Engaging EveryoneNaomi FriersonFamily & Community Engagement Committee

Florida PTA

Objectives

•Identify the differences between Involvement, Engagement, and Empowerment

•Recognizing diversity in your team and community, as it relates to personality and resources

•Utilizing tools to gauge effectiveness and connect with others

•Building a deeper, higher quality leadership pool

Getting People in the Door:What Does it Take?

Involvement

How to Gain Involvement•Welcoming - not overwhelming

•Flexible - given realistic opportunities

•Clarity - listening and understanding each others needs

•Making a connection – being sincere

•Identifying then removing barriers

ASSUMPTION

ISOLATIONSATTITUDES

FEAR

Hindrances to Involvement

They’re involved, now what?

Involvement

Engagement

What does engagement get us?•People• Members

• Labor/volunteers

•Outcomes• Supporting the school

• Holding events

• Shared workload

• School/Community spirit

Systemic Change:Creating Actual Empowerment

Involvement

Engagement

Empowerment

Empowerment•Increased awareness

•Sense of value and success

•A set of day-to-day practices, attitudes, beliefs

•Shared power in ownership and decision making

•Creating solutions, visions, and strategies

•Advocacy - creating a larger “voice” or foundationto speak from

•True collaboration - trust and viewing each other as partners

•Enable, Empower, Entrust

Affirm and Value Diversity

•Be inclusive, not exclusive

•Recognize and Respect ALL

•View diversity as rich resources and opportunities

•Ensure that your committees reflect the entire community it serves

Involvement > Engagement > Empowerment•No single approach will engage everyone

•Understand and plan for turnover

•Request help from influencers

•Find and remember triggers and be on the lookout for tolerance level(s)

•Be conscious and aware of practices, attitudes, beliefs and interactions (from multiple viewpoints)

Communication

What’s the goal?

Simply put, your communications plan gives you an opportunity to connect and

engage with more people in you school and community. In the end, the better we can work

together, the better experience and education our children will

get at school.

Newsletters•Newsletters are a great way to get in front of your families.

•Creating a well-organized, informative document is key.

•Calendar of school and PTA events

•PTA/PTSA articles (membership, volunteering, etc.)

•Use Google Translate to offer your newsletter to non-English speakers

Email Services

•Add sign-up forms to Facebook and website

•Can post links to social media sites

•Use custom or pre-made templates

•Create an e-newsletter

•Use for updates and reminders

•User-friendly

Websites

•Websites are best used for information that doesn’t change often.

•User-friendly platforms like WordPress are easily customizable

and maintained.

•Contact Information

•Membership information

•Calendar of events

•Links

• National PTA website

• Florida PTA website

• Capwiz (National/Florida PTA’s)

•Volunteer Information

•Copies of your Newsletter

•Downloadable Membership Form

•Use Google Translate to make your site accessible to a broader

audience

Social media – good or bad?

GOOD

•Efficient form of communication

•Builds a sense of community

•Provides useful, instant

feedback

•Allows sharing of experiences

•Increased reach

BAD

•Heat of the moment

communication

•Bad experiences can be

magnified (the bandwagon

effect)

•Cannot control negative

feedback

Social Media - Platforms

Facebook• It’s FREE

• Post updates to gain

feedback from followers

• Post events to keep your

community in the loop

• Provide links to videos

and forms

• Share PTA/PTSA

information easily with a

quick click

• Hashtags are now usable

on Facebook

(#NaomiIsAwesome)

Twitter• It’s FREE and great for

PTSA’s

• Mention other followers

using the “@” sign

followed by the username

(ex. @floridapta)

• Update events while

they’re happening

• Remind members of

meetings/events

Others • Website/Blog

• YouTube

• Pinterest

• Instagram

• Vine

• Snapchat

Hints & Tips for Communications•Have a social media policy

•Schedule posts when users are online

• 8-9 AM

• 4-6 PM

• 9-11 PM

•Engage your users• Ask questions/surveys

• Post and print pictures

• Suggest interactions

•Be a person, not a page• Users want to engage a person, not

a computer

• Don’t be afraid to use your voice

•Increase your reach

• Incentivize participants

• Share content from other sources and encourage them to share yours (FLPTA, NPTA, other units)

• Create content others WANT to read and share

• Monitor and respond

•Share your page

• On your personal page

• On other member’s pages

• In newsletters and flyers

Surveys

•Formal and informal

•Include many groups (who you have, who you don’t, new recruits, those

leaving)

•Use surveys to determine: What do they want, when do they want it, and are

we being effective:

•communication

•direction/training

•acknowledgements (limited, or not; public

recognition or not)

•Find motivator or trigger

•Use to keep checking temperature

QUESTQuick Enneagram

Sorting Test

Scoring Your

QUEST

2-Digit

CodeType

AX 7

AY 8

AZ 3

BX 9

BY 4

BZ 5

CX 2

CY 6

CZ 1

What makes us different, makes us stronger…

The Caring, Interpersonal Type: Generous, Demonstrative, People-Pleasing, and Possessive

Basic Fear: Of being unwanted, unworthy of being loved

Basic Desire: To feel loved

Key Motivations: Want to be loved, to express their feelings for others, to be needed and appreciated, to get others to respond to them, to vindicate their claims about themselves.

The Success-Oriented, Pragmatic Type: Adaptable, Excelling, Driven, and Image-Conscious

Basic Fear: Of being worthless

Basic Desire: To feel valuable and worthwhile

Key Motivations: Want to be affirmed, to distinguish themselves from others, to have attention, to be admired, and to impress others.

The Rational, Idealistic Type: Principled, Purposeful, Self-Controlled, and Perfectionistic

Basic Fear: Of being corrupt/evil, defective

Basic Desire: To be good, to have integrity, to be balanced

Key Motivations: Want to be right, to strive higher and improve everything, to be consistent with their ideals, to justify themselves, to be beyond criticism so as not to be condemned by anyone.

What makes us different, makes us stronger…

The Sensitive, Introspective type: Expressive, Dramatic, Self-Absorbed, and Temperamental

Basic Fear: That they have no identity or personal significance

Basic Desire: To find themselves and their significance (to create an identity)

Key Motivations: Want to express themselves and their individuality, to create and surround themselves with beauty, to maintain certain moods and feelings, to withdraw to protect their self-image, to take care of emotional needs before attending to anything else, to attract a “rescuer.”

The Intense, Cerebral Type: Perceptive, Innovative, Secretive, and Isolated

Basic Fear: Being useless, helpless, or incapable

Basic Desire: To be capable and competent

Key Motivations: Want to possess knowledge, to understand the environment, to have everything figured out as a way of defending the self from threats from the environment.

The Committed, Security-Oriented Type: Engaging, Responsible, Anxious, and Suspicious

Basic Fear: Of being without support and guidance

Basic Desire: To have security and support

Key Motivations: Want to have security, to feel supported by others, to have certitude and reassurance, to test the attitudes of others toward them, to fight against anxiety and insecurity.

What makes us different, makes us stronger…

The Caring, Interpersonal Type: Generous, Demonstrative, People-Pleasing, and Possessive

Basic Fear: Of being unwanted, unworthy of being loved

Basic Desire: To feel loved

Key Motivations: Want to be loved, to express their feelings for others, to be needed and appreciated, to get others to respond to them, to vindicate their claims about themselves.

The Success-Oriented, Pragmatic Type: Adaptable, Excelling, Driven, and Image-Conscious

Basic Fear: Of being worthless

Basic Desire: To feel valuable and worthwhile

Key Motivations: Want to be affirmed, to distinguish themselves from others, to have attention, to be admired, and to impress others.

The Rational, Idealistic Type: Principled, Purposeful, Self-Controlled, and Perfectionistic

Basic Fear: Of being corrupt/evil, defective

Basic Desire: To be good, to have integrity, to be balanced

Key Motivations: Want to be right, to strive higher and improve everything, to be consistent with their ideals, to justify themselves, to be beyond criticism so as not to be condemned by anyone.

Four Domains of Leadership Strengths

Executing

(Make Things Happen)

Influencing

(Help Teams Reach a Wider

Audience)

Relationship Building

(Keeps Team Together)

Strategic Thinking

(Focused on What Could

Be)

Executing

•Ability to “catch” an idea and make it a reality• Deliberative or Discipline strengths will establish a quality

process

• Achiever works tirelessly toward a goal

• Arranger will determine the optimal configuration of people

needed to complete a task

Executing

(Make Things Happen)

Influencing

•Help their team reach a broader audience by selling the

ideas inside and outside the organization

•When you need someone to take charge, speak up, and

make sure the group is heard• Command or Self-Assurance may use few words, but

confidence will continue to project authority and win followers

• Communication or Woo might get people involved by helping

individuals feel comfortable and connected to the issue at hand

Influencing

(Help Teams Reach a Wider

Audience)

Relationship Building

•Essential glue that holds the team together

•Unique ability to create groups and organizations that are

much greater than the sum of the parts• Positivity and Harmony may work hard to minimize distractions

and to keep the team’s collective energy high

• Individualization might use a more targeted approach

• Relator or Developer may be a great mentor and guide as he

pushes others towards bigger and better achievements

Relationship Building

(Keeps Team Together)

Strategic Thinking

•Keep us all focused on what could be

•Constantly absorbing and analyzing information and

helping the team make better decisions

•Continually stretch our thinking for the future• Context or Strategic might explain how past events influenced

present circumstance or navigate the best route for future

possibilities

• Ideation or Input may see countless opportunities fro growth

based on all of the information at hand

• Analytical might help the team drill into the details of cause and

effect

Strategic Thinking

(Focused on What Could

Be)

Ultimate Test of a Leader

Its not what you are able to do in the here and now…

but instead what continues to grow long after you’re gone.

Have Questions?

Naomi FriersonFamily & Community Engagement

CommitteeFlorida PTA

TreasurerHillsborough County Council PTA/PTSA

Vice PresidentCarrollwood Elementary PTA

Naomi@CarrollwoodPTA.orgI’ve got answers!

Please complete

the workshop

evaluation.