enda kenny strategy
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ENDA KENNY STRATEGY. Website and first videos. When ElectionMall started to work for Fine Gael, Enda´s popularity was low . - PowerPoint PPT PresentationTRANSCRIPT
ENDA KENNY STRATEGY
Website and first videos
When ElectionMall started to work for Fine Gael, Enda´s popularity was low.
The first thing they needed to achieve was to fix this problem creating a whole new image for Enda and the party. The second one, was to make the people feel that Fine Gael was going to listen to their thoughs and needs.
In order to achieve the previous points we did 3 videos.
Website and first videos
The videos:
1. Enda Kenny asking to share ideas, and proposals for the new governmentDate: 22nd of December
http://vimeo.com/18102431
Website and first videos
2. Enda Kenny thanking citizens for sharing your thoughts. Date:11th of january 2011
http://vimeo.com/18689538
Website and first videos
3. Enda Kenny Asking to the people to Join Fine Gael´s team to get the country working again. Date 20th of January 2011
http://vimeo.com/18689538
Website and first videos
When ElectionMall started to work for Fine Gael, Enda´s popularity was low.
The first thing they needed to achieve was to fix this problem creating a whole new image for Enda and the party. The second one, was to make the people feel that Fine Gael was going to listen to their thoughs and needs.
In order to achieve the previous points we did 3 videos.
Website and first videos
3. Enda Kenny Asking to the people to Join Fine Gael´s team to get the country working again. Date 20th of January 2011
http://vimeo.com/18689538
5 point plan
Strategy
As a part of the website strategy we needed to show to the country which one was Fine Gael´s plan for recovery, all the information was displayed on the website, plus 5 videos were created and integrated on the wensite in order to achieve this.
http://vimeo.com/19454361
Candidate´s
Strategy
Tree strategies in one:
For the website of each candidate, and for the videos on the main one. Electionmall created 3 videos about each candidate.
Type A- is a bio of the candidate, you learn about him/ her, and people can feel that they know them better.
Type B- Why the got involved with Fine Gael. Why Fine Gael is good.
Type C- What do they think about Fine Gael´s plan to recovery.
Candidate´s
Strategy
The MSN strategy was a key one:
1º Because this was the first time ever that anyone used MSN for political advertising.
2º Because in Ireland the day before the elections there is a blackout on the media, because is Ilegal to publish or to say anything on TV, there is no way for the political party to promote themselves but the internet. So the last week of the election was pretty important in order to collects the last votes that we needed to win the election.
The ads were working for 4 days:
On Tuesday 22nd – we were promoting the Video GameOn Wednesday 23rd – we were promoting the debateOn Thursday 24th – we were promoting the Five Point PlanOn Friday 25th – We got Enda Kenny in a video asking the public to vote, for the last time
Saint Valentines strategy 14th of
February
Electionmall created an E´card, for Fine Gael to be used on Saint Valentines Day.
(images)
Video Game Enda Kenny
21st of February
Video Game of Enda Kenny and the 5 points plan.
Enda Kenny asking for
your vote on MSN.
Previous day to the
elections
Enda Kenny asking for
your vote on MSN.
Previous day to the
elections