eng biz slide
TRANSCRIPT
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C H I N E S E M E D I C I N E
K . V A L L E Y X P E N A N G
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H I S T O R Y
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TRADITIONAL CHINESE M E D I C I N E
5000 YEARS
CHINESE IMMIGRANTS
SHENNONG’S
MATERIA MEDICA
EXCHANGED
CULTURE & KNOWLEDGE
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B U S I N E S S
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P O H A U N T O N G
HISTORY
BUSINESS PRODUCTS
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H U A H S H A N
HISTORY
BUSINESS
PRODUCTS
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S I M I L A R I T I E S &D I F F E R E N C E
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FUTURE PLAN CUSTOMER
S I M I L A R I T I E S
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D I F F E R E N C E S
BUSINESS ADVERTISING
SHOP LAYOUTPRODUCTS
&SERVICES
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C O M P E T I T O R S
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P O H A U N T O N G ’ SC O M P E T I T O R S
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C O M P E T I T O R S
CHENG WOH & KEAN AUN HOE
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C H E N G W O H M E D I C A L H A L L
STRONGEST 80 YEARS
500 FORMULAS BEST SELLING
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BIRD’S NEST PACKAGED HERBS
P R O D U C T S
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K E A N A U N HOE M E D I C A L H A L L
YEAR 1956 FAMILY BUSINESS
MAIN PRODUCTS TRUSTWORTHINESS
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CORDYCEPS FLOWER BASED SOUP
P R O D U C T S
PENANG BAK KUT TEH
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H U A H S H A N ’ SC O M P E T I T O R S
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C O M P E T I T O R S
HAI-O EU YAN SANG HERBS N’ FOOD
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H A I - O
YEAR 1975
PROFESSIONAL HERBALISTS
70 BRANCHES WIDE VARIETY
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E U Y A N S A N G
PROMOTIONAL STRATEGIES1000 TYPES
300 RETAIL OUTLETSGLOBALLY
YEAR 1879
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H E R B S N’ F O O D
YEAR 1981 SPECIALTYWIDE VARIETY
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S T R A T E G Y
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P O H A U N T O N G
ADVERTISING, SERVICES & PRICING
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SERVICES & PRICES
H U A H S H A N
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R E C O M M E N D A T I O N S
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P O H A U N T O N G M E D I C A L H A L L
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PROBLEM: LOCATION & ACCESSIBILITY
SOLUTION(S): - RELOCATION
- OPENING MULTIPLE OUTLETS
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PROBLEM: BRAND AWARENESS & DISTINCTIVITY
SOLUTION(S): - ADVERTISEMENT
- OUTLET DISTINCTIVITY
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SOLUTION(S): - MODERNISATION
- GROWTH OF THE FIRM
PROBLEM: COST OF OPERATIONS & PROFIT MARGIN
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H U A H S H A N M E D I C A L H A L L
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PROBLEM: PRODUCT VARIATION & DISTINCTIVITY
SOLUTION(S): VARIATION OF PRODUCTS & UNIQUE
PRODUCT SOURCING
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PROBLEM: SKILLED LABOUR & TRAINED MEDICAL
PERSONNEL
SOLUTION(S): EXPANSION & TALENT SCOUTING
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PROBLEM: OUTLET LOCATION & SIZE
SOLUTION(S): OPENING MULTIPLE OUTLETS
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C O N C L U S I O N
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W I N S !
HUAH SHAN MEDICAL HALL