WORKBOOK

Consistently Create Content that Attracts & Engages Your Market

Engaging Content Creation - Workbook

INTRODUCTION

STRENGTHS NOTES WEAKNESSES NOTES

1. Identify your current strengths and weaknesses with content creation

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Engaging Content Creation - Workbook

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2. Describe your current commitment and challenges in content creation

COMMITMENT

CHALLENGES

GOALS

3. Define your goals for the completion of this course

NOTES

Engaging Content Creation - Workbook

CREATE CONTENT THAT RESONATES WITH YOUR AUDIENCE

KEY ONE

1. Answer the questions from the module to spur some content creation topicsyou can use for engagement

What are the questions your customers repeatedly ask you?

What are the questions they should be asking or that they’re not asking yet?

What is something your customer could talk about all day long?

What could help your customer right now?

What do you know that your customers don’t about your industry, niche, etc.?

What are your readers sharing or posting on social media right now?

What breaking news or new thing in your industry should your customer know about?

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Engaging Content Creation - Workbook

2. Write a one paragraph summary providing one solution to one of your custom-

SUMMARY – CUSTOMER PROBLEM/SOLUTION

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Engaging Content Creation - Workbook

GIVE YOUR CONTENT A NEW LEASE ON LIFE

KEY TWO

1. Make a ‘best of’ list of old content you can repurpose and republish

2. Decide which media you will use to take old content and make it feel new andmore engaging

CONTENT TYPE NEW MEDIA

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Engaging Content Creation - Workbook

1. Compare your business’s current process and channels for publishing newcontent with your ability to reach a bigger customer base. Do you maximize all your opportunities with email, video, using keywords to target your audience, and with social media like Twitter, Facebook and LinkedIn? Is your content mobile friendly?

USE PROVEN TOOLS AND TECHNIQUES FOR WIDESPREAD CONTENT DISTRIBUTION

KEY THREE

CURRENT PROCESS/CHANNEL

MOBILEFRIENDLY? OPPORTUNITIES

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2. List the tools from this module that you will explore to meet your business needsin broadening your target audience.

USE PROVEN TOOLS AND TECHNIQUES FOR WIDESPREAD CONTENT DISTRIBUTION

KEY THREE

TOOL

Buffer

Edgar

WiseStamp

MailChimp

SumoMe

PR Newswire

BuzzStream

Other

NOTES/USE?

Engaging Content Creation - Workbook

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1. Create a draft Content Marketing Results spreadsheet that measures yourawareness, engagement and conversion performance indicators. Where you already have data, include current statistics, your goals, and any additional notes. You can use the table below as a guide.

Engaging Content Creation - Workbook

MEASURE THE EFFECTIVENESSOF YOUR CONTENT MARKETING

KEY FOUR

AWARENESS CURRENT GOAL NOTES

Traffic Increase

Social Media Likes

New Links

Recommendations

Others

ENGAGEMENT

Social Media Interaction

Comments

Reviews

Webinar Enrollment/Comments

Time Spent Viewing

Others

CONVERSION

Leads

Sales

Other

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2. List the built-in measurement tools in your marketing software or otheranalytics sources (such as Google Analytics) that you currently utilize and take a look at any current, key statistics available.

MEASURE THE EFFECTIVENESSOF YOUR CONTENT MARKETING

KEY FOUR

TOOL KEY STATS

Engaging Content Creation - Workbook

SOURCE

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3. What conclusions can you draw from the data you have? For example, whereare you getting the most views of your content? Where are you getting the most click-throughs of your content? What’s the bounce rate on your site for different key content? If you have specific conversion goals for your content, what are those statistics? Where are there opportunities to expand your content’s reach?

Engaging Content Creation - Workbook

MEASURE THE EFFECTIVENESSOF YOUR CONTENT MARKETING

KEY FOUR

Most views?

Most click-throughs?

Conversion stats?

Expansion opportunities?

Others

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1. Analyze your current method and schedule of content creation and publication.List strengths and areas for improvement.

PRODUCE CONSISTENT CONTENT WITH AN ORGANIZED CONTENT MARKETING PLAN

KEY FIVE

NOTES NOTES

Engaging Content Creation - Workbook

STRENGTHS IMPROVEMENTS

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2. Using the points covered in the module, note down ideas for implementation ofeach tactic. Think about steps involved and an estimated timeframe.

Engaging Content Creation - Workbook

PRODUCE CONSISTENT CONTENT WITH AN ORGANIZED CONTENT MARKETING PLAN

KEY FIVE

Keep a Consistent Schedule

TACTIC IDEAS FOR IMPLEMENTATION

Steps12

3

Timeframe

Steps

Timeframe

Look for Cornersto Cut

12

3

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PRODUCE CONSISTENT CONTENT WITH AN ORGANIZED CONTENT MARKETING PLAN

KEY FIVE

Engaging Content Creation - Workbook

Keep Everyone on the Same Page

TACTIC IDEAS FOR IMPLEMENTATION

Steps12

3

Timeframe

Steps

Timeframe

Plan Ahead

12

3

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Engaging Content Creation - Workbook

PRODUCE CONSISTENT CONTENT WITH AN ORGANIZED CONTENT MARKETING PLAN

KEY FIVE

Stay Current

TACTIC IDEAS FOR IMPLEMENTATION

Steps12

3

Timeframe

Steps

Timeframe

Diversify Your Content

12

3

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PRODUCE CONSISTENT CONTENT WITH AN ORGANIZED CONTENT MARKETING PLAN

KEY FIVE

Engaging Content Creation - Workbook

Prioritize on Your Calendar

TACTIC IDEAS FOR IMPLEMENTATION

Steps

1

2

3

Timeframe

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Engaging Content Creation - Workbook

1. Review your notes and what you have learned so far.

2. Identify 5 action steps you can take immediately to create engaging contentfrom new or repurposed information.

CONCLUSION - CREATE YOUR ACTION PLAN

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

1

2

3

1

2

3

TOOLS FOR CONSISTENCY

PRIORITIES

3. Determine what you need to be consistent in your delivery of content and whatyour priorities are.

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4. Create an Action Plan below to list the tasks you will do as soon as you getback to work, along with deadlines for each.

DEADLINES NOTES

Engaging Content Creation - Workbook

TASK

CONCLUSION - CREATE YOUR ACTION PLAN

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