encinitas first, november 2009_web

15
INSIDE PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94 The San Dieguito Heritage Museum shows some love to the much-maligned lima bean with a first- ever festival PAGE 3 Economy-watchers are getting mixed signals as employment troubles continue but the future of home sales starts to look more promising PAGE 7 The U.S. Chamber of Commerce offers tips for businesses to keep their technology costs from eating into their bank accounts PAGE 10 It’s time for businesses to start thinking about what they want to do for this year’s Encinitas Holiday Parade PAGE 5 The Downtown Encinitas MainStreet Association gave thanks to those who have helped the community PAGE 6 RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023 Routing slip Share Encinitas First with others in your organization: Volume 5, Issue 11 www.encinitaschamber.com November 2009 Dave and Margo Oakley at the October Sundowner held at Boston’s Gourmet Pizza on Oct. 20. See more photos on Page 16. Dave’s hat served as an adver- tisement for the Oct. 31 Free Family Picnic. Photo by Jason Land SUNDOWNER By Promise Yee ENCINITAS — Encinitas residents and business own- ers had a final opportunity to voice their preference on a streetscape design at the North Coast Highway 101 Workshop No. 4 held Oct. 10. A follow-up survey about the two-mile stretch of Coast Highway 101 from A Street to La Costa Avenue was avail- able at City Hall through Oct. 14. A key question on the sur- vey asked residents and busi- ness owners to choose between Alternative 4A, which features roundabouts, drop lanes as a traffic calming measure, reverse angle park- ing and slower driving speeds, or Alternative 5, which features traffic lights and four consistent traffic lanes. The workshop goal was to collect as much community input as possible before the city Planning and Building Department presents results of the survey to City Council in early 2010. “I feel we truly vetted the issue,” Diane Snyder Langager, principal planner of the city of Encinitas, said. “It was a huge turnout. I’m very pleased. It was very bal- anced and very polite.” The workshop led by MW Peltz and Associates, the prime consultant on the proj- ect, presented streetscape Alternatives 4A and 5, provid- ed design blueprints for workshop participants to write comments on, and included time for comments and questions. There was no clear con- sensus at the end of the work- shop in support of Alternative 4A or Alternative 5. “It’s a community project that serves the community and COAST CITIES MiraCosta College’s Community Services Program is offering a Small Business Forum, consisting of four workshops, three of which are being offered in November. The fee for each class is $55. All classes are held from 6 to 9 p.m. on Monday evenings in Room 506 of MiraCosta’s San Elijo Campus, 3333 Manchester Avenue, Cardiff- by-the-Sea. “Module 2: Marketing Strategies on a Shoestring” will be offered on Nov. 2. This class will teach students how to market their product or serv- ice and increase sales. Topics covered include identifying a market niche, advertising and promotion strategies, con- ducting market research, pric- ing for profit and determining customer’s needs. “Module 3: Defining Your Budget: The Dollars and Sense of It” will be offered Nov. 9. In this workshop, students will learn how to conduct cash flow analysis and forecasting, how to develop pricing strate- gies and how to determine the break-even point. “Module 4:Developing Your Business Plan” will be offered Nov. 16. In this workshop, students will learn how to use a busi- ness plan to seek financing, operate a business, and gener- ate a short-term and long- term plan of action. Students can register online at http://www.mira costa.edu/commsvcs or by phone 24 hours a day at (760) 795-6820. ALTERNATIVE 4A VS. ALTERNATIVE 5 Above is Section B of Alternative 4A., which has reverse angle parking, two drive lanes going south and one going north. Below is Section B of Alternative 5, which has two drive lanes in each direction and parallel parking. Courtesy renderings Encinitas weighs final designs for streetscape improvements Final 2 designs set to go before City Council after workshop see Streetscape on 13 MiraCosta hosts biz forum By Jason Land ENCINITAS — On Oct. 20, the monthly Sundowner, organized by the Encinitas Chamber of Commerce, was held at Boston’s Gourmet Pizza. Notably, Mayor Maggie Houlihan and District Assemblywoman Sherry Hodges were in attendance as well as Sally Foster, the dean of MiraCosta Community College. Chamber CEO Marshall Weinreb was on hand to announce a new resource available to small business owners. After introducing Sudershan Shaunak, who Partners revealed at Oct. event see Partners on 16

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Page 1: Encinitas First, November 2009_web

I N S I D E

PRSR

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OST

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PAID

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. 94

The San DieguitoHeritage Museum

shows some love tothe much-maligned

lima bean with a first-ever festival

PAGE 3

Economy-watchers aregetting mixed signals

as employmenttroubles continue but

the future of homesales starts to look

more promisingPAGE 7

The U.S. Chamber ofCommerce offers tips

for businesses to keeptheir technology costsfrom eating into their

bank accountsPAGE 10

It’s time for businessesto start thinking about

what they want to dofor this year’s Encinitas

Holiday ParadePAGE 5

The DowntownEncinitas MainStreet

Association gavethanks to those who

have helped thecommunity

PAGE 6

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CA

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Routing slipShare Encinitas First with

others in your organization:

Volume 5, Issue 11 www.encinitaschamber.com November 2009

Dave and Margo Oakley at the October Sundowner held at Boston’s GourmetPizza on Oct. 20. See more photos on Page 16. Dave’s hat served as an adver-tisement for the Oct. 31 Free Family Picnic. Photo by Jason LandSUNDOWNER

By Promise YeeENCINITAS — Encinitas

residents and business own-ers had a final opportunity tovoice their preference on astreetscape design at theNorth Coast Highway 101Workshop No. 4 held Oct. 10.A follow-up survey about thetwo-mile stretch of CoastHighway 101 from A Street toLa Costa Avenue was avail-able at City Hall through Oct.14.

A key question on the sur-vey asked residents and busi-ness owners to choosebetween Alternative 4A,which features roundabouts,drop lanes as a traffic calmingmeasure, reverse angle park-ing and slower drivingspeeds, or Alternative 5,which features traffic lightsand four consistent trafficlanes.

The workshop goal was tocollect as much communityinput as possible before thecity Planning and BuildingDepartment presents resultsof the survey to City Councilin early 2010.

“I feel we truly vetted theissue,” Diane SnyderLangager, principal plannerof the city of Encinitas, said.“It was a huge turnout. I’mvery pleased. It was very bal-anced and very polite.”

The workshop led by MWPeltz and Associates, theprime consultant on the proj-

ect, presented streetscapeAlternatives 4A and 5, provid-ed design blueprints forworkshop participants towrite comments on, and

included time for commentsand questions.

There was no clear con-sensus at the end of the work-shop in support of Alternative

4A or Alternative 5. “It’s acommunity project thatserves the community and

COAST CITIES —MiraCosta College’sCommunity Services Programis offering a Small BusinessForum, consisting of fourworkshops, three of which arebeing offered in November.The fee for each class is $55. Allclasses are held from 6 to 9p.m. on Monday evenings inRoom 506 of MiraCosta’s SanElijo Campus, 3333Manchester Avenue, Cardiff-by-the-Sea.

“Module 2: MarketingStrategies on a Shoestring” willbe offered on Nov. 2. This classwill teach students how tomarket their product or serv-ice and increase sales. Topicscovered include identifying amarket niche, advertising andpromotion strategies, con-ducting market research, pric-ing for profit and determiningcustomer’s needs.

“Module 3: DefiningYour Budget: The Dollars andSense of It” will be offered Nov.9. In this workshop, studentswill learn how to conduct cashflow analysis and forecasting,how to develop pricing strate-gies and how to determine thebreak-even point.

“Module 4:DevelopingYour Business Plan” will beoffered Nov. 16.

In this workshop, studentswill learn how to use a busi-ness plan to seek financing,operate a business, and gener-ate a short-term and long-term plan of action.

Students can registeronline at http://www.miracosta.edu/commsvcs or byphone 24 hours a day at (760)795-6820.

ALTERNATIVE 4A VS. ALTERNATIVE 5 Above is Section B of Alternative 4A., which has reverseangle parking, two drive lanes going south and one going north. Below is Section B of Alternative 5, whichhas two drive lanes in each direction and parallel parking. Courtesy renderings

Encinitas weighs final designsfor streetscape improvements■ Final 2 designsset to go beforeCity Councilafter workshop

❚ see Streetscape on 13

MiraCostahosts bizforum

By Jason LandENCINITAS — On Oct. 20,

the monthly Sundowner,organized by the EncinitasChamber of Commerce, washeld at Boston’s GourmetPizza. Notably, Mayor MaggieHoulihan and DistrictAssemblywoman SherryHodges were in attendance aswell as Sally Foster, the dean ofMiraCosta CommunityCollege. Chamber CEOMarshall Weinreb was onhand to announce a newresource available to smallbusiness owners.

After introducingSudershan Shaunak, who

Partnersrevealedat Oct.event

❚ see Partners on 16

Page 2: Encinitas First, November 2009_web

Nov. 3“Baby It’s Cold

Outside” will be shown atthe Encinitas LibraryCommunity Room at 5:45p.m. Nov. 3. For more infoabout the film, visitwww.babyitscoldoutside.net.

Nov. 4Veronica May & the To

Do List will perform a con-cert at 5:30 p.m. Nov. 4, atthe Encinitas LibraryCommunity Room. Visitwww.encinitasconcerts.com for more information.

Nov. 4Jimmy Patton will play

his guitar at 6:30 p.m. Nov.4 at the Cardiff LibraryCommunity Room. Formore information, visitwww.sdcl.org.

Nov. 6 to Nov. 8The Mary Pickford

Silent Film Festival will beheld Nov. 6 to Nov. 8 at var-ious Encinitas locations.

For a full schedule of theweekend’s events, visitwww.etcinfo.net.

Nov. 7The Griset Branch of

the Boys & Girls Club ishosting a Poker Challengefrom 1 to 6:30 p.m. Nov. 7at 1221 Encinitas Blvd.Buy-in is $65 and you mustbe 21 or older to play. Winprizes and enjoy food fromChili’s Encinitas while sup-porting the youth ofEncinitas. For more infor-mation, call (760) 753-6351.

Nov. 7An Evening of

Harmony concert benefit-ing the CommunityResource Center will takeplace at 7:30 p.m. Nov. 7 atthe San Dieguito UnitedMethodist Church on CalleMagdalena in Encinitas.For more information, visitwww.crcncc.org.

ENCINITAS FIRST • NOVEMBER 20092

Calendar

The next Encinitas Chamber of Commerce

Sundownerwill be held from 5:30 to 7:30 p.m. at

Positive Place Montessori School1221 Encinitas Blvd. • (760) 230-6590

Nov. 17

❚ see Calendar on 14

So I may have vented abit in the past about theplethora (to put it politely) ofItalian restaurants inEncinitas, yet there arealways stars in a crowdedfield and Vigilucci scoredwith his cozy brick-ovenfueled hideaway in the heartof funky Leucadia attachedto Robbie’s Roadhouse. Ithas its own personalitythough with a completelydifferent look and feel and aback patio that is a littleoasis. And the cool thing is, ifyou are not feeling the rusticItalian vibe you can orderfrom the pizzeria menu atthe Roadhouse and catchsome live music.

So we have established

it’s a chill place in an old-school stretch of CoastHighway in North County,now let’s talk about thisBismark Pizza that hasbecome one of my favoritefoods to introduce friends toover the past few yearsmainly because the initialreaction is almost always

one of two responses. Thefirst is a polite, oh, “That’sinteresting” and the secondis the more closed minded“That’s gross” or “I’m nothaving egg on a pizza.”Whatever the initial reac-tion, I’ve recorded a veryhigh percentage of convertsafter their first bite.

Pizza alla Bismark is anamazing combination ofwood fired thin crust toppedwith tomato sauce, moz-zarella, asparagus, and oven-roasted egg. There is a sliceof asparagus on each pieceof pizza and two eggscracked on top that bakewhile the pizza cooks. Irequest a special order thatI’m sure they would not havea problem repeating and itreally does make all the dif-ference. I order two extraeggs for more egg coverageon the pie then order thewhole thing well done whichgives the crust an extra crispand cooks the eggs a littlemore over-medium so theyare not runny but still haveplenty of egg yolk goodnessthat is perfectly mopped upwith the amazing crust. Thecombination of the egg and

Pizza alla Bismark at Vigilucci’s has some unusual ingredi-ents that together provide unusually delicious flavors.Courtesy photo

Explore the Pizza alla Bismark atVigilucci’s Ristorante & Pizzeria

By Lillian CoxENCINITAS — In 2003,

Chef Pascal Vignau walkedaway from a 17-year-careerwith the Four Seasons tostrike out on his own as arestaurateur.

Vignau’s career hadtaken him from his home inLourdes, France, to Paris,Monte Carlo, Miami Beachand Dallas. After joining theFour Seasons in 1986, thetraveling only intensifiedwhen as executive chef hewas transferred to proper-ties in Chicago, BeverlyHills, Jakarta, Singapore,Hong Kong, Bangkok andfinally Carlsbad when theFour Seasons Resort Aviaraopened in 1997.

“I was having a mid-lifecrisis,” he said. “The kids

were growing up and thesuitcases were gettingheavy. Encinitas was a greatplace to park it for a while.”

Vignau did his researchto identify a market niche.The result was SavoryCasual Fare, a “little jewelbox of a restaurant” thatblends his French culinaryheritage with Americancomfort food.

“My goal was to bringpeople from around the cor-ner and become a neighbor-hood restaurant,” he said.

In what for many entre-preneurs is a risky business,the chef conjured up arecipe for success.

“We are very gratefulthat we are well-supportedby the local community,” hesaid. “Business is mostly

word of mouth. We try to bethe fairest price, to offer thebest deal possible.”

Buttermilk-fried chickenbreast served with mashedpotatoes slathered in gravyand mac-n-cheese withblack forest ham keeps reg-ulars coming back nightafter night. Vegetarian selec-tions are always included onthe menu.

“It’s hard to change themenu because we want tokeep regular customershappy,” he said. “When wechange the menu, it’s only20 to 30 percent.”

Vignau also maintains aloyal clientele from his daysas executive chef at the FourSeasons Aviara who visit

Chef Pascal Vignau, theowner of Savory Casual Farein Encinitas, traveled allover the world before decid-ing to settle down and starthis own restaurant inEncinitas. Photo by Lillian Cox

World-traveled chef lands in Encinitas

ENCINITAS — Jessica’sSkin Care Salon is a skin caresalon for facials, body wax-ing, eyebrows, pedicuresand manicures.

Jessica Schreiber had 13years of experience as anesthetician under her beltwhen she decided to openher own salon in Encinitasin June 2009. Her clients areglad she did. “Jessica is agem, she gives so much ofherself to her clients,” clientKatherine Harris said. “She’sintuitive, creative and beau-tiful! I would have followedher anywhere.”

“Jessica comes fromPeru and is very holistic,health conscious, and has abeautiful giving spirit,”client Karen Jacquet said.

When asked what makesher business special,Schreiber said that most ofher products are natural ororganic. “This is a placewhere my clients find peace,beauty, and good energy,”she said.

Schreiber said she hadmore than one reason forbecoming a member of theEncinitas Chamber ofCommerce. “To join the

beautiful community ofEncinitas, and for the net-working and advertising.”

Schreiber brings herholistic approach to life toEncinitas. One of her spe-cialties are the organicherbal facials that she

learned how to do in Peru,where she is originally from.

With a great location onSecond Street, Schreiberhad much to say about thebest part of having a busi-ness in Encinitas. “The love-ly town, being close to the

beach (only two blocks),and the beautiful people.”

Schreiber takes advan-tage of all Encinitas has tooffer, she enjoys walks onthe beach, eating at the nicerestaurants in town and vis-iting art galleries.

Aside from the skin caretreatments, Jessica’s SkinCare offers beautiful art oncanvas on the walls of thesalon for sale from CarolinaVan Leeuwen, a local pho-tographer and dear friend ofSchreiber’s.

Schreiber’s clients areamong her biggest support-ers, and she is very grateful.“I’d like to thank my clientsfor the encouragement andthe help in finding thisbeautiful salon inEncinitas,” she said.

Currently Schreiber hasa special offer of a 20 per-cent discount for newclients.

Jessica’s Skin Care islocated at 524 2nd Street inEncinitas. They are openfrom 9 a.m. to 7 p.m.Tuesday to Saturday. Call(760) 419-6343 or visitwww.jessicaskincaresalon.com for more information.

LICK THEPLATEBy David Boylan

❚ see Plate on 14

❚ see Chef on 14

From www.uschamber.comRetail sales were down,

inflation remained incheck, and industrial pro-duction posted its thirdconsecutive monthly gain.

Retail salesRetail sales decreased

1.5 percent in Septemberafter surging 2.2 percent inAugust. The end of the gov-ernment’s “Cash forClunkers” program con-tributed to the fall, withmotor vehicle and partssales down 10.4 percent.Excluding auto sales, how-ever, retail sales posted a0.5 percent increase for themonth. Sales rosestrongest at furniture (+1.4percent), general mer-chandise (+0.9 percent),and food and beveragestores (+0.7 percent). Otherthan auto dealerships, onlynonstore retailers posted adecline, 0.1 percent for themonth. Core sales, whichexclude the volatile autoand gasoline sales figures,posted a 0.4 percentincrease. On a year-to-yearbasis, top-line retail salesdecreased 5.7 percent,while core sales were down1.6 percent. Spendingamong consumers seemsto be firming, as news thatthe economy is beginningto recover is lessening anx-iety.

Consumer Price IndexThe Consumer Price

Index, or CPI, increased0.2 percent in Septemberafter posting a 0.4 percent

increase in August. Theprice index for energyjumped 0.7 percent afterrising 4.6 percent lastmonth. Food prices fell 0.1percent, but core prices,excluding food and ener-gy, increased 0.2 percent.On a year-ago basis, thetop-line CPI decreased 1.3percent while the core CPIincreased 1.5 percent.Inflation remains in checkas consumers and busi-nesses have pulled backon spending because ofthe recession.

Industrial productionIndustrial production

gained 0.7 percent inSeptember after rising 1.2percent in August. It hasnow gained ground thepast three months.Manufacturing and min-ing both increased, at 0.9percent and 0.7 percent,respectively. However, theutilities component fell 0.7percent with the onset oftemperate weatherthroughout most of thecountry. Capacity utiliza-tion rose in September to70.5 percent from 69.9percent in August.Capacity utilization ofmanufacturing firmsincreased to 67.8 percentfrom 67.0 percent. Goingforward, expect industrialproduction to continue toincrease, as businesseslook to rebuild theirinventories after makingdramatic cuts earlier inthe year.

Inflation remains stableas businesses, consumerscurb their spending

Carolina Van Leeuwen and owner Jessica Schreiber outsideof Jessica’s Skin Care Salon located at 524 2nd Street inEncinitas. They are open from 9 a.m. to 7 p.m. Tuesday toSaturday. Call (760) 419-6343 or visit www.jessicaskincare-salon.com for more information. Courtesy photo

Local esthetician offers holistic experience

Page 3: Encinitas First, November 2009_web

ENCINITAS — Encinitaswill host its first Silent FilmFestival Nov. 6 through Nov.8 at La Paloma Theater,located at 471 S. CoastHighway 101.

This year’s festival willhonor Mary Pickford andher 100th anniversary infilm. Pickford has strongties to San Diego. She livedat several addresses inNorth County and usedmore than one area locale inher films. The most influen-tial woman in all of film his-tory and cinema’s first greatsuperstar, Pickford is alsocredited with inventing act-ing for movies. She wrote,directed, produced andstarred in over 200 films,founded United Artistsand the Academy ofMotion Picture Arts andSciences and is often citedas the best business mindthat Hollywood ever pro-duced. A beloved screenpresence, she worked withthe finest directors, actors,writers and technicians dur-ing Hollywood’s Silver Era.Pickford defines the historyof early film.

Four of Pickford’s finestfilms and shorts will bescreened during the filmfestival. Some of these filmsare quite rare. All have beenfully restored to their origi-

nal quality and are licensedfrom the Library ofCongress and UCLA’s filmarchives. The films will beaccompanied on piano byinternationally renownedcomposer and silent filmaccompanist, Robert Israel.The films will be introducedby film historian, HughNeely, who is curator at thePickford Institute in LosAngeles. There will even be aSaturday matinee for chil-

dren. Tickets are only $10and can be obtained atwww.etcinfo.net or at LaPaloma Theater.

The public is invited to afree lecture by Hugh Neelyand screening of his docu-mentary, “Mary Pickford: ALife On Film” at 4 p.m. onNov. 7, in the EncinitasLibrary, located at 540Cornish Drive. The film is

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MARIJUANAWORKS

ENCINITAS — Accord-ing to the San Dieguito Her-itage Museum, the lowlylima bean is making acomeback. At the first LimaBean Festival, organizerssaid they hope to make theevent an annual gatheringthat will rival nearby cele-brations of garlic, avocadosand strawberries.

Dubbed the “2009 LimaBean Weekend Faire,” thethree-day fundraiser heldSept. 25 to Sept. 27 cele-brated North County’s limabean heritage. It is a little-known fact that long beforeflowers covered fields in thearea, lima beans weregrown along the coast fromDel Mar to Encinitas. Whilelima beans are no longergrown commercially in thevicinity, in the 1920s, morethan 1,000 acres of limabean plants covered theSan Dieguito region.

In fact, the much-despised legume was a sta-ple from the late 1800s tothe mid-1900s.

Because the lima beanrequires no irrigation it washarvested dry and easilyshipped from North Countyto locations throughout thecountry.

Its protein-rich valuewas a boon during leantimes when meat was notas readily available.

“Lima beans, you maybe thinking, ‘oh yuck,’” theevent’s co-chair TomCozens told the crowd dur-ing the opening ceremony.But he promised to make a

lima bean lover out of allthose present with theunique delicacies such aslima bean brownies andfudge. “This is our first,hopefully annual, limabean festival,” he said.

The Lima Bean TalentShow and Tequila Tastingfeatured El Duende Tequilaand lima bean-orientedentertainment by variousartists from poets to clogdancers and a wanderingdog who made his way onstage more than once.

Saturday’s Lima BeanCook Off event featured

Little-loved bean lauded at 1st annual festival

Silent film festivalset at La Paloma

The serving line for the variety of tasty lima bean inspired offerings. Courtesy photo

Mr. Balloon Man, Hillel, makes a stop in his worldwidetravels to entertain the Lima Bean Festival attendees.Courtesy photo

From left, event chairpersons Evelyn Weidner, Sue Steele andMary Oakley are also on the board of directors with the SanDieguito Heritage Museum. Courtesy photo Lola Larson and her boyfriend Bob Gooding. Courtesy photo❚ see Lima on 15

❚ see Silent on 15

Page 4: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 20094

859 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

Executive BoardCEO

Marshall Weinreb(858) 692-2325

[email protected]

PresidentG. Kenneth Gross

Wealth ManagementAssociates

(760) [email protected]

Vice PresidentAngel Haag

Primeco Education(760) 436-6076

[email protected]

Vice President / TreasurerMelaini Peet

Union Bank of CA(760) 942-4890

[email protected]

Board of Directors

Claudia CarilloSan Diego Gas & Electric

(858) [email protected]

David DaCostaJamroc 101 Caribbean Grill

(760) [email protected]

Denise HardmanLiberty Mutual Insurance

(760) [email protected]

David E. LamFinancial Advisor - Edward Jones

(760) 753-1025www.edwardjones.com

Greg PetreeNorth Coast Health Center

(858) [email protected]

Katherine Wichmann ZachariasInsurance & Financial Services

(619) [email protected]

Genevieve WingWing Insurance & Financial Svcs.

(760) [email protected]

Vanessa KellerComerica Bank(760) 942-2301

[email protected]

Coleen WalshCFO to-Go CPA

(760) [email protected]

Jeremy E. DouglasVP Business Banking

Wells Fargo(760) 432-5345

[email protected]

Maryam RadPositive Place Montessori School

(760) [email protected]

Debbie CaligiuriMembership Director

Visitor CenterDirector

Pat ReinhardtVisitors Center Staff

Alli HellerJake Shapiro

SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

FROM THE DESK OF THE CEOI have received several calls recently from

hardworking business owners in this fine townasking me to clarify why there seem to be twoChambers of Commerce. As far as I am con-cerned, there is only one fully certified chamberand it is this 45-year-old institution. Please donot be misled or confused.

If you wish to be a part ofthe real Encinitas Chamberof Commerce, here is a list ofthings you can expect fromus:

— We are a member ofthe national and Californiachambers

— We are a certified non-profit (501 C3) (6)

— Our board of directorsconsists of 18 quality business leaders

— We have relationships with all city, coun-ty and state elected officials

— We have a working relationships with all

legitimate surrounding Chambers ofCommerce

— We have solid pro business committees inareas such as Health Care, Education andCommunications

— We have an alliance with MiraCostaCollege and the Small Business DevelopmentCenter to provide “free” training for local busi-nesses

— We have Arts in Business, our newalliance with the city’s Commission for the Arts,benefiting the Encinitas art community

— We are the sponsor of four major eventsin 2010, which will bring tens of thousands ofvisitors into this town spending hundreds ofthousands of dollars locally

— We have returned the Encinitas FirstNewsletter into a fair and balanced publicationto promote all businesses, not just one businessor one particular elected official

— We are managing a legitimate and viableVisitor Center

— We are creating a new interactive and pro-ductive relationship with Leucadia 101MainStreet Association, Cardiff-by-the-SeaChamber of Commerce and DEMA.

— We are creating a partnership withschools to support the “BizTown” program forall Encinitas fifth-graders

— We are bringing business owners andmanagers to speak at our local schools

These are just some of the reasons to jointhis true Chamber of Commerce. You make thecall!

We are so pleased to be achieving so manygreat things for this city and it could not happenwithout the support of all of you that are a partof the chamber. There will be many moreannouncements and many additional eventsand achievements that will help all the busi-nesses in our city. I am humbled by the supportthat has been generated for me and this cham-ber during the past three months. Together wecan do great things.

MARSHALLWEINREB

National chamberpushes comprehensiveenergy policyFrom www.uschamber.com

As part of our ongoing series, we examine thenation’s need to grow and diversify its energy sup-ply while taking steps to protect the environmentin ways that don’t curtail economic growth andeliminate jobs.

The challenge — business at riskDespite a recent decline in energy consump-

tion because of the recession, demand for energyin the United States and around the world is pro-jected to skyrocket in the coming years.

An insufficient domestic energy supply createsan overdependence on foreign sources and caus-es wild price fluctuations, slowing economicgrowth and hurting the pocketbooks of business-es and households. Vast reservoirs of natural gasand oil that lie underneath U.S. land and off itsshores remain untapped because of governmentrestrictions. Renewable energy projects are beingdelayed by regulatory “green tape,” lawsuits, and aNot In My Backyard (NIMBY) mentality.

Moreover, Washington policymakers arefocusing on legislation to mandate reductions ingreenhouse gases at great economic cost.

According to the American Council for CapitalFormation, a climate change policy considered byCongress last year — the Lieberman-Warner bill— would result in the loss of between 1.2 millionand 1.8 million jobs in 2020. In addition, a propos-al to mandate that a certain percentage of electric-ity generation be satisfied by renewable sources ineach state could also have severe economic con-sequences. The Energy InformationAdministration estimates that a 15 percent renew-able portfolio standard would require electricityconsumers to pay $21 billion more for electricitythrough 2030.

Meanwhile, the EPA is expected to issue a find-ing that would make carbon dioxide a dangerouspollutant to be regulated under the Clean Air Act.This distinction would require essentially everyconstruction project to obtain a special permit,which would increase costs, expand the length ofprojects, and potentially mitigate the positiveeffects of the economic stimulus.

The impact — a chamber member’s perspective

Dick Longo of Walker Magnetics says his com-pany is not growing as fast as it could because ofregulatory obstacles to renewable energy projects.

As part of our ongoing series, we examine thenation’s need to grow and diversify its energy sup-ply while taking steps to protect the environmentin ways that don’t curtail economic growth andeliminate jobs.

Nationwide, green energy products are beingtangled up in regulatory knots, lawsuits, and localopposition, hampering the development ofmuch-needed energy supplies and damaging thegrowth potential of companies like WalkerMagnetics.

Worcester, Massachusetts-based WalkerMagnetics manufactures the magnet systems thatmove the steel used to build the large columns inwind turbines. It also produces the rotary magnet-ic chucks that hold turbine gears in place during

Only American free enterprise canmeet our nation’s job challengeBy Thomas Donohue

With the economy slowly returning toform, we must now focus on a new challenge— putting America back to work. It won’t beeasy — the economy has shed 7.2 million jobssince the beginning of the recession, andunemployment is at its highest level in morethan 25 years. We must create 20 million newjobs over the next decade simply to put theunemployed back to work and to keep upwith a growing population. There’s only one

system that’s proven capable of meeting thisgoal—American free enterprise.

Economic renewal will begin where italways does, with entrepreneurs andAmerica’s 27 million small businesses. Theseeveryday heroes are unparalleled in their abil-ity to create jobs, spur local development, andbring new products and services to market.Over the last decade, small businesses createdbetween 60 and 80 percent of all new jobs

❚ see Energy on 12 ❚ see Enterprise on 12

ENCINITAS — Each year,the San Diego County MedicalSociety, or SDCMS, in collabo-ration with San DiegoMagazine, honors the “TopDoctors” in San Diego County,as recognized by their peers.This year, on the heels of fourNorth Coast Health Centerdentists earning “Top Dentist”honors in May, the largest out-patient medical facility incoastal North County SanDiego is pleased to announcethat 14 of its physicians havenow been named a “TopDoctor.”

The North Coast HealthCenter’s “Top Doctors” are:

Specialty: Allergy & Asthma— Nancy Ostrom, MD,

Allergy & Asthma MedicalGroup

Specialty: Dermatology— Bari Cunningham, MD,

Comprehensive DermatologyGroup

— Sheila Friedlander, MD,Children’s Specialists

— Vishakha Gigler, MD,Comprehensive DermatologyGroup

Specialty: Family Medicine— James Hay, MD, North

Coast Family Medical Group— Georgine Jorgensen,

MD, North Coast FamilyMedical Group

— Gerard Lumkong, MD,Scripps Coastal Medical Group

— Richard Payne, MD,North Coast Family MedicalGroup

— James Quigley, DO,North Coast Family MedicalGroup

Specialty: PediatricOtolaryngology

— Anthony Magit, MD,Children’s Specialists

— Seth Pransky, MD,Children’s Specialists

Specialty: Pediatrics— Shakha Gillin, MD, El

Camino PediatricsSpecialty: Radiation

Oncology— Tahir Ijaz, MD, Radiation

Medical Group— Gina Mansy, MD,

Radiation Oncology“I am honored and also

humbled to have been chosenby my peers as a ‘Top Doctor’ inSan Diego for the specialty ofradiation oncology,” said TahirIjaz, MD, of Radiation MedicalGroup and Cyberknife Centersof San Diego.

“Our staff of radiationoncologists, radiation thera-pists and nursing staff do morethan just treat cancer using the

From left, Encinitas Chamber of Commerce CEO Marshall Weinreb; Tahir Ijaz, MD, FamilyPractice; Richard Payne, MD, Family Practice; Gina Mansy, MD, Radiation Oncology; AnthonyMagit, MD, Children’s Specialist; Bari Cunningham, MD, Comprehensive Dermatology; JamesQuigley, Family Practice; and Greg Petree of North Coast Health Center. Courtesy photo

North Coast Health Centerhome to 14 ‘Top Doctors’

❚ see Doctors on 13

Page 5: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 2009 5

Kaitlin McGuire, pictured with event co-host Rob Machado, was crownedQueen of the Reef during the contest portion of the Rob Machado SurfExperience and Cardiff Green Expo held Sept. 26 and Sept. 27. Courtesy photoQUEEN KAITLIN

OCEANSIDE —Occupational Safety andHealth Administration, orOSHA, is a federal agencythat focuses on job-sitesafety for all employees inall industries across theUnited States. In OSHATraining, a class offeredthrough MiraCosta

College’s CommunityServices Program, businessleaders will learn their rolein safety rules, policies,procedures, and enforce-ment processes of state andfederal regulatory agencies.This training also aims toprovide leaders with guide-lines and techniques for

effective management, theinvestigation of employee-related injuries and theimplementation of a safetyculture/program within anorganization. A certificateof completion will be givento all attendees.

MiraCosta’s OSHATraining is scheduled for 9

a.m. to 1 p.m. Nov. 6 inRoom 4809 at MiraCostaCollege, 1 Barnard Drive,Oceanside. The fee for theclass is $89. A $20 materialsfee will be collected in class.

To register, or for moreinformation, call (760)795-6820 or visitmiracosta.edu/commsvcs.

MiraCosta to offer OSHA training workshop

ENCINITAS — Dr. KimKelly is a naturopathic doc-tor based inE n c i n i t a swhose mainspecialties areproviding hor-mone balancefor men andw o m e n ;administeringB12 shots, B6and B-complex shots; andbiopuncture forchronic/acute pain.

Dr. Kelly grew up on afarm in NorthernMinnesota, which is wherehe had his first experience

with the healing power ofnature. His interest was fos-tered when he read aboutthe numerous clinical trialsusing alternative therapieswhile he was getting hisMaster’s in public health atthe University of Minnesota.After realizing the powerand effectiveness of alterna-tive therapies, his careergoal changed to naturo-pathic doctor.

Dr. Kelly began his prac-tice in July of 2006. One wayDr. Kelly stands out is thathe offers individualized

Local doctor offersnaturopathic approach

❚ see Doctor on 15

ENCINITAS —Applications are now beingaccepted for the 2009Encinitas Holiday Parade,which will take place at 5:30p.m. Saturday Dec. 5.

This year’s parade,themed, “Season’sGreeNings,” will celebrateall things environmental.Parade entries, which willinclude floats, marchingbands and children’sgroups among other things,will travel south alongSouth Coast Highway 101

beginning at the corner of“D” Street and finishing at“J” Street.

Launching the holidayseason in Encinitas, theparade is the largest com-munity event of the year.Not only does it bringtogether retailers, organiza-tions, clubs and servicegroups, but most impor-tantly it shows the 3,200children participating inthe parade that Encinitas is

Be a part of the 2009Encinitas Holiday Parade

❚ see Parade on 15

DR. KIMKELLY

Page 6: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 20096

MARY PURVIANCESenior Vice President/Manager

welcomes to the Encinitas Banking Center

JOAN FAUSTVice President/Assistant Manager

Visit them both todayat our

ENCINITASRegional Banking Center

www.SanDiegoTrust.com

Encinitas Regional Banking Center781 Garden View Court, Ste. 100

Encinitas, CA 92024Phone 760-479-4340 Fax: 760-479-4341

San Diego Regional Banking Center2550 Fifth Avenue, Suite 120

San Diego, CA 92103Phone: 619-525-1700

Fax: 619-525-1705

Corporate Headquarters2550 Fifth Avenue, Suite 1010

San Diego, CA 92103Phone 619-230-6521Fax: 619-230-6520

MEMBER

Encinitas Boulevard Preschool/Kindergarten 2155 Encinitas Blvd, Encinitas. License# 376600388

Telephone: 760-942-2224www.countrydayschools.org

• Full Montessori Preschool • Individualized Academics• Character Development• Hands-On Learning • Gymnastics • Music

Encinitas CountryDay PreschoolOffering a Balanced Program

for Your Child’sCompleteDevelopment

COAST CITIES — Eachyear during National SmallBusiness Week, the U.S.Small BusinessAdministration, or SBA,recognizes outstandingsmall business owners fortheir contributions to theAmerican economy andsociety. President Obamahas declared May 24through May 26, 2010, asNational Small BusinessWeek.

SBA is currentlyaccepting nominations forseveral SBA award cate-

gories including the 2010Small Business Person ofthe Year Award. The SanDiego SBA district officeservices San Diego andImperial counties. Tradeassociations, chambers ofcommerce, lenders andbusiness organizationsfrequently sponsor candi-dates. A business ownermay also nominate them-selves or other candidates.

In 2009, National SmallBusiness Week honored an

❚ see Week on 15

National SmallBusiness Weekcoming in 2010

At the 2009 DEMAInstallation Dinner at DStreet Bar & Grill on Oct.

15, Dave and MargoOakley were awarded

Volunteers of the Year. Daveand Margo are always the

first to volunteer at everycommunity event. Dave

also served on the FacadeGrant Committee for more

than 10 years.The Partnership Award

was given to the EncinitasHistorical Society and Rich

Sylvester was namedDirector of the Year.

All of the awards weremade by Danny

Salzhandler. Above, fromleft, Past President Doug

Long and ExecutiveDirector Dody Tucker pres-

ent Margo and DaveOakley with the Volunteers

of the Year award. Top-right, Encinitas Historical

Society President EmeritusLloyd O’Connell and

Executive Director DodyTucker. Bottom-right, Past

President Doug Long,DEMA Vice President Rich

Sylvester and Dody Tucker.Courtesy photos

DEMAAPPRECIATES

OK, so “Lick the Plate”overload or what? In caseyou’ve not seen, I write the“Lick the Plate” column alsoand it just made sense forme to carry the brand overinto marketing. Actually, I’mgoing to cap it at food andmarketing since the two gohand in hand with me.

Seriously, meet me overa meal and come armedwith culinary and marketingtopics and some good con-versation will ensue, usuallyresulting in ideas that willend up on cocktail napkinsand in a best case scenarioin an ad campaign for you orone of my agency clients. It’shappened many timesbefore.

My first bit of advice,always write it down. Greatideas are a dime a dozen, it’sthe ones that get writtendown, then explored, andultimately implemented arethe ones that separate mar-keters from the general pub-lic. Hell, that’s why I formedan ad agency, so I had alegitimate vehicle for myideas.

So I’ll start with a little bitabout my background andwhat I’m doing currently tolend some credibility to mythoughts and opinions. I’veworked in a Fortune 500corporate marketingdepartment fresh out of col-lege, headed up nationalsales and marketing effortsfor a French software com-pany, worked on the agencyside, held high level market-ing positions for severaltechnology companies, andover the past six years I’verun Artichoke Creative, anEncinitas-based integratedmarketing agency withclients ranging from smallmom and pops to large cor-porations and I thrive onthat variety.

The past five years I’vebeen immersed in the solarindustry and I’m currentlycommuting between SanDiego and New York doingwork for a solar integratorthere. Oh, and I’ve launchedan apparel company andam known for throwingkiller summer solstice par-ties and am founder of theHansen’s MarchingSurfboard Brigade. Randomstuff yes, but it’s all beenvery stimulating and defi-nitely has contributed to mysuccess in marketing.

Our tagline at ArtichokeCreative is “Marketing thatMakes Sense.” And really,that’s what it’s all about,developing a strategy, mediaplan, and creative thatmakes sense for your prod-uct or service, and yourbudget. It’s all about the mix,or to put it a little more high-brow, your integrated mix.That’s what I do really well. I

Don’t letideas passyou by

Lick the Plate

DAVIDBOYLAN

Marketing

❚ see Marketing on 15

Page 7: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 2009 7

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WE CAN FIND SOLUTIONS.Medical • Dental • Vision • Life • Disability

From www.uschamber.comSecond quarter GDP was

upwardly revised and pendinghome sales posted anotherstrong month in August.However, employment num-bers were disappointing, andsmall decreases in consumerconfidence and the ISM Indexshow that the road to recoverywill be bumpy and uneven.

EmploymentThe labor market contin-

ues to struggle. In September,263,000 jobs were lost, follow-ing an upwardly revised loss of201,000 jobs in August. July’sjob losses were revised down-ward to 304,000 losses insteadof the 276,000 losses originallyrecorded. The Septemberunemployment rate tickedupward to 9.8 percent from 9.7percent in August and is nowat its highest level since 1983.Furthermore, labor force par-ticipation fell 0.3 percentagepoints as 571,000 discouragedworkers stopped looking for ajob. Weekly hours worked alsoslipped to 33 hours inSeptember, down from 33.1hours in August. Averagehourly earnings increased ameasly 0.1 percent, showinglimits on income growth. Areturn to normalcy in thelabor market will not occur for

some time, as employers arereluctant to add workers andwill instead expect more fromcurrent employees.

Gross domestic productThe Bureau of Economic

Analysis third report of secondquarter 2009 gross domesticproduct, or GDP, shows thatGDP fell at a 0.7 percent annu-al rate, not at the 1.0 percentannual rate previously report-ed. Upward revisions to con-sumer spending and businessspending on equipment andsoftware accounted for theoverall uptick in GDP. The revi-sions generally point tostronger growth moving for-ward. Compared to the sec-ond quarter of 2008, real GDPfell 3.8 percent, the largestdecrease year-over-year sinceWorld War II.

Consumer confidenceConsumer confidence fell

slightly in September to 53.1,after surging 7.1 points to 54.5in August. Diminished expec-tations were recorded acrossall segments that comprise theindex. Sentiment about thepresent condition of the econ-omy fell to 22.7 in September,down from 25.4 in August.Expectations for the futurealso fell, down to 73.3 from73.8. Furthermore, sentiment

about present labor marketconditions deteriorated to alow not seen since 1983. Thecurrent level of confidence isconsistent with an economythat is in a recession.Significant gains in consumerconfidence are not expecteduntil people become moreconfident about the labormarket.

ISM surveyThe Institute for Supply

Management’s manufactur-ing survey fell slightly, down to52.6 in September after reach-ing 52.9 in August.September’s decrease is areminder that manufactur-ing’s recovery, much like thebroader economic recovery,will be patchy and uneven. Itshould be noted, though, thatmanufacturing activity is stillgrowing, as the ISM level isabove its expansionary thresh-old of 50. The current level isconsistent with an economythat is in a recovery from asevere recession. Lookingahead, manufacturing activityshould continue to grow,though it remains to be seen ifa self-sustaining manufactur-ing recovery can gain traction.Sluggish consumer spendinglater this year could

Home sales recoveryexpected to continue

ENCINITAS — EncinitasChamber of Commercemember Margo Oakley is theNorth County distributor forShaklee products.

Many chamber membersremember Oakley as a long-time chambermember and aVisitor Centervolunteer for10 years. Sherejoined theChamber ofCommerce togain more net-w o r k i n gopportunities,which she believes ties in per-fectly with Shaklee’s “socialmarketing” approach. As a for-mer ambassador, she isthrilled to be back.

“We make our own livesbetter, others’ lives better and,

along the way, we make theworld better,” she said.

You may also see her andher husband Dave represent-ing the San Dieguito HeritageMuseum at chamber events.Oakley has been involvedwith Shaklee products for 34years and is their biggest fan.

Shaklee offers a wide vari-ety of vitamin, herb andbotanical and dietary supportsupplements for wellnessvitamin packs, nutrition thera-py skin care products, weightmanagement items, homecare products for the kitchenand laundry and beauty aidsand cosmetics.

Based in Encinitas, this

Encinitas Chamber ofCommerce member can becontacted by calling (760) 942-3271, by visiting www.shak-lee.net/marooakley.com or bye-mailing [email protected].

Her Shaklee supplementprogram, she said, has helpedher be more successful at con-trolling her lifelong asthma.

“I have great enthusiasmin everything I do,” Oakleysaid. “Shaklee products havehelped me to find a healthy,happy body and mind. Withthe use of Shaklee’s organichousehold cleaning products Ihave a healthy home to helpme fight my allergies.”

San Diego Trust Bank reportsstrong third quarter earnings

ENCINITAS — SanDiego Trust Bank, 781Garden View Court, report-ed its 20th consecutivequarterly profit with thirdquarter earnings reportedlyup 48 percent from thecomparable period of ayear ago. Net earnings after-

tax totaled $166,000 for thequarter ending Sept. 30compared to $112,000 forthe same period last year.

The bank reported year-to-date net income of$434,000 compared to$412,000 last year despitehaving to absorb more than

a three-fold increase inFDIC insurance premiumsand a special assessmentlevied against the entireindustry earlier this year.The Bank’s FDIC Insurancepremium expense was

Two local moms partner up tobring couture style to children

ENCINITAS — ChildishCouture, a local award-win-ning children’s boutique, wasfounded by two neighbor-hood moms in 2007. Theystarted their children’s retailventure by participating incharity boutiques and privatehouse shopping parties.

In May 2008, owners ErikaPatron and Diane DeMarinoopened a storefront located atthe Rancho Santa Fe Plaza inEncinitas. Since then, thestore has blossomed into aunique, chic children’s store,offering hard to find items,local talent, specialty wearand eco-friendly options.

Twirls and Twigs, Coccoli,Kicky Pants, Tea Collection,Baby Nay, Roar,Knuckleheads, City Threadsand Kingsley are just a few ofthe designers whose clothesare sold at Childish Couture.Sizes range from preemie andgo up to size 8/10 for both

girls and boys. Beyond just clothing,

shoes are abundant, toys arefound and gift items are avail-able. And they didn’t forget

about mom’s either; they offerBYOG hospital gowns, BellyBandits and other mom

Despite the many whitewine challengers to comealong like Viognier,Sauvignon Blanc, PinotGrigio, Reisling and the like,Chardonnay continues tobe the No. 1 white in sales inthe U.S. Birthed inCalifornia, the grape whoseorigins are imbedded in theBordeaux district of France,gained stardom as a resultof the 1976 “Judgment ofParis.”

Most of us are familiarwith that landmark eventwhen the producer of what

Childish Couture in Encinitas is an award-winning bou-tique with stylish, chic clothing for boys and girls and toysand gifts too. Visit www.childishcouture.com for locationand more information. Courtesy photo

Mike Grgich, the legendary chardonnay winemaker ofNapa Valley, signs bottles at a Beverages & More location.Photo by Frank Mangio

The rebirth of some greatchardonnay has arrived

❚ see Taste of Wine on 13

❚ see Bank on 15

❚ see Home on 15

❚ see Couture on 15

TASTEOF WINE

By Frank Mangio

MARGO OAKLEY

Familiar face rejoins chamber

Page 8: Encinitas First, November 2009_web

LynnSmith

PatrickBoyle

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#1 In La Costa since 1982

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ENCINITAS FIRST • NOVEMBER 20098 ENCINITAS FIRST • NOVEMBER 2009 9

LOCALbusinesses

Page 9: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 200910

Catalyst Therapy, Inc. in Encinitas recently celebrated theirgrand opening with a ribbon cutting for their new state-of-the-art therapy clinic in North Coast Business Park. CatalystTherapy, Inc. is primarily an occupational therapy clinic thatspecializes in sensory evaluation and treatment, with anemphasis on pediatric population. At the ribbon cutting wereSunshine Smith, Taylor Place Real Estate and chamber ambas-sador; Suzanne Perez Swanson, principal floral designer and

chamber ambassador; Mary Purviance, vice president of San Diego Trust Bank and chamber ambassador; Joan Faustof San Diego Trust Bank and chamber ambassador; David Lam, financial advisor with Edward Jones and chamberambassador; Gloria Miller, owner/director; Michaelene Mooney-Ott, office administrator; Amanda Gretsch,owner/director;Tara Warsavage, occupational therapist intern; Kristen Sargent, occupational therapist; ChantelPowell, occupational therapist; Carolyn Kinnare, office administrator; Deputy Mayor Dan Dalager; Pat Reinhardt,Visitor Center manager; Genevieve Wing, Wing Insurance & Financial Services and chamber ambassador; andKatherine Wichmann Zacharias, Insurance & Financial Services and chamber ambassador. For more information,visit www.catalysttherapy.com. Courtesy photo

ENCINITAS — NCAEntertainment providesamusement rides and funzone entertainment for com-munity events. NCA offersboth mechanical and inflat-able rides.

NCA Entertainment hasbeen around since 1990, pro-viding “good time memoriesthat parents can enjoy withtheir children.” They joinedthe Encinitas Chamber ofCommerce in an effort toreach community groupswho produce communityevents.

One of the things NCAEntertainment prides itselfon is that it brings safe, clean,

quality entertainment tocommunity-wide events.

Greg Nicita, the ownerand operator, said the bestpart about having a businessin Encinitas is that there is astrong, young family demo-graphic in Encinitas which iswhat his business caters to.

When asked what hisfavorite thing to do inEncinitas is, Nicita said,“Street fairs. Be sure to catcha ride with us at thePoinsettia Street Fair on Nov.22 on Coast Highway 101 inEncinitas.”

Greg’s Rides is availablefor community events, evenschool carnivals.

For more informationabout Greg’s Rides, visit

www.gregsrides.com or call(519) 698-7916.

NCA Entertainment brings fun to Encinitas

Kiwanis gets permanent bookmobile

Thrill seekers should be sure to ride Round Up, whichdebuted 45 years ago. Look for NCA Entertainment’sRound Up at the next Encinitas Street Fair. Courtesy photo

ENCINITAS — TheEncinitas Kiwanians will con-vert a heavy rescue ambu-lance donated to the club bySan Diego Medical ServicesEnterprise for its Books Ahoyprogram.

The club will turn thetruck into a mobile library fortheir pirate-themed literacyprogram, which encourageschildren to become lifelongreaders. The EncinitasKiwanis will be using theambulance, soon to bedubbed the Good ShipLiteracy, as the book mobilelibrary/storage for all donatedbooks. The books will be driv-en to a different school once amonth by their representa-tive, Captain Book (alsoknown as Kiwanian MorrisPike), and teachers are theninvited to select 10 to 20 booksfor their classroomlibraries.“We have beeninvolved with the EncinitasKiwanis for many years, andwe are really thrilled to be ableto give back to this veryrewarding program,” Wayne

Johnson, SDMSE chief oper-ating officer, said. Prior to theambulance donation, theEncinitas Kiwanis were usingone of their members’ per-sonal pick-up trucks for theschool trips every month.

“The generous SDMSEdonation is going to save us

several hours of loading andunloading shelves and booksin and out of personal vehi-cles,” Pike said. “We are everso grateful to have the fabu-lous apparatus that will notonly save us time, but alsomuch-needed funds we werespending on storage fees for

the books.” When the custom-built

ambulance was purchasednew in 1998, it was valued atmore than $160,000. There areonly four of its kind in exis-tence.

From left, San Diego Medical Services Enterprise Paramedic Supervisor Matt Gilligan,Kiwanian Larry Marquardt, SDMSE Chief Operating Officer Wayne Johnson and SDMSEFleet Manager Duane Ingerson gathered to give a retired heavy rescue ambulance to theEncinitas Kiwanis Club to become a bookmobile for the club’s Books Ahoy program.Courtesy photo

ENCINITAS — This year’sEncinitas Chamber ofCommerce Oktoberfest isjust a pleas-ant memo-ry for mostof us, butfor AngelHaag, it wasa life experi-ence.

As ven-dors andv i s i t o r senjoyed the day, Haag wasstanding by in awe that allher planning and work forthe past six months wasfalling seamlessly into place.Putting together an event ofthat size is an enormous task,which Haag swiftly discov-ered after accepting thechairmanship for the eventlast April.

“We knew it would be ahuge task, but we were cer-tain Angel was the very bestperson to make it happen,”Chamber CEO MarshallWeinreb said. “It needed

someone very organized anddetail-oriented and she isthat and more. She did anamazing job.”

When asked how manyof this kind of events she hadheaded up, Haag laughedand admitted thatOktoberfest was her veryfirst. To add to the task, a lackof records from previousyears left Haag with hours ofresearch and discovery workneeded to line up all thepieces required to launch theevent.

The range of responsibil-ities includes the many citypermits needed, contactingevery chamber member andcity business, contactingdozens of new and past ven-dors, sending out applica-tions and then finding spon-sors.

“I got a lot of help with allthe permits from the veryknowledgeable Crystal Roffat Encinitas Parks and

ANGEL HAAG

Oktoberfest hadan Angel workingbehind the scenes

From www.uschamber.comWhen it comes to your IT

infrastructure, there are anumber of things you can doto trim spending withouthurting your operations.

Evaluate your currenttechnologies and considerlower cost alternatives, modi-fying how they’re used. Tryusing third-party replace-ment or remanufactured car-tridges in your printers.They’re generally muchcheaper than the ones sold bythe printer manufacturersand can match or beat themin terms of quality. Also con-sider switching to cheaper,

lower quality paper forinteroffice use, saving thegood stuff for brochures,invoices, and other customermaterials (you can do thesame with the ink).

Reduce the cost of a nec-essary computer purchase byopting for one with only theRAM, hard drive space, andvideo capability that youneed now, as long as you havethe option to easily upgradeall three at a later date. Thisstrategy can save you $100 ormore on your purchase.Based on the average cost of aMac, PC laptop, or desktop,this can result in a savings of 6

Leaner IT spending:small steps can save

❚ see Angel on 14

❚ see IT on 14

ENCINITAS — RanchoCoastal Funding servicesreal estate loans from arange of modest first-timehomebuyers to high-dollarinvestors in the localEncinitas area as well thesurrounding cities of SanDiego.

Rancho Coastal firstopened its doors in sunnyEncinitas in 1978.

Owner Brian Bohan isproud of his staff of down toearth, honest locals whobring a quick, efficient bot-tom line to the consumerwith excellent rates.

They like to work theextra mile to make to maketheir customers happy.

Rancho CoastalFunding joined theEncinitas Chamber ofCommerce to become

more involved with whatthey call “our charming andbeloved city.”

Rancho CoastalFunding is teaming up withlocal realtors to organize

Rancho Coastal Fundingis there for customers

Bonnie Delbridge ofRancho Coastal Fundingand owner Brian Bohan.Courtesy photo

❚ see Rancho on 14

Page 10: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 2009 11

From www.uschamber.comTecta America Corp.

plans to hire more workersbecause of federal invest-ment in renewable energy.

Jobs in infrastructure,energy, and technology-among other industries-may be coming to yourcommunity soon. Billionsof federal dollars set aside inthe $787 billion economicstimulus package for proj-ects in these industries willlikely spur hiring and busi-ness investment, helpingreverse the economy'sdownward spiral.

“As flawed as the stimu-lus package is, with wastefulspending and too few taxincentives, the investmentsin infrastructure will help usachieve our number onegoal-creating jobs,” saidBruce Josten, chamber exec-utive vice president forGovernment Affairs.

Most of the stimulus-cre-

ated jobs will appear by theend of fiscal year 2010because the bill's appropria-tions will be spent by then,according to theCongressional Budget Office.

Green road to recoveryConstruction, which has

lost 900,000 jobs sinceSeptember 2006, and man-ufacturing are among theindustries that will benefitmost from the stimuluspackage, which funds proj-ects to rebuild roads andbridges and make schools,homes, and governmentbuildings more energy effi-cient, among other initia-tives.

U.S. Chamber memberMark Santacrose, presidentand CEO of Skokie, Illinois-based Tecta America Corp.,expects his roofing compa-ny, which has a burgeoninggreen division, to benefitfrom the $20 billion set-

aside for energy efficiencyupgrades. Santacrose spokeat a “Getting America Backto Work” forum hosted bythe chamber.

Cutting-edge jobsInformation technology

workers, including comput-er programmers, fiber-optictechnicians, and data-entryclerks, will also benefit fromplans to computerize thenation's medical recordsand expand high-speedInternet access to ruralareas.

The health care system,which employed 5.3 millionpeople in 2007, is already ahigh-growth area, accord-ing to Sharon Canner, sen-ior director with the Collegeof Health InformationManagement Executives.With funding for health IT,growth “should increaseexponentially,” she said.

Nonetheless, the indus-

try is facing a “serious short-age of individuals withskills. To help fill that gap,the stimulus bill contains $2billion in funds for scholar-ships, loan repayment, andgrants for worker trainingprograms,” Canner added.

Jobs created in broad-band will go far beyondcable installers and techni-cians, according to RobertAtkinson of the InformationTechnology and InnovationFoundation. Other technol-ogy industries such as com-puter and “smart technolo-gy” appliance manufactur-ers can expect to feel the“network employmenteffects” as consumers moveto take advantage of theexpanded broadband and“smart grid” infrastructure,Atkinson said.

If you want to be noti-fied of economic stimulusprojects, go to www.recovery.org.

U.S. Chamber applauds investmentsstimulus bill to spark job growth

Local doc focuses on making patients ‘feel beautiful’ENCINITAS — Why

doesn’t Dr. Steve Laversonof Feel Beautiful PlasticSurgery use his name forhis practice? Because as aplastic surgeon, he sayshis practice isn’t abouthim, it’s about you.

Dr. Laverson under-stands the importance ofappearance to self identi-ty, which has propelledhim to share his passion togift beauty and improvedquality of life for others toenjoy.

Feel Beautiful offers a

variety of surgical andnonsurgical options forenhancements to the face,breasts and body.

Feel Beautiful has beena r o u n dsince 1993,and Dr.L a v e r s o nloves hav-ing a prac-tice inEncinitasbecause ofthe “greatp e o p l e ,great sur-

roundings and beachvibe.”

Becoming a part of theEncinitas Chamber ofCommerce was an obvi-ous choice and a greatway to get to know othermembers of the localbusiness community.

Dr. Laverson loves togo to the beach and“cruise around,” pastimesof many Encinitas resi-dents.

At Feel Beautiful, theirmotto is “You are thecelebrity!” A combination

of professional expertise,unsurpassed integrity inplastic surgery and unpre-tentious service make thispractice one of a kind.

Whether you are onlyconsidering aesthetic sur-gery and want to knowmore about it, or are readyto make a change, Dr.Laverson and his staff willwelcome you and aremore than happy toanswer any questions youmight have.

The Feel Beautiful Website is comprehensive,

offering detailed informa-tion about Dr. Laverson,procedure information(including ability to viewprocedures in 3D), testi-monials and more.

Free personal consultscan also be booked.

There is even a sectiondiscussing risks involved,to help potential clients

make informed decisions. Feel Beautiful is locat-

ed at 477 N. El CaminoReal, Suite D-304. They areopen from 8 a.m. to 6 p.m.Monday through Saturday

by appointment. Financing is available. For more information,

call (760) 753-6464 or visitwww.feelbeautiful.com.

DR. STEVELAVERSON

ENCINITAS — SouthSun Products is a medley ofa jewelry maker’s dream, asilver fanatic’s paradise anda bargain hunter’s haven.

The Encinitas locationopened in May 2009.

They sell most of theirbeads by the strand, whichis unconventional for mostbead stores. They sell ster-ling silver jewelry to depart-ment stores such as Macy’s,TJ Maxx, QVC and HSN andoffer a wide selection of var-ious pieces to the consumerat a low price. They arelocated in a substantial6,000-square-foot location,which is being filled dailywith new, trendy styles inboth beads and jewelry.They currently have a mem-bership program for thoselooking to get into jewelrymaking or who want tolearn new skills. The cost forone year is $50, and mem-bers enjoy four free classeseach month from one yearof the date of purchase andfor a limited time alsoreceive a $50 gift card.

South Sun Productsjoined the Encinitas

Chamber of Commerce as ameans to introduce them-selves to the area, gainexposure and reach out tothe Encinitas community.

They support other localbusinesses and want to

educate the beading com-munity about the servicesthat they offer at theEncinitas location. Beingnew to North County, theyseek to grow with the com-munity.

South Sun Productsbrings quality beads andsterling silver jewelry ataffordable prices to thecommunity. They also offerenjoyable and cost-efficientbeading classes, free beadmeet-ups and friendly,helpful customer service.They buy in bulk to pass onthe savings to their cus-tomers.

The best part about hav-ing a business in Encinitas,according to South SunProducts, is seeing theexcitement on new cus-tomers’ faces when theylearn how to make theirown jewelry.

The team at South SunProducts enjoys visiting theLumberyard and eating atneighboring establishmentThai Pan.

South Sun Products islocated at 146 N. El CaminoReal. They are openMonday through Saturdayfrom 10:30 a.m. to 7 p.m.and Sundays from 10:30a.m. to 5 p.m. For moreinformation, visit www.southsunproducts.com orcall (760) 753-1900.

Kate Altman, a sales associate at South Sun Products’Encinitas store, displays a strand of beads. South SunProducts is unique in its offering of beads for sale by thestrand. Visit www.southsunproducts.com for more informa-tion. Courtesy photo

South Sun Products a newEncinitas jewel in the ‘making’

Page 11: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 200912

the machining process.Company President andChief Operating Officer DickLongo has seen countlesswind turbine projects fail toget off the ground because ofNIMBY attitudes toward theturbines themselves and thetransmission lines necessaryto transport wind-generatedenergy to users.

“The single biggest obsta-cle to our company’s growthare the locals who don’t wanta wind turbine in their back-yards,” he says.

Walker Magnetics has,however, found a friendlierwind turbine market over-seas. The company, which has250 employees, has threeplants in Europe and twostrategic partnerships inChina plus three NorthAmerican plants. Oppositionto renewable energy projectsin its overseas markets is near-ly nonexistent. “You’d bebooed if you stood up at ameeting in Europe and saidyou didn’t want a wind tur-bine,” says Longo.

Currently, the wind tur-bine market makes up 5 per-cent to 7 percent of WalkerMagnetics’ revenues, butLongo anticipates that figurewill grow to 20 percent to 25percent within five years ifregulatory obstacles are elimi-nated or scaled back.

The solution — the cham-ber’s plan of action

The U.S. Chamber’s mes-sage on energy policy is clearand simple: America’s eco-nomic prosperity is closelytied to the availability ofaffordable, abundant, andclean energy supplies.

If the United States con-tinues to restrict domesticproduction and refuses tobuild new energy infrastruc-ture, jobs will be shippedoverseas, costs will rise, andthe nation’s competitivenesswill decline.

The chamber believesthat global climate changemust be addressed, but theright solution calls for thecooperation of other carbon-emitting nations, promotesaccelerated technology devel-opment and deployment,preserves U.S. jobs and the

economy, reduces barriers fordeveloping climate-friendlyenergy sources, and promotesefficiency.

The chamber’s Institutefor 21st Century Energy(www.energyxxi.org/) is work-ing across the country andaround the world to educateconsumers and policymakersand to reframe the debate onenergy and climate changeissues. “The time is right forthe private sector and govern-ment to come together andtransform our energy chal-lenges into opportunities todrive economic recovery, cre-ate jobs, and secure our ener-gy future,” says Karen Harbert,Institute president and CEO.

A chamber team of energyexperts and lobbyists is fight-ing for a comprehensive ener-gy policy on Capitol Hill andin the regulatory agenciesevery day. “We must remem-ber that energy costs areborne by real families andbusinesses and are reflectedin the prices we pay for almosteverything,” says Bill Kovacs,chamber vice president forEnvironment, Technology,and Regulatory Affairs.

Energycontinued from 4

and, given the right busi-ness environment, candeliver big for job seekersonce again.

But American free enter-prise is about more than justa small startup or thebiggest corporation. It’s apowerful idea that is insepa-rable from the AmericanDream. Free enterpriseoffers the opportunity todream big — and to turnthat dream into a reality.This dream may start in agarage, with money bor-rowed from friends andfamily members. But longhours, creativity, and perse-verance can transform ahumble startup into a MainStreet storefront-and pro-vide livelihoods for mem-bers of the community. Thesky is the limit and freeenterprise makes it possible.

We’ll never claim thatfree enterprise is a perfectsystem. But while it has itsfaults, it is still the best sys-tem ever devised to gener-ate opportunity, jobs, andeconomic growth. In fact, ithas done more to improvethe human condition thanany other system everdevised. And with signifi-cant challenges ahead of us— including health care,energy, and the environ-ment — we must takeadvantage of its power toharness human talent.Nothing less than our eco-nomic competitiveness is atstake.

That’s why the U.S.Chamber of Commerce is

embarking on one of themost important initiativesin our nearly 100-year histo-ry. Today we are launching“American Free Enterprise:Dream Big,” a comprehen-sive and sustained cam-paign to remind, educate,and persuade our fellow cit-izens and leaders that thefree enterprise values ofindividual initiative, hardwork, freedom of choice,and the free exchange oftrade, capital, and ideas thatbuilt this great country canlead us back to prosperity.

Through a nationaladvertising campaign,grassroots advocacy, and abroad program of commu-nity outreach and publiceducation, we will make thecase to the American peoplethat a strong free enterprisesystem is the best way for-ward for good-paying jobs,solutions to national chal-lenges, and unlimitedopportunity.

When the WashingtonPost’s own E.J. Dionnecalled our campaign “one ofthe year’s most consequen-tial political developments,”he was right-but for thewrong reasons. This cam-paign isn’t about partisan

politics — it’s about preserv-ing the American Dream forthis and future generationsthrough low taxation, rea-sonable regulations, a dou-bling of American exports,and free and vibrant capitalmarkets.

After all, there’s no suchthing as a Republican orDemocratic job, or aRepublican or Democraticinnovation. Putting food onyour family’s table and find-ing work that lets you realizeyour potential are kitchentable issues that transcendany political party or ideolo-gy.

Washington, by takingthe steps necessary to avoida new Great Depression, hasdone its part. Now it’s timefor government to assumeits traditional, limited role.Economic growth andrecovery will come from thebottom up, not fromWashington down. It’s up tothe American people — all300 million of us — to out-work, outthink, and out-dream our competitors.Today, our work beginsanew.Mr. Donohue is Presidentand CEO of the U.S.Chamber of Commerce

Enterprisecontinued from 4

The Total Woman Gym and Day Spa grand opening and ribbon cutting was held Sept.26. Total Woman, located at 172 N. El Camino Real in Encinitas, is the largest full serv-ice gym and day spa in Souther California. Pictured, from left, are Debbie Caligiuri,membership director of Encinitas Chamber of Commerce; Sunshine Smith, TaylorPlace Real Estate and ambassador; Karen Wischmann, CEO of Total Woman; LisaFitting, general manager of Total Woman; Encinitas Mayor Maggie Houlihan;Marshall Weinreb, CEO of theEncinitas Chamber of Commerce;Encinitas Deputy Mayor DanDalager; and David DeCosta ofJamroc 101 Caribbean Grill.Courtesy photo

ENCINITAS — The Den isa family-owned business thatreflects a love for music andart in fashion. Owner MarySteely opened the Carlsbadlocation in November 2005,and with her mother,Melinda Sabado, she openedthe Encinitas location onJune 19 of this year.

Sabado credits The Den’ssuccess to their solid reputa-tion for customer satisfac-tion. “We really try to com-municate with our cus-tomers to truly understandtheir personal style, cateringto their specific tastes and fitrequirements,” Sabado said.

This warm and invitingmen’s and women’s clothingboutique features many cut-ting edge, hard-to-findbrands. Some of the morepopular denim brands fea-tured at The Den includeHudson, William Rast andRock & Republic. For men,top brands include Aqua VIand 7 Diamonds. Both menand women can enjoy stylesfrom Obey, Crash & Burn andSky.

The mother and daugh-ter team joined the EncinitasChamber of Commerce tobecome part of the businesscommunity and to con-tribute to the city howeverthey can.

The Den brings “a newdestination choice for fash-ion that’s unique to the area,”

Sabado said.Sabado said interacting

with the people of Encinitashas been the best part abouthaving a business here. “Theother business owners and allof the Encinitas people havebeen so friendly, welcomingand supportive,” Sabadosaid.

And the mother-daugh-ter team can be found takingadvantage of some ofEncinitas’ best offerings.Among their favorite things

to do are “walking alongMoonlight Beach, dining outin the amazing restaurantsand shopping.”

The Den is located in TheLofts at the northwest cornerof Encinitas Boulevard andCoast Highway 101, at 90 N.Coast Highway 101, #212.They are open from 10 a.m.to 6 p.m. daily and eveningsby appointment. Call (760)479-0650 or visit www.thede-nonline.com for more infor-mation.

The Den’s Encinitas location has been open since June 19 atThe Lofts at the northwest corner of Encinitas Boulevardand Coast Highway 101, at 90 N. Coast Highway 101, #212.They are open from 10 a.m. to 6 p.m. daily and evenings byappointment. Call (760) 479-0650 or visit www.thedenonline.com for more information. Courtesy photo

The Den offers edgy clothing ina comfortable atmosphere

ENCINITAS — TheEncinitas Chamber ofCommerce is joining forceswith our arts community andthe city of EncinitasCommission of the Arts and isproud to announce the for-mation of an “Artist inBusiness” program. Thechamber, along with JimGilliam, the commission’s artsadministrator, will be spear-heading this initiative and weare asking for your support.

Local arts leaders will beworking with the chamber’scommunications committeeto create and implement thisnew and exciting programwhich expands exhibitionopportunities for Encinitasvisual artists, helps themincrease their business skillsand thrive in a difficult econo-

my. Artists accepted into theprogram will benefit fromexposure in the Encinitas Firstmonthly newsletter, at cham-ber events and via e-mailblasts to the business commu-nity, along with other advertis-ing opportunities.

The program has a three-pronged approach: 1) to usethe Visitor Center walls to hosta series of rotating exhibits, 2)to solicit local galleries toexhibit participating artist’swork, and 3) to solicit localbusinesses, with ample wallspace, to exhibit artists work aswell.

All three venues will offerthe art for sale, in a way thatbusinesses, artists and charitywill be winners. We are work-ing to create a Foundation forthe Arts which will receive

some of its support from aportion of the sales revenuethat are generated.

We are now looking for afew local artists, business own-ers and gallery representativesto join our committee whichwill be co-chaired by PatReinhardt, Visitor Centermanager, and Nancy Buckley,principal, Nexus Design.

We have comprised a listof more than 180 Encinitasartists and will be setting up anArtist in Business applicationon the chamber’s Web site, assoon as our committee getsunderway. Stay tuned for thedetails of this very excitingopportunity.

Please take an interest inhelping to create a wonderfulopportunity for your city andits creative community.

Chamber joins forces withcity for Artist in Business

The new off-season hours for the Encinitas VisitorCenter are:

— 10 a.m. to 4 p.m. Monday through Friday— 10 a.m. to 2 p.m. Saturday— Closed on SundayLeave phone messages at (760) 753-6041

Encinitas VisitorCenter hours

Page 12: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 2009 13

was up to then an all-Frenchblind-taste annual event,invited selected Napa Valleywineries to enter in competi-tion with the French as a ges-ture to the 200th birthday ofthis country. The Chardonnayrepresentative was fromChateau Montelena with MikeGrgich as the young winemak-er.

Mike believed, when it wasnot fashionable, that greatChardonnay came from smallgrape clusters of concentratedflavor, carefully cultivated overthe growing season. He alsobelieved that greatness camefrom “many footsteps in thevineyard.” Fermentation wascoaxed along for five to sixweeks at lower temperaturesthan normal to maximizearoma and fruitiness. Somebarrel aging in oak occurredand after careful cultivationand constant tasting everystep of the way, the “perfectfrom the very beginning” 1973Chateau MontelanaChardonnay was ready for therest of the wine world. Therest, as they say, is history asGrgich’s Chardonnay defeatedall of the French Chardonnays

and entered a new age ofCalifornia wine dominance.

All of this leads us to thecurrent vintage of Mike Grgichproduced Chardonnay at hisvineyard and winery, GrgichHills Estate, which he estab-lished in 1977 in the NapaValley community ofRutherford. The 2007 estate-grown Chardonnay has comefull circle in the most classicGrgich style of making thisvenerable white. It was a greatyear with a long, dry growingseason and a heat spike at justthe right time before harvest.The grapes were smaller, hold-ing back yield and concentrat-ing the flavors. The vineyard isnow practicing holistic farm-ing, converting to all biody-namic practices without artifi-cial fertilizers.

Chardonnay at its best is acomplex wine and in my opin-ion the only white which agesgracefully with delicious acidi-ty, rich in the aromas of ripepeach, mango, tropical flowersand a hint of minerality. Its14.3 percent alcohol contentprovides just enough balanceto the fruit flavors.

Grgich Hills is leading theparade of 2007 Chardonnayswhich could be the best in 3decades, when it stripped the

French of supremacy in thewine world (suggested retail$42). See more atwww.grgich.com.

The latest from wineswith screwcaps

Apprehension is still highamong consumers of wine asmore wineries move awayfrom corks and embrace thefavorable features of thescrewcap to seal their wines.I’m seeing more of it in themove-up, mid-price range asthe public, once they try it,understands and accepts thistrend.

Ok, here’s my take onscrewcaps. Not to worry, theywill never replace traditionalcorks entirely. High-end wineswith enchanting tastes andreputations will always makethe ritual of opening a corkedbottled part of their allure. Thisis especially true of bottles thatshould be aged to bring outthe excellence of their vintage.But once opened, with a corkyou have a brief window oftime to finish that bottle(maybe 72 hours) before it oxi-dizes, gets moldy and spoils.With a screwcap, the life of thatopened bottle of wine isextended because it’s airtight.

Even though I have

encountered some hard-to-open screwcaps, generally it’seasy to break the seal by handand navigate open. Corks canbe feisty to open without a lotof practice, especially with astraight bar corkscrew. I havehad my share of crumbled, drycorks that have had pieces inthe bottle, compromising thetaste.

Finally, quality cork isgetting more expensive todeliver to the wineries. Itcomes from a certain type ofoak tree found in very fewareas of the world, mostlyPortugal, Spain and NorthAfrica. The trees need to be atleast 25 years old and cannotbe re-stripped of its cork barkfor nine years thereafter.Corks are not recyclable. So,screwcaps are going to bemore the way to go. Look formore wineries to go that way.

Wine Bytes— Firefly Grill and Bar in

Encinitas has released its winedinner schedule: Nov. 12 isBangles and Bubbles cham-pagnes, Nov. 18 is TamayoWinery dinner and Nov. 19 isthe Anglim WineryWinemaker dinner. Checktimes and prices at (760) 635-1066.

Taste of Winecontinued from 7

The EncinitasChamber of Commercewould like to welcome allnew and renewing mem-bers.

New members• Alan James College

Group

• Aleshire AccountancyCorporation

• Bella Bella Salon andBoutique

• RSF Plaza’s ChampagneFrench Bakery Cafe

• Coastal Country RealEstate & Mortgage

• Encinitas Chevron

• Encinitas FamilyDentistry

• Dr. Steve Laverson’sFeel Beautiful

• Frank J. Mangio

• Garcia’s MexicanRestaurant & CreativeCatering

• Kaestner MedicalCorporation

• Lumberyard Tavernand Grill

• Mobile MD

• NCA Entertainment

• Skin Hair Salon

• The Encinitas Spa

Renewing members• Boston’s Gourmet Pizza

Restaurant, 1 year

• Chereskin Architecture,2 years

• Herman CookVolkswagen, 10 years

• Home Sweet HomeProfessional Pet, 3 years

• Hugos European CarService, 10 years

• Leucadia Waste WaterDistrict, 9 years

• Quality Inn & SuitesNorth Coast, 11 years

• Rancho CoastalFunding, 9 years

Welcome!

By Carolyn Brooking

A movingconversation

Years ago, your parentshad “that talk” — about thebirds and bees — with you.Now, as they age, it may betime for you to have “thattalk” — about housing choic-es — with them.

Perhaps, as early retirees,they downsized from thefamily home 20 years ago.Maybe they relocated to becloser to you and your kids.Now, they need to look hon-estly at their wants andneeds, and look ahead totheir next transition.

Senior single- or multi-family housing. A mobilehome park. An independentliving community.Remaining in one’s ownhome. The options can over-whelm them. Initiating arespectful, candid conversa-tion now can save headachesand hassles later.

Time to fly to a new coop? As part of the sandwich

generation, baby boomersmay be frazzled by simulta-neously handling the needs

of their children, parents andeven grandchildren. Whenthey seek my counsel, I askquestions to determine thesituation. Are Mom and Dadmerely bored at home butotherwise hale and hearty? Islack of transportation aproblem? Is Mom forgettingto take her meds? Is Dad’s(lack of) hygiene becomingnoticeable?

The younger elderly maythrive in a single-family sen-ior setting that offers activi-ties and social stimuli to keepennui and isolation at bay.But remember that theimpetus for a more secure,full-service environment isonly a major health issueaway.

Sybil Brown, 87, movedto Seacrest with her hus-

band, Jack, in 2003. She saysshe appreciates “the cocoonof care. I feel totally encom-passed with comfort, safety,security and love. Thatenveloping feeling helped somuch when Jack died twoyears ago.”

Most people who transi-tion to life in an independentcommunity relish having thetime to enjoy and explorewith peers while someoneelse does the cooking,housekeeping, maintenanceand driving for them. Sybilwisely advises folks to makethe move sooner rather thanlater, so they can take fulladvantage of the lifestyle’srich amenities and socialopportunities.

Birds and bees do it. Yourparents still can, too: move,that is. Carolyn Brooking is corpo-rate director of marketingfor Seacrest VillageRetirement Communities.Ifyou have a question onaging that you would likeaddressed in this column orconfidentially,please con-tact Carolyn at (760) 632-0081 or [email protected].

Spirited Sybil Brown with her “friend” and roommate,Slightly Soused Sally. Sybil Brown created a welcoming pro-gram to make newcomers feel at home. This spirited womanis Seacrest’s self-proclaimed Chief Greeter. Courtesy photo

The good old days: taking a look atissues related to getting older

most cutting-edge technolo-gies, we provide a humantouch, compassionate care,and encouragement and sup-port for patients and theirfamilies. Our focus is on thepatient as a whole and newtechnology allows us to detectcancers earlier than everbefore, thereby improving theoutcomes for patients.” This isDr. Ijaz’s second year on the“Top Doctors” list.

Greg Petree, presidentand COO of AmeriCare

Medical Properties, Inc.,added, “We are so proud ofour doctors here at NorthCoast Health Center for thisand their many other accom-plishments. The recognitionour physicians receive speaksto the quality and variety ofhealthcare services providedat one convenient location forSan Diego patients and theirfamilies. A heartfelt congratu-lations goes out to all physi-cians recognized on this year’s‘Top Doctors’ list.’”

The SDCMS and SanDiego Magazine “TopDoctors” are board-certified

physicians practicing medi-cine in the County of SanDiego who are held in thehighest regard by their peers.To vote, SDCMS memberphysicians are invited to nom-inate physicians across spe-cialties to whom they wouldrefer their patients and familymembers. Each nominee isthen reviewed by SDCMS toconfirm board certification,Medical Board of Californiastanding, and current practicestatus. The list is intended tobe used carefully by San Diegopatients and families to identi-fy a physician that may fit their

needs.This year’s North Coast

Health Center “Top Dentists,”as honored by their peers, are:

— J. Patrick Davis, D.D.S,M.S. – Dental SpecialtyAssociates

— Michael L. Myers, D.D.S— Michael Hiroshi

Yokoyama, D.D.S.— Terrie T. Yoshikane,

D.D.S., M.S., Dental SpecialtyAssociates

For more informationabout all of the physicians atNorth Coast Health Center,visit www.NorthCoastHealthCenter.com.

Doctorscontinued from 4

changes the feeling of thecommunity,” Tom Frank,board member of Leucadia101 Main Street Association,said. “I don’t think any proj-ect can get a 100 percentfavor.”

To get a count of howmany residents and businessowners are in favor of eachoption, survey responses willbe tallied. “We need to relyon the questioners,”Langager said. “Right now it’san either/or.”

John Keating, principalengineer of Linscott Law andGreenspan Engineers, a sub-contracted consultant on theproject, said both plans willwork well to accommodatetraffic, bike lanes, more park-ing and a business-friendlytraffic flow.

A detailed traffic analysisdone by Linscott Law andGreenspan determined thatAlternative 4A, with round-abouts and a speed limit of30 mph, will provide a moreconsistent traffic flow andtake drivers 6.5 to eight min-utes to travel from A Street toLa Costa Avenue. Alternative5, with stoplights and aspeed limit of 35 mph, willtake drivers six to 10 minutesto travel the same distance.

“I’m clearly in the 4Acamp,” Frank said. “It pro-vides walkability and fills thedesire to create a businessand community friendlyMain Street. Alternative 5does not address thoseobjectives.”

Frank faults Alternative 5for not providing sufficienttree canopy, space for bikelanes and not reducing driv-ing speeds and creditsAlternative 4A with provid-ing safer street crossingsthrough roundabouts.

“Roundabouts are saferfor pedestrians,” Frank said.“There is a safe havenhalfway through the street.”Roundabouts in Alternative4A provide pedestrians aprotected median after walk-

ing 15 feet verses the pro-posed signal intersections inAlternative 5 where pedestri-ans need to walk 50 feetwithout any protection,Frank said.

Others disagree andfavor Alternative 5. MaryMumm, an Encinitas resi-dent, sees traffic lights inAlternative 5 as a safer way tocontrol intersections. “Weneed lights for safety ofpedestrians and drivers whomight not see a child orpedestrian on the sidewalk.”

Mumm also sees safetyhazards in the proposedreverse parking inAlternative 4A that requiredrivers on Highway 101 toback into spaces. “I definitelythink it’s dangerous for tod-dlers or people backing intopeople, “ Mumm said.

Exhaust drop on thesidewalk is another draw-back of reverse parking pro-posed in Alternative 4A.“How about having lunch ordinner at a restaurant andhaving exhaust fumes from acar?” Mumm asked.

Once the survey resultsare presented to council anda plan is decided upon, theproject will move forwardthrough a permit process,final design review, costprocess and a bid out to con-struct phase I.

According to Langager,the current 2009-2010 budg-et has $1.9 million ear-marked to cover consultantsfees and construction ofphase I, from A Street, whererecent Coast Highway 101landscaping ends, to NorthCourt, just south of PannikinCoffee and Tea.

For the next six years,$500,000 a year in TransNetfunds are presently allocatedto finish the project,Langager said.

The final cost of thestreetscape project has notbeen determined. It’s esti-mated Alternative 5 will costless to build than Alternative4A, but more to maintainwhich will equal out the costof both plans over time.

Streetscapecontinued from 1

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ENCINITAS FIRST • NOVEMBER 200914

perfectly cooked asparaguswith the tomato sauce,cheese and crispy crust is soright it just continues to blowmy mind. Besides the purewhacked perfection of thispizza, it will always evoke acomment from a nearbytable. That and the pricelesslook on the face of thedoubter at your table whenthey get that convertingcombo bite and try to hidetheir pending foodgasm. Ifby some remote chancethere are a couple slices leftover, it passes the next morn-ing cold pizza test with flyingcolors. When I order one formyself I usually end up witha slice or two left over and it’sa delightful breakfast. I reallycould take up the rest of thecolumn brainwashing youwith more Pizza alla Bismarkgushing but I trust you willtake my advice and give it atry. There is more on the

menu after all and it’s allpretty darn good includingthe other pizzas.

I’ve tried the salads andthey never disappoint, espe-cially the Caprese. On my lastvisit I had venison raviolispecial that we split as astarter and loved it. I also wasimpressed with the home-made fettuccine Bolognesemade with chicken, pork,and beef. There is a fullmenu of traditional Italianfavorites plus great steaks,seafood, and calzones plus adesert menu with a home-made hot apple pie a lamode which is calling mysweet tooth at this verymoment.

On a nonfood relatednote, but a nice addition tothe evening, is LeucadiaHome which is just next doornorth of the restaurant. Theykeep late hours; have reallyamazing furnishings andaccessories including ahealthy representation ofAnna Cabo glass furniture,

tiles and art which I wasdelighted to see.

So yeah, check this placeout, and if you feel like get-ting a little crazy, order upthe Pizza alla Bismark withtwo extra eggs, well done.Restaurant hours are 11 a.m.to 10 p.m. Monday throughSunday. Vigilucci’s Ristorante& Pizzeria is located at 534North Coast Highway 101 inEncinitas. Visit www.vigiluccis.com/pizzeria formore information.

Platecontinued from 2

Nov. 14From 9 a.m. to noon

Nov. 14, the Solana Centerfor EnvironmentalInnovation will celebrateAmerica Recycles Day. TheSolana Center, at 137 N. ElCamino Real, in Encinitas,just past the Sheriff’s stationat Via Molena, will take “justabout anything with a cord”for recycling. The event isco-sponsored by the city ofEncinitas. For more infor-mation, call (760) 436-7986,ext. 222 or visit www.solanacenter.org.

Nov. 14A family concert featur-

ing Hutchins Consort will beheld at 10 a.m. Nov. 14 at the Encinitas LibraryCommunity Room. Visitwww.hutchinsconsort.orgfor more information.

Nov. 15A Sculpture in the

Garden reception will beheld at 4 p.m. Nov. 15 at theSan Diego Botanic Garden.Visit www.sdbgarden.org formore information.

Nov. 15A PACT House Showcase

will be held at 3 p.m. Nov. 15at the Encinitas LibraryCommunity Room. Visitwww.pacthouse.org formore information.

Nov. 18Lux Art Institute’s

monthly Lux@Night event, afree evening of art, wine, livemusic and merriment, willbe held from 7 to 9 p.m. Nov.18. Resident artist SusanHauptman will be presentto greet guests and speakabout her creative process.This is a 21 and over event,and there is a $5 suggesteddonation. Lux Art Institute islocated at 1550 S. El CaminoReal in Encinitas.

Nov. 18Alan Houston will give

an author lecture at 6:30p.m. Nov. 18 at the EncinitasLibrary Community Room.Visit www.sdcl.org for moreinformation.

Nov. 20A Senior Dance with the

Encores band will be held at2 p.m. Nov. 20 at theEncinitas Community andSenior Center. Visitwww.encinitasrecreg.comfor more information.

Nov. 22

The Fall Festival StreetFair will begin at 9 a.m. Nov.22 in Downtown Encinitas.Visit www.encinitas101.comfor more information.

SAVE THE DATE:December 8

Encinitas Chamber ofCommerce DecemberSundowner will be held atSan Diego Botanic Gardenduring the Garden LightingCeremony. The event willfeature food, drinks, speak-ers, Santa Claus, wagonrides, marshmallow roast-ing and more at this familyevent.

December 17Encinitas Chamber of

Commerce in conjunctionwith Rancho Santa Fe Plaza(Encinitas Boulevard andRancho Santa Fe Road) willbe holding its annualMembership Drive. ThePlaza tenants and otherchamber businesses will bepresenting great “lastminute” holiday gifts. A gen-erous portion of the pro-ceeds will go to a very spe-cial charity. Food will beprovided by Bentley’s andChampagne Bakery andthere will be many raffleprizes.

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James Respess will be the pho-tographer displaying his workat St.Tropez Bakery & Bistro forthe month of November. Since1966, Resess has been devotedfull time to fine art, using tradi-tional as well as digital compo-sition techniques. His subjectmatter includes historicCalifornia settings, street pho-tography and surrealistic com-positions using digital imaging,painting, collage and mixedmedia. His art has won prizes innational competitions and hasbeen published in a variety ofbooks and magazines. He is theowner of Green FlashPhotography. St.Tropez Bakery& Bistro is located in TheLumberyard in Encinitas at 947S. Coast Highway 101.Courtesy photo

ARTISTOF THEMONTH

Savory Casual wheneverthey’re in town.

Vignau deals exclusivelywith local purveyors for natu-rally grown produce, meatand seafood that features sus-tainable, seasonal fish. Oliveoil is made in Temecula.

The wine list boasts aselection that includesCentral Coast (south of SanFrancisco includingTemecula), Old World,Bubbles, Classic & InterestingReds and White.

Each appetizer, maincourse and dessert is pairedwith a wine recommendationincluding Vignau’s personalfavorite.

Meals are accommodat-

ed with condiments such assavory mustard, steak sauce,pomegranate ketchup andjams which are prepared andjarred in the kitchen for pur-chase.

Soups such as rosemarytomato leek, roasted butter-nut squash, sunchoke andmushroom, BBQ yam, bakedeggplant and fire roastedtomato are also available fortakeout. All are vegan andgluten-free. All pastries aremade onsite, and a chef isalways on hand to accommo-date a special diet.

“We’re highly concernedwith customers who haveallergies and diet restric-tions,” he said. “The kitchen isfree of nuts and soy products.We have no microwave.”

Vignau is supported by a

staff of 22 and his wife,Catherine, a trained chef whodirects the restaurant’s designand décor.

The restaurant is open forlunch and dinner fromTuesday through Sunday.Weekends also featureSunday brunch and tradi-tional tea Friday, Saturdayand Sunday afternoons.

Savory Casual offers sun-set suppers daily from 5 to 6p.m. Happy hour between 9and 10:30 p.m. on Friday andSaturdays includes 30 per-cent off all food and bever-ages.

The restaurant is locatedat 267 N. El Camino Real atMountain Vista Drive. Forreservations, call (760) 634-5556. For more informationvisit savorycasualfare.com.

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Recreation,” Haag said.“Fortunately, she is an expe-rienced hand in all this.” Theevent needed permits forthe site, street closures,signs, resident notificationand more.

As with anything inthese busy times, gettingcommitments on bootharrangements, vendors andentertainment on timerequired hundreds of phonecalls, e-mails and mailing.Then, like setting up a din-ner party for 150, she had tospend four hours workingout where each vendorbooth would be placed,finding spots for requests forcorners, centers and such.

“I kept telling themwhen there will be 35,000 to40,000 people, every loca-tion will get lots of expo-sure,” she said.

Haag was grateful toAllie’s Party Rental for han-dling the complicated setupof booths, tables, chairs andcanopies beginning at 4a.m. the day of the fest.

“I also got help fromOktoberfest founder Edgar

Engert and ChamberPresident Ken Gross,” shesaid. “They were by my sideduring the early months ofplanning sharing theirknowledge of previousOktoberfests.

“My goal was managingto get all the planned eventsto happen smoothly andsimultaneously, fromscheduling the Sheriff’sDepartment to the beer andfood pavilions. In time, I wasable to put together a won-derful committee made upof chamber members andVisitor Center employeesincluding Genevieve Wing,Pat Reinhardt, Alli Heller,Katherine Zacharias,Melaini Peet and SuzanneSwanson.

“For instance,Genevieve took charge ofthe 50 volunteers and Allihandled the avalanche ofvendor applications andpayments,” Haag said.

During the six months ofplanning, Haag estimatesshe put in a total of 250 vol-unteer hours making theSept. 20 Oktoberfest hap-pen.

“Toward the end, it took25 to 30 hours a week, but

when I saw it all happeningthat day, it was a wonderfulfeeling.

Vendors commentedthe morning of the eventthat everything ran moresmoothly than ever, shesaid, “which I loved hear-ing.”

Haag had been a mem-ber of the EncinitasChamber of Commerce fortwo years, enjoying the net-working opportunities itafforded her as a businessand personal life coach forPrimeCo Education andnow eWomen.com. She wasasked to join the board ofdirectors last January andthen moved to the executiveboard in May.

Whoever takes on thechairmanship in yearshence will find it beautifullyorganized for them, as Haagis still busy creating binderswith step-by-step instruc-tions on creating the cham-ber’s largest annualfundraiser.

“I hope to make it a loteasier for everyone with aframework in place andinformation at your finger-tips,” Haag said.

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percent to 16 percent. Withthe upgrade option, you'll beable to extend the life of yourmachine and realize thesame overall cost of owner-ship in the long run.

Using free, high-qualityoffice productivity suites andother open source softwareoptions may save you anoth-er $100 to $200. Google Docsand OpenOffice are just twoexamples of free softwarethat I’ve written about before(see E-Sources online forlinks).

Determine whether company-provided mobile

devices pay for themselves.You may not be able — oreven want — to pry them outof your employees’ (or yourown) hands, but see if youcan cut back on usage.

Implement a policy thatprohibits your sales teamfrom making calls (or send-ing text or e-mail messages)while on the road unless it’sbusiness critical. This mayreduce airtime enough toswitch to a lower cost serviceplan. Instead of spendingnearly $100 each month forhigh or unlimited usage, youmay be able to scale back toone that saves you 25 percentto 35 percent each month.

Whatever you do, don't

cut IT out of your budgetentirely. Successful business-es maintain a suitable tech-nological foundation. Nothaving an IT budget wouldbe like deciding to work with-out heat or air-conditioningto save money. It could bedone, but would that help orhurt your work environ-ment?

There are probably a lotof other things throughoutyour organization that can beused in a more cost-effectivemanner. If you’re smart andfrugal now, you may comeout on the other side of theeconomic downturn as amuch better, more produc-tive organization.

ITcontinued from 10

events that may bring moreinterest to the shops on CoastHighway 101 from La Veta toLa Costa Avenue.

The Rancho CoastalFunding team enjoysEncinitas’ wide array of peo-ple, and the “melting pot ofpossibilities.”

The team also loves to

enjoy the epic Encinitasweather, exercise outdoorsand shop in all the wonderfuland unique stores.

Rancho Coastal is avail-able to help the communitywith their needs. Whether it’sa shop owner struggling dur-ing these hard times whowould like to brainstorm andcreate events to bring interestinto their area, a client inneed of a refinance on an

existing loan, or someoneneeding a quote for the bestrates achievable, they arethere to help out in any waythey can.

Rancho Coastal Fundingis located at 4405 ManchesterAve. in Encinitas. They areopen from 10 a.m. to 4 p.m.

For more information,call (760) 516-1008 or visitwww.ranchocoastal.com.

Ranchocontinued from 10

Page 14: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 2009 15

local residents and commu-nity organizations cookingtheir favorite lima beanrecipes. The event alsoincluded a craft fair, kid’sactivities, lima bean pokerand bingo, and lots of limabeans. “Who knew what you

could do with a lima bean?”asked Ted Simmons as he ateinto a plate of the oversized,white legume. “They’re goodtasting and good for you andthe land. It’s a win-win food.”

The museum is located at450 Quail Gardens Drive. Formore information on addi-tional historical programs,visit www.sdheritage.org.

Limacontinued from 3

From left, Margo Oakley, Sue Steele, Beverly Claussen, Mary Whitesmaan, Doug Jones, Jo Moran, Evelyn Weidner, Linda McArdle and a lima bean admirer. Courtesy photo

Kids parade through the event led by Rosie Daley.Courtesy photo

The sign announcing the first Lima Bean Festival.Courtesy photo

hosted by Whoopi Goldbergwith Janet Leigh, RoddyMcDowall, Leonard Maltin,Douglas Fairbanks, Jr. andCharles “Buddy” Rogers.

An exhibit of rarePickford memorabilia willbe on view in November inthe Encinitas Library. Theexhibit is courtesy of theMary Pickford Institute.

The Silent Film Festivalis the outgrowth of theEncinitas TheatreConsortium, a nonprofitgroup that also launchedthe Encinitas LibraryReaders Theatre. Both arethe brainchildren of JudithMontague, a longtimeCardiff-by-the-Sea resi-dent.

“Encinitas is hungry forand very receptive to artisticendeavors,” Montague said.

“Some one just needs tostick their neck out and getthe process going. It mightas well be me.”

The art of silent film isenjoying renewed interestinternationally. A tremen-dous amount of fundingand resources are being pro-vided to locate, restore andcatalogue thousands ofclassic silent films. All thatremains is audience appre-ciation. “I think people will

be pleasantly surprised athow much fun these filmsactually are,” Montaguesaid.

For more details on theSilent Film Festival and for afull screening schedule, visitwww.etcinfo.net.

The festival is funded, inpart, by the city of Encinitasand the Mizel FamilyFoundation CommunityGrant Program.

Silentcontinued from 3

care, where he treats thepatient and not the disease.

Dr. Kelly decided tobecome a member of theEncinitas Chamber ofCommerce because hethought it would be a greatway to network and getmore involved with the

community.Dr. Kelly said he likes to

“work at a preventative level”and offers B12 shots foreveryone.

He is proud to have abusiness in Encinitas,because he not only gets tosupport his local town, butbecause it’s a town “everyonewants to come to.”

Among Dr. Kelly’s favorite

Encinitas activities are visitingthe Self RealizationFellowship gardens and tem-ple, body boarding and pho-tography.

Anyone who has ever feltlost when it comes to theirdoctor’s office will find apleasant surprise at Dr.Kelly’s. “I will help each per-son know they are cared forand listened to and helped in

a natural way,” he said.Dr. Kelly’s office is located

at 1991 Village Park Way, Suite203-A in Encinitas off ofMountain Vista. Currently theoffice is only open Mondaysand Fridays from 8 a.m. to 5p.m. and Wednesdays byappointment.

Call (760) 533-2883 or visitnaturedockelly.com for moreinformation.

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necessities. For the young atheart, Childish Couturearranges tea parties, chil-dren’s events and a fun shop-ping experience.

Childish Couture hasbeen recognized by severalreputable area publications,

winning Best New Boutiquein Rancho and CoastMagazine (2009) and Reader’sChoice award for Best KidsClothing/Toy Store byRancho Santa Fe Review/DelMar Voice/Carmel ValleyNews (2009). Tina Mickelsonalso chose Childish Coutureas her favorite children’s storein San Diego.

Childish Couture pro-vides a full-service Web sitewith an updated home pageof events being offered andthe best customer service astore can give. ChildishCouture staff pride them-selves on creating more thanjust a place to buy clothes.They provide a place to enjoy,shop and laugh.

Stop by and visit them at162 S. Rancho Santa Fe Roadin Encinitas, next toChampagne Bakery/HarvestRanch Market.

Childish Couture is openseven days a week with limitedhours on Sunday andMonday. Call (760) 230-6000or visit them on the Web atwww.childishcouture.com .

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significantly hamper anyimprovement in manufactur-ing.

Pending home sales

The index for pendinghome sales increased 6.4percent, or 6.2 points, inAugust to 103.8, coming onthe heels of July’s 3.0 pointsurge. August was the sev-enth consecutive month ofimprovement. Moreover, the

index is 12.4 percent aboveits August 2008 level. August’sincrease appears to coincidewith growing affordability,low interest rates, and thefederal government’s taxcredit made available to first-time home buyers. However,

a sour labor market andrestricted credit continue todiscourage some prospec-tive buyers from entering thehousing market. Pendinghome sales should continueto recover in the comingmonths.

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a committed and wonder-ful community.

Parade entry applica-tions can be picked up atthe Encinitas Parks and

Recreation office, EncinitasCommunity Center, on thecity’s Web site atwww.EncinitasRecReg.comor by calling (760) 633-2740.

For additional informa-tion, call (760) 633-2740.

Paradecontinued from 5

estimated 26.8 millionsmall businesses inAmerica. Business entre-preneurs throughout theSouthern California areawill be honored duringSmall Business Week 2010with many local events.Through the work of entre-preneurs, jobs are created,families are given a betterlife and whole communi-ties are transformed. Thisis an opportunity to recog-nize an individual or an

organization dedicated tothe support of the smallbusiness community.There are a variety of awardcategories, including“Small Business Person ofthe Year” and “SmallBusiness Exporter of theYear” and many more.

For more informationabout nomination criteria,visit sba.gov/ca/sandiegoor contact Cynthia Harris at(619) 727-4884 or by e-mailat [email protected] deadline for submit-ting nominations to the SanDiego office is Nov. 13.

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know that sounds over simpli-fied, but a lot of marketers real-ly over-think things. Yes, thereare a lot of choices out theretoday and that’s good, it givesyou more options to reachyour audience. I’ve never real-ly fit in at a traditional agencybecause I have this uniquemix of creativity and bottomline business sense. I concep-tualize, write, and direct a cre-ative team, then put on thesuit and pitch it in terms thatmake sense to the client. In atraditional agency, it’s eitherone or the other … not muchroom for freaks like me.

Anyway, enough aboutme. “Lick the Marketing Plate”will focus on Encinitas busi-nesses and their marketingefforts. It could be an inter-view with a CEO, a case studyof a marketing plan, or anobservation of a local ornational campaign that hap-pens to reside in Encinitas. Itwill educate, inform, entertainand hopefully inspire.

To that point, I noticed abrilliant billboard today at thecorner of Encinitas Boulevardand Coast Highway 101 on

the Northeast corner. It’s forStella Artois, the Belgian beerand says quite simply,“Perfection Has Its Price” withan amazing photograph of aStella. It’s simple, clean, ele-gant, and has positionedStella as a premium brand,where in the UK, well, it’s ismore of a common, lowerbudget beer. I just put a bill-board up for a solar companyon the Bruckner freeway inthe Bronx leading intoManhattan, and believe me,it’s not easy coming up withthat single line that will popoff a billboard with not much,if any, supporting copy. TheStella board made me want topull into the Saloon and orderone up. That’s marketing thatmakes sense.

So there, that’s my firstcolumn. If you have ideas,people, or Encinitas busi-nesses you feel are worthy of“Lick the Marketing Plate,”bring them on.

David Boylan is thefounder of ArtichokeCreative, an Encinitasbased integrated marketingagency. He can be reachedat [email protected].

Marketingcontinued from 6

$136,000 for the ninemonths ending Sept. 30compared to just $43,000 forthe comparable period lastyear.

“The bank’s ability toreport increased earningsdespite the significantincrease in deposit insur-ance premiums this pastyear is a testament to thestrength of our core earn-ings and the efforts of ourentire team,” said Chairmanand President MichaelPerry. “We continue to beon track for one of our bestyears ever as individuals andbusinesses alike recognizethe strength and stability ofour institution and seek a‘safe-haven’ in the contin-ued turmoil in the bankingindustry.”

Total Assets stood at arecord $130.8 million, up 22percent from the prior year’sfigures. Total Deposits alsoreached a new all-time high

of $109 million as of Sept.30, compared to $88 milliona year ago. Core deposits(DDA and money marketaccounts) represented 85percent of all deposits as ofSept. 30. The bank hasnever held any “brokered”deposits.

As of Sept. 30, 2009, theBank’s Tier 1 Risk Based cap-ital ratio of 20.15 percentwas among the highest inthe nation and more thanthree times the amountneeded to be considered“well-capitalized” by regula-tory definition. The bankhas never invested in pre-ferred stock of any entity,including Freddie Mac orFannie Mae, and as such itscapital position is notimpaired in any way.

San Diego Trust Bankdid not apply for any tax-payer funded bailout fundsunder the much malignedTARP program.

For more information,visit sandiegotrust.com orcall (619) 525-1700.

Bankcontinued from 7

Page 15: Encinitas First, November 2009_web

ENCINITAS FIRST • NOVEMBER 200916

works with the SmallBusiness DevelopmentCenter, or SBDC, at MiraCosta Community College,Weinreb quickly ceded thefloor so that Shaunak couldmake his announcement.Shaunak started with thefact that the SBDC hadreceived approval for feder-al funding. He then asked,“How many of you arestruggling in these eco-nomic times? How many ofyou feel like there are notenough resources to helpyou in the economic down-turn?” He was answeredwith hearty cheers andagreements.

“We at the SBDC are thefederal government’slargest program designed

to help small businessesgrow profitably,” Shaunaksaid. “We have helpedalmost 14,000 entrepre-neurs and 218 new busi-nesses get about $40 mil-lion in loans and helpedthose small businessesincrease their sales byalmost $60 million.

“We can provide busi-ness counseling at nocharge to you,” Shaunaksaid. “It’s your federal dol-lars coming back to helpyou. We sit down with youand analyze the strengthsand weaknesses of yourbusiness. We then providecustom-tailored advice foryour business individually.”

Everyone at the eventappeared excited at theprospect of free businesscounsel by accreditedadvisers. Murmurs of sur-

prise sprang up as Shaunakmade his grand announce-ment.

“It’s great to encouragebusinesses — where sizedoesn’t matter, just spend-ing a little bit of time (withthe SDBC) is going to bringin more revenue,” KunalKhandwala of Quality Innsaid.

Suzanne Kinsey.of thenewly opened EncinitasSpa, agreed withKhandwala’s sentiment. “Ithink it’s a great opportuni-ty for myself to speak withsomeone who has moreexperience. I just recentlyopened up, and it’ll be niceto speak with someoneabout my plans and betterthem.”

To make an appoint-ment with the SBDC, call(760) 795-8740.

Partnerscontinued from 1

David Lam and DanaMendoza.

From left, Councilwoman Teresa Barth, Seth Brink andDebbie Caligiuri, membership director with the chamber.

Michael Kary and Seth Brink.

From left, Mayor Maggie Houlihan, CEO Marshall Weinreb, Councilwoman Teresa Barth, Sherry Hodges, Sally Foster andSudershan Shaunak. Courtesy photos

From left, Dave Oakley, Dennis Smith and Bev Wilson.

Kunal Khandwala andDiane DeMarino.

Robin Tarr and Chris Kydd.

Vanessa Keller andKatherine WichmannZacharias.

From left, Diane DeMarino, Marshall Weinreb and AlysaSifert.

Don and Pat Hager.

Corinne Hackbart and Bonnie Porter.

Nettie Nelson and Mario Valdez.