encinitas first, august 2009

I N S I D E

859 Second St., Encinitas, California 92024

The Encinitas Chamber of Commerce, it just works!

PRSRT STDU.S. POSTAGE PAIDENCINITAS, CA 92024

PERMIT NO. 94

See pictures from theMeet and Greet with

the Encinitas Chamberof Commerce’s new

CEO Marshall WeinrebPAGE 5

You’ve seen the signs,but what exactly do

they mean? Learnwhat it is to Buy LocalE and how you can get

involvedPAGE 10

You know the library isa place to check out

books, but did youknow about the many

small businessresources it offers?

PAGE 11

Start planning youractivities for Augustwith the help of our

Calendar sectionPAGE 2

Looking for some goodemployees? Considerthe benefits of hiring

veteransPAGE 6

The city of Encinitasmakes progress in its

efforts to become agreen city while savingmoney and resources

PAGE 3

Follow the story of onesmall business’ rise to

becoming a highlysuccessful franchise

PAGE 11

Routing slipShare Encinitas First with

others in your organization:

Volume 5, Issue 7 www.encinitaschamber.com August 2009

By Jason LandENCINITAS — Crowded

along a table at BostonGourmet Pizza on July 14,the Encinitas Chamber ofCommerce’s ambassadorsquietly buzzed with greet-ings while they waited fortheir orders to be taken. Tenof them had gathered to dis-cuss ribbon-cutting cere-monies for new businessesas well as plan for otherchamber issues. Theyagreed to take some timeout of their busy schedule toanswer a few questionsabout what the ambassa-dors do for the city ofEncinitas.

“The ambassadors arethe front line of greeters,”Sunshine Smith said. “Wesponsor and work at a lot ofevents — we go to ribboncuttings. We help introducenew or potential membersat the Sundowner or net-working events. We helpthem get to know peopleand show them that we’refriendly, so that the otherpeople in the group can get

to know the politics of thechamber of commerce.

Acting as an introducto-ry buffer for the chamber,the ambassadors ofEncinitas are much like thehost of a party, except thatthe party is all of the localbusinesses in Encinitas.They welcome new ownersof privately owned busi-

nesses in the area, and offermemberships in the net-working community theyhave roots in.

“It’s the Chamber ofCommerce’s idea, to have afirst greeting, other than theVisitor Center,” MarilynKovach said. “It’s kind of likea welcome wagon.”

“We like to ask, ‘what are

you looking for? What sort ofpartnerships do you want?’”said Angel Haag, an ambas-sador and an executivemember of the board.

The ambassadors alsohelp the chamber organizethe monthly Sundownerbusiness networking break-fast. They’ll help make sure

Back row from left, Encinitas Chamber of Commerce Ambassadors David Lam, GenevieveWing, Jeff Bibler, Zack Spencer, Sunshine Smith and Debbie Caligiuri. Front row from left,Suzanne Perez Swanson, Marilyn Kovach, Claudia Yates and Angel Haag at BostonGourmet Pizza on July 14. Photo by Jason Land

❚ see Ambassadors on 13 ❚ see CEO on 14

Ambassadors are chamber’s ‘welcome wagon’

ENCINITAS — NewChamber of CommerceCEO Marshall Weinrebgave a rousing speech to apacked house at theSundowner July 21.

City officials mingledwith current and potentialchamber members duringone of the most popularevents that the organiza-tion sponsors.

Weinreb, who beganhis annual contract withthe chamber July 1, said hewas hitting the groundrunning. In an effort tobetter understand theneeds of local businessesand the community as awhole, Weinreb promisedto be a “good listener.”

He also promised toget the chamber’s house inorder and asked the atten-dees to give him a chanceto succeed. “It’s easy tomake promises, but I’mwilling to put myself outthere,” he said.

According to Weinreb,the chamber has institut-ed new accounting prac-tices and increased trans-parency in its decision-making process. First onthe list of tasks to com-plete is a financial auditpromised to the CityCouncil. “The lack ofaccountability to the cityfor the Visitor Center isunacceptable,” he said. Aportion of the operationalfunding for the center ispaid to the chamber fromthe city’s general fund.

He chastised the for-mer CEO and member-ship director for failing toaccurately report the bot-tom line. “Shame onthem,” he said. Weinrebsaid the current chamberleadership would not harpon past wrongs, but wouldinstead move forward tohelp local businessesthrive in a difficult econo-my.

“There’s a new Sheriff,a new Marshall in town,”he declared. “I’m not

New CEOaddressesSundownercrowd

What is a cute surfer chick doing on the cover of this paper? Well she just might bepaddling her way to Encinitas soon to defend her title. Thanks to EncinitasCouncilman Dan Dalager, the Parks and Recreation Department, Swami’s SurfingAssociation, DEMA and the Encinitas Chamber of Commerce working together, nego-tiations are currently under way to bring the Women’s World LongboardChampionships from Biarritz, France, to our local beaches. Jennifer Smith, a 23-year-old California native, pictured above, is the winner of two previous ASP Women’sWorld Longboard titles, including the most recent contest. Photo by envisionpublicidad

COASTCOUP

ENCINITAS — There will be abook signing event featuring Stan Chambers at 1:30 p.m. Aug. 1. at Isabelle Briens FrenchPastry Café, 127 N. El CaminoReal.

For 60 years, the KTLAChannel 5 News beloved report-ing icon has come into Southern

California’s homes. His careerbegan with the birth of KTLA,the first commercial TV stationwest of the Mississippi.

Be there to hear Chambersshare his thoughts as he comes out from behind thecamera and highlights his 22,000stories.

STANCHAMBERS

Book signing event

August 5There will be a recep-

tion for local artist BobKennedy at the DEMAoffice, 818 S. CoastHighway 101 from 6 to 8p.m. The show will be ondisplay through Sept. 1.

August 6The Full Moon Poets

present the La Paloma 2009Summer Poetry Slam at 7p.m. Aug. 6. Poets shouldarrive no later than 6 p.m.For more information, visitwww.fullmoonpoets.org.

August 7The Boys & Girls Clubs

of San Dieguito is hostingan Adventure Night forchildren ages 5 to 12. Theevent runs from 6 to 9 p.m.so parents can enjoy a date

night while their childrenenjoy pizza, activities,swimming, a movie and geta goodie bag. The event isbeing held at the HarperBranch in Solana Beach.The cost is $25 for oneAdventure Pass and anadditional $10 per sibling.Price is $30 on day of event.

For more information,call (858) 755-9371.

August 8The Cardiff 101 Chamber

is set to host the fourth annu-al Dog Days of Summer onAberdeen Drive andNewcastle Avenue. There willbe several contests, a kidzone, a mobile pet groomingservice, adoption events andmore.Visit www.cardiffdog-daysofsummer.com formore information.

August 20Cars will line Coast

Highway 101 for theEncinitas Classic Car CruiseNights in downtownEncinitas from 5:30 to 7:30p.m. Aug. 20.

August 27The 20th annual Taste

of Main Street will be heldfrom 6 to 9 p.m. Aug. 27 indowntown Encinitas fromJamroc 101 to Swami’sCafé. More than 40 eater-ies will participate.

For tickets and moreinformation, visitencinitas101.com.

August 30The Leucadia 101 Main

Street Associations fifthannual LeucadiaART Walkwill take place from 10a.m. to 5 p.m. on the westside of Coast Highway 101in Leucadia. Local gal-leries and artists will dis-play their work and therewill be entertainment,children’s activities, a winetasting and more.

ENCINITAS FIRST • AUGUST 20092

TUESDAYDOWNTOWNDATE NIGHTS

Every Tuesday along Hwy. 101between Encinitas Blvd. & K Street

760-943-1950

Presented by Downtown Encinitas MainStreet Association everyTuesday at multiple restaurants in downtown Encinitas.These restaurants will be offering special prix fixe menu offerings at a

discounted price starting at $30/couple. Some of the best restaurants inSan Diego will offer two or three-course menus with a glass of wine or beer at adiscounted price. Some of the restaurants participating are: D Street Bar & Grill,

El Callejon, Encinitas Café, Giovanni's, Jamroc 101, Leucadia Pizzeria, RoxyRestaurant, and St. Tropez Bistro. To view menus, visit www.encinitas101.com

and click on events. Reduced rates under Date Night Discount at BestWestern Encinitas Inn & Suites at Moonlight Beach.

For more information, call:

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WE CAN FIND SOLUTIONS.Medical • Dental • Vision • Life • Disability

Don Doerfler and his wife, Yvonne, showcase some of the “living art” at EncinitasOrchids, a new member of the Encinitas Chamber of Commerce. Courtesy photo

ENCINITAS — DonDoerfler, owner of EncinitasOrchids, is a new memberof the Encinitas Chamber ofCommerce for a variety ofreasons. After owning sev-eral businesses during his30-year residency in thecity, Doerfler said joiningthe Chamber was a naturalprogression of the entrepre-neurial process.

“Becoming a memberof the chamber justseemed like the next logi-cal step for me,” he said. “I

asked myself how I couldbecome more involved inthe business communityand give back to the com-munity at-large.”

Doerfler said theC h a m b e r- s p o n s o re d ,community-based activi-ties, such as theOktoberfest, were a way toaccomplish that goal. “I’mlooking forward to bring-ing businesses together formutual success and for thesuccess of the entire com-munity,” he said.

As a locally renownedartist who participates inthe annual Arts AliveBanner program in addi-tion to private one-manshows, Doerfler is well-known by many in thecommunity. In addition topainting, Doerfler designs,builds and implementsWeb sites for a variety ofclients. “The hallmark ofwhat I do is beautiful artand design,” he said.

The professionallytrained painter brings thatsame love of the aestheticto his work at EncinitasOrchids and continues toexpand his horizons. “My

By Rocky BleierI played for 12 years in the

NFL for the PittsburghSteelers. During that time, wewon four Super Bowls.Having shared the backfieldwith my better-known team-mates Terry Bradshaw andFranco Harris, I often intro-duce myself to people as the“other guy” in that famousbackfield.

Sometimes in life webecome the “other guy.”Someone emerges on thescene who is bigger, faster, ormore famous. In the movies,the star may carry the

moment, but without astrong sidekick or supportingactor, the movie lacks depth.

In football, the other guysare the offensive linemen, thebackup receivers, and thespecial teams players. Manyof them play without guaran-teed money or a no-cut con-tract. They work just as hardas or harder than the stars. Allthey want is an equal oppor-tunity.

A team cannot win with-out these other guys.

Running a small businessis sometimes like being theother guy compared to, say,

Wall Street, the financial andinsurance industries, or theBig Three in Detroit. I am apartner in a small commer-cial construction companywith six employees. We workhard to compete. Our nextcontract, our bonding, andour line of credit are not guar-anteed. To survive, we keepour heads up, our feet mov-ing, our eyes on the goal, andhope that the economy does-n’t tumble down around us.But if the banks don’t lend, noone builds, and I can’t get

Republican Assemblymember Martin Garrick, rep-resenting the 74th AssemblyDistrict, offers an update onhis activities in his monthlyGarrick Gazette.

He can be contacted in hisCarlsbad office at (760) 929-7998 or by e-mail at assem-blymember.garrick@ assem-bly.ca.gov with any questions,concerns, or issues regardingour community.

Budget UpdateIn July, my Assembly col-

leagues and I were happy tosupport a bi-partisan budgetmeasure that would havesaved the state billions. Giventhe drastic fiscal situation thisstate faces, every opportunityto come together and dowhat’s right for the stateshouldn’t be squandered.The bill in question, a $3.3billion spending reduction,was related to the 2008-2009budget and needed to besigned by the governorbefore the end of the fiscalyear on June 30.Unfortunately, the bill stalledin the State Senate just before

midnight on June 30. According to theDepartment of Finance, thefailure to pass that one meas-ure will ultimately lead tomore than $8 billion in future obligations.Furthermore, it meant thatthe State Controller has nochoice but to start issuingIOU’s and even deeper cutswill have to be made.

Interactive CapitolTours Now Available ViaVideo Conference

California State Parks andthe State Capitol Museumhave recently created a newand exciting way for studentsto connect with Sacramentoand our state capitol. TheParks On-Line Resource forTeachers and Students helpsteach social science stan-dards utilizing a video con-ferencing system that linksdirectly from the Capitol to aschool. During the videoconference, students areintroduced to the Capitol,are guided through the leg-islative process, and giventhe opportunity to interact

directly with theirLegislators. The new systemis a great way to promotesocial sciences and give stu-dents a field trip without everleaving the classroom. If youare interested in a live con-ference please contact mydistrict office at (760) 929-7998.

Open House aGreat Success

Regrettably, pressingbudget matters inSacramento kept me fromattending the June 25 OpenHouse at my CarlsbadDistrict Office. I was grati-fied to learn, however, thatmany constituents, commu-nity leaders, and friendsattended and I am thankfulfor the support. I was espe-cially pleased that my wifeJane, Chief of Staff MikeZ i m m e r m a n , D i s t r i c tDirector Sherry Hodges,Field Representatives Marie Joyce, Tom Stinson,Matthew Dobler andInterns Soraya Hoberman,

Small businesses will proveessential to U.S. recovery

Calendar

The next Encinitas Chamber of Commerce

Sundownerwill be held from 5:30 to 7:30 p.m. at3535 Manchester Avenue in Cardiff on

Aug. 18

The Garrick Gazette: July

❚ see Garrick on 15

❚ see Business on 15

❚ see Orchids on 15

Encinitas Orchids looks togrow with the chamber

ENCINITAS FIRST • AUGUST 2009 3

By David Lam If you own a small busi-

ness, you have a lot to thinkabout: sales, expenses, mar-keting, cash flow, competi-tion — the list goes on andon. However, by spending somuch time on the issues oftoday, you may overlook theconcerns of tomorrow.That’s why, if you haven’talready done so, you need tochoose a retirement plan foryour business.

Which plan is right foryou? It depends on differentfactors, such as how manyemployees you have andhow much you can afford tocontribute each year. Let’stake a look at some popularretirement plans for smallbusinesses:

— Owner-only 401(k):Also known as an individual401(k), an owner-only401(k) offers you many ofthe same advantages of atraditional 401(k): a range ofinvestment options, tax-

deductiblecontr ibu-tions andt a x -d e f e r r e de a r n i n g sgrowth. Youmay evenbe able tochoose aR o t hoption for your 401(k),which allows you to makeafter-tax contributions thatcan grow tax free. In 2009,you can contribute up to$49,000 to your owner-only401(k) or $54,500 if you’re 50or older. (To makedeductible contributions forthe 2009 tax year, you’ll needto set up your plan by Dec.31, 2009.)

— Solo defined benefitplan: You may have thoughtyou had to work for a bigcompany to participate in atraditional pension plan,also known as a definedbenefit plan, but you can set

one up for yourself if you’reself-employed or own yourown business. This plan hashigh contribution limits,which are determined by anactuarial calculation, andyour contributions are typi-cally tax-deductible.

— SEP IRA: If you havejust a few employees or areself-employed with noemployees, and you’re look-ing for a low-cost, low-maintenance retirementplan, you may want to con-sider a SEP IRA. You’ll fundthe plan with tax-deductiblecontributions, and youmust cover all eligibleemployees. (Employeesthemselves cannot con-

tribute.) You can contributeup to 25 percent of compen-sation (if you’re an employ-ee of your own corporation)or 20 percent of income ifyou’re self-employed, up to$49,000 annually. And youcan fund your SEP IRA withvirtually any type of invest-ment you choose.

— SIMPLE IRA: As itsname suggests, a SIMPLEIRA is quite easy to set upand maintain, and it can bea good plan if your businesshas fewer than 10 employ-ees. As the business owner,you must contribute in oneof two ways: a dollar-for-dollar match of up to 3 per-cent of salary or a contribu-

tion of 2 percent of employ-ees’ salaries (up to $4,900per year). Employee contri-butions are tax-deductible,and your matching contri-butions are generallydeductible as a businessexpense. Still, while a SIM-PLE IRA may be advanta-geous for your employees,it’s less generous to you, asfar as allowable contribu-tions, than an owner-only401(k), a defined benefitplan or a SEP IRA. For 2009,your annual contributionsare generally limited to$11,5000, or $14,000 if you’re50 or older by the end of the

ENCINITAS — The cityof Encinitas moved for-ward with its sustainabili-ty plan, as city staff pre-sented a new major greenprogram to City Council inan effort to save taxpayermoney and preserve natu-ral resources for futuregenerations.

The presentation tocouncil exhibited how thecity will direct its effortstoward a dynamically-sus-tainable and generallygreener community. Todemonstrate its commit-ment, the city is present-ing both ongoing anddeveloping city programs.Some of these include agreenhouse gas, or GHG,baseline analysis, a SmartLandscape Program, ener-gy-efficient design fea-tures for the Leucadia FireStation and other key pro-grams and policies thattake aim at reducing GHGemissions, conservingenergy and improvingsustainability.

“We hope that withthis green program, the

City makesprogress onmajor greenprogram

ENCINITAS — TheDowntown EncinitasMainStreet Associationpresents the 20th annualTaste of MainStreetInternational FoodFestival from 6 to 9 p.m.Aug. 27. Encinitas hasmore than 40 uniqueeateries, located in a his-toric downtown. Many ofthese restaurants are wellknown throughout SanDiego County for beingfine purveyors of food.

This year they haveadded a few new elementsto make it the best Taste ofMainStreet yet. There willbe live cooking demon-strations from the execu-tive chef for Sub-Zero andWolf, Bridget Bueche.

Also new will be theAmuse Bouche Award,which will be judged bylocal food writers andcelebrity chefs. Anamuse-bouche is a single,bite-sized hors d’oeuvrethat is usually served as anexcitement of the tastebuds to both prepare theguest for the meal and tooffer a glimpse into thechef’s approach to cook-ing. There will also be aPeople’s Choice Award.Participants are encour-aged to vote for theirfavorite bite of the night.

Taste of MainStreetallows ticketed partici-pants the chance to taste

Taste ofMainStreeta deliciousnight onthe town

❚ see MainStreet on 15

❚ see Green on 15

Matt Lason and his firm CFS Lending offer credit and debit card processing to businesses of allsizes. He lives in Encinitas and aims provide local merchants with the personal service that’susually lacking in the processing industry. “I look to build long term relationships with myclients while saving them time and money,” Lason said. Pictured at the recent CFS ribbon cut-ting are Suzanne Perez, ambassador; Zack Spencer, ambassador; Dr. Kim D. Kelly; Jeff Bibler,ambassador; Matt Lason; Genevieve Wing, ambassador; Jim Rose; Kathy Zacharias, ambassa-dor; Debbie Caligiuri; and Claudia Yates, ambassador. For more information, call (858) 761-6866 or [email protected]. Courtesy photo

www.cookvw.com

ENCINITAS1435 Encinitas Blvd.(Just off El Camino Real)

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DAVID LAM

Own a business? Put retirement plan in place

❚ see Retirement on 15


859 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

Executive Board

PresidentG. Kenneth Gross

Wealth ManagementAssociates

(760) [email protected]

CEOMarshall Weinreb(760) 753-6041

[email protected]

Vice President / SecretaryAngel Haag

Primeco Education(760) 436-6076

[email protected]

Vice President / TreasurerMelaini Peet

Union Bank of CA(760) 942-4996

[email protected]

Board of Directors

Claudia CarilloSan Diego Gas & Electric


David DaCostaJamroc 101 Caribbean Grill


Denise HardmanLiberty Mutual Insurance


Maria KamonMK Productions, Meeting

& Event Planning(760) 943-0558

[email protected]

David E. LamFinancial Advisor - Edward Jones

(760) 753-1025www.edwardjones.com

Greg PetreeNorth Coast Health Center


Katherine Wichmann ZachariasInsurance & Financial Services


Visitor’s CenterDirector

Pat ReinhardtVisitor’s Center Staff

Debbie CaligiuriAlli Heller

Jake Shapiro

SUBMISSIONSTo submit articles, photos

and press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]

©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/Production

COAST NEWSGROUP

828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

LETTER FROM THE CEO

What’s new with the Encinitas Chamber ofCommerce?

Plenty! It is an exciting time and there are many

changes on the horizon:• First; Encinitas Councilman Dan Dalager,

the Parks and RecreationDepartment, Swami’sSurfing Association, DEMAand the Encinitas Chamberare working together tobring some serious surfingto our local beaches.

Negotiations are wellunder way to bring LindaBenson’s Women’s WorldLongboard Championshipfrom Biarritz, France, toEncinitas. Benson, an Encinitas native andworld-class champion surfer who won 20 first-place titles from 1959 to 1969, is considered apioneer of the sport and has experienced inter-national acclaim.

• Also coming up is a venture with the SmallBusiness Development Center for San DiegoCounty. The chamber is working to create alearning center in Encinitas to offer free coun-seling to help owners enhance their businesses.

• The Encinitas Chamber of Commerce will

also be supporting this month’s Relay for Life tobe held Aug. 29 and Aug. 30 at San DieguitoAcademy. For more information, visitwww.relayforlife.org/encinitasca.

• Another exciting event fast approaching isthe annual Oktoberfest celebration to be heldon Sept. 20 this year.

• The chamber’s Web site, which currentlygets 200,000 viewers a month, is going to beexpanded and updated to double those views.As announced at our July Sundowner, it will bemore far-reaching and offer fantastic advertis-ing opportunities to our members. Memberswill be able to manage their own ad spaces ona 24/7 basis.

We will be vastly increasing the VisitorCenter’s presence, giving the hospitality andfood industry better means to reach their cus-tomers while benefiting our local hotels andrestaurants.

I have also reached out to neighboringchambers to create a new strong alliance forthe future. We are going to look for new ways toview the “bigger picture” as we continue towork for our individual cities.

I have also spent time with Highway 101Coordinator Peder Norby looking down theroad at the bigger picture, discussing how wecan work interactively and more effectively

together on future projects. We share the samefeelings about turning “small” ideas into hugeones by working together.

We signed an agreement and the audit isunder way to give the city the information itwanted about the Visitor Center.

I am giving a proposal to City Manager PhilCotton for ways to add value to the VisitorCenter, while reducing the cost to run it. I willbe meeting with Phil soon.

We are proactively going to reach out to for-mer leaders of this chamber, as well as otherproven business people, to add several to ourboard. I want representation from the growingmedical community, as well as the educationworld — both of which are well placed inEncinitas.

As far as this publication goes, EncinitasFirst will no longer serve as a personal politicalforum. It will return to reporting chamber busi-ness and representing the business people ofEncinitas. Our purpose here is to give localbusiness people information and tools toenhance and grow their business and not fur-ther any personal agendas.

This is a new day and there’s a new Sheriff,or Marshall, in town. My objectives are clearand simple: to return the dignity and integrityto this organization. That’s my promise.

Your new and improved chamber

MARSHALLWEINREB

Responsible health carereform is what we deserveBy Tom Donohue,President and CEO,U.S. Chamber of Commerce

The biggest challengeposed by health care reformis fixing what’s broken with-out breakingwhat works.What’s brokenis obvious —health carecosts toomuch, coverstoo few, and isof unevenquality. What works is thehealth insurance thatemployers voluntarily pro-vide to more than 160 millionAmericans. Despite this suc-cess, some policymakerswant to create a government-run health care plan. This fis-cally reckless approach willlead to lower-quality healthcare and more governmentbureaucracy, while under-mining one of the most func-tional parts of our health caresystem.

To encourage reformsthat will lower costs, improvequality, and expand coverage,the U.S. Chamber launchedthe Campaign forResponsible Health Reform.In the weeks ahead, the cam-

paign will communicate tobusinesses and familiesabout the importance of pro-tecting employer-sponsoredhealth insurance and therisks involved with govern-ment-run health care. Thiswill be achieved throughadvertisements, meetingswith local policymakers, andoutreach to citizens.

Unfortunately, Congress’current plans to reformhealth care are anything butresponsible. The financial

strain that the House billwould impose on Americansis tremendous — more than$1 trillion — while still failingto cover every American.

To pay for it, Congressmay tax businesses that don’toffer health insurance andraise rates on small business-es. This would drain desper-ately needed funds from aprivate sector struggling toovercome the recession.

A government-run planwould move us closer to aEuropean model where thereare fewer covered proce-dures, longer wait times forconsultations and surgeries,and more governmentbureaucracy. InMassachusetts, which man-

dated universal health care in2006, patients wait an aver-age of 63 days to get anappointment with a primarycare provider. That is seventimes the wait inPhiladelphia or Atlanta.

Further, employer-spon-sored health coverage wouldbe decimated by a govern-ment-run plan, and millionsof Americans would beforced out of their existingplans. For the eight out of 10workers who are satisfiedwith their current insurancecoverage, this would come asa real blow. We can and mustdo better than this.

Americans deserve a first-class health care system —one that delivers accessible,affordable, high-quality care.But we can’t achieve this goalby attacking the bedrock ofour current health care sys-tem — employer-sponsoredhealth insurance. We should,instead, focus on positivereforms such as pay-for-per-formance, comparative effec-tiveness research, and med-ical malpractice reform,while taking steps to providefor those who are truly inneed. Let’s get started on fix-ing what’s broken.

North Countyman founder ofTweetPhoto

COAST CITIES — What do pop diva BritneySpears, ESPN’s Bassmaster Mark Zona andChicago baseball fans have in common?

All are early adopters of TweetPhoto, a new,free platform for sharing digital photos overTwitter, Facebook and other social media.

TweetPhoto is the brainchild of SeanCallahan and Rodney Rumford. Callahan, 29, isa lifelong North County resident who has beenan entrepreneur and investor since he was achild, buying and selling baseball cards andhousehold junk and investing the proceeds inDisney stock.

Later, Callahan launched his own clothing,skateboard and Web site development busi-nesses, along the way working as a stockbrokerand earning his undergraduate degree at CalState San Marcos.

Rumford, 46, grew up in Gary, Indiana, andalso enjoyed early success in business, shovel-ing snow in the winter and cutting lawns in thesummer. He graduated from college andbecame a robotics engineer, before starting hisown businesses, first a machine tool distribu-tion firm, then an online podcasting service.He’s developed software and written books onbusiness blogging, social media, podcastingand his latest, “Twitter as a Business Tool.”

TweetPhoto is designed to allow Twitterusers to post their photos quickly and easilywith just a click, so their followers can viewthem, post comments, and even vote on them.

Callahan and Rumford have opened theirentire development platform to the Twitterdevelopment community, a first for any photo-sharing site on Twitter.

“It’s a sandbox. How do you want to buildyour castle?” said Rumford.

“Did you visit a gorgeous, deserted beach onyour vacation? Are you watching a fantasticconcert? Did your child just take his or her firststep? After capturing these special momentswith your phone or camera, in seconds you canshare them with your friends and Twitter fol-lowers,” said Callahan.

TweetPhoto extends the life of photosbeyond the tweet, allowing users to access themindefinitely on the TweetPhoto Web site. It alsoallows users to upload photos from their com-puter or mobile phones and share them onTwitter and Facebook, vote up or down on pho-tos, and designate them as favorites, track howmany people look at a photo, automaticallygeo-tag photos sent from a GPS-enabledphone, providing precise location informationto viewers, filter photos by Twitter or Facebookfriends and search tagged photos on the Web

❚ see TweetPhoto on 9

TOMDONOHUE


ENCINITAS — A con-cert series is being held inAugust right on MoonlightBeach. Bring your beachblankets and chairs from 3to 5 p.m. for music anddancing under the sun.The concert lineupincludes The Surf Kings,surf guitar, on Aug. 2, andThe Devastators, reggae,on Aug. 16. For moreinformation, call (760)633-2740.

Soundsby the sea

By Pia Martin, DCFood on the go is rarely

the most nutritious, butwith a little pre-trip plan-ning youcan makesure thatyou andyour fam-ily haveh e a l t h yand deli-c i o u ss n a c k savailablefor your road trip.

Planning is the key.How long is the trip? Howmany people are going?What are the ages of all thefamily members? Is this acar trip? Is this a planetrip?

Before you start youshould identify how manysnack periods you willhave.

A rule of thumb is thatyou should have about 2to 3 snack periods in theday per person. Morethan that and you are overeating. Snacks are consid-ered a small taste inbetween meals. So withthat in mind the portionsshould be appropriate.

Next make sure youhave a cooler for your roadtrip, and plenty of ice tokeep items fresh. Snackswill need to be stored inwatertight containers.Don’t forget to pack uten-sils and napkins.

Snack suggestions forthe road trip:

Sliced raw veggiesCherry tomatoesSunflower seedsRaw almonds, walnutsRaisinsString cheese made

with whole milkApples, pearsBananasGrapes Rice cakesAir popcornJelly-o, sugar freeApplesauce for the

toddlersPrepare and freeze

your favorite smoothie thenight before. It shouldstay cold in the cooler for agood while. It is a greatmid-morning snack.

Prepare your favorite

Eat wellon yoursummerroad trip

❚ see Trip on 15

Pia Martin

Meet and greet with new Chamber CEO

New Encinitas Chamber of Commerce CEO Marshall Weinreb is flanked on either side by chamber members and city officials during the official “Meetand Greet” on July 9 . Photos by Jason Land

From left, Deputy Mayor Dan Dalager, Marshall Weinreb, Mayor Maggie Houlihan and KenGross.

Dave Agyagos and Melaini Peet.

From left, Brian Jones, Bradley Weinreb and Marie Joyce.

From left, Katherine Zacharias, Sunshine Smith and Angel Haag.

From left, Doug Long, Sally Foster and Gary Tucker.

From left, James Bond, Jackie Bond, Peder Norby.

David Lam and David DaCosta.

Dody Tucker and Sally Foster.

Welcome,Marshall


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Employees at the El Camino Real branch of the newly renamed UnionBank celebrate the official launch of the bank’s new name. By droppingthe “of California,” the bank anticipates interstate expansion whichensures “strength and stability” according to Branch manager MelainiPeet in an otherwise tumultuous economy. Photo by Wehtahnah Tucker

NEW NAME, SAMEGREAT SERVICE

ENCINITAS — Since thebeginning of this year, theEncinitas Chamber has beenthrough a lot of changes andone thing is for sure, there isno way they could have madeit through without the helpand support of Pat Reinhardt.

Reinhardt and her hus-band John own their own business, ReinhardtInsurance; however, she hasalways enjoyed working in theVisitor Center and volunteer-ing her time with theEncinitas Chamber over theyears.

When the Chamber need-

ed the help the most,Reinhardt was there to fill inand find her way through tokeep things running assmooth as possible. She notonly helped out the Chamberto run the daily operations butshe has also filled in and keptthe Visitors Center operatingas well.

The Chamber is alsoproud to announce that as ofJuly 15, Reinhardt is the newVisitors Center managerresponsible, for overseeingthe Visitor Center and its staff.She is excited to take on hernext new challenge.

FROM WWW.USCHAMBER.COM

Fred Howe of UtilityProfessional Services, Inc.,in Fredericksburg, Va., isusing a state program tohelp him hold on to hisemployees.

Fred Howe is willing todo whatever he can to makesure that he doesn’t lose anyof his highly specializedstaff. Utility ProfessionalServices, Inc., a utility engi-

neering and consultingfirm, has 28 full- and part-time employees, most ofwhom Howe lured awayfrom large national utilitycompanies. “I wanted tocreate a family environ-ment. I told them all when Ihired them, ‘I want this tobe the last job you everhave.’”

Three years ago, Howestarted to see a slowdown in

the residential sector andmoved toward commercialbuilding consulting. Butbusiness in that sector soonbegan trailing off as well.“When the recession kickedin hard around us in late2008, we had enough fundsput aside for a rainy day,”says Howe. “We just didn’tknow it was going tobecome a monsoon.”

Faced with having to lay

off employees, Howe had tocome up with another solu-tion. He moved his salariedemployees to hourly paybased on client billings.Howe continued providingbenefits, including medical,dental, and a group lifeinsurance plan. These twomoves allowed him to cuthis monthly payroll in half,

Special thank youfor Pat Reinhardt


Looking for a few goodmen and women for yourbusiness? Look no furtherthan the U.S. military.Hundreds of thousands ofveterans return every yearfrom deployments andenter the civilian job mar-ket.

Veterans bring with thema strong work ethic, excep-tional training, and provenleadership skills. In 2006,more than 500,000 NationalGuard personnel came backto the United States fromoverseas deployments.

Wayne Gatewood Jr., aretired Marine and president

and CEO of Quality SupportInc., a personnel, manage-ment, and logistics companyin Landover, Md., estimatesthat half of his 100 employeesare veterans. “In jobs whereteamwork, discipline, leader-ship, and a positive attitudeare needed, I lean toward avet,” Gatewood said.

There are financial advan-tages to hiring veterans aswell. Companies can benefitfrom a federal governmenttax credit as high as $2,400 perveteran hired.

In addition, veterans havevaluable background and

Hiring veterans:skills, attitudeamong top qualities

When the going gets tough, smallbusinesses spring into survival mode

❚ see Veterans on 15

❚ see Survival on 13


While Congress continues to grapple over education andhealth care, local chambers of commerce and their membersare leading a quiet revolution that is changing the way smallcompanies buy health insurance and prepare the futureworkforce.

Businesses team up for health careChambers of commerce in Lubbock, Texas, and in

Sheridan and Gillette, Wyo., have discovered a way to makehealth insurance more affordable — giving small firms thekind of group purchasing power long enjoyed by large com-panies.

The Sheridan chamber joined forces with the Gillettechamber in July 2007 to create a health insurance pool for itsmembers. Since then, 300 of the approximately 1,200 mem-bers of the two chambers have signed up. The chambersexpect that number to double this year, and four other area

chambers are considering joining the plan. “We can showgrowth, which is the only leverage you have in dealing withthe insurance industry,” says Sheridan County Chamber ofCommerce Executive Director Janelle Martinsen. “The morewe grow, the more underwriters will want to talk to us.”

Under the Wyoming plan, the chambers function as theinsurance company, with an outside underwriter and con-sultant. They offer seven plans and require that 75 percent ofa company’s employees participate, with employers payingat least 50 percent of the employees’ premiums. Rates rangefrom $100 to $600 per employee per year. “We’re not thecheapest, but we’re far from the most expensive,” Martinsensays. “This system also provides a bit of predictability foremployers.” Benefits consultant Brad Johnson withCovenant Insurance Group Inc. estimates that employers in

LEUCADIA — Leucadia101 Main Street Associationwill present the fifth annualLeucadiART Walk from 10a.m. 5 p.m. Aug. 30.

This event featuresartists displaying their art inall media along the west sideof Coast Highway 101 inLeucadia. This event is freeand fun for the whole family.Leucadia art galleries andlocal artists will display theirwork during LeucadiARTWalk. In addition there willbe art demonstrations, liveentertainment, children’sactivities, and new for thisyear, a wine tasting area.Collectable walking mapswill be available, listing par-ticipating galleries, art expo-sitions and entertainmentlocations.

There will be free shuttlebus service for the public touse along Coast Highway101. In addition, the Coast

Cruiser Highway 101 shuttlebus will be free to the publicfor that day only.Participants are encouragedto use the Encinitas CivicCenter and the CoasterStation parking lots, bothlocated on Vulcan at DStreet, where a shuttle busstop will be located.

Leucadia is known for itslaid-back, eclectic beachtown ambiance and diverseart culture, and this eventwill showcase both. Formore LeucadiART Walkinformation, call (760) 436-2320 or visit the Leucadia101 Main Street Web site atwww.leucadia101.com. TheLeucadia Highway 101 MainStreet Association is a non-profit organization thatformed in 2003 and is dedi-cated to the historic preser-vation and revitalization ofLeucadia’s North Highway101 Corridor.


Local chambers provide novelnetworking, business solutions

City plans annualLeucadiART Walk

ENCINITAS — “Therehas been a false rumor theEncinitas Ford is closing, thatis absolutely not true,”Encinitas Ford PresidentMark Wheeler said. “The deal-ership is in very sound finan-cial condition and maintainsa long term lease on its facility.So rest assured that we are inbusiness and intend toremain so for years to come.”

Encinitas Ford serves thelocal Encinitas and sur-rounding communities fornew Ford vehicle sales and

leasing, used vehicles, fac-tory Ford parts, and Fordservice. The dealership hasbeen located on the cornerof Encinitas Boulevard andEl Camino Real since 1962.

They invite everyone totest drive all the new Fordproducts, including theFusion Hybrid, Mustang,Edge, and the all-new FordF-150.

For more information,visit www.encinitasford.comor call (760) 753-6286 or(800) 670-FORD.

Encinitas Ford open,business booming

DEL MAR — There willbe a Tropical Trackside Partybeginning at 12:30 p.m. Aug.22 at the Del MarThoroughbred Club VIPtent area. The event is host-ed by the Boys & Girls Clubsof San Dieguito and willbenefit the 25,000 localyouth the organizationserves.

There will be privatebetting windows and TVs atthe private trackside tent

and free VIP parkingthrough the Solana Gate.

Guests are asked tocome in their favorite tropi-cal casual attire. There willalso be a silent auction, raf-fle and a chance to crownthe winner of a race on theday of the event.

To purchase tickets, visitwww.PositivePlaceSD.org orcontact Annie Garcia at (858)793-7345 or [email protected].

Tropical TracksideParty set at races

COAST CITIES —Everyone is invited to nation-al parks across the country fora free admission summerweekend.

All 391 national parks willoffer free admission Aug. 15and Aug. 16. Many park part-ners, including tour opera-tors, hotels, restaurants, andgift shops, will provide dis-counts and special promo-tions to sweeten the deal. Visithttp://www.nps.gov/findapark/feefreeparks.htm formore information.

Fees for activities such ascamping, reservations, tours,

or concessions are not affect-ed by the entrance fee waiver.

“During these tough eco-nomic times, our nationalparks provide opportunitiesfor affordable vacations forfamilies,” said Secretary of theInterior Ken Salazar. “Iencourage everyone to takeadvantage of these freeadmittance weekends.”

“Most Americans livewithin a few hours’ drive of anational park, and freeentrance weekends offer theperfect chance to visit an old

National parks set tohost free weekend

❚ see Parks on 15

❚ see Chambers on 13

Vertical Printing & Graphics proudly celebrates its sixthanniversary on July 1 at its current location 2240 EncinitasBlvd., Suite #F. Veritcal Printing & Graphics has been a part ofthe Encinitas Chamber since 2002. Pictured are Jose Valdez,Angel Haag, Zack Spencer, Laura Beukle of Vertical Printing &Graphics, Arnel Pablo of Vertical Printing & Graphics, ClaudiaYates, Roger Zacharias and Sunshine Smith. Courtesy photo

NORTH COUNTY — Chris Heller is no stranger to thelocal community. As a successful real estate magnate,“Heller the Home Seller” has been doing businessthroughout San Diego County from his Encinitas office for23 years.

The president of the Heller Real Estate Group decidedto renew his membership with the Chamber ofCommerce in order to increase his businesses networkingopportunities and become more involved with the com-munity. Through programs like monthly Sundowners, thechamber provides a perfect business-to-business plat-form. Other events that reach the broader communityalso give Heller the visibility necessary to stay competitive.

Winning the “Rookie of the Year” award in 1989, Hellerbegan his real estate career with distinction. By 1992, hewas a graduate of the Realtor Institute, had increased salesproductivity from 50 percent to 100 percent annually andhad been selected for inclusion in “Who’s Who AmongRising Young Americans.”

The Heller team is multi-faceted with client satisfac-tion as the ultimate goal. Heller specializes in short sales,REO properties, Builder Contingency programs, BuilderClose-out program and Builder Trade-in Programs.

To date, Heller has sold more than 2,300 homes, aver-aging more than 130 home sales consistently for each ofthe past 15 years, his sales totaling more than $300 million.This year alone, he’s sold 70 homes.

Heller has been inducted into both Prudential’s Hall OfFame and Mike Ferry’s Superstar Hall Of Fame. Hellerattributes his success in today’s fiercely competitive mar-ketplace to his unique “team partnership” concept andproviding first-class service.

Heller and his four children, Alexandra, Sophia,Nicholas and Olivia, reside in Encinitas. Heller is a long-standing member of the Tri-City Hospital Foundation anda member of the board of directors of the Boys & GirlsClub of Carlsbad. Heller also sponsors the sports calendarfor La Costa Canyon High School.

Heller Real Estate Group is located at171 Saxony Roadin Encinitas. Visit www.thehellerteam.com or call (760)632-8408 for details.

Chris Heller, known as “Heller the Home Seller,” has beendoing business locally for 23 years. Courtesy photo

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Green Station Recognition1st in San Diego County!

On April 15, 2009 Encinitas Foreign & Domestic Auto Repair was acknowledgedby the Department of Toxic Substance Control for their achievement in

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ENCINITAS FIRST • AUGUST 20098 ENCINITAS FIRST • AUGUST 2009 9

At right, Encinitas DeputyMayor Dan Dalager, right,

joined 300 communitymembers, patients, friends,fellow physicians and well-

wishers June 27 at theretirement celebration and

tribute for Dr. DwightCook, who has decided to

retire at 81. Representativesfrom the city of Encinitas,

city of Solana Beach, city ofCarlsbad, County

Supervisor Pam Slater-Price’s office and

Congressman BrianBilbray’s office were on

hand with proclamationsand tributes for the long-

time physician who helpedto pioneer health care in North County starting in the late 1950s. In 1959,

Cook joined fellow physician, Charlie Clark, in a family practice, on 2ndStreet in Encinitas. In 1963, Cook, Clark and Ron Summers spearheaded

construction of what was then Encinitas Convalescent Hospital (later short-ened to Encinitas Hospital, purchased by Scripps Health in 1978). Cook has

cared for tens of thousands of North County patients – some spanning fourgenerations of the same family. He is the last of the three hospital co-founders

to retire, giving him time to spend with wife Sandy and pursue tennis, deepsea and fly fishing, backpacking and flying airplanes. Courtesy photo

FAREWELLTO THE

DOCTOR

Master of Ceremonies Mark Allyn, 2002 presi-dent, introduced past presidents of EncinitasRotary Pete Fitzpatrick, 1970; Bill Berrie, 1981;Rich Houk, 1984; Verne Scholl, 1985; RalphStone, 1986; Bill Dean, 1990; Dennis Cook, 1991;Bob Meye,r 1992; Tony Hutchinson, 1993; Peterde Francesca, 1994; Jerry Marizoni, 1995; DickStevens, 1998; Kevin Forrester, 2000; CarolynCope, 2001; Paul Pierce, 2004; Norm Nyberg,2005; John Osborne, 2006; Adam Rosenberg,2007; and Kristin Gaspar, 2008, as they werehonored at the 70th anniversary celebration ofthe Encinitas Rotary Club. Courtesy photo

PASTROTARIAN

PRESIDENTSHONORED

The winning July artists featured at the Off TrackGallery, 500 Second Street, include from left,Marianne Endiss, with “Jacaranda Tree,” JosephinaDiSalvo with photograph “Pylons,” Monique Coxwith her watercolor “Cannas” and EJ Brennan’sscratchboard “Irishers.” For more information, call(760) 942-3636 or visit www.offtrackgallery.com.Courtesy photo

JULYWINNERS

site.“Everyone has a cell

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TweetPhoto automatical-ly posts it on Twitter,Facebook and othersocial media sites.Sharing photos withfriends and followers hasnever been easier.”

TweetPhotocontinued from 4

North County Specialists



Small businesses will facea new federal mandate ofunprecedented scope if a billrequiring employers to pro-vide annual paid sick leavepasses Congress and is signedinto law, according to VictoriaLipnic, former assistant secre-tary of Labor for EmploymentStandards in the Bush admin-istration.

Lipnic, who testified onbehalf of the U.S. Chamber

before a House subcommit-tee on June 11, said that thebill, known as the HealthyFamilies Act, would hit smallcompanies at a “time of severeeconomic distress when busi-nesses are doing everythingthey can to preserve jobs.”

Furthermore, Lipnic sug-gested that the bill is unneces-sary. She pointed to a Febru-ary 2009 report by the U.S.Bureau of Labor Statistics thatfound that 83 percent of work-

ers in the private sector haveaccess to some form of leavefor illness.

“Employers provide leavebenefits as a recruiting andretention tool, as a market dif-ferentiator, and as part of atotal compensation/totalrewards package,” Lipnic said.“Under (this bill), employerswho are already providingthese benefits would be sub-ject to a new regulatoryregime, additional compli-

ance and record keepingcosts, and litigation for allegedviolations of the law.”

The bill would requireemployers with 15 or moreemployees to provide up toseven days of annual paid sickleave for full-time and part-time workers to take care ofthemselves, family members,or anyone else whose closeassociation with the employ-ees is the equivalent of a fami-ly relationship. Leave would

also be available for reasonsrelated to domestic violence.Workers would earn one hourof leave for every 30 hoursworked, up to a max of 56hours per year.

Lipnic also pointed outseveral ambiguities andinconsistencies within the bill,including which “family rela-tionships” would be coveredand how the provisions wouldbe reconciled with existingleave legislation.

Chamber targets federal paid leave mandate

ENCINITAS — “Bars,Women and Fast Food” isthe title of artist RaulGuerrero’s new showopening at the EricPhleger Gallery, 828 N.Coast Highway 101, Aug. 7through Sept. 12, with anopening reception from 6to 9 p.m. Aug. 7.

For almost a decadeartist Raul Guerrero hasbeen creating a body ofwork that examines theculture of California,Southern California inparticular. His mostrecent body of work juxta-poses three of the salient,visual and metaphoricalicons of the SouthernCalifornia social fabric:bars, women and fastfood.

The history ofCalifornia and its neigh-bor to the south hasalways fascinatedGuerrero who was edu-cated at the ChouinardSchool, and is currently aprofessor of art at UCSD.For young Americans, thejourney to Tijuana was arite of passage in whichbars, women and fastfood played a major role.At first the paintings mayappear humorous andfamiliar, but as the viewerlook closer a less innocentundercurrent is revealed.Women and paintings of

ENCINITAS — Barryand Leela Patel havemanaged the hotel at 410N. Coast Highway 101since 1988, and it hasbeen in their family foryears while going throughmany changes. It startedas the Garden Inn. Soona pool and illuminatedsignage were added, thenit was renamed in 1991 tothe Friendship Inn andwon the Inn of the YearAward. In 1995, itbecame the Econo Lodgeand won the PlatinumAward from ChoiceHotels.

Come experience theaward-winning hotel’snewly renovated spaciousrooms equipped withmicrowave, refrigerator,granite vanities and muchmore in every room.Experience friendly cus-tomer service and relax-ing accommodations atspecial rates — just ask forthe Leucadia 101 MainStreet rate (available tomembers and their familyand friends). For reser-vations, call (800) 567-6362 or visiteconolodgeencinitas.net.

Leucadia101featuredmember

Iconic artto show at PhlegerENCINITAS — We know

what these words are, butdo we really know whatthey mean? What theymean is if we “buy locally”it is greater commerce forEncinitas stores, more jobsfor Encinitas citizens andmore services provided forEncinitas residents. Whatthe words signify is helpingand supporting each otherand building a strong senseof community throughtough economic times.

Leucadia 101 is taking aleadership role in partner-ship with the city ofEncinitas and other busi-ness and communitygroups in Encinitas byencouraging a buy localethic. The consumer hasthe right to spend theirhard earned dollar any-where they please to do so,so why buy locally? Wethink Encinitas merchantsoffer an incredibly diverseand quality range of prod-

ucts and services and thatwhen made aware of theabove and the benefits ofbuying locally, more andmore residents will makethe smart choice and buylocally.

How can your businessget involved? It’s easy, sim-ply visit www.buylocale.organd you will find a simpleform to fill out online andlist your store’s special offer

to Encinitas shoppers. Ittakes less than five minutesand is free of charge to mar-ket your business. Ournear-term goal is to have100 Encinitas stores listed.When a local mentions thebuy local program or pres-ents a buy local card theyare rewarded with the offerpresented by your store.

Buy Local E signs, win-dow stickers, and cards to

support the effort are allavailable free of charge, andwe have posters andwindow clings for mer-chants at the Leucadia 101office.

There are also discountcards and bumper stickersfor shoppers, or contact theEncinitas Chamber ofCommerce at (760) 753-6041 for a free supply ofthese materials.

What exactly does it mean to ‘Buy Local E’?

❚ see Art on 13

Gathered to celebrate the grand reopening of Sunshine Gardens, after renovations from rainand flood damage, include, from left, Cathie Delessio, Chris Klein, Chamber AmbassadorSuzanne Perez, Christy Olson, Ambassador Jose Valdez, Kathie Omundson, Rogelio Calderon,Howard Vieweg, Travis Martin, Karen England, Ron (Rusty) Martin and his son Bailey, CarsonMartin, Chamber Ambassadors Sunshine Smith and Kathy Zacharias, Chamber member PatReinhardt and Chamber Ambassador Genevieve Wing. Courtesy photo

ENCINITAS — Commu-nity Resource Center, or CRC,will be celebrating 30 years ofservice to the community atits annual gala on Sept. 26, atthe Del Mar Fairgrounds.This year’s event will includean auction, dinner, livemusic, program, and danc-ing.

Organizers hope to raisemore than $150,000 in vitalfunding for CRC programsthat mean safety, stability,and a path to self-sufficiencyto more than 7,500 people inthe community every year.Abused women and childrencome to Carol’s House foremergency shelter and start

new lives through CRC Com-prehensive Domestic Vio-lence Services. Local house-holds in crisis are connectedto critical resources throughCRC Hunger and Homeless-ness Prevention Services.

As the primary providerof social services in the NorthCounty coastal region, CRChas had a 150 percentincrease in demand for serv-ices in the past year, amiddramatic state and federalbudget cuts. “Now, more thanever, we need your support,”said Laurin Pause, executivedirector of CRC.

Special guests confirmedso far for this event includepast CRC Gala Honorees,Paul Ecke III, Julie Hampton,Lizbeth Ecke, David Meyer,and Peder and Julie Norby.Also confirmed to attend isMayor Maggie Houlihan ofEncinitas. Pam Slater-Price of

Farmers MarketVisit the Leucadia Farmers Market every Sunday

from 10 a.m. to 2 p.m. at Paul Ecke ElementarySchool, corner of Union Street and Vulcan Avenue.The Leucadia Farmers Market has more than 40 ven-dors carrying produce, many organic; flowers andplants; specialty foods; arts and crafts and so muchmore. Proceeds benefit Paul Ecke Central PTA andLeucadia 101 Main Street Association.

E Street Café brings music to art strollENCINITAS —

Beginning with an open-ing reception at 5 p.m.Aug. 5, E Street Cafe pres-ents a collection of worksfrom three local artistsswimming the waters ofboth visual and musicalart, throughout the monthof August.

The café, at 128 W. EStreet, has invited jazzvibraphonist Dave Pike to

hang examples of a stylehe has dubbed “VisualBebop!” Featured alongPike’s work will be abstractpieces from the “NebulaSeries” of local artist and101 Artists’ Colony boardmembe, A. Paul Bergen.Additionally, longtimelocal artist and illustratorBob Hord will be bringinga surprise selection fromhis varied works to the

Café. The event will coin-cide with the Encinitas“Summertime Art Stroll”from 5 to 8 p.m.

The August art walkwill feature 14 local gal-leries and studios openingup their doors, all withinwalking distance, stretch-ing from Rhino Art south-ward to Univ at 1053-B, S.Coast Highway 101 andbeyond. The art stroll is a

continuing series thattakes place on the firstWednesday of eachmonth.

Maps are available at the Downtown EncinitasMerchants Association officeat 818 S. Coast Highway 101,Rhino Art at 97 N. CoastHighway 101, E Street Café at128 W. E Street, and the FirstStreet Gallery at 820 S. CoastHighway 101.

Community Resource Centercelebrates 30 years of service

❚ see Center on 15


MARY PURVIANCESenior Vice President/Manager

welcomes to the Encinitas Banking Center

JOAN FAUSTVice President/Assistant Manager

Visit them both todayat our

ENCINITASRegional Banking Center

www.SanDiegoTrust.com

Encinitas Regional Banking Center781 Garden View Court, Ste. 100

Encinitas, CA 92024Phone 760-479-4340 Fax: 760-479-4341

San Diego Regional Banking Center2550 Fifth Avenue, Suite 120

San Diego, CA 92103Phone: 619-525-1700

Fax: 619-525-1705

Corporate Headquarters2550 Fifth Avenue, Suite 1010

San Diego, CA 92103Phone 619-230-6521Fax: 619-230-6520

MEMBER

ENCINITAS — The San Dieguito Heritage Museum isorganizing a fundraising event to celebrate North County’slima bean heritage, the Lima Bean Festival. The event willbe held Sept. 25 through Sept. 27. The event will take placeat the San Dieguito Heritage Museum, 450 Quail GardensDrive, Encinitas. On Sept. 25, there will be a Lima BeanTalent Show and Tequila Tasting featuring El DuendeTequila. On Sept. 26, there will be a Lima Bean Cook OffChallenge, Lima Bean Green Fashion Show, Lima BeanPoker, a Craft Fair and Kids Lima Bean Games. On Sept. 27,there will be a Lima Bean Senior Follies and a good OldFashioned Picnic Lunch.

Lima beans were grown along the coast of Del Mar,Solana Beach and Encinitas. In the 1920s, more than 1,000acres of lima bean plants covered the San Dieguito area andpoints north. Lima beans require no extra irrigation.

The museum is looking for sponsors for the event andcontestants for the fashion show and lima bean cook offchallenge. For more details and entry forms, e-mail EvelynWiedner at [email protected], or call the muse-um at (760) 632-9711.

Museum to hostLima Bean Festival

ENCINITAS — Residentsand visitors are invited tocruise along Coast Highway101 this summer fromLeucadia through downtownEncinitas and Cardiff-by-theSea in the new Coast Cruiserpilot shuttle bus service inEncinitas. This 14-week pilotshuttle service began June 6and runs through Labor Day,Sept. 7, every weekend bothSaturdays and Sundays from11 a.m. to 9 p.m.

There are 11 designatedstops along the route. The costfor the shuttle is $1 each wayor weekend passes may be

purchased for $5. Passes can be purchased

on the shuttle or in advance atthe Leucadia 101 Main Streetoffice, 386 N. Coast Highway101; the Downtown EncinitasMain Street office, 818 S. CoastHighway 101; or the Cardiff101 Chamber office, 124Aberdeen in Cardiff. Mapsdetailing the stops and sched-ule will be available at manyHighway 101 locations and onthe shuttle. Bull Taco in theSan Elijo campground,JamRoc101 Caribbean Grill,Bamboo 2 U and Tikis Too,Queen Eileen’s, and

Moonlight Beach Snack Shopare offering discounts or spe-cial offers to customers show-ing their current or futureweekend pass.

The shuttle is intended topromote movement betweenall three coastal communitieswithout creating traffic con-gestion. This bus selected isoperated by Wherever Shuttleand runs on bio-fuel that hasbeen converted from usedvegetable oil. It is an extensionof the city of Encinitas’Greening our Communityefforts. To learn more, visitwww.leucadia101.com.

Weekend Cruiser brings101 to beach visitors

ENCINITAS — FullMoon Poets presents the LaPaloma 2009 SummerPoetry Slam at 7 p.m Aug. 6.Admission is free.

The competition is call-ing for participants. Poets

are requested to arrive nolater than 6 p.m. Poetsunder the age of 18 will needa parent or guardian to signa release.

Poets wishing to enterneed three original poems

that do not exceed threeminutes each, and areencouraged to practice witha stopwatch. All entrantswill put their name in the

La Paloma 2009 SummerPoetry Slam to be a literary hit


When the shoe repairmarket soured, Ray Margianostarted a specialty retail fran-chise offering custom shoesand orthotics.

Ray Margiano brushed thedust of the corporate world offhis shoes in the 1980s andnever looked back. His abilityto see the next trend infootwear led him to create ashoe repair franchise and latera specialty retail franchise sell-ing custom orthotics, shoesand supports.

Margiano startedHeelQuik, a retail shoe repairshop, in 1984 and openedstores in Atlanta, Boston, andNew York City within a yearand a half. When he couldn’traise money to open addition-al stores, he turned to franchis-ing. “I didn’t even have enoughmoney to hire a lawyer to drawup the disclosure documents,”Margiano quips. Heresearched and drafted thedocuments himself, andHeelQuik franchises took off,eventually growing to more

than 700 stores in 34 countries.The company, however,

ran into challenges presentedby the global economy. Whenthe U.S. dollar became strong,few people in internationalmarkets could afford to buyMargiano’s repair equipment.In addition, inexpensive shoesfrom China and other Asianmarkets made it more eco-nomical for consumers to buynew shoes from those coun-tries, instead of repairing oldones.

Margiano eventually soldHeelQuik to franchise ownersand set his sights on a newproduct-medical and comfortshoes. With 30 percent of thepeople in the United Statesreporting some sort of footissue or problem, Margianosaw an opportunity and start-ed the Foot Solutions fran-chise. All the stores have a cer-tified pedorthist on staff andelectronically map customers’feet. “We offer a range of shoesshaped to individual feet and aspecialized range of customorthotic or premade inserts for

foot support. The ‘wow’ factoris immediate.”

Margiano’s wow factor wasthe difference in his customerbase. The average customer ata HeelQuik spent $9. The aver-age customer — a woman 40or older — at Foot Solutionsspends $200 to $300 on prod-ucts including inserts, sandals,and running shoes. Moreover,the startup costs for aHeelQuik franchise ownerwere $40,000 versus $200,000for Foot Solutions, making thebusiness much more prof-itable, Margiano says.

The company now hasmore than 250 stores in 13countries with plans to open40 new stores each year.Margiano warns that operat-ing internationally comes withits own set of challenges. Forexample, in many MiddleEastern countries, Margianodoes not use pigskin, a cultur-al taboo. Taxes can also be anissue. In India, a 45 percent taxrate exists on some imports, soMargiano turns to local sup-pliers to create shoes there.

Starting off on the right footimportant for business

Libraryoffers freeremoteaccess

If you’re a small busi-ness owner conductingmarket research, a would-be-entrepreneur, busi-ness school student orsimply like keeping tabson the economy and WallStreet, San Diego CountyLibrary’s business data-bases are just a few quickand easy key strokes awayusing your home com-puter.

The library’s ResearchResources page can bereached through thelibrary’s Web site atwww.sdcl.org. Look forthe link to ResearchResources.

Scroll down the pageuntil you reach the head-ing Business & Investing.Here you’ve hit theproverbial jackpot when itcomes to finding timely,up-to-date businessinformation.

With your library cardnumber and PIN you’llenjoy access to Business& Company ResourceCenter, MorningstarInvestment ResearchCenter, and ReferenceUSA.

Business & CompanyResource Center providesin-depth company infor-mation including finan-cial reports, earnings esti-mates, market share data, company histories,industry overviews, andarticles and press releas-es.

Data and reports are drawn from a variety of sources includingAmerican Wholesalers andDistribution Directory,Business Rankings Annual,Brands and TheirCompanies, Encyclopediaof Emerging Industries,and Market Share Reporterto name a few.

Find comprehensiveinformation on thou-sands of stocks, mutualfunds, ETFs and industry overviews usingMorningstar InvestmentResearch Center. Link to stock and fund recom-mendations, analystreports and Morningstarratings.

Reference USA is apowerful tool ideal forlocating information forboth local and nationalcompanies, their com-petitors, directory listingsof corporate officers andlocations.

C o m p r e h e n s i v ereports identify businessand industry profiles,business demographics,company news and stockdate, historical data, vari-ous filings, competitors’reports and brand andproduct information.

If you need assistance,feel free to phone theEncinitas CommunityLibrary at (760) 753-7376or come into the libraryfor in-person guidance.

❚ see Poetry on 13


ENCINITAS — Just offthe beaten path of CoastHighway 101 in downtownEncinitas nestled alongSecond Street between Dand E streets is VioletSalon. After opening itsdoors in February, thesalon has been a bustlingcenter of activity.

Owner April Brittonnamed the boutique salonafter her youngest daugh-ter. “I love my little salon. Ithas a great feeling,” Brittonsaid. Keeping the spacesmall lends an intimatefeeling and allows Brittonto give personalized serv-ice to her clients.

“People love the inti-mate and unique environ-ment,” she said. “Thedecor is mostly from thriftstores. My own home hasmany vintage pieces andmy salon is the same. Itgives the space its charac-ter.”

Jeri Robinson joinsBritton in specialized cutsand color. They have acombined experience of 28years styling hair. Businessis so good, in fact, thatBritton is looking to addanother stylist to the roster.“Once the sign went up,people started coming in,”she said.

“Not to toot our own

horns, but we are not onlytalented but also havegreat customer service. Ilike to make everyone feelspecial and, of course, lookamazing,” Britton said.

Britton joined theChamber of Commerce inorder to learn more aboutthe community she is serv-

ing. As a Carlsbad resident,she said it was importantto get connected as soon aspossible.

“I’m excited about theribbon-cutting ceremonythat the chamber is doinghere,” she said. As one ofthe many benefits ofchamber membership,

Violet Salon will enjoy thecamaraderie of other busi-nesses in the area throughevents like the ribbon-cut-ting ceremony andSundowners.

Britton said the ambi-ence of the area was one ofthe main reasons shechose the location. “VioletSalon fits in well with thesmall town vibe.”

Violet Salon is locatedat 520 Second Street. Call(760) 634-6634 for moreinformation.

New salon offers great style and service

April Britton, owner of the Violet Salon. Courtesy photo

ENCINITAS — It’s timefor Christmas in July at theAssistance League RanchoSan Dieguito upscale resaleshop Fabulous Finds,1542Encinitas Blvd., with familiesin need as the benefactors ofthe annual promotion.

Christmas in July turnsthe store where all merchan-dise for sale is donated andrefurbished, into a winterwonderland full of Christmasornaments, decorations,trees, collectibles, glassware,and other holiday decor.

Upcoming programssupported by the storeinclude Chapters for Chil-dren to be held Aug. 8 andAug. 9 at Camp Pendletonproviding back to schoolclothes for active, enlistedmilitary personnel’s children.Fabulous Finds is 100 per-cent volunteer-staffed andthe proceeds from fundingstays in the local communi-ties that the chapter serves.The chapter has provided22,500 hours of communityservice annually in localcoastal communities.

As members of theEncinitas Chamber of Com-merce, the volunteers ofAssistance League are dedi-

cated to ongoing supportand long-term presence inthe local communities theyserve. Through a commit-ment of hands-on action, theprograms of AssistanceLeague touch the lives ofmore than 1.2 million chil-dren, seniors, families andothers in need. The chapterappreciates the generousfinancial support of donors.All donations are tax-deductible and gratefullyappreciated.

For more informationabout Assistance Leaguephilanthropic programs ormembership, visit FabulousFinds or call (760) 634-1091.Donations are accepted dur-ing the hours of operationfrom 11 a.m. to 5 p.m. Mon-day through Saturday.

Assistance League ofRancho San Dieguito is the100th chapter of NationalAssistance League. It is anational nonprofit, all volun-teer philanthropic organiza-tion dedicated to serving theneeds of families in the NorthCounty. For details, visitwww.alrsd.org. Donations ofclothes, furniture, books andhome décor are gratefullyaccepted during store hours.

Christmas comingearly for local families in need


the Wyoming plan have saved15 percent to 30 percent inthe first year. That’s in a statefacing annual increases of 12percent to 14 percent eachyear, according to Johnson.

Since teaming up withCovenant Health System twoyears ago to start a healthplan, the Lubbock Chamberof Commerce in Texas hasseen its membership growup to 70 percent — growththat Lubbock ChamberPresident Eddie McBrideattributes to the health plan’spopularity among smallbusinesses.

The Lubbock plan, whichoffers four types of coverage,now covers more than 10,000chamber members, theiremployees, and familymembers. Before signing upfor the plan, 20 percent ofthose members had noinsurance at all, McBridepoints out. “Our plan com-pares well with otheroptions,” he said, noting thatthe typical savings for a 15-employee business was$12,000 in 2007. “The longpole in the tent is to find aninsurance provider, but ourswas ready made.” He adds,

“Other Texas chambers aretrying to create their ownhealth co-ops, but they arestruggling to find an insur-ance provider.”

Businesses invest intomorrow’s workforce

Dean Craig, president ofPersonnel Source, a humanresources consulting firm inSalem, Ore., conducts mockinterviews with students atSprague High School as partof the Salem and Keizerchambers of commerceReady to Learn-Ready toWork program.

The chambers of com-merce in Salem and Keizer,Ore., and their members areworking to ensure that areaemployers have qualifiedemployees in the future. Thetwo chambers have part-nered with the Salem-KeizerSchool District as well aswith E3: Employers forEducation Excellence to cre-ate the Ready to Learn-Ready to Work initiative.

“Our goal is to preparethe workforce of tomorrowto become ready-to-workadults,” said Cori Clausen,director of workforce devel-opment for the Salem andKeizer chambers. “Ready toLearn-Ready to Work hasprovided a means for our

chambers and local employ-ers to be engaged in a mean-ingful way in helping prepareour youth for success in theworkplace and college.”

Ready to Learn-Ready toWork has matched morethan 150 local businesses,nonprofits, and state agen-cies with high school stu-dents to prepare them for theworkplace. The initiativeincludes job shadowing,career mentoring, workplacetours, classroom presenta-tions, meeting with localbusiness leaders, and learn-ing firsthand about variouscareers. Business leadersteach students about thetypes of skills that are valu-able in the workplace includ-ing problem solving, com-munications, teamwork, astrong work ethic, andappropriate behavior.

Since its launch inJanuary 2007, 5,000 studentsin nine high schools haveparticipated in the program,and the local business com-munity has volunteered 780hours. In addition, 166career-related guest speakershave been invited into class-rooms, and five internshipshave been placed.

Visit www.workandlearn-now.com/.

Chamberscontinued from 7

women took on a specialimportance inside the barsof the west. They lured cus-tomers to stay a while longer,have another libation andforget their worries.Guerrero thinks of bars astemples of contemporaryCalifornia society which

become like the churchwhere people go to meditateand reflect.

Fast food, ubiquitousthroughout the landscape ofthe Southwest, is represen-tative in the sense that weare what we eat. Humorous,reflective and iconic, imagesof fast food appear through-out this body of work. “Bars,Women and Fast Food” is an

attempt by the artist tobridge cultures and time inorder to present a moregraphic and poignant pic-ture of the culture ofCalifornia.

Come view RaulGuerrero’s recent paintingsat the Eric Phleger Gallery.Contact the gallery at (760)436-1440 to schedule anappointment.

Artcontinued from 10

“ol’ popcorn bucket” and thefirst 18 pulled will be the line-up for the night.

At the slam, there arethree elimination rounds.

There will be 18 poets for thefirst round, 10 poets for thesecond round, and the topthree go on the final roundwith cash prizes for the win-ners. Judges are picked fromthe audience and will judge50 percent on content and 50

percent on performance. Norecorded music, costumes orprops will be allowed. Thethree-minute time limit isstrictly enforced.

For more information onthe Summer Poetry Slam,visit www.fullmoonpoets.org.

Poetrycontinued from 11

and so far he has not had tolay off anyone.

Recently, an employeetold Howe about a “reducedwages” program run by theVirginia EmploymentCommission that enablesemployees to draw partial

unemployment benefitswhile staying on the job.Four of Howe’s employeesparticipate in the program,which “bridges some oftheir pay to prevent themfrom becoming a completeburden on the Virginiaunemployment system,”Howe explains. “It’s notgaining us any money; it

just keeps our team togeth-er.”

For now, Howe says thatthings “have not gotten anyworse, but they aren’t get-ting any better.” If the situa-tion doesn’t improve in thenext three to four months,he may have to revisit thedecision on whether to layoff employees.

Survivalcontinued from 6

CARDIFF-BY-THE-SEA— The Cardiff 101 Chamberis gearing up for its fourthannual Dog Days ofSummer street fair for dogsand dog-lovers from 10 a.m.to 3 p.m. Aug. 8 at AberdeenDrive and NewcastleAvenue. Visitors can entertheir dog in a contest for theCutest Puppy, Best-DressedDog, Best Kisser orDog/Owner Look-alike.

“They say every dog hashis day, and this year it’s Aug.8,” said event co-chair-woman Debbie Mitchell.“The entire canine commu-nity comes together for con-tests, games, raffles, ven-dors, and, of course, foodfrom our local merchants.It’s a great way to see oldfriends and make new onesof the two- and four-leggedvariety.”

The Purina Rescue toRally Pro Plan AmbassadorProgram is set to roll intotown to join the event. Rallyto Rescue focuses on thesupport of smaller pet res-cue organizations that mayoften be overlooked bypotential donors andadopters due to their morelimited fundraising andmarketing capabilities.Their nationwide efforts toraise awareness for pet res-cue causes will have a posi-tive impact on rescueorganizations, big and

small.Both the San Diego

Humane Society MobileAdoption Unit and theCounty Animal Servicesrabies vaccination, licenseand microchip clinic willalso be in attendance.

A mobile pet groomingservice will be on hand,along with a special per-formance by celebrity dogtrainer Melissa Heeter andthe Purina Incredible DogTeam.

Highlights of this year’sDog Days of Summer eventinclude an obstacle coursesponsored by K-9Connection, a Kid Zonewith kiwi jump and treasurehunt, silent auction, raffledrawings and vendorbooths.

There will be music andperformances throughoutthe day by Circus Mafia.

According to Dog Daysof Summer co-chairmanBrad Maassen, new to thisyear’s event is The Blessingof the Dogs by DruponSamten Rinpoche of theTibetan Meditation Centerof Escondido.

Admission to the eventis free and proceeds benefitlocal animal charities andthe Cardiff 101 Chamber,which sponsors other com-munity events throughoutthe year.

The first 500 attendeeswill each receive Wag Bagsfull of canine goodies. Formore details, visitwww.cardiffdogdaysofsum-mer.com.

Dog Days of Summer festcoming up in Cardiff

Nellie Kratzer’s dog, Olivo, shows her skills on the teeter-totter obstacle at the last year’s Dog Days of Summerevent. The Cardiff 101 Chamber event drew a crowd ofapproximately 3000 canine and human attendees.Courtesy photo

the right people connect towho can help them the mostin doing business in this area.

“We’re small businesspeople too, so we want tomake connections with peo-ple as well,” Genevieve Wingsaid. “It makes our jobs moreenjoyable, the more peoplewe know and interact with —then you get invited to othersocial business events andthings that are going on inthe community that youmight not otherwise know. “

The ambassadors don’tdo this just out of the good-ness of their hearts — after allit is a volunteer position.Many are motivated by self-interest. “I became an

ambassador shortly afterstarting my business twoyears ago,” said Jeff Bibler ofBetter Report Card Tutors. “Ijoined the chamber becauseI wanted to meet new busi-ness people who could con-nect me with families in thearea who might need in-home tutoring for their kids.As an ambassador I knewthere’d be numerous oppor-tunities to meet new peopleand welcome new business-es to the neighborhood.”

David Lam, who is sort ofthe ambassador’s ambassa-dor, said the most difficultpart is “accommodatingeveryone’s schedule, busi-nesses have different priori-ties now than they did a yearago, so being flexible is nec-essary; we need to run our

businesses as well.”Though there are excep-

tions to every rule. ClaudiaYates of Get Fit SD said, “I’vebeen a member for about ayear. I immediately joinedbecause I like giving back tothe community as well, giv-ing back to the people andreally getting to know peo-ple.”

Haag followed that upwith, “I get to serve my busi-ness and help myself out, butI’m always thinking, ‘Whocan I connect them with?’when I meet someone new.”

Despite the difficulties,Lam said, “We’re always look-ing for new ambassadors. Wethink it’s a great way to getinto the mix and meet a lot ofpeople in a short amount oftime.”

Ambassadorscontinued from 1


going to take any crap fromanybody.”

Several potential mem-bers said they were notdeterred by the chamber’spast difficulties. DanaArmstead of AdvancedDermatology and CosmeticSurgery said she was inter-ested in joining but wantedto make sure the organiza-tion was a good fit. “It lookslike I got here at a goodtime,” she said. “They seemlike they’re moving forward.”

Dr. Jim Von Hipple of Spartan Chiropracticechoed Armstead’s senti-ments. “Onward andupward,” he said.

CEOcontinued from 1

July Sundowner full of fun, new faces

New Chamber of CommerceCEO Marshall Weinreb joinsnew business owner CindyBendle, CertifiedTransmissions; Al Delino, AlDelino Designs; and GregPetree, North Coast HealthCenter at the JulySundowner.

Robin Tarr of the Jonathon Tarr Foundation and Esther Crumpler,Wealth Management Associates, Inc. enjoy the July 21 Chamber ofCommerce Sundowner.

Soon to be members of the Chamber of Commerce Ted Caligiuri, Coldwell Banker Commercial; Robert Ryan,Online Clean Energy; and Chari and Joseph Garrie, Joseph Garrie Real Estate enjoy the July Sundowner.

Brent Ringoot of Prudential Realty enjoys the delectable Caribbean foodserved by Denise Hardman, Liberty Mutual and Tina DaCosta, Jamrocrestaurant owner.

Left, two potential Chamber of Commerce members, Dr. Jim Von Hipple,DC of Spartan Chiropractic and Dana Armstead of AdvancedDermatology and Cosmetic Surgery, check out the scene at the mixer.Right, Chamber of Commerce Ambassador Vanessa Keller, ComericaBank, joins potential member Dave Edmiston, M.D.

Jim Karnik, of Jim Karnik Photography & Video; Mayor Maggie Houlihan; and David Boylan, president ofArtichoke Creative mingle at the July 21 Chamber of Commerce Sundowner.

The next Encinitas Chamber of Commerce

SundownerAug. 18

5:30 to 7:30 p.m.3535 Manchester Avenue in Cardiff


city will continue to be a cat-alyst for sustainabilitythroughout the region,” saidPatrick Murphy, planningand building director for thecity of Encinitas.

As a key ingredient ofthe collaboration withEncinitas, SDG&E willassist in the implementa-tion of their energy-effi-ciency and financing pro-grams. On-Bill Financingand rebate and incentiveprograms will be the driv-ing economic force behindthe community’s adoptionof the energy-efficiencypolicies and integrating

them into their homes andbusinesses.

“SDG&E has theresources available to makethis project a reality,” saidMark Gaines, director ofcustomer programs forSDG&E. “We’re providingthe technical knowledgeand loan and rebate fundingto ensure the greening ofEncinitas.”

Energy efficiency is anoverarching theme of theproposed program for both

residents and businesses.Reducing operating costs,increasing awareness, pro-moting better energy man-agement and influencingthe energy attitudes andactions of the public andprivate sectors are essentialparts of the city’s implemen-tation.

For more informationregarding the program, con-tact Diane Langager at (760)633-2714 or by e-mail [email protected].

Greencontinued from 3

delicious sample size offer-ings from 34 restaurants indowntown Encinitas. Theevent is one of the largest andmost successful events of itskind in San Diego County,and takes place only once ayear. The night will featuremusic in six different loca-tions on Highway 101. Theevent has limited capacity,and demand for tickets neverfails to exceed the 1,000 sold.

Tickets are available begin-ning Aug. 6 on a first-come,first-served basis. They maybe purchased using cash,check, or Visa/MasterCard,and are available online atwww.encinitas101.com, or inperson at the DEMA officelocated at 818 S. CoastHighway 101.

In the event that you areunable to get a ticket, it is stilla great night to be in down-town Encinitas and to minglewith friends. There will belive musical performances at

several locations alongHighway 101, and most ofthe restaurants will be serv-ing full meals as well.

The restaurants willbegin sampling food at 6p.m. and will serve thosewith tickets until 9 p.m. oruntil they run out of food.The three-hour windowallows you to take your timeas you walk down Highway101 and provides opportuni-ties to stop along the way toenjoy the music or to have adrink.

MainStreetcontinued from 3

year. You can also make amatching contribution of upto 3 percent to yourself.

To determine which planis best for you, consult withyour tax advisor and a finan-cial advisor who has experi-ence with small businesses.

But don’t wait too long to getstarted — you’re moving clos-er to retirement all the time.

David Lam is a financial advisorwith Edward Jones Investments.

Retirementcontinued from 3

Affie Malekimojarab, andBlake Starkey met with every-one on my behalf. I am hon-ored to serve North CountySan Diego and look forward toreturning home once budgetsolutions are finalized.

Victory for Tri-City!In June, I was pleased to

hear that the Office ofStatewide Health Planningand Development reclassi-fied Tri-City Medical Centeras "Structural PerformanceCategory 2." Prior to this rul-ing, the hospital was in dan-ger of closing due to the cost-ly upgrades needed to changeits structural performancecategory. Earlier this year, Iauthored Assembly Bill 411that would have granted acompliance extension to thehospital and was also pleased

to help hospital officials navi-gate the bureaucratic maze ofstate agencies. Our effortspaid off and North Countyresidents can rest easierknowing that Tri-City MedicalCenter will be in service formany years to come.

Community Spotlight -The Angel’s Depot

The California budgetissue is having an impact onsome of the state’s most vul-nerable citizens. Times likethese cause us to considerhow we can help people inneed, such as donating foodto food banks. With organiza-tions such as the Angel’sDepot in Vista experiencinghigher than average demandfor food and services duringthis difficult economic time,we have the opportunity toexamine ways to assist themserve others. In only 33months of operation, The

Angel’s Depot has providedmore than 16,685 food boxes,free of charge, to local seniorsin need. Angel’s Depot wasable to serve 350,406 seniormeals using 367,072 poundsof food from the food boxes.In many cases, this commu-nity endeavor has been thelifeline for many strugglingseniors. Many more are inneed as a result of higherfood prices and increased liv-ing expenses at a timeshelves at food banks quicklybecome bare. In this time ofcrisis, we can lend a hand toorganizations like Angel’sDepot by helping themrestock their shelves. For theprice of a movie, soda andpopcorn, you can sponsor aneedy senior’s food box. Tolearn more about The Angel’sDepot program, visitwww.theanglesdepot.org orcall (760) 599-7093 to find outhow you can help.

Garrickcontinued from 2

favorite or to discover andexplore a new place,” saidDan Wenk, acting director ofthe National Park Service.

There are 147 nationalparks that normally chargeentrance fees ranging from

$3 to $25. But here’s a tip —244 national parks do notcharge entrance fees, so youcan plan inexpensive visitsyear round.

To plan your nationalpark adventure, visitwww.nps.gov, and markyour calendar for the nextfee-free weekend, Aug. 15

and Aug. 16. For a list of fam-ily fun activities this sum-mer, visit www.nps.gov/pub_aff/parks2009/index.htm or take a look at the week-ly feature “ExperienceAmerica’s Best Idea ThisSummer: National ParkGetaways” at nps.gov/getaways.

Parkscontinued from 7

whole food carrot cake andpre-cut portions for the trip.

Prepare lettuce roll ups,fill with diced lean chickenand spices.

Prepare your favoriteoatmeal cookies.

Take plenty of waterLastly, make sure you

refill your cooler with freshice every four hours.

Snacks for the planeride

Before you go, estimatethe total time you will be trav-eling from the time you leaveyour home to the time you

will arrive at your final desti-nation.

Decide if you and yourfamily will eat a meal at theairport either before yourflight or during a layover ifyou have one. Now that youhave all the information, planwhat you and your family willneed for snacks.

Note: you cannot take liq-uids or gels through securityat the airport so if you wantliquids on the plane you mustpurchase them at the airportafter you pass through securi-ty. For more tips for planetravel go to www.asma.org.You should also rememberthat you should not take foodthat will spoil easily. You can

take a soft-sided cooler bagfor your snacks which willhelp kept them all in oneplace. Add napkins butremember to leave the cut-lery at home. Please also bemindful of your fellow pas-sengers and leave pungentsmelling foods at home.

There is a possibility therecould be flight delays, espe-cially when traveling at peaktimes and peak seasons, soadd some extra snacks just incase that should happen toyou and your family. You willat least be prepared.

The key to success forany trip is planning. Thenyou can sit back relax andenjoy the ride.

Tripcontinued from 5

credit to operate; hence, thedoors close, and I put sixfamilies on unemployment.

As Congress and theadministration work to craftan economic stimulus pack-age, they must be sure to

provide relief to the otherguys — the nation’s 25 mil-lion small businesses thatform the backbone of ourcountry. Our leaders inWashington need to free uplines of credit; invest in infra-structure; and stimulate con-sumption, business invest-ment, and job creation.

If our current economicsituation were a footballgame, it would be late inthe fourth quarter, and we’dbe trailing. America’s smallbusinesses — the otherguys on the team — areready to step up andbecome the stars who winthe game.

Businesscontinued from 2

goal is to have a storefront indowntown Encinitas,” hesaid. After painting orchidsfor several years Doerflersaid it was time to work withthe actual subject matter.

His attention to detailand nuances is sure to havea positive impact on thebusiness climate.

Be sure to check outDoerfler’s amazing floralcreations at www.encinitasorchids.com or at theLeucadia Farmer’s Market

every Sunday from 10 a.m.to 2 p.m. at Paul EckeElementary school. His art-work is also on display atpainterofparadise.com.

For more informationabout Encinitas Orchids,visit encinitasorchids.comor call (760) 533-0991.

Orchidscontinued from 2 security clearances that are

attractive to many employers,including government con-tractors, security, and tech-nology companies, accordingto Ted Daywalt ofVetJobs.com, an Internet job

board sponsored and partial-ly owned by the Veterans ofForeign Wars.

More than 90 percent ofmilitary personnel have hadbackground checks for vari-ous levels of security clear-ances, Daywalt says. In addi-tion, veterans are trained towork with cutting-edge tech-

nology. Some 60p ercent ofenlisted personnel can pro-gram in at least one comput-er language compared withonly 2 percent of the generalpopulation.

For more information onhiring veterans, go towww.vetjobs.com/ orwww.hirevetsfirst.gov/.

Veteranscontinued from 6

the County of San DiegoBoard of Supervisors is thehonorary chair of this year’sCRC Gala.

More than 200 groups,businesses and organizationssupport this charity throughcommunity service, andthousands of individual vol-unteers are a core part of itsprograms. The CRC Gala will

include tributes to those sup-porters who have been cru-cial to the success of CRC overthe years. For event informa-tion or to RSVP, contact SuzieColby at [email protected] call (760) 230-6305.

Centercontinued from 10

Got a businessnews tip?

E-mail info to:[email protected]


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encinitas first, august 2009

Documents

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city ofencinitas

agreen city