Choice of venues for grocery shopping

Figure 1 shows places where consumers buy their groceries in 1985 and 2010 while Table 1 shows characteristics of shopping venues in 2010. Generally, the consumers’ choice of venues for grocery shopping in 1985 and 2010 was affected by the characteristics of shopping venues in 2010.

In 1985, Supermarket recorded 5% of consumers and it skyrocketed to 60% which is the highest percentage in 2010. This is because it had all the characteristics except price negotiable and personalised service in 2010.

In 2010, customers (60%) preferred supermarket to wet market (14%) because supermarket offered big discounts, comfort and convenience even though consumers that shopped at wet market (45%) was nine times that of supermarket (5%) in 1985.

24-hour store was the least frequented shopping venue at 5% in 2010 possibly because convenience was the only pull factor in 2010.

The percentage of night market’s consumers remained constant at 11% in 1985 and 2010. However, wet market and grocery store experienced a drop from 45% and 37% in 1985 to 14% and 10% in 2010 respectively despite having a personalised service in 2010.

In conclusion, supermarket is the most popular venue for grocery shopping in 2010.

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