunctions? How muchdowntime can you toler-ate? Which functions arenecessary to fulfill yourlegal, regulatory, financial,and contractual obliga-tions? What must you do tomaintain your marketshare and reputation?

Once you have identi-fied and prioritized yourcritical business functions,identify the resources thatyou will need. Here are

some tips:Maintain and frequent-

ly update contact informa-tion for your employees,including multiple ways toreach them and emergencycontacts. Keep the list inmore than one place.

Verify that critical sup-pliers of services and mate-rials will be available whenyou need them. Considerhaving alternate suppliersin place if your primarysuppliers are unable todeliver.

Be sure that you cancommunicate with keybusiness partners, serviceproviders, and customersor clients to facilitate time-ly restoration of your busi-ness.

Regularly back up criti-cal information and data.

Store it off-site or online.Plan for an alternate

location in case your busi-ness is inaccessible oruninhabitable. Consider amutual aid agreement witha similar business. Be surethat the location is or canbe furnished with suppliesor equipment needed tocontinue business opera-tions.

Have a crisis communi-cations plan in order toconvey information toemployees, suppliers, keycustomers, and the media.Be sure to identify onespokesperson to ensureconsistent messaging.

Download the Open forBusiness® Basic tool kit tocreate a business continuityplan. For more resources, goto www.disastersafety.org/.

Improve your resilience after disaster

COAST CITIES —“Become a Notary Publicthe Smart Way—In OneDay!” is scheduled for 8a.m. to 4 p.m. Oct. 10 inRoom 3517 at MiraCostaCollege, 1 Barnard Drive,Oceanside. The fee for theclass is $75. A $30 materialsfee will be collected inclass.

Renewing notaries cantake the three-hour staterequired seminar, alsoscheduled for Oct. 10 from12:30 p.m. to 4 p.m., also inRoom 3517. The fee for therenewal seminar is $75plus a $30 materials fee tobe collected in class.

Notary testing is sched-uled for 4:15 to 6 p.m. Oct.10 in Room 3517. The feefor the test is $25.

MiraCosta is also offering a workshop titled “AccountingFundamentals forBusiness Professionals.” Ifdebits, credits, profit andloss, and cash flow are not

terms you’re familiar with,sign up for this courseoffered through MiraCostaCollege’s CommunityServices Program, andlearn what “story” thenumbers are telling. Youwill leave this course withan understanding of howaccounting is used in man-aging business, compli-ance with government andcomparing similar busi-nesses.

The workshops will beheld for four Tuesdaysbeginning Oct. 6 from 6 to8 p.m. in Room 7003 atMiraCosta College, 1Barnard Drive, Oceanside.The fee for the class is$120. A copy of the classhandouts will be e-mailedto enrolled students.Please print and bring toclass.

Have you heard ofTwitter? Are you onLinkedIn and feeling lost?In this new workshopoffered through MiraCosta

College’s CommunityServices Program, you’lllearn how to use thesesocial networking sites togenerate new business anddominate your niche mar-ket. Business professionalsno longer have to cold-callor send direct mail toprospects. Learn how tocreate an inbound market-ing system that producespre-qualified leads andincreases your companyexposure or brand online.

“Doing Business in aDigital Age” is scheduledfor Oct. 8 and Oct. 15 from6 to 8 p.m. in Room 112 atMiraCosta College’s SanElijo Campus, 3333Manchester Avenue,Cardiff. The fee for thecourse is $75.

MiraCosta is also offer-ing a Human ResourcesCertificate Program,designed to provide stu-dents with the knowledgenecessary to excel withinthe HR field. The program

is made up of six classes,and is appropriate for indi-viduals who are not yet HRprofessionals as well as forHR veterans who wish toupdate and upgrade theirskills.

Students who completeall six classes will receive acertificate of completion.The program has also beenapproved for 22.5 recertifi-cation credit hours towardPHR, SPHR and GPHRrecertification through theHuman ResourceCertification Institute. Allworkshops meet from 8:30a.m. to 12:30 p.m. in Room4809 at MiraCosta College,1 Barnard Drive,Oceanside.

— Module I: The Role ofHuman Resources inToday’s Workplace, Oct. 9.This class will focus on thebasic HR function, helpingstudents to understandhow HR fits into the con-text of the operation and

MiraCosta offers workshops for professionals❚ see Nancarrow on 15

❚ see Workshops on 14

LORENNANCARROW

Nancarrow nameknown in areafor many reasons

The Encinitas Chamberof Commerce would like toacknowledge the incrediblework of all the volunteersthat helped makeOktoberfest 2009 a success.

Oktoberfest volunteers:Al DelinoAlbert SandovalAllyson EversAndres Zuleta-DavidAngel HaagApril PauleyArleen VonSchleiderAshley JaramilloBill WachtlerBlake WingCandace ChumwongCarmenza DavidCarolyn CopeChris ArandChristine CogbillClaudia YatesColleen WalshDavid LamDavid ReesDavid TincupDebbie CaligiuriDeborah SpencerDenise ArandDouglas KerrEdgar EngertGenevieve WingGeoff WingGlenne SechelmanInan LintonJan PurvisJenna BarnesJoan FaustJudy SchreiberKatherine Wichmann

ZachariasKen GrossLuke Frisk/AllysonMario ValdezMarshall WeinrebMaryam RadMatthew Clyman (son of

Tim)Maureen DuncanMelaini PeetNed BixbyNorm NybergPat ReinhardtPatty Bean

Paul MarottaPeter BaldwinRalph StoneRo FiferRock Swanson

Roger ZachariasRon FiferRon LiebermanRonna Adler-BixbySarah Sullivan

Stacie MarottaStephen ReesSusan ReesSuzanne Perez SwansonVanessa Keller

ENCINITAS FIRST • OCTOBER 2009 3

$179*Leasefor

+ tax per mo. 36 mos.

$299*Leasefor

+ tax per mo. 36 mos.

3 years or 36,000 miles of NO-CHARGEScheduled Maintenance on Every

2009 Volkswagen(Terms and conditions available. See Dealer for Details)

VolkswagenCarefree Maintenance

1 at this payment#092543

$2,499.00 + tax & license total due at signing. $0 security deposit, 20¢ per mile over 36,000 miles atlease end on approved above average credit throughVW credit. Expires 10-31-09

NEW 2009 JETTA S

1435 Encinitas Blvd., Encinitaswww.cookvw.com

760.753.6256

Drive Yours Today at

ENDLESS SUMMER

SAVINGS

1 at this payment#021886

$3,999 + tax and license total due at signing. $0security deposit, .20¢ per mile over 36,000 miles atlease end on approved above average credit throughVW credit. Includes rubber mats, I-pod adapter, and17” alloy wheels. Expires 10-31-09

ALL NEW 2009VOLKSWAGEN EOS

When your

digital lifehits a speed bump,

we’ll hop to it.

ON-SITE TECHNOLOGY SOLUTIONS

• Network Support • Audio & Video• Mobile Office • System Upgrades • Training• Data Backup • Data Recovery

888.742.2485 | www.RibbitSolutions.com

LIMITED TIME ONLY!

FREE!In-Home Computer Diagnostic

• Scan Hardware For Errors• Troubleshoot Problems

• Test Software for Conflicts• Recommend Solutions

WITH COUPON. EXPIRES 10-30-09

Computers • Home Theater • Networking

CALIFORNIA — WhileCalifornians are still feel-ing the sting of incomeand sales tax hikes signedinto law earlier this year,now comes news thatstate tax authorities planto take a little more fromtheir pockets.

For only the secondtime in 30 years, the taxboard is lowering thepoint where each taxbracket begins, bumpingmany people into a high-er category.

Under the latestchanges, for a marriedcouple filing jointly, thetop tax rate of 9.55 per-cent now begins at$92,698, down from$94,110.

For singles, the toptax threshold hasdropped from $47,055 to$46,349.

The extra sums,which will total as muchas $140 per family, will gointo effect for the 2009tax year.

More Calif. taxhikes expected

Thank you Oktoberfest volunteers

Rich, powerful, elegantand assertive are just a fewof the descriptions of praisefor the newly released 2004Brunellos, considered to bethe elite wines fromTuscany.

Brunellos are not froufrou frivolous wines. Theyare the quintessential sym-bol of the excellence ofItalian winemaking. A cloneof the Sangiovese grape,they are carefully cultivatedin small batches, barreledfor four years, then a year inbottle before being releasedfor consumption. Some 25percent of the Brunellosproduced are sent toAmerica where an eagermarket will pay a premiumto taste this lush king ofItalian style and culture.Prices range from $40 up to$150 a bottle.

Many of the smart wine-

makers in and around thebirthing ground,Montalcino, did not pro-duce a Brunello in 2002 and2003 due to unacceptableweather conditions, so the’04 has pent up demand,

and it does not disappoint.Wineries like Gaja, Banfi,Casanovi di Neri, Altesino,Frescobaldi rave about thisvintage. “The 2004 seasonwas exceptional with excel-lent conditions, and com-

pares favorably with thewonderful 2001 wines,” stat-ed Giacomo Neri. “Thegrowing season in 2003 wasjust too hot and lacked

“Taste of Wine” columnist Frank Mangio picks Brunello grapes at the Carlsbad home vine-yard of Peder and Julie Norby. Courtesy photo

’04 Italian Brunellos finallymakes its long-awaited debut

❚ see Wine on 14

Taste of Wine

FRANK MANGIO


859 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

Executive BoardCEO

Marshall Weinreb(858) 692-2325

[email protected]

PresidentG. Kenneth Gross

Wealth ManagementAssociates

(760) [email protected]

Vice PresidentAngel Haag

Primeco Education(760) 436-6076

[email protected]

Vice President / TreasurerMelaini Peet

Union Bank of CA(760) 942-4890

[email protected]

Board of Directors

Claudia CarilloSan Diego Gas & Electric


David DaCostaJamroc 101 Caribbean Grill


Denise HardmanLiberty Mutual Insurance


David E. LamFinancial Advisor - Edward Jones

(760) 753-1025www.edwardjones.com

Greg PetreeNorth Coast Health Center


Katherine Wichmann ZachariasInsurance & Financial Services


Genevieve WingWing Insurance & Financial Svcs.


Vanessa KellerComerica Bank(760) 942-2301

[email protected]

Coleen WalshCFO to-Go CPA


Jeremy E. DouglasVP Business Banking

Wells Fargo(760) 432-5345

[email protected]

Maryam RadPositive Place Montessori School


Visitor CenterDirector

Pat ReinhardtVisitors Center Staff

Debbie CaligiuriAlli Heller

Jake Shapiro

SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

FROM THE DESK OF THE CEOIt has now been two months since I

accepted the job as the CEO of the EncinitasChamber of Commerce. Those two monthshave been exciting and at times overwhelm-ing. But it has never been boring.

We have a very creative and hardworkinggroup of professionals atCity Hall and the mix of citybusinesses is quite eclectic.From small businesses,restaurants, retailers, med-ical professionals, car deal-erships and public and pri-vate schools, to huge enter-prises like Scripps Hospital,everyone is finding ways tosurvive and flourish duringthese unique economictimes.

The list of world-class athletes in the areais also quite impressive and part of whatEncinitas is all about. On any given day, youmight walk down the street and see TonyHawk enjoying a quiet skateboard ride, orLinda Benson, a former world long boardchamp, having a cup of coffee.

However, today I want to tell you two littlestories about another side of this city that I

learned about firsthand. I wanted to visitQuail Gardens, aka San Diego Botanic Garden,so I called and asked to speak to someone incharge. My return call was from Julian Duval,the CEO. He invited me to come by and gaveme a one-hour tour of the beautiful gardens.Of course, he knew the name of every tree andplant, but thankfully did not give me a test atthe end of the tour. I had a marvelous timeand just had to tell him that as a child I lived afew minutes from the New York (Bronx)Botanical Gardens and went regularly, butthought that this place was just as nice, albeita bit smaller.

The other story is about a five-minuteinterview I was granted with Paul Ecke III,which became a 90-minute tour of thefamous ranch.

As we walked across the soil, step by step, Ifelt as if I was a part of a significant piece ofhistory. While the beautiful poinsettias arenow grown elsewhere, I could just imaginewhat once was. The hard work of his grandpaand then his dad made a significant mark onthis community. The Ecke name is seen allover Encinitas, at the YMCA, schools, streetsigns and many other less visible places. Theirfinancial successes have been generously

shared throughout the city that the family stillcalls home.

I found Paul to be a serious businessmanand deeply committed to the town he and hisfamily made more beautiful. While his compa-ny has moved production off shore (toGuatemala and Mexico) in order to compete,the ranch is transforming itself into a researchand development hub. Things are much dif-ferent than when his grandfather and fatherwere in charge, but the ranch continues toadapt in its third generation of family owner-ship in order to survive and thrive going for-ward.

My point is that Encinitas is changing (forthe better), but part of it will always stay thesame. I read something that Paul wrote and itmade me think how appropriate it was for myown vision of the Encinitas Chamber ofCommerce. He said, “We have to learn to raisethe value of everything we do.” For me and thechamber to succeed, this must also be ourmantra.

I am most excited to announce that bothnew memberships and renewals are soaring.The Web site redevelopment is under way and

MARSHALLWEINREB

It’s possible to create U.S.jobs through global trade

Protectionshould workfor consumersBy Tom DonohuePRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

Despite the headlines, health care and cli-mate change aren’t the only issues that Congresswill consider this fall. Also up for possible con-sideration is the Consumer Financial ProtectionAgency (CFPA) Act, legislation that would dra-matically reshape consumer finance. This bill,said to be a response to the financial crisis,would actually just create another big, ineffec-tive government bureaucracy. While there werecertainly excesses in the financial servicesindustry that hurt many Americans, the one-size-fits-all approach to consumer financerequired by this bill is the wrong answer to thechallenges we face.

The CFPA would mandate that all financialinstitutions offer “plain vanilla” financialproducts designed by Washington bureau-crats. To offer products that break from thismold, institutions would be required to jumpthrough a number of costly regulatory hoops.Institutions would also be forced to pass judg-ment on the ability of individual consumers tounderstand, for example, a mortgage that isnot plain vanilla, but may better suit theirneeds. The U.S. Chamber supports trans-parency and plain English disclosure of therisks and benefits of financial products, butthis legislation goes too far.

In a country as large and diverse as ours,families and businesses inevitably have differentneeds. Requiring that these needs be met by oneset of solutions is misguided. Financial innova-tion has been, by and large, a positive force forconsumers. It has provided more options, moreflexibility, and the ability to customize solutionsto fit individual needs. It wasn’t too long ago thatcredit cards were rare. Today, they are every-where, with terms and benefits as different as weare. If the CFPA had been around a few decadesago, we may not enjoy the convenience thatcomes with swiping a card.

The CFPA would also limit access to credit ata time when small businesses need it the most.Small banks, unlike their larger competitors,may find it difficult to comply with the deluge ofnew rules. They may also have trouble absorb-ing the fees that the CFPA would impose in orderto finance itself. Instead of stimulating responsi-ble lending, banks may be held hostage by theCFPA. Even for those entrepreneurs luckyenough to secure a loan under the new regime,the cost of borrowing would increase.

Creating the CFPA to deal with consumerfinance issues makes about as much sense asdictating the sizes, flavors, and temperature ofcoffee because a few consumers spilled theirbeverages and were burned. We must protectconsumers, but in a way that protects economicopportunity and consumer choice.

By Tom DonohuePRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

Today, America faces a choice — to reachout and seize the benefits of internationalengagement or retreat into isolationism.This choice is central to the competitivenessof the U.S. economy and to the hopes ofhardworking citizens pursuing the AmericanDream.

The best way to protect American jobsand create new ones is to see the economicopportunities that exist in selling to the 95percent of the world’s customers who liveoutside of our borders.

The overwhelming majority ofAmericans derive great benefits from trade.An astonishing 57 million Americans workfor companies that benefit from exports.One in five factory jobs depends on exports,and one in three acres on America's farmsare planted for consumers overseas.

A major surge of exports is our best pathout of recession, double-digit unemploy-

ment, and exploding deficits. We should set anational goal of doubling U.S. exports in fiveyears. To achieve this goal we must:

First, enact the pending free trade agree-ments. If we dawdle while Canada and theEuropean Union move ahead with their owntrade accords with Colombia, Panama, andSouth Korea, American workers will be put ata disadvantage. We also need to bring abouta successful conclusion to the Doha Roundnegotiations.

Second, we must lend a hand to smallbusinesses looking to sell their goods over-seas. While a quarter-million small and mid-size companies currently export, many moreshould be looking for customers overseas.

Third, we need to go on offense. TheObama administration will be stuck playingdefense against isolationist initiatives until itdevises a forward-leaning trade agenda of itsown. Strong leadership is needed now to

Birds always sing after therain: things will get betterBy Joe SchmeiderTHE FAMILY BUSINESS CONSULTING GROUP, INC.

During the 2000-2001 recession, my family-owned business and others collaborated to formThe List. It started out as itemized actions to trimcosts, stay competitive, and still be prepared forthe next uptick. Eight years later, The List hasgrown to 100. Below are a few tips by category.

— General: Continuously estimate the depthand length of the downturn in your specific mar-kets. Schedule meetings and time to work on keyissues impacting your performance.

— Family Leadership: Tap into the wisdomand experience of senior generation leaders whohave likely experienced two or three downturnsin their careers. Accelerate the range of responsi-bility for the younger generation, keeping in mindthat some young people will rise to the occasion.

— People: List and quantify benefits providedto each employee. Lure your competitors' besttalent.

— Financial: Meet with a banker or bankersto discuss current arrangements and covenantsand possible changes. Improve your order-to-cash cycle by sending out invoices as soon as pos-sible, not waiting until the end of the week.

— Purchases: Audit your inventory andreduce slow-moving, obsolete items by havingspecial sales, returning them to the vendor, or dis-posing of them. Defer capital expenditures.Purchase essentials and invest in select develop-

ments for new services or products.— Manufacturing: Review Shingo Award

assessment list, www.shingoprize.org, to achieveworld-class status. Eliminate the eight wastes oflean: overproduction, motion, inventory, waiting,transportation, defects, underutilized people,and extra processing.

—Facilities: Consolidate plants and increaseuse of energy-efficient practices.

— Marketing: Use the digital world for pro-motions-e-mail blasts, e-commerce. Continuemarketing but adjust your approach.

— Sales: Visit major customers. Thank themfor their business, learn their business outlook,and discuss their need for your products andservices. Ask how you can save them money.

— Pricing: Increase pricing if you're in nichemarkets with limited competition. Implement anenvironmental surcharge for trash, recycling,hazardous waste handling, green material usage,etc.

— Business development: Analyze sales andprofitability of each product offering and prunenonstrategic, low-profit products. Seek lower-priced, fire-sale acquisition opportunities, partic-ularly those where the seller may provide thefinancing or take an earn-out.

— Administration: Increase use of technologyby moving to online ordering, tracking, and ship-ping. Reduce the number of computer hardwareand software license fees.

❚ see Letter on 15

❚ see Jobs on 15


By Carolyn Brooking The maxim “Move it or

lose it!” has been shown tobe true with our physicalfunctioning — at all stagesof life and especially as weage. It applies equally to ourbrains.

I’m sure I’m not the onlyperson who sometimes for-gets the name of anacquaintance or location ofan everyday item. Whenwe’re over 40, we jokinglycall these “seniormoments.”

As a dementia expertonce said, forgetting whereyou put your car keys is nota cause for concern. Notremembering what thosekeys are for is more serious.

In my years of workingwith seniors, I’ve witnessed

how memory loss in olderadults leads to frustrationand depression. For peopleliving on their own, it canbe deadly: cases aboundwhere an elderly personeither forgot to take theirmedication or forgot theyhad taken it and overdosed.

People can take steps toprevent memory loss. Manyretirement communitiesoffer the acclaimed, com-puterized Dakin BrainFitness Program. Residentsuse a touch screen to accessthis leading-edge cognitivefitness program, enjoying“senior-centric” activitiesand exercises.

Playing the learninggames has become ahealthy addiction amongmany of our residents. They

enjoy seeing results fromthe program (each individ-ual’s progression is tracked)and feel buoyed by knowingthey are doing somethingpositive for themselves.

Exercise mind and bodyThe Brain Fitness

Program is awesome, buteven without it, adults cantake easy steps to keep theirbrain functioning at a highlevel as they mature. Onesimple way is to combinephysical and brain fitness.Commit to a daily walk.Perhaps your walk takesyou clockwise around anarea near your home. Don’tlet your routine stagnate.Shake it up occasionally by

LEUCADIA — TheLeucadia 101 MainStreetAssociation is sponsoringLeucadia Nights, an after-hours walkabout alongLeucadia’s Highway 101business district, from 5:30to 8:30 p.m. Oct. 24. Peopleare invited to have fun dis-covering the unique shops,day spas and the manyeateries in the area, each onea memorable experience.

Since the event is soclose to Halloween, andbecause people in the com-munity seem to love bring-

ing their four-legged friendsto outdoor events, they areincluding a Halloween cos-tume contest for pets duringthe event, hence the name“Howl O’Ween.” The partic-ipating businesses will bethe contest judges whenpeople bring in their pets tovisit. People will need to paya $5 entrance fee for thecontest, and receive theirpet’s “trick or treat bags.”This entry fee will be donat-ed to Rancho CoastalHumane Society. GratefulDog, a local pet supply and

pet grooming business, willsponsor the pet costumecontest and donate theprizes.

For more information onthe venue for LeucadiaNights, visit the Leucadia 101Main Street website atwww.leucadia101.com. Thisevent is free to the public.L e u c a d i a - E n c i n i t a sHighway 101 MainStreetAssociation is a nonprofitorganization dedicated tothe historic preservation andrevitalization of Leucadia’sHistoric North Highway 101.

An elderly woman uses a computerized Brain Fitness Program. Courtesy photo

Where did I put my memory?

‘Howl O’Ween’ event in Leucadiaa walkabout for people and pets

www.uschamber.org

Retail salesRetail sales surged 2.7

percent in August afterdecreasing 0.2 percent inJuly. It was the largest jumpsince January 2006. The gov-ernment’s “Cash forClunkers” program con-tributed to the increase,with motor vehicle andparts sales up 10.6 percent.Rising fuel costs drove an

increase in sales at gasolinestations, which were up 5.1percent. Beyond auto relat-ed industries, sales werestronger than expected. Theback to school seasonhelped boost clothing storesales 2.4 percent. Furniturestores (-1.6 percent) andbuilding material dealers (-1.2 percent) were the onlysegments to experience adecline in sales. Core retail

sales, excluding autos, gaso-line, and building materials,increased 0.6 percent. On ayear-to-year basis, top-lineretail sales decreased 5.3percent, while core sales aredown 1.7 percent. It remainsto be seen whether August’spositive report is part of anew trend, or simply ananomaly due to the conver-gence of the Cash for

U.S. inflation remains incheck, sales numbers rally

ENCINITAS — Lux ArtInstitute announced recentlythat it has been awardedLEED (or Leadership inEnergy and EnvironmentalDesign) certification, estab-lished by the U.S. GreenBuilding Council (USGBC)and verified by the GreenBuilding CertificationInstitute (GBCI). LEED is thenation’s preeminent programfor the design, constructionand operation of high per-formance green buildings.The recognition makes Luxthe first art museum inCalifornia to be awardedLEED certification for newconstruction and the firstLEED-certified art museum inSan Diego County.

“We are so proud toreceive this distinction,” saidLux Director Reesey Shaw. “It’sbeen a unique challenge toensure that Lux is a facility thatbalances artistic vision withenvironmental sustainability,and we’re thrilled to share thishonor with our community,supporters and friends. We aregrateful to our architect, RenzoZecchetto; landscape archi-tect, Greg Rubin; project man-

ager, Graham Anderson; PaulRobinson, our board presi-dent, and the Lux board fortheir efforts and persistence.”

Lux achieved LEED certifi-cation for energy use, lighting,water and material use as wellas incorporating a variety ofadditional sustainable strate-gies. By using less energy andwater, LEED-certified build-ings save money for families,businesses and taxpayers;reduce greenhouse gas emis-sions; and contribute to ahealthier environment for res-idents, workers and the largercommunity.

“Lux Art Institute’s LEEDcertification demonstratestremendous green buildingleadership,” said Rick Fedrizzi,President, CEO and foundingchair, U.S. Green BuildingCouncil. “The urgency ofUSGBC’s mission has chal-lenged the industry to movefaster and reach further thanever before, and Lux serves asa prime example of just howmuch we can accomplish.”

The LEED certification ofLux Art Institute was based ona number of green design andconstruction features that

positively impact the projectitself and the broader commu-nity. These features include:

A giant barn door thatopens to naturally cool downthe studio area and provideviews across the valley, in addi-tion to design considerationsthat reduce the building’soverall energy usage by morethan 10 percent compared tosimilar California buildings.

The filtering of stormrunoff water to prevent con-tamination of the ocean orlagoons.

Eco-conscious construc-tion in which nearly 75 per-cent of construction wastewas recycled and divertedfrom the landfill.

Materials used consistedof recycled content, with a sig-nificant portion manufac-tured or extracted within 500miles from the site.

Xeriscaped gardens thatfeature more than 750 rarenative plants that live andgrow naturally in the regionwithout needing specialmaintenance, fertilizers orpesticides. The plants also useup to 50 percent less water andhelp prevent soil erosion.

Art institute awarded LEED cert

ENCINITAS — TotalWoman Gym and Day Spa isthe largest full-servicewomen only gym inCalifornia. They have been inbusiness since 1965 and takepride in being the leader inwomen’s fitness inCalifornia.

They are dedicated toproviding women withopportunities to reach theirpersonal health and spiritualgoals by offering the finest infitness services, skin andbody care and wellness edu-cation.

Currently, there are 10Total Woman locations openin Glendale, Westlake Village,Northridge, Woodland Hills,Irvine, Mission Viejo,Placentia, Laguna Hills, Breaand now Encinitas. A newValencia location is sched-

uled to open in 2010.State-of-the-art cardio

and strength equipment, anexciting variety of groupexercise classes, certifiedpersonal trainers and private

Pilates studios are just a fewof the amenities TotalWoman Gym and Day Spahave to offer. They also havea luxurious dressing room, asteam room a sauna and awhirlpool. There is also a full-service day spa that is open

to the public and a safe andfun kids’ club. They also havea helpful and friendly staff.

Total Woman Gym andDay Spa joined the EncinitasChamber of Commerce

because they wanted to beinvolved in the local businesscommunity.

One of their goals is totalwellness for women in a lux-urious, relaxing, fun andaffordable environment.They want women toachieve their ultimate fitnessgoals in their state-of-the-artfacilities, guided by their topnotch personal training staff,Pilates instructors and groupexercise classes.

When asked what thebest part about Encinitas is,General Manager LisaFitting said “The Encinitas

Local women get ‘Total’package at new gym

❚ see Memory on 14

❚ see Inflation on 12

Total Woman Gym and Day Spa is the largest full-servicespa and gym in California. Courtesy photo

❚ see Total on 12


By Morgan MallorySoon after the incorpo-

ration of the city ofEncinitas, the city draftedthe Specific Plans forDowntown 101 and the North101 Corridor. I served on theNorth 101 Corridor draftcommittee and I am a busi-ness owner on 101. Meetingconcurrently, the goal was toenvision what issues need tobe resolved in planning forour future and have thesetwo drafts flow through plan-ning, council approval andimplementation simultane-ously. What happened is theDowntown 101 Specific Planwas adopted, which has beenvery successful, having won

the best award from theNational MainstreetAssociation. Then theEncinitas Ranch develop-ment was completed,Leucadia Boulevard wentthrough to Coast Highway101 but Leucadia is still wait-ing and their trees are goingaway.

The North 101 CorridorDraft identified the sameissues back then that thepublic identified during theNorth 101 StreetscapeWorkshops recently. Most allagreed that maintaining,(now revitalizing), the treecanopy, calming traffic todesign speeds of 25 to 30mph, creating safe pedestri-

an friendly environments forbusinesses to thrive, safebike lanes, identify parkingopportunities and maintain-ing the character ofLeucadia were all valid goalsfor our future.

Consultant Peltz andAssociates has done anadmirable job in addressingall these issues in the firstfour alternatives in differentways and responding to pub-lic input.

I admit that I was notimmediately comfortablewith some of the conceptsoffered. The one lane androundabouts were not what Ihad envisioned as options.Seeing examples of theeffectiveness of these solu-tions in successfulstreetscapes in other commu-nities with similar issuesand driving up LeucadiaBoulevard, (what is yourleast favorite intersection?),convinced me that they weregood options. A larger vol-ume of traffic can go througha roundabout at a slower

speed and be safer than atraditional stop sign. Reverseangle parking? Parallel park-ing stops traffic too, but gain-ing better visibility whenpulling out in traffic moresafely is a positive. It workselsewhere.

The challenge is thatthere is limited space toaccomplish all the statedgoals, NCTD won’t planttrees on their right of way torestore the canopy and hasnot been a good neighbor,Leucadia’s rail crossing prob-lems won’t be solved andthere has been a lot of misin-formation circulated andprinted. The oft-mentionedpetition states the majorityof trees will be removed,beach access will be limited,property will be taken byeminent domain, LeucadiaBoulevard will end at thetracks, roundabouts arechoke points and other falla-cies. Amazingly theEncinitas Chamber ofCommerce championed thisun-factual petition and stat-

ed the plan would, “impedepeople from getting to down-town” and was initiated by afew business owners onHighway 101. The chamber’sstreetscape “workshop” hurtthe process. What motivatedthis business- unfriendlynegative campaign is a mys-tery. In fairness there is anew chamber CEO, MarshallWeinreb. The bad apples aregone and I am confident thatthe chamber’s position haschanged. I have met with Mr.Weinreb and he stated, “Iwill say that the overall con-cept is quite good” and, “Iwas surprised to find thatwhen this project was previ-ously discussed, this cham-ber’s management was quickto voice its opinions againstthe plan, with comments thatdid not seem to be entirelybased upon facts.” I havehigh hopes for the chamber’snew leadership and direc-tion.

I urge the community toget involved in this processand find out the facts and

issues involved. The currentplan calls for one lane northon portions of 101, (likeEncinitas, Carlsbad, Del Mar,etc.), 10.5 foot lanes, (likedowntown), roundabouts,(like on Leucadia Boulevardand Santa Fe and the world),revitalization of the treecanopying, (saving 93 per-cent of existing trees andadding a thousand more),safe bike lanes, slower traf-fic, create a pedestrian andbusiness friendly environ-ment and parking opportuni-ties and roundabouts, (factu-ally more efficient, safer forcars and people, wiser eco-logically and offer moreappealing artistic and land-scape options). They are theopposite of choke points.And all of the plans will dealwith flooding solutions.

If these are your goals,support a plan that you don’tcompromise. We have anopportunity to create a won-derful legacy for our future generations. Get informedand involved.

Leucadia, we have an opportunity . . .

MARY PURVIANCESenior Vice President/Manager

welcomes to the Encinitas Banking Center

JOAN FAUSTVice President/Assistant Manager

Visit them both todayat our

ENCINITASRegional Banking Center

www.SanDiegoTrust.com

Encinitas Regional Banking Center781 Garden View Court, Ste. 100

Encinitas, CA 92024Phone 760-479-4340 Fax: 760-479-4341

San Diego Regional Banking Center2550 Fifth Avenue, Suite 120

San Diego, CA 92103Phone: 619-525-1700

Fax: 619-525-1705

Corporate Headquarters2550 Fifth Avenue, Suite 1010

San Diego, CA 92103Phone 619-230-6521Fax: 619-230-6520

MEMBER

Has YOUR BUSINESS been affected by the recent trend of

DOUBLE-DIGIT HEALTHINSURANCE PREMIUMS?

“Matt saved our company over 20% in premiums with our Group Health Benefits.”Charlie Sougias — Charlie’s Foreign Car Service

Serving theBusiness

Community ofEncinitas forover 30 Years Lic #0A99992

#0E41781

Contact Matt Schulte1036 Second Street

Encinitas, CA 92024760.436.5015

[email protected]

WE CAN FIND SOLUTIONS.Medical • Dental • Vision • Life • Disability

Opinion: North 101 Streetscape


Downtown Encinitas Mainstreet Association Presents

D Street Bar and Grill

El CallejonGiovanni’s

Roxy Restaurant

Leucadia PizzeriaSt. Tropez BistroWhen In Rome

Jamroc 101

Encinitas Restaurant

Per Couple: Specially Priced Two or Three Course Menus

with Glass of Wine or Beer

Info: www.encinitas101.com under “Events”

Reduced Date Night Rates atBest Western Inn & Suites

at Moonlight BeachDATE NIGHT

DOWNTOWN

ENCINITAS — The sec-ond in the ongoing Spotlighton Cancer series will focuson breast cancer, one of thetop killers of women world-wide.

By the end of 2009,approximately 200,000women and 1,900 men willbe diagnosed with breastcancer. At 6:30 p.m. Oct. 20,in the Encinitas Library at540 Cornish Drive, the nextin the four-part series willprovide af a c t - f i l l e devening onbreast cancerwith MaryAnn Rose, ad o u b l eboard-certi-fied physician in InternalMedicine and RadiationOncology and is a professorand medical director ofUCSD Radiation OncologyNorth County. She complet-ed her training at Harvardand is an accomplished clini-cian with expertise in a vari-ety of cancer types. She hasbeen named a “Top Doctor”multiple times by San DiegoMagazine aswell as listedin BestDoctors inAmerica.

“ T h e s epresentationsare like get-ting a free sec-ond opinion,”E n c i n i t a sMayor Maggie Houlihansaid. “You simply can’t knowtoo much about this diseaseand all the ways available tofight and prevent it. Theseseminars will arm you for thebattle.”

The San Diego County

Library, UC San DiegoRadiation Oncology, the SanDiego Cancer Center, the cityof Encinitas and theEncinitas Chamber ofCommerce are cooperatingto provide the series of edu-cational programs on the lat-est developments in cancerresearch and treatmentoptions featuring experi-enced cancer specialists.

There is no fee for any ofthe programs and no reser-vations are required, exceptfor the online research skillsclass.

Following the Sept. 18event on prostate cancer andthe Oct. 20 presentation, theprogram series will offer athird on lung cancer and afourth on researching thedisease and your healthonline.

Approximately 220,000Americans will be diagnosedwith lung cancer this year.Many myths surroundinglung cancer will be dispelledduring this presentation.Among those myths: Low tarcigarettes do not lower therisk of lungcancer andquitting smok-ing can reducea smoker’s riskof contractinglung cancerbut does noteliminate it, nomatter howmany yearsbetween smoking and quit-ting.

Insights into and knowl-edge of lung cancer will beoffered by Mark Adler andAnthony Perricone at 6:30p.m. Nov. 16, again in theEncinitas Library at 540Cornish Drive.

Adler, chief executive

officer of the San DiegoCancer Center, is aDiplomate, American Boardof Internal Medicine andMedical Oncology. His workis guided by a strong belief inthe unique makeup of eachindividual and the need toprovide customized treat-ment programs for everypatient. His research inter-ests and publications havefocused on molecular biolo-gy and the genes underlyingcancer. Adler received hisM.D. degree from theUniversity of Pennsylvaniawhere he completed his resi-dency in Internal Medicine.He received subspecialty

training inb o t hHematologyand Oncologyat UCSD, andin 1985received aN a t i o n a lService Awardand served asFellow in

Tumor Immunology at theWistar Institute inPhiladelphia. He was amember of the UCSDCancer Center andAttending Physician atUCSD until 1992 when hefounded the oncology prac-tice that has now become theSan Diego Cancer Center.

Perricone is associateclinical professor of surgeryin the cardiovascular andthoracic surgery division ofUCSD Healthcare, with spe-cialization in adult cardiacsurgery. He is an expert inlung surgery for cancer. Hereceived his doctor of medi-cine from GeorgeWashington University in

ENCINITAS — “MustangMagic — Off to the Races”featuring the San Dieguitoalumni band Cinnimon Hazeis set for Oct. 17 at the DelMar Fairgrounds Sports Club.

This is the major fundrais-er for the San DieguitoAcademy Foundation.

The foundation is asking

the public to support stu-dents in the form of dona-tions of any kind to helpunderwrite this event.

The mission of San Dieguito AcademyFoundation is to supportthe culture and programssuch a writing lab, a biotechlab, equipping a new media

center, and keeping class-rooms supplied with need-ed materials.

To make a donation, con-tact Sheila Durkin at theFoundation Office at (760)753-1121, ext. 5152 [email protected].

For more information,go to SDAFoundation.com.

Off to the Races to support Mustangs

Cancer awareness seriesfeatures top area experts

❚ see Cancer on 12

MARK ADLER

MARY ANNROSE

ANTHONYPERRICONE

MAGGIEHOULIHAN

ENCINITAS — Frog’sFitness, which just celebrat-ed its 18th anniversary,prides itself on providing arewarding and distinctivefitness club environment,offering an exciting varietyof ways to achieve fitnessgoals.

Membership DirectorDana Mendoza said Frog’sFitness offers a uniqueapproach to fitness thatreflects their commitmentto customer service, fitnesssuccess, exceptional train-ing and group fitnessinstruction, and communi-ty service. “Our priority isconnecting with our mem-bers so that we know howto best help them achievetheir fitness goals,” she said.

Frog’s Fitness ofEncinitas values the com-munity and appreciates theopportunity provided bythe Encinitas Chamber ofCommerce to connect withthe city of Encinitas.Mendoza said they bring apersonal and customizedapproach to the fitnessindustry. “We hold our-selves to the highest stan-dards for delivering rele-

vant, quality fitness andwellness programs,” sheadded.

“Encinitas is an amaz-ing and active communitywhich makes having a fit-ness-focused business herea lot of fun. We get to con-nect with a range ofEncinitas residents, fromthose who recently movedto the area and are ready toget into a new fitness pro-gram to the residents whohave been here for 20-plusyears,” Mendoza said.

“Our favorite thing todo at Frog’s Fitness ischange people’s livesthrough fitness and byestablishing strong con-nections with our mem-bers. We really enjoy partic-ipating in fundraisingevents, street fairs, and thevariety of fitness and well-ness activities that go on inEncinitas throughout theyear,” Mendoza said.

Frog’s Fitness hostsOpen House events for the

community to come in andenjoy complimentary work-outs to encourage healthand wellness. “We love get-ting to connect with newpeople,” Mendoza said.

Frog’s Fitness ofEncinitas offers rock climb-ing, beach volleyball, mas-sage, outdoor boxing,pilates reformers, gravityclasses, childcare, a multi-level yoga practice, creativeand innovative personaltrainers, a diverse andaccommodating weightfloor, state-of-the-art car-dio equipment, and adynamic group fitness pro-gram.

Frog’s Fitness Encinitasis located at 780 GardenView Court in Encinitas.They are open Monday toThursday from 5 a.m. to10:30 p.m., Fridays 5 a.m. to9:30 p.m., and Saturday andSunday from 7 a.m. to 8 p.m.

Call (760) 942-3000 orvisit www.frogsfit.com formore information.

Frog’s Fitness connectswith Encinitas community

CARDIFF — To find oneof the friendliest staffs intown, look no further thanthe Holiday Inn Express inCardiff. An EncinitasChamber of Commercemember since 2004,General Manager Jae Parksays there is plenty to setHoliday Inn Express apartfrom the rest, starting withstaff members that arealways willing to go theextra mile for customer sat-isfaction.

Those familiar withHoliday Inn Express knowthat the hotel went througha major renovation last year.From makeovers in everyroom to a state-of-the-artsafety and fire alarm systemand a new swimming pool,

Holiday Inn Express hassame service, new look

SOLANA BEACH — TheBoys & Girls Clubs of SanDieguito is the recipient ofthe Patch fitness equipmentthrough the EgoscueFoundation. A ribbon cut-ting ceremony for the dona-tion was held Sept. 1 at theBarbara Harper Branch inSolana Beach.

Participating in the cere-mony were Boys & Girls Clubof San Dieguito board andEgoscue Foundation sup-porter Doug Allred and hiswife Ann, Boys & Girls Clubof San Dieguito Presidentand CEO Keith Padgett,Egoscue FoundationDirector Jill Huerta and Boys& Girls Club of San Dieguito

and Egoscue staff members.Fitness is fun with the

Patch. On the Patch obstaclecourse, kids will enjoy aunique combination ofdrills and strengtheningactivities designed to allowthe body to reach its fullpotential. The Patch experi-ence will help elevate kidshealth and well-being whileminimizing the risk ofinjury. Kids can challengethemselves at their ownlevel, but most of all theyhave fun.

“We are honored to bechosen by the EgoscueFoundation to receive thePatch,” Padgett said. “ThePatch fits our plans to help

fight childhood obesitythrough our new Center fora Healthy Lifestyle and spe-cial fitness programs.”

The Patch ProjectInitiative is the EgoscueFoundation’s nationwidecampaign that donatesPatch fitness equipment toschools and nonprofitsthroughout the U.S.addressing the childhoodobesity epidemic. Since thelaunch of the initiative inMay 2008, the foundationhas donated to 13 schools and nonprofitorganizations. Interestedapplicants can apply for thedonation online by visitingegoscuefoundation.org.

Egoscue Foundation donates ‘funand fitness’ to Boys & Girls Club

❚ see Inn on 14

The Holiday Inn Express in Cardiff has undergone a majorrenovation but still offers the same great service. Courtesyphoto

R I SREINHARDT INSURANCE SERVICE

INSURANCE SINCE 1922

Auto • Home • Recreational • Business • Bonds

John M. [email protected]. #0505691

760.634.0801877.548.1021

Fax: 760.603.1403

Pay for collegewithout sacrificing

retirement.

www.s-cf.com 866.311.1968332 Encinitas Blvd., Suite 200Encinitas, CA 92024

Summit College Funding is dedicated to helping familiesreach their immediate financial needs as well as their longterm dreams through education, strategic planning, and acommitment to success. Call us today!

Nursery & Garden CenterFull Service Nursery • Florist & Bakery Onsite

Corner of Encinitas Blvd. &Quail Gardens Dr. in Encinitas

Near Quail Botanical Gardens

760.436.3244Monday-Saturday 7am to 5pm

Sunday 9am to 4pm

The Veterans Affairs Pension for Veterans

ATTENTION: VETERANS AND

VETERANS' WIDOWSYou may qualify for

IMPROVED BENEFITS forASSISTED LIVING

RESIDENTS and HOUSEBOUNDOf nearly 2 million* who probably could qualify,only about 143,000* veterans or their widows

are receiving this benefit. There is no cost to assistyou in applying for this benefit.

Call for the next Seminar760-402-2140

Learn how you can...• Qualify for the little known little used

VETERAN'S BENEFITS...

Of up to $23,396 a year TAX-FREE!

U.S. Benefits Analysts: 100 E. San Marcos Blvd, Suite 400, San Marcos, CA 92078*KC Star Dec '05, NBC Nightly News Feb '07

Rats or gophers destroying your yard?

Don’t poison, usenature’s pest control...

BARN OWLS!www.owlnestboxes.comwww.owlnestboxes.com

Attract barn owls to your yardby installing an owl nestin box!

AIR SUPERIORITY 760.445.2023

WHAT A RELIEF!

Call Drasi 760-519-6900

3 Small business management 3 Bookkeeping3 Cash flow management 3 Office Systems & Set ups

A c c o u n t i n g

BUSINESSLAW

Jerome R. MoeAttorney at Law

Business &Real Estate

Transactions& Litigation

P.O. Box 9251Rancho Santa Fe

CA 92067

858.756.3345619.234.0045

Fax: 858.756.8845

25 Years Experience

751 2nd Street at F Street

760.753.4969

• Check Engine Light • Repairs & Maintenance• Brakes • No charge loaner cars • Car wash with every service

SERVING ENCINITAS FOR 31 YEARS

BRAD’S FOREIGN & DOMESTICServing The North County

Since 1984

• Smog Inspections • Tune-Ups • Brakes • TransmissionFuel Injection • Electrical Work • Air Conditioning

565 Westlake St., Suite 200C, Encinitas • 760-753-6217

Specializing in BMW, Mercedes, Volvo, Audi, Japanese & Domestic

Towing ServicesAvailable

Rental CarServices Available

QUALITY FOREIGN & DOMESTIC CAR SERVICE

Your LocalCommunity

Bank

851 South CoastHighway 101

Suite 300Encinitas, CA 92024760.274.1180

ProsperityFutureFamily

Recreation

511 Saxony Place, Suite 101, Encinitas, CA 92024800-977-0700 / 760-487-1582 Call Ken Gross

Wealth Management Associates, Inc.

We Can Help You with the Basic Concepts of Financial Management

Investments • Retirement • Annuities

Securities offered through Securities America, Inc. A registered Broker-Dealer. Member FINRA/SIPC. SecuritiesAmerica, Inc. is not affiliated with Wealth Management Associates. CA Insurance License #0B31183

Wine Adventures in your Home!

Vembra Holnagel

The Traveling Vineyard™

s

event planner & wine consultant

[email protected]/vembra12804

858.354.5791

A Registered Representativewith securities offered through:

MTL Equity Products, Inc.1200 Jorie Boulevard,

Oak Brook, Il 60523-2269800-323-7320

Member FINRA & SIPC,MTL Equity Products, Inc.

and Luedde AssociatesInsurance Services, Inc. areindependently owned and

operated

LUEDDE ASSOCIATESINSURANCE SERVICES, INC.

760-634-7634332 Encinitas Blvd., Suite 200, Encinitas CA 92024

Securities Email: [email protected]@lueddeassociates.com • www.lueddeassociates.com

BRETT D. LUEDDE, MBA, CCPSFINANCIAL ADVISOR

INVESTMENTS • INSURANCEFINANCIAL PLANNING

POSITIVE PLACEMontessori School Encinitas

Boys & Girls Club of San Dieguito

760.230.6590 www.positiveplacesd.org

Prepare your children

FOR LIFE!!!Now enrolling students ages 2-6 years old.

LIMITED TIME OFFER - NO REGISTRATION FEES!

1221 Encinitas Blvd, Encinitas CA

• Language

• Science• Sensorial

• Mathematics

• Practical Life

Green Station Recognition1st in San Diego County!

Hey Encinitas,Hey Encinitas,We service Foreign, Domestic& Hybrid vehicles! Call orcome in today to schedule an appointment.760.632.0830901 2nd Street, Encinitas

www.RunCarRun.com

HealthInsurance... with a personal touch!!!

Michelle [email protected]

0E56405760.994.9924

Aetna, United Healthcare,Anthem, and more…Individuals, Families,

Groups, Medicare

TEL: 436-9044 • FAX: 942-2137207 West D Street • Encinitas

BOOKKEEPING, INC.

KEEP THE IRS OUTOF YOUR LIFE!

Harmonize your books & records.Business Advisory Services • Tax Planning & Preparation

• Bookkeeping • Payroll • Notary

MOTHER LODE

$39for express

facialFirst time customersonly. With this ad.

Body & Face Waxing

1028 N. El Camino RealENCINITAS

In the Target Shopping Center

760.633.4533TATSIANA GIBSON - Esthetician & Skin Therapy

ULTRA Beauty Salon

MARY PURVIANCESenior Vice President/Managerof the Encinitas Branch

Encinitas Regional Banking Center781 Garden View CourtSuite 100 Encinitas, CA 92024760-479-4344 760-807-0351www.SanDiegoTrust.com

MEMBER

Performance You Can Trust

FREE INSURANCE REVIEW

CA State Lic. #0C81646

Genevieve Wing

760.390.8855President, Wing Insurance Services

[email protected]

"Let me show you how to keep more of yourmoney today!"

Look no further.

Seacrest o�ers exceptional standards and luxurious amenities at full-service communities in Encinitas and Rancho Bernardo.(760) 632-0081, or visit www.seacrestvillage.org

Senior living at its �nest

LynnSmith

PatrickBoyle

VickyFarinelli

#1 In La Costa since 1982

SUPPORTENCINITAS

Patronizethese LOCAL

businesses

Mary EblenInsurance Agent345 S. Coast Hwy., Suite [email protected] Lic: 0D00281

(760) 479-1370

Call me today.If you’re a safe driver, I can help yousave money on your car insurance.

Discount and insurance subject to availability and qualifications. Discount amount may be lower and applies to most major coverages. Allstate Indemnity Company: Northbrook, IL © 2007 Allstate Insurance Company.


(760) 479-1370




(760) 479-1370



Who wants in?

Space is limited so call Chris Kydd

760.436.9737 ext. 105 to get in.

Get your flyer or ad into the Encinitas Chamber of

Commerce’s monthly newsletter,ENCINITAS first.

Get into 3000 upper income homes in the

City of Encinitas with your targeted marketing message.

You can’t beat the price!

ENCINITAS FIRST • OCTOBER 20098 ENCINITAS FIRST • OCTOBER 2009 9


FROM USCHAMBER.COM

While the debate overhealth care reform rages on inCongress, U.S. employers canexpect medical costs to growby 9 percent in 2010, accord-ing to a new report fromPricewaterhouseCoopers’Health Research Institute.

The 9 percent projectedcost increase is a slightlyslower rate of growth thanin previous years. Medicalcosts grew by 9.2 percent in2009 and by 9.9 percent in2008. Despite the modestslowdown, medical costincreases continue to signif-icantly outpace inflationand wage increases, accord-ing to the report.

Dr. Jack Rodgers, man-aging director in the healthpolicy economics group ofPricewaterhouseCoopers,says American workers areaccelerating their use ofhealth care in anticipationof losing their jobs and,potentially, their healthinsurance coverage. Otherfactors driving up medicalcosts in 2010 include the

rise of unemployment,which is resulting in anincrease in the uninsuredand underinsured popula-tion, a drop in membershipin commercial health plans,and a higher percentage ofthe population covered byMedicaid.

The report also foundthat 42 percent of employerssurveyed said they wouldincrease their employees’share of healthcare costs.

Certain trends are help-ing to deflate health spend-ing, including an increase inthe use of high deductiblehealth plans and wellnessand disease managementprograms, according to thereport. More than two-thirdsof employers said they offerwellness and disease man-agement programs; however,few said the programs areeffective at lowering costs.Participation among eligibleemployees remains low —around 40 percent for well-ness programs and 15 per-cent for disease managementprograms.

Employer healthcare cost increasesto keep pace in 2010

LEUCADIA — A series ofevents will be held inOctober to assist in educat-ing and informing the publicof traffic calming, pedestriansafety and walkability con-cepts being considered aswell as the North Highway101 Streetscape project sta-tus.

There will be anInformational Open Housefrom 4 to 7:30 p.m. Oct. 8 inthe Community Room,Encinitas Public Library, 540Cornish Drive. The openhouse will allow for review ofthe project history, relateddocuments, design concept

No. 4 and questions for citystaff and the design consult-ant.

The next in a series ofworkshops is set from 9 a.m.to noon Oct. 10 in theBanquet Room, EncinitasCommunity & SeniorCenter. This fourth work-shop will present a new fifthalternative to compare withthe previously created alter-native No. 4 design. The twoalternatives provide differingconcepts for considerationand additional public input.

The public is encouragedto attend these events andbe active participants.

Leucadia streetscapeopens for public input

CARLSBAD — Helpingstart-up and establishedsmall businesses throughoutSan Diego and Imperialcounties prosper and excel,SCORE San Diego —“Counselors to America’sSmall Business” — continuesits series of low-cost work-shops.

Workshop fees rangefrom $29 to $109, dependingon the program. Topicsinclude developing yourbusiness plan, starting andoperating your own business,getting financing for yourbusiness, and basic businessaccounting, in addition toseveral workshops thatexamine marketing.

Upcoming SCORE SanDiego Workshops:

— Oct. 16: QuickBooks®Basic, Carlsbad, 9 a.m. to 4p.m. at National University(705 Palomar Airport Road,Carlsbad 92009; pre-paid reg-istration $69, $79 at the door)

— Oct. 27: Financing YourBusiness, Carlsbad, 9:30 a.m.to noon at National University(705 Palomar Airport Road,Carlsbad 92009; pre-paid reg-istration $29, $39 at the door)

SCORE is a national asso-ciation of active and retiredbusinessmen and womenwho volunteer to share theirexpertise with small busi-nesses, as well as new busi-ness startups. The associa-tion’s objective is to helpAmerica’s small businessesgrow and prosper. SCORESan Diego offers its services tothe entire local small busi-ness community and con-sists of more than 90 coun-selors from a diversity of agegroups, ethnicities and busi-ness backgrounds. For more information regardingSCORE San Diego’s work-shop series and locations, call(619) 557-7272 or visitwww.score-sandiego.org foronline registration.

October small businessworkshops announced

Sons of Italy salute outstanding members

LEUCADIA — LeucadiaFamily Acupuncture is thenew beacon of health in theheart of Leucadia, a small clin-ic providing top-notch serviceto every member of the family.They can help Dad with hisback pain, Mom with herheadaches and the kids withtheir earaches.

The vision for LeucadiaFamily Acupuncture startedsix years ago when RebeccaStewart began studying tradi-tional oriental medicine. The

clinic was legally establishedin March 2009.

“I joined the EncinitasChamber of Commercebecause I am a strong believerin community,” Stewart said.“The Encinitas Chamber ofCommerce provides a uniqueopportunity to be both sup-porting of, and supported by,the community of Encinitas.”

Stewart wants to serve thecommunity by providingacupuncture treatment forpeople of all ages. “There are a

lot of great acupuncturists, butnot as many family-focusedacupuncturists,” she said. “Ihope to support every mem-ber of the Encinitas commu-nity. No one is too young or tooold to benefit from treatmentat Leucadia FamilyAcupuncture. Please note thatwe love to treat children for a

wide variety of ailments with-out needles.”

Stewart feels lucky to bein Encinitas. She has beensurfing for 10 years and hasbeen up and down the WestCoast of North America.But her favorite spot is

ENCINITAS — Sons ofItaly La Costa dei Fiori Lodgeof Encinitas has announcedthat civic leader PatrickCasinelli of Encinitas has been named as theItalian American of the Year2009.

Casinelli will be honoredat the organization’s 31stanniversary dinner dance at6 p.m. Oct. 24 at Saint John’sChurch Community EventsCenter, 1001 Encinitas Blvd.

Casinelli has been aleader in the growth of theCarlsbad Boys & Girls Clubsince 2001, having served onthe board, and later wasboard chairman from 2003to 2007. He currently chairsthe annual World BeachBocce Ball Championships,the major fundraiser for theBoys & Girls Club on thebeach in Del Mar. He isactive with Carlsbad HighNoon Rotary Club where he

served as treasurer, commu-nity service director andinternational chairman. Healso organizes an annualrace in honor of his latefather, Mike Casinelli, whoalso was a well-known com-munity leader.

Casinelli is vice presi-dent of employee benefitsand a principal owner ofCavignac & AssociatesInsurance. He resides inEncinitas with his wife

Diane and three children,Sam, Michael, and Camella.

Tickets for the event are$45 each and include a host-ed open bar, catered buffetdinner, live auction and livedance music. The lodge willalso honor the current StatePresident Maria Pignati withthe 2009 Leadership Award.Tickets are available by con-tacting Mimi Gattinella at(760) 943-8494, or by e-mail-ing [email protected].

U.S. Chamber provides swine flu guidelinesFROM USCHAMBER.COM

To help small businessesprepare for what many arepredicting will be anunprecedented flu season,the U.S. Chamber hasreleased a new business pre-paredness guide.

The Chamber’s 16-pageguide provides businesseswith suggestions on how tokeep employees healthy andmaintain business opera-tions during the upcomingflu season. In addition to a10-point preparednesschecklist, the guide includesa list of Internet sites, suchas www.flu.gov/, that pro-vide businesses with awealth of detailed informa-tion on topics like federalguidance for workplace

planning, vaccines, antiviraldrugs, face masks, and res-pirators.

“This year’s H1N1influenza outbreak hasdemonstrated how rapidly anew strain of flu can emergeand spread around theworld,” said AnnBeauchesne, the chamber’svice president of NationalSecurity and EmergencyPreparedness. “While theinitial wave of the H1N1 fluwas moderate, the nationcannot let down its guard.Federal officials warn that asecond wave this comingfall and winter could bemore widespread andsevere.”

Beauchesne unveiled “It’sNot Flu as Usual: An H1N1

Business PreparednessGuide” at a NationalPreparedness Month meet-ing at Chamber headquar-ters on Sept. 18. The meetingbrought together govern-ment, nonprofit, and busi-ness leaders, including WhiteHouse National SecurityStaff member Richard Reed,American Red CrossPresident of HumanitarianServices Gerald DeFrancisco,and FEMA Chief of StaffJason McNamara, who calledfor strong partnershipsbetween the business com-munity and government atstate, local, and federal lev-els. “Without the coopera-tion, input, and support of allthese entities, we cannot besuccessful in strong emer-

gency management andresiliency planning,”McNamara said.

Each winter, the flu killsapproximately 36,000 to40,000 Americans, hospital-izes more than 200,000, andcosts the U.S. economymore than $10 billion in lostproductivity and directmedical expenses. Nowhealth experts are warningabout a far more lethal kindof flu — a pandemic flu thatcould kill more than half amillion in the United States,hospitalize more than 2 mil-lion, and cost the U.S. econ-omy a staggering $160 bil-lion to$675 billion.

“It’s Not Flu as Usual” isavailable at www.uscham-ber.com/pandemic.htm.

Leucadia Family Acupuncturehas something for everyone

From left, Debbie Caligiuri, Karen Kean, Roz Light-Meiche, Mayor Maggie Houlihan and Leucadia Family Acupunctureowner Rebecca Stewart. Courtesy photo

❚ see Acupuncture on 15


OKTOBERFESTMira Mesa resident SydneyMurdock and her pup, Fern.Photo by Daniel Knighton

Edgar Engert, one of the founders of the EncinitasOktoberfest event, gives his dance partner a twirl. Photo byBriscoe Productions Photography

“Big John” Haedrich, owner of the Tip Top Meats in Carlsbad, serves up some traditionalOktoberfest fare made with his own sausages. Photo by Briscoe Productions Photography

Children enjoy a carnival ride at the Fun Zone. Photo by Briscoe Productions Photography

Encinitas Chamber of Commerce members Arleen VonSchleider, Genivieve Wing, JudithSchreiber, Pat Reinhardt, Angel Haag and Suzanne Swanson proudly show their chambersupport. Photo by Briscoe Productions Photography

Thousands of people patronized the Spaten Beer tent to enjoy traditional German beer.Photo by Briscoe Productions Photography

Encinitas residents Eric andRoxton Tscherne. Photo byDaniel Knighton

Fallbrook resident Rachel Matheny cooks up a bunch ofbrats on the grill. Photo by Daniel Knighton

Encinitas resident Kira Balgooyen plays with a kitten that’sup for adoption. Photo by Daniel Knighton

Encinitas resident NaomiLeong hesitates for amoment on the Rock Climb.Photo by Daniel Knighton

San Diego resident CarlaNaden the Animal RescueResource Foundation holdsone of their adoptable pup-pies. Photo by Daniel Knighton

Claremont resident DebbieCarbono enjoys her roastedcorn on the cob. Photo byDaniel Knighton

without a hitch thanks to the many volun-teers who worked tirelessly to make theday so wonderful.

“This is the type of event and effort

which tells the world what a wonderfulcity we are all privileged to work and livein,” Weinreb added. “It was my privilege tobe part of this event and hopefully again inthe future.”

continued from 1


Clunkers Program and backto school shopping.

New residentialconstruction

Housing starts in Augustwere at a seasonally adjustedannual rate of 598,000. This is1.5 percent above the revisedJuly estimate of 589,000, but29.6 percent below the August

2008 figure. The gain camefrom multi-family housing,which increased to 115,000from 84,000 in July. Single-family housing starts inAugust were 3.0 percent lowerthan in July. Permits for newhousing increased, to 579,000from 564,000 in July. With lowmortgage rates, an $8,000 taxcredit available to first-timehome buyers, and new, lower-priced homes offered bybuilders, buyers will slowly

begin to reenter the market.While the worst is behind us,we are unlikely to see any sig-nificant upturn until at leastthe early part of next year,when the general economypicks up some momentum.

Consumer Price IndexThe Consumer Price

Index (CPI) increased 0.4percent in August afterholding steady in July. Theprice index for energyjumped 4.6 percent, butprices remain below thehighs of mid-2008. Foodprices rose 0.1 percent andcore prices, excluding foodand energy, increased 0.1percent. On a year-agobasis, the top-line CPIdecreased 1.5 percent whilethe core CPI declined slight-ly to 1.4 percent. Inflationremains in check as con-sumers and businesses havepulled back on spendingbecause of the recession.

Inflationcontinued from 5

Washington, D.C., and com-pleted his residency at UCSDMedical Center and has prac-ticed in San Diego since 1992.He is board certified in tho-racic surgery and general sur-gery.

The final event in theseries will be from 6:30 to 8:30p.m. Jan. 21 on AccessingOnline Health Resources, ledby Arno J. Mundt and MaggieHoulihan.

Learn to access specializedmedical resources and infor-mation from home or theoffice using your San DiegoCounty Library card. By the

end of the class, you will knowhow to find information fromthe San Diego County Libraryonline resources as well asfrom UCSD, San Diego andSan Marcos State Universitiesand USD.

Mundt is an international-ly-recognized radiation oncol-ogist and expert in radiationtechnologies. He is a professorand Chairman of the UCSDRadiation OncologyDepartment at UCSD. Hereceived his training at theUniversity of Chicago and isthe author of more than 100journal articles, reviews, bookchapters, and he is the editorof several textbooks. Mundthas multiple clinical interests

including gynecologic, brainand prostate cancers. A dedi-cated clinician, Mundt hasbeen named a “Top Doctor”by both Chicago Magazineand San Diego Magazine anda “Top Doctor in Cancer” byAmerica’s Top Doctors.

Houlihan has served onthe Encinitas City Councilsince 2000. She retired fromthe UCSD Libraries in 2002,where she served as under-graduate outreach coordina-tor and instructor. She hastaught thousands of studentshow to “navigate the world ofinformation” to meet theirresearch needs.

For more details, call (760)753-7376.

Cancercontinued from 7

families. Together withPause, Cianfarani and othervolunteers built coalitionsbetween municipalities,various government offi-cials, private businessesand community volunteersto make the vision becamea reality. The shelter wasphysically built in just 18days.

In an economy that hasmost households pinchingpennies, Suzie Colby, theorganization’s public rela-tions and developmentdirector said donors remainsupportive of the center.According to early esti-mates, the gala raised more

than $200,000 this year,roughly $25,000 more thanin 2008. “I think it says a lotabout the level of loyaltyand investment that we getfrom supporters who trulybelieve in the program,”Colby said. “The gala is crit-ical to keeping the CRC’sprograms alive,” Pause said.“The fact that it camethrough at a higher levelthan last year with theeconomy shows how sup-portive the community is ofCRC.”

The group’s proventrack record is in their favor.“In 2008, we had a 97 per-cent success rate, whichmeans the client didn’treturn to the abuser,” Pausesaid. Colby added that indi-

vidual donors have a “per-sonal investment” in thegroup. “We have donorsvolunteering, who areinvolved with the organiza-tion on the ground level,”she said. “They see it work-ing first-hand.”

While the organizationexceeded its fundraisinggoal of $150,000 at the gala,Colby said there are othersfactors she uses to measureachievement. “I think thecommunity feel of thatevent was tangible, for thatreason alone it was a suc-cess,” she said. “There wereso many people there thatare part of CRC’s successand putting them in thesame room as clients was abeautiful thing to see.”

Celebratescontinued from 1

community is unique inthat the residents are sowell-connected and dedi-cated to total family valuesof health and fitness. We arehonored to be a part of thisthriving community!”

Total Woman Gym andDay Spa is located at 172 N.El Camino Real inEncinitas. They are openMonday to Friday from 5a.m. to 10 p.m. andSaturday and Sunday from6 a.m. to 8 p.m. Call (760)632-1258 or visit www.totalwomanspa.com for moredetails.

Totalcontinued from 5

ENCINITAS — EncinitasFord has served the commu-nity for more than 50 yearsand is the longest operatingdealership in Encinitas.Mark Wheeler, who pur-chased Encinitas Ford in1993 from Red Richie afterserving as his minority part-ner for five years, says theywill continue to serve thecommunity as they have forthe last five decades.

When asked what makesEncinitas Ford unique,Wheeler said it’s their rela-tionship with their cus-tomers. “We’re community-oriented, placing the highestpriority on developing long-term relationships with ourvalued clients.”

Encinitas Ford achievesit community-oriented goalsthrough its long-term pro-

fessional staff. Relationshipsare built with a high caliberand long-term managementteam, consisting of:

— Glen Friedman, gen-eral sales manager for morethan 25 years

— Eric Laituri, financedirector for more than 20years

— Scott Cook, salesdirector for the last 10 years

— Diane Ticen, businessmanager for 10 years

— Mary Ann Thompson,customer developmentmanager for the last nineyears

— Rick Driskell, infor-mation technology directorfor 21 years

— Jesus Zurita, serviceporter with 21 years of serv-

ice— Jonathan Cannizaro,

master technician for morethan 20 years

— Noordin Virani, detaildepartment manager for 20years

— Mike Faurot, techni-cian for 21 years

— Dennis Stull, techni-cian for 16 years

— Danny De La Pena,technician for 16 years

— Scott Eberson, techni-cian for 13 years

Encinitas Ford has main-tained its high quality andconsistency during a diffi-

cult period, without federalgovernment subsidiesavailed to its competitors.

The Ford product leadsthe industry in the highestquality for full line manufac-turers and continues to pro-duce innovative anddynamic products that setthem apart from other man-ufacturers, both foreign anddomestic.

And the best part abouthaving the dealership inEncinitas? “The communityand its people,” Wheelersaid. Wheeler himself livesthe Encinitas lifestyle to thefullest. His passions are surf-ing, fishing and pretty muchany activity that helps him toenjoy the coastline.

Encinitas Ford is locatedat 1424 Encinitas Blvd. Theyare open Monday to Fridayfrom 8 a.m. to 9 p.m.,Saturday from 9 a.m. to 7p.m. and Sunday from 10a.m. to 6 p.m.

Encinitas Ford: Serving thearea for more than 5 decades

Mark Wheeler of Encinitas Ford stands proudly in front ofthe sign for Encinitas’ longest operating dealership.Courtesy photo

ATTENTIONHOME SELLERSIf you or someone you know sold your home or anyother real estate in the last four years with PrudentialCalifornia Realty as the broker for the seller, you maybe entitled to a financial award related to additionalBroker “Administration or Processing” fees that mayhave been charged in the sale.

CALL ATTORNEY MICHAEL SAYRE

619-233-1111

For a free legal consultation....

improvement is consistentwith our expectation that theeconomy will rebound overthe second half of this year.

Consumer spending,which had shown a bit of lifein the first quarter, declinedmoderately in the most recentdata. Business and residentialinvestment, inventories, andexports all declined as well,but at a less steep pace thanearlier in the year. Importsand government spendinghelped offset this weakness.

Last month we wroteabout the bottom in housing,and the most recent data havenot only confirmed ourexpectation but have shownfurther improvement.Existing home sales increased3.6 percent in June to a 4.89million unit annual rate from4.72 million units in May. Newhome sales jumped 11 per-cent in June, rising to a384,000 annual pace from346,000 units the previousmonth. Both series remaindown from a year ago butpoint to a gradual recoveryover the coming year.

The improvement in saleswas reflected in declininginventories where themonths’ supply of existinghomes for sale declined inJune to 9.4 months from 9.8months in May, and themonths’ supply of new homesfor sale in June fell to 8.8

months from 10.2 months inMay. Price movementsreflected some ambiguity inJune with existing homeprices up and new homeprices down slightly. Even theS&P/Case-Shiller compositeindex showed less steepdeclines than in the past.

Inflation remains low andis not currently a threat. Withweak global demand, it isunlikely that price increaseswill be a problem for theremainder of the year andthrough at least the first half ofnext year. Looking beyond thenext year and a half, inflationmay pose a greater threat. TheFed’s unprecedented balancesheet expansion must beunwound at some point. If itwaits too long, inflationarypressures will begin to build.

In addition to the reboundin the stock market, recentimprovements in credit mar-kets have continued to erodethe significant risk spreadsthat existed late last year. Andeven though long-term inter-est rates have risen a bit, thecredit markets have a morepositive “feel” about them.The Fed is expected to main-tain its current policy for theforeseeable future, keepingthe Fed Funds rate close tozero through the middle ofnext year. However, the Fedmay begin to remove some ofthe balance sheet stimulussooner than that.

Industrial productiondeclined over the past eight

months, but the declines areless steep now than before,and businesses have beenworking through their existinginventories and, at somepoint, will likely begin torestock. Business confidenceis also showing someimprovement. The Institutefor Supply Management’sPurchasing Managers Index(PMI) remains below 50, itsthreshold for growth, but hasincreased to 48.9 from 35.6 inJanuary. Several componentsof the survey are above 50,suggesting that firms areexpecting future growth.

Storm clouds stillabound

While the aforementionedindicators are all positivesigns, we don’t want our opti-mism to become euphoricjust yet. There are a few darkclouds still on the horizon thatsuggest the recovery may be atough slog.

Business confidence maybe improving, but consumerconfidence in the state of theeconomy is deteriorating. TheConference Board’s measureof consumer confidence hasdeclined for the past twomonths. It is still up fromrecent lows because of twolarge jumps in April and May,but it has given up some ofthose gains. A similar surveyfrom the University ofMichigan has been on anupward trend but alsodeclined in July.

Numberscontinued from 1


Encinitas First September Sundowner The Encinitas Chamber of Commerce October Sundowner will be held from

5:30 to 7:30 p.m. Oct. 20, Boston’s The Gourmet Pizza, 294 N. El Camino Real, Encinitas.

A large group assembled at the Holiday Inn Express in Cardiff-by-the-Sea for the chamber’s September Sundownerheld on Sept. 15.

Dave Oakley advertised the San DieguitoHeritage Museum’s Lima Bean Festival.

Vince Reyes, senior sales manager at Holiday Inn Express, joined Dana Mendoza fromFrog’s Fitness and Sunshine Smith, a chamber ambassador.

Chamber CEO Marshall Weinreb listens as Richard Phillips, assistant to the city manager,informs the crowd of the 101 Streetscape public input opportunities.

CouncilwomanTeresa Barth andCharlie Marvin.

Danny Salzhandler of the101 Artists’ Colony and Niels

Lund of Class Act.

Terri Novy andDavid Chagoya ofState FarmInsurance.

David DaCosta, co-ownerof Jamroc 101 Restaurant,

and new board memberMaryam Rad of Positive

Place Montessori School.

leadership of industry. — Module II:

Employment Law and

Employee Relations, Oct. 10.Students will learn howemployment law andemployee relations con-tribute to the success or fail-ure of a business.

— Module III: Staffingand Retention Strategies,Oct. 16. This class willaddress the necessity fororganizations to have effec-tive staffing and recruitingstrategies.

— Module IV:Compensation Design andManagement, Oct. 17. Topicscovered in this class include alook at different compensa-tion approaches and prac-tices, components of com-pensation, development of abase pay system and com-pensation administrationprocess.

— Module V: Benefits andRetirement Programs, Oct.23. This class will explorehow HR can successfullydesign and manage a bene-fits and retirement systemthat will best serve theemployee and the organiza-tion.

— Module VI: Trends inHuman Resources, Oct. 24.This final class in the HRCertificate series will focuson new directions for HR andexplore how current trendsmay change the way HR pro-fessionals do business.

The price for each work-shop is $98. You can registerfor any of the classes sepa-rately, but for those whochoose to register for thewhole certificate program,the discounted price is $530.

For more information orto enroll, contact (760) 795-6820 ormiracosta.edu/commsvcs.


Encinitas Boulevard Preschool/Kindergarten 2155 Encinitas Blvd, Encinitas. License# 376600388

Telephone: 760-942-2224www.countrydayschools.org

• Full Montessori Preschool • Individualized Academics• Character Development• Hands-On Learning • Gymnastics • Music

Encinitas CountryDay PreschoolOffering a Balanced Program

for Your Child’sCompleteDevelopment

For more information callThe Encinitas Community Center at

760-943-2260 or Visit Online atwww.encinitasrecreg.com

Workshopscontinued from 2

structure and backbone;and the 2002 was awashout with terrible rainsespecially at harvest. Mostof this ’04 season wasmuch easier on the grapesunder sunny, warm skiesand cooler temperatures.”

That’s Italy for you.Winemakers have to beflexible and possess atouch of genius to produceremarkable wines withItaly’s weather swings.

Another winemaker,Andrea Cortonesi ofUcceliera, was quoted inWine Spectator as saying ofthe ‘04’s “these Brunellosare much richer and betterfor aging than the 2001’s.There will be great surpris-es.” What he is sayingrefers to the cellaring of the‘04’s, up to 12 years, to

maximize its wealth of fla-vors.

Half-way around theworld, Peder and JulieNorby lead remarkablecareers in North County.He is a marketing specialistguiding the future of retaildistricts in Encinitas. She isa school principal inSolana Beach. But if youask them what they reallyenjoy out of life, theywould tell you it is to makeBrunello wine on their res-idential property inCarlsbad. Some 60 neigh-bors and friends gatheredrecently at the Norbyhome, and after he orient-ed the group, they all duginto grape picking, crush-ing, bottling and tasting.

“We grow mostlyBrunello grapes,” Norbysaid. “The soil and climateare perfectly aligned toTuscany and Montalcino.

We are pleased with oursecond year harvest andafter we are through pick-ing today, we will taste theresults of our first harvest(which I also worked at). Itshould get better as thevines age to a sweet spot ofseven or more years.”

Norby should be able toget close to 80 gallons ofwine and 400 bottles fromthis years’ harvest. Likepieces to an intricate puz-zle, he has invested insmall-scale but effectiveequipment which preciselyprocesses the grapes tobottle. “To get delicioustasting wine, you must bepatient and know wine-making,” he said. “This issuch a satisfying, produc-tive thing to do with apiece of property. It surebeats filling a bag everyweek with grass clippings.”I’ll drink to that.

Winecontinued from 3

walking the route counter-clockwise.

Speaking of walking,exercise is highly recom-mended by memory lossprofessionals, as are refrain-ing from smoking and life-long learning. Reading, stay-ing abreast of current eventsand taking up a new hobby

can do wonders for yourmemory as well as your out-look on life.

And for that embarrass-ing problem we all sufferfrom time to time — forget-ting someone’s name —here’s a tip: When you meetsomeone for the first time,use his or her name in con-versation to implant it inyour mind.

Aging happens. By taking

the right steps, aging bettercan happen, too.

Carolyn Brooking is corpo-rate director of marketing forSeacrest Village RetirementCommunities.If you have aquestion on aging that youwould like addressed in thiscolumn or confidentially,please contact Carolyn at(760) 632-0081 or [email protected].

Memorycontinued from 5

Holiday Inn Express has awhole new feel. The reno-vation took more than ninemonths from start to finish,and it was worth the wait.Each room has new bedsand furniture and comesequipped with largeflatscreen high-definitionTVs to enhance the guestexperience.

One recent guest visit-ing from Virginia had this tosay of her experience atHoliday Inn Express inCardiff on the travel sitew w w. t r i p a d v i s o r. c o m :“Great hotel! I always readreviews before I book ahotel. I’ve only stayed at

Holiday Inn Express hotelsonce before, and I’ve neverstayed in this part of SanDiego before. The staff wasvery friendly (and I’m fromthe South originally), veryattentive. The rooms andhotel were recently remod-eled with great style.”

When asked whatmakes Holiday Inn Expressdifferent, Park said it is theclientele.

“We are constantly deal-ing with guests from all overthe world,” he said.

Guests visiting the areaoften choose Holiday InnExpress because it is aname that they know andtrust, but after their staythey become return cus-tomers because of their

great experience.One reason guests get

treated so well is becausegood news travels fast. “Ican bring the city ofEncinitas world recogni-tion,” Park said. With guestscoming from all over theworld, it’s important tohave their stay in Encinitasbe as wonderful as possible.

And the best part aboutrunning a business inEncinitas? Park said threethings: its uniqueness, itsstability and its safety.Definitely all things thatmake this city great.

Holiday Inn Express islocated at 1661 Villa CardiffDrive in Cardiff. Call (760)644-0427 or visit www.hiexpress.com for more details.

Inncontinued from 7

San Dieguito ArtGuild member HelenNeal accepts a paint-ing by Sky David fromhis wife, NathalieDavid, for the Arts inMedicine display, acollaboration betweenthe North CountyOncology MedicalClinic’s David Oblonof Oceanside and theSan Dieguito ArtGuild of Encinitas.The display will con-tinue its run at theNorth CountyOncology MedicalClinic, 3617 Vista Way,Oceanside throughJan. 11. A specialartists’ reception hasbeen planned from 5to 8 p.m. Oct. 9. TheSDAG’s show, featur-ing 29 artists showing89 pieces in multiplemediums is titled “ArtFrom The Heart.” Formore information, callSDAG’s Off TrackGallery at (760) 942-3636 or visitOffTrackGallery.com.Courtesy photo

ART ONDISPLAY


Grand Opening

COMMUNITYACUPUNCTURE

NautilusH O L I S T I C H E A L T H

Our experienced, licensed acupunturists work in a communityatmosphere (more than one person in a room).

Therefore, we can charge less for the same great care.Sliding scale — pay only what you can afford.

See schedule below.

FOR PAIN, STRESS & MORE!

WALK OUT FEELING BETTER!

“Traditional Chinese Medicine for the Community”

760.420.1904960 2nd St. • Encinitas • NautilusHolisticHealth.org

WALK-INS WELCOME • OPEN DAILY 8-8

GET RELIEFFROM:

Headache • Migraine

Low Back Pain

Sciatica • Arthritis

Essential Hypertension

PMS • Stress • PTSD

Insomnia • Anxiety

Depression • Disc Problems

Muscle Pain • Swelling

Stiffness • Weakness

Fibromyalgia

Work and Sports Related Injuries

Acute Tonsilitis

Bronchial Asthma

and more...

SLIDING SCALE - PAY WHAT YOU CAN AFFORDInitial Visit

$25-$50Return Visits

$15-$40Compare to others who charge $85 to $110 per visit.

week goes by withoutNancarrow encouraging hisfollowers to compost as away of reducing their con-tribution to landfills and asa way to improve the soil,feed plants and retain soilmoisture.

Nancarrow has taken onthe role of activist, oftenspeaking out on environ-mental issues of the day asvaried as climate change,marine mammals’ use ofcity beaches and watershortages. His outspokenviews are often met with acringe by nervous TV exec-utives, but Nancarrow hasremained convinced the

San Diego region has theability to be a model of howa large urban populationcan coexist with the naturalwealth of the area.

Nancarrow is a found-ing trustee of the EcoLifeFoundation, involved inconservation efforts inAfrica, Mexico, theCaribbean and here in SanDiego. He is also on boardsat the San Diego ZoologicalSociety, Chula Vista NatureCenter, The WaterConservation Garden, andSan Diego Botanic Garden.

The longtime NorthCounty resident is marriedto real estate broker andowner of Nancarrow RealtyGroup Inc., Susie FlemingNancarrow. The couple has

three children: Graham, 21,a college student getting hisdegree in real estate entre-preneurship; Hannah, 20, adean’s list junior at SanDiego State University; andBritta, a junior at CanyonCrest Academy.

Nancarrow’s newestventures include, environ-mental consulting, largescale facility worm com-posting, media consultingand co-writing his latestgardening book “Garbagein, Garden Out.”

Visit the site www.lorennancarrow. com to learnmore about LorenNancarrow. For more onNancarrow Realty GroupInc., visit www.nancarrowrealtygroup.com.

Nancarrowcontinued from 2

receive objective advicefrom a Certified FinancialPlanner at the EncinitasLibrary, 40 Cornish Drive inEncinitas. Call (760) 753-7376 to arrange a free 20-minute sessionbetween 2 and 6 p.m.

Oct. 10The Encinitas HistoricalSociety will host a historywalk at 10:30 a.m. Oct. 10.Meet at the 1883 Schoolhouseat F and 4th streets. The 12-block walk will end at noon.For details, call LloydO’Connell at (760) 753-5726.

Oct. 17 The San Dieguito AcademyFoundation will host thefundraiser “Mustang Magic –Off to the Races” Oct. 17, DelMar Fairgrounds SportsClub. The foundation is ask-

ing the public to support stu-dents in the form of dona-tions of any kind to helpunderwrite this event. Tomake a donation, contactSheila Durkin at theFoundation Office at (760)753-1121, ext. 5152 or by e-mail at [email protected]. For details, visitwww.SDAFoundation.com.

Oct. 17 and Oct. 18San Diego Botanic Gardenwill hold its annual plant salefrom 11 a.m. to 4 p.m. Oct. 17and Oct. 18. Plant donationsfrom more than 100 growers,wholesalers, retail nurseries,and individuals make thisone of the most interestingand diverse plant sales of SanDiego County. Also includesa wide selection of usedbooks, garden related items,gourmet jams and jellies,and baked goods.Free with admission to theGarden or with membership.

Visit www.SDBGarden.orgfor details

Oct. 24 A free compost workshopwill be held from 10 a.m. tonoon Oct. 24,San DiegoBotanic Gardens, 230 QuailGardens Drive, Encinitas.Learn the basics of compost-ing and vermicomposting byusing worms. To pre-registerfor the workshop, call (760)436-7986, ext. 211 or visitwww.solanacenter.org.

Oct. 31DEMA sponsors a night ofsafe Trick or Treating from 5to 8 p.m. Oct. 31. Highway101 will be converted intoPumpkin Lane featuring fan-tastic, carved pumpkins atfour different viewing locations. Visit www.encinitas101.com/ for a fullschedule of the day’sHalloween events.

Calendarcontinued from 2

close to home. “Beacons isby far my favorite place tosurf … my favorite beachperiod!”

Leucadia FamilyAcupuncture is right downthe street to help peoplewith any medical issue,curative and/or preventa-tive. No problem is toosmall, or stress too great,for treatment.

Leucadia FamilyAcupuncture is an ASH-approved clinic; an in-net-work provider for mostinsurance companies thatoffer acupuncture cover-age. Trained staff can helpyou through the insuranceprocess and will submityour claims for you, mak-ing paying for treatmentsaffordable and convenient.

Leucadia FamilyAcupuncture is located at1114 North Coast Highway,

Suite 101, in Encinitas.Rebecca Stewart is in

the clinic Monday,Wednesday, and Fridaybetween 9 a.m. and 2 p.m.,and by appointment anyother day or time of theweek. Call (760) 943-7667to schedule an appoint-ment, or e-mail [email protected] more clinic informa-tion and pictures visitw w w. l e u c a d i a f a m i l yacupuncture.com.

Acupuncturecontinued from 10

we are rebranding the cham-ber’s marketing materials toreflect what I think is the2009 version Encinitas —business, sports, education,arts, events and healthcare,

all working for one Encinitas.The chamber is working

with the Commission for theArts, city staff and localartists on an “Artist inBusiness” program, offeringEncinitas visual artists exhi-bition opportunities in theVisitor Center and potential-

ly, in local businesses. Wehope to mount the firstexhibit in December orJanuary

This town deserves astrong, productive and hon-est chamber and that isexactly what I intend todeliver.

Lettercontinued from 4

expand trade, backed byactions as well as words.

What happens if we failto seize the opportunities oftrade? The Chamber justreleased a study exposingthe economic cost — par-ticularly in lost Americanjobs — resulting from thefailure to approve pendingtrade agreements, Buy

American rules in the stim-ulus bill, and U.S. refusal toimplement cross-bordertrucking with Mexico. Half amillion American jobs are atrisk if the United States fails to move forward ontrade.

On trade, we can't standstill, and we can't go back-ward. That's just one reasonthe U.S. Chamber is launch-ing a historic initiative —the Campaign for Free

Enterprise — to remindAmericans about theimportance of economicfreedom to jobs, our econo-my, and our way of life.

Expanding our exportsand pressing for open mar-kets at home and abroadwill be a critical plank in thiscampaign. We'll carry thismessage to the administra-tion, Congress, and allacross this great land. Wehope you'll join us.

Jobscontinued from 4


Encinitas Library, 540 Cornish Drive, Encinitas, CA 92024 (760) 753-7376

“It’s like gettinga second opinion.”

Learn how to access specialized medical resources andinformation from your home or office using a San DiegoCounty Library card.

Breast Cancerwith Mary Ann Rose, MDTuesday, October 20, 6:30 p.m.By the end of 2009 approximately 200,000 women and 1,900men will be diagnosed with breast cancer. Breast cancer isthe most common cancer among women.

Lung Cancerwith Mark Adler, MDand Anthony Perricone, MDMonday, November 16, 6:30 p.m.

AccessingOnline Health Resourceswith Arno J. Mundt, MDand Mayor Maggie HoulihanThursday, January 21, 6:30 p.m.

Approximately 220,000 new cases of lung cancer will bediagnosed in the U.S. in 2009

SPOTLIGHT ON CANCERJoin these experts for an enlightening series featuring the latest

developments in cancer research and treatment.Have your questions answered by world-class oncologists.

— Encinitas Mayor Maggie Houlihan

Sponsored By:

encinitas first, october 2009

Documents

chamber ceo marshallweinreb

chamber of commerce

sheltercarols house

carols houseis

againnext year

year contractwas

financial setback

cycle of violence