enhancing sme and co-operative business using ict by saiful hidayat
TRANSCRIPT
G E M A
2008Games Education
Music Animation
Enhancing SME and Co-Operative Business Using ICT
�������������� �������� ����� ���� ���� ��������
by:
SAIFUL HIDAYATAVP IT Service StrategyIT & Supply DirectoratePT. Telekomunikasi Indonesia, [email protected]
G E M A
2008Games Education
Music Animation
Content
������������ �������������
����������� �����
������������������
������
�������
G E M A
2008Games Education
Music Animation
FuturizationThe Upcoming Era of Conceptual Age
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
���� ����� ���� ����� � �� ����� ���������
���������������(farmers)
��������������(factory workers)
���������������(knowledge workers)
��������������(creators & empathizers)
����������� ���������� ���������������
�
! "
“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.Gordon Petrash, PWC- Intellectual Asset Management Practice
G E M A
2008Games Education
Music Animation
The Six Aptitudes for Conceptual Age
Not Just…
� Function� Argument� Focus� Logic� Seriousness� Accummulation
But Also…
� DESIGN� STORY� SYMPHONY� EMPATHY� PLAY� MEANING
G E M A
2008Games Education
Music Animation
Valuetainment Towards Conceptual Age
ConceptualAge
Spiritualbased
Creativebased
Knowledgebased
•Meaning•High touch, empathy
•Symphony
•Design•Uniqueness•Play & Story
•Technology Leverage •Networking•Sharing culture
������������ ������������
G E M A
2008Games Education
Music Animation
Participatory Network: 2.0 Era
��������� ������ ��
����������
������������ �
���������������
�����������������������������
���� ������ �����
���������� �
���������� ���
�������� ��
G E M A
2008Games Education
Music Animation
Long Tail Economy: Towards Broadband Era
Broadcast Era Broadband Era
VS
Bringing one show to millions people Bringing a million show to one person each
The era of unlimited choices where Pareto Principles no longer applies
broadcast narrowcast
Here, one broadcast TV station or one major web site can reach millions of viewers
Here, a thousand web sites can each reach a thousand viewers
ultra narrowcast
sources
view
ers
G E M A
2008Games Education
Music Animation
The Maxim of Long Tail Economy
� !��� ����������
� "������������ ������#��$
� ������%�� ����&���������
� �������'�� ����&���������
� �����������������
� �������������$������ �������(�)
G E M A
2008Games Education
Music Animation
Digital Era needs DIGITAL Culture
��������*����'�������+����������'�� *�'�������������� �����#��$�
����������� +�,������������
��� ���������'�� +���� �)������'�����������)���������������'�
�������� +�-������'.������ ���� ���.��������.�'�����������
����������'� +������*��������'������
�����'������� +������������'�������'�������)��� ����������
������ +���������'�.�)��������
G E M A
2008Games Education
Music Animation
Content
��������/,��� �,�������
����������� �����
������������������
������
�������
G E M A
2008Games Education
Music Animation
Creative Industry Potential
Knowledge-Creative
Skilled Worker
Labor Intensive �� � !����������� "�#�������
� � !����������� "�#�������
��!����������� "�#�����
G E M A
2008Games Education
Music Animation
Creative Industry
�������'�����������������������#�������'�����������#�'����� 0 ����������#����#��$�����������'������)��������#�1'���������'�����23���������� ����������������������'���������'�����.�(���������� �*���� ����� ����� ���������'������������*������'����'������� ����� �'����������*�����(��������'$�'������32
4����-�#$���
1�������������'������0 -�#���������$������������� ���2
G E M A
2008Games Education
Music Animation
Creative Industries Sub-sectors� 5 ���������� 5�'����'����� ������.� ������������������ 6���������������� 6����*��� ������ �'����� ������'� ������ "�'���������#����7'�������������8� "������ ���'�� � �����'� ������������������ ���������������� ����������.��� ��.��� ����������)��� '������� ������������� �����9���� :��������� ���)�������3
G E M A
2008Games Education
Music Animation
Creative industry challenges
� /��9�����''���������� �'��������������'����
� �������'���� ���������������������'����
� "�'$���� �����)������'��������� ����������
� ����� � ������
� �������0 ����� � ��'����'�
G E M A
2008Games Education
Music Animation
Digital is the Way Out • Wikipedia• iPod ���� Podcasting• mobile phone• ebook reader• Social Network
• facebook• Innocentive
• Google • Blog• RSS
G E M A
2008Games Education
Music Animation
Content
������������ �������������
����������� �����
������������������
������
�������
G E M A
2008Games Education
Music Animation
����� � ������������ ��������
Enterprise
���� �����
����������������
��� � ����
��������
�����
���� ���������������
������ �����������
�������� �����
����� ����
!������� ���� ��� ����� ��� �
"�� ���
"������# ��$ ���
��������% �� ��� ��
�� ��� �� ����
��$ �����
G E M A
2008Games Education
Music Animation
ICT Benefit : Knowledge Source
Looking for any information
G E M A
2008Games Education
Music Animation
ICT Benefit : Business Applications
•e-Tax•e-Payment•e-Commerce•e-Government•e-Health•e-Learning
Pembayaran BERHASILdr HP no 081333333333ke merchant 1234567/Danie CollectionRp75,500.00 pada12-05-05 11:43:20no tran 575974
G E M A
2008Games Education
Music Animation
ICT Benefit : Global Market Place
Indonesian Market Place For “Indonesian Market Place For “UkmUkm” and “” and “KoperasiKoperasi” Products… ?” Products… ?
G E M A
2008Games Education
Music Animation
Internet ShopTen tips to make your Website a success Ten tips to make your Website a success
1.1. Map out a plan of your website and shop.Map out a plan of your website and shop.
2.2. Decide how you want your shop to look. Make sure the text Decide how you want your shop to look. Make sure the text color and the color of the background work together color and the color of the background work together
3.3. Different computers support different text styles. only use Different computers support different text styles. only use Arial, Verdana or Times New Roman.Arial, Verdana or Times New Roman.
4.4. On the first page of your Web site. Make sure you mention On the first page of your Web site. Make sure you mention who you are and what you're about..who you are and what you're about..
5.5. Your home page will have links to the different departments Your home page will have links to the different departments inside your shop, make people can find their way around.inside your shop, make people can find their way around.
6.6. Make sure you include all your contact details, even a direct Make sure you include all your contact details, even a direct ee--mail link from your Web site to you.mail link from your Web site to you.
7.7. Make sure your Web site is not overloaded with images and Make sure your Web site is not overloaded with images and visual tricksvisual tricks
8.8. Make sure pictures only have a small file size in kilobytesMake sure pictures only have a small file size in kilobytes
9.9. Make sure your website looks good at any Internet Browser, Make sure your website looks good at any Internet Browser, at least in Internet Explorer and at least in Internet Explorer and MozzilaMozzila FirefoxFirefox..
10.10. Make sure your Web site is designed to look good in Make sure your Web site is designed to look good in different resolutions different resolutions
Source : http://Source : http://indonesia.smetoolkit.orgindonesia.smetoolkit.org
G E M A
2008Games Education
Music Animation
“Search” as Salesman
���� �� ��!��� ������ ��������"���#����#��� ���$�� ���� ����� �����������������%������ ��� ������ �������� �� �!� ������##�����&'� ���'������� � �������" ������%� (���� ���� ������ �)��������� �!��� �� ������"�������
G E M A
2008Games Education
Music Animation
Indonesian Internet Penetration still low (8,9%) and rank 14th on the Internet Users
But Internet Broadband Penetration Still very Low (0,3%) ….
8.9% 0.3%
0.34
G E M A
2008Games Education
Music Animation
Access
Content Entity/ Community
• Deploy ADSL 2.000.000 ssl• Deploy Wimax 1.100.000 ssl• Deploy Metro Services.• Hotspot Services (1.200
spots) • Fibre to The Zone (all HRBs
dan “special cluster”
• Komunitas Pendidikan:- IG2S.- SmartCampus.- KSI (Komunitas Sekolah
Indonesia).• Komunitas SMEs dan Koperasi• Government• Gamers/Animation Community• “Lifestyle” based Community
• Penyediaan Content/Infrastructure Management System
• Penyediaan Infrastructure e-Payment, Micropayment, dan e-security.
• Infostructure : e-Gov, e-edukasi, e-bisnis.
• Penyediaan Community based application : B2B, B2C.
• Pengembangan BB Content & IPTV• Set-up Collocation dan Data Centre.• Penyediaan Storage (almost Free).
TELKOM Strategic Plan For ICT Development Until 2010
G E M A
2008Games Education
Music Animation
Infrastruktur Akses ICT Indonesia dan Market Share TELKOM(Posisi : Desember 2007)
��##�#$�%&�'�
( %�#%��
�%&�'�
( %�#���������� ) $'*$�'
� TELKOM 99%� BBT <1%
� Telkomsel 51%� Indosat 27%� Excel 17%� Others 5%
� TELKOM 59%� Indosat 5%� Bakrie 36%
8,7 M8,7 M 11 M11 M 93.2 M93.2 M $%�&$%�& '%(�)'%(�)
Sumber : Telkom, Depkominfo,Bisnis Indonesia
� Internet Kiosk 43%� Campuses 3%� Schools 1%� Offices 41%� Households 12%
� TELKOM 67,9%� Wireless BB� Others
+,
�����$�%
-,
�����$�%
+�.+,
�����$�%
��*+,
�����$�%
�$',
�����$�%
G E M A
2008Games Education
Music Animation
For Increasing Usage of Broadband Internet :TELKOM Decreasing Speedy Tariff
2.02.0
3.83.8
-
1.0
2.0
3.0
4.0
5.0
Jun '04 Des '05 Mar '06 Nov '06 Apr '07
Tariff Broadband Speedy - Limited
Tariff (Juta)
Tariff Broadband Speedy - Unlimited
600
400 400
300
0
150
300
450
600
750
Jun '04 Des '05 Mar '06 Nov '06 Apr '07
“Speed up to 1 Mbs”Introducing “time based tariff” and “speedy prepaid”
Rp./MBJuta
20082008
�#�$ -��.�/�������0�#���!����12##��������3�����4&�5�#�$ -��.�/�������0�#���!����12##��������3�����4&�5
www.telkomspeddy.comwww.telkomspeddy.com
G E M A
2008Games Education
Music Animation
Content
������������ �������������
����������� �����
������������������
������
�������
G E M A
2008Games Education
Music Animation
� Integrated initiatives of Telkom Group to enable and encourage healthy creative content industriesand communities in Indonesia
� Indigo (Indonesian Digital Community)� Encourage “Valuetainment Creativity”
G E M A
2008Games Education
Music Animation
Indigo Values� New paradigm, more than distribution� Unleash hidden, overlooked and
untouched potential � Provide effective and efficient new
industry model � Leverage digital technology to enrich
and embrace long-tail market
G E M A
2008Games Education
Music Animation
Indigo Case: Music Industry Reshaped
� -��������������������� �����������'��� �����
� ��''�������;����<�'$������)������������� ������
� ��)�������������������'��� �����
� /������� ������� ���'������������������
� �'�������������������'��� �����
G E M A
2008Games Education
Music Animation
Indigo Case: Digital Consumnity� Facilitating consumer
community
� Increase participation, loyalty, advocacy
� Colaboration and co-creation of new products and services
� Online and offline activities merge
G E M A
2008Games Education
Music Animation
Indigo Case: Telkom Membangun Indonesia Cerdas
� � ����������'�������� �������'���������� �������
� =>������ ��.���'�� ��������.�� �'�����.�����'.����������.���)����'�����'�.���)��$.���'
� 5����'��������������'��������#��$�����������'������
G E M A
2008Games Education
Music Animation
Indigo Case: Kampung DigitalSumatera Digital Island
� Empowering rural areas with Internet and digital technologies
� Addressing key persons within the communities
� Open up creativity, sharing culture, and business opportunities
www.kampungdigital.com
G E M A
2008Games Education
Music Animation
Kampung Digital : Terang Bulan
Source : Source : www.kampungdigital.comwww.kampungdigital.com
G E M A
2008Games Education
Music Animation
Product of Kampung Digital
Collaboration & sharing cultureCollaboration & sharing culture
G E M A
2008Games Education
Music Animation
Indigo Business Models
PROMOTION
PRODUCTIONDISTRIBUTION
EDUCATION
G E M A
2008Games Education
Music Animation
Indigo Education�������������
kompetisi cipta karya musik
seminar industri kreatif
game competition
edukasi Internet & aplikasinya
G E M A
2008Games Education
Music Animation
Indigo Productions�������������
TV Program
“Telkom membangun Indonesia Cerdas”
Mengupas industrikreatif digital: musik, games, animasi, mobile content, e-book, dll
Music Productions
ringtonering back tone
video download full track song
back ground music
Co-branding Programs White Labelling
G E M A
2008Games Education
Music Animation
Indigo Distribution�������������
TV Channels
Portals
Indigo Centers
Broadband accessEntertainmentGoods storeInfo center
Mobile AccessSMSRing Back ToneWAP PortalUMBSTK/UTKJava Menu
G E M A
2008Games Education
Music Animation
Indigo Promotion�������������
Traditional Media
Print adsRadio clipsTVCBillboardFlyers, Posters
Mobile Advertising
SMS blastMobile banner
Sponsored wallpaperJingle RBT
Free video clips
Internet Advertising Live event
Live music concertExhibition
Pasar musikGathering
BannerPop-up windowE-NewsletterMail trailerAds words
G E M A
2008Games Education
Music Animation
Digital Asset Management
Digital Content & Applications
Digital Payment
The Infrastructure
Broadband & BroadcastBroadband & Broadcast
Digital Asset Management
copyrightprotection
portaldirectoryservices
mediaserver
Digital Content & Applications
Game Education Music Animation Schools Govt SMEs
Digital Payment
G E M A
2008Games Education
Music Animation
Summary
� �������'��'����������.�$��#�� ��.�'���������.��� ������������ �����9���������������
� ���%��������������������������������� ������5"��������
� ����'���)�����������������������������������'����<��������)�����������������$��������� ����������
� �� ��� ���������'���������� ���������� ����� �������'��������� �������� �����'�������������������'�������
G E M A
2008Games Education
Music Animation
��� �
�� �� ���� �� � � ����� ��� ��� � � ��� �
��������
G E M A
2008Games Education
Music Animation
Curriculum Vitae
� ������������ ���������������������������� ������ �
!������������"
� �������� ��������������� ���� ���#���������� ���$�� % % % %���������������� �������&
��#�#�'��"
� (����"� ������ �%)�*�����%+,)
�����-�#���� �����-�#���� �����-�#���� �����-�#����
� �����.�������#������ �/��� ��������0)),�1 ��&��� ���23������4�*�556�����'�� � ���#�������0))7�
0)),�� �������� �������8�/��������#����0))9�0))7�
:������ "
������;��'��4��4�#