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Enterprise 2.0 – getting up to speed

Bandwagon or Rollercoaster?

Vortrag bei T-Systems SI, LE23.7.2009

Martin Koserfrogpond _ enterprise collaboration consulting

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Social Web - potentials for enterprises?

Emerging technologies - more than IT tools?

Knowledge Management 2.0 - WTF or FTW?

Implementation - strategies and pitfalls

Q&A

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frogpond?

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frogpond!

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I'm a Blogger

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Bloggers – they are so cute

http://toonblog.squarespace.com/postings/tja.html

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I'm a Blogger Consultant

http://www.flickr.com/photos/alysinwonderland/2285571129/sizes/o/

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Web 2.0 Expert

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What do I do? Consulting, organizing and facilitating ...

Aufgabe ... mit (Enterprise) Social Software Organisationenbei der Erfüllung ihrer Aufgaben helfen

Beratung ... „hands on“ Projektarbeit statt „hit, bill and run“

Leistung ... Fragen beantworten und stellen, analysieren, konzipieren,Projekte begleiten und managen ...

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I am not alone

http://www.flickr.com/photos/moriza/65440175/

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Web 2.0 Bandwagon

http://www.flickr.com/photos/matthamm/2945559128/sizes/o/

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Web 2.0 Rollercoaster

http://www.flickr.com/photos/duncan_mcneil/39858623/sizes/o/

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Social Web - potentials for enterprises?

Emerging technologies - more than IT tools?

Knowledge Management 2.0 - WTF or FTW?

Implementation - strategies and pitfalls

Q&A

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Potentials

… for Enterprises?

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nobody wants to see any more slides with the Gartner hype cycle ...

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… or psychedelic 2.0 colours

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… but quite often they're worth the deal

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… but quite often they're worth the deal

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Web 2.0 !

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Web 2.0 and Enterprise Portals

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Nothing new under the sun?

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Living in public can be embarrassing ...

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It's about the conversations, as it ever was

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Hmm, informal conversations brewing ...

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One idea:It's about the fabrics of social networks

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Good fortune is what happens whenopportunity

meets with planning

http://www.flickr.com/photos/clagnut/252185030/sizes/l/

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Social Web - potentials for enterprises?

Emerging technologies - more than IT tools?

Knowledge Management 2.0 - WTF or FTW?

Implementation - strategies and pitfalls

Q&A

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More than IT tools

… ahh, but do we need to forget about all those nifty shiny cute fabulous tools?

http://www.flickr.com/photos/deanj/2398424227/sizes/l/

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Tools are cool

http://www.flickr.com/photos/daveiam/2805765973/sizes/l/

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Intranet 1.0

Cool tools?!

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Enterprise Apps

Cool tools?!

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Wissens-Findung und Verständnis

Bereitstellung der richtigen Informationen für mehr Menschen

Enterprise Content ManagementEinfachere Erstellung und Verwaltung

von Inhalten und Dokumenten

ZusammenarbeitMit Kollegen, Partnern, Kunden

Grundlagen Sicherer, verwaltbarer,

zuverlässiger

Information Worker Solutions

Client- und webbasierte Anwendungen mit Workflow und Line-of-Business

Interoperabilität

Persönliche ProduktivitätVerbesserte Effizienz und

Eigenständigkeit

All tools are cool(Well, almost all tools)

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WeblogsWikis

Tagging und FolksonomySocial Software

Soziale Netzwerke Social Media

Architecture of Participationneue bzw. andere Organisationsformen

"User-generated" ContentWisdom of the Crowd

"Do It Yourself"-WirtschaftLong Tail

RIA Rich Internet AppsOffice 2.0

APIs & Web As Connected Platform (Mash-ups)Online-Gemeinschaften

AJAX, RSS, RDF, XML etc.SOA, SaaS, ...Perpetual BetaOpen Innovation

...

Digitale Wirtschaft

Web 2.0

Social Software

Enterprise 2.0

aber Web 2.0 ist mehr ... einige Trends der digitalen Wirtschaft

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Web 2.0 in/between Enterprises -way more than tools

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Enterprise 2.0 -way more than tools

Enterprise 2.0 = freeform social software adapted to organizations

Andrew McAfee: SLATES

SearchLinksAuthoringTagsExtensionsSignals

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Social Web - potentials for enterprises?

Emerging technologies - more than IT tools?

Knowledge Management 2.0 - WTF or FTW?

Implementation - strategies and pitfalls

Q&A

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Knowledge Management 2.0

WTF or FTW?

http://www.flickr.com/photos/blmurch/152370906/sizes/l/

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Why KM fails ...(sometimes, too often, always)

Knowledge Management is not an end in itself. Companies do not exist for the purpose of propagating and advancing knowledge - they exist to sell products and services. But to the extent that competitive advantage relies on informed decision making within the business - knowledge management has a crucial role to play.

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A history of disappointment– but what do we expect?

shrink-wrapped naïve technology solutions that ignore people, process, and change management ...

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2.0 – modified knowledge processes

Knowledge - its content and its organization - is becoming a social act.

David Weinberger, Everything Is Miscellaneous: The Power of the New Digital Disorder

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conventionally located teams virtual teams

different floor

different building

different town

different countries round the globe

15m rule of collaboration

Theory (1):Spatial Distance in E-Collaboration ...

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LINK

FIT

Theory (2):Emergent levels of interaction ...

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Hunting experts in social networks ;)Metcalfe's Law is helping

Netzwerk-Attraktivität

Netzwerk-Teilnehmer

2

1

2

3

4

5

6

7

8

0 1 2 3 4 5 6 7 8 9 10

Attraktivität = Teilnehmerzahl2

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Expertise LocationEmergent Properties of Workstreams?

… allow people to make their own decisions, enabling “wisdom of crowds”, creating greater job satisfaction that translates to greater flexibility, creativity, innovation … by supporting informal social networks, information flows (think Twitter), and leveraging people's interests throughout the enterprise (and beyond)

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Klassisches Wissensmanagement als Top-Down-Approach

vgl. Probst/Raub/Romhardt

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Wiki als Bottom-Up-Approachohne Management-Overhead

Wissens-entwicklung

Wissens-nutzung

Wissens-erwerb

Wissens-bewahrung

Gardening

Feedback-Schleife

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Social Web - potentials for enterprises?

Emerging technologies - more than IT tools?

Knowledge Management 2.0 - WTF or FTW?

Implementation - strategies and pitfalls

Q&A

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Implementation

Strategies and Pitfallshttp://www.flickr.com/photos/mojodenbowsphotostudio/793213945/sizes/o/

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I say there's no magic bullet

You need to start with a clear understanding of your goals ... then learn which tools (make that platforms) can help you achieve those … right, this happens through various and mysterious

ways (adoption is key) … while you need to push longer than the organizational attention span …

and then ...

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Balance the discussion

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Go for all - 100-100-100

1% generieren

10% reagieren

100% konsumieren

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Yet, all kinds of participation can be cool

Creator - Publish a blog/web page, upload music and video

Critic - Post ratings or a product, comment on a blog, contribute to a forum, edit a wiki

Collector - Use RSS, vote for websites, add tags

Joiner - Maintain a profile on a social media website, visit networking sites

Spectator - Read blogs, listen to podcasts, watch video, read forums and ratings

Inactive - None of the above

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Engagement of all kinds ...

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Implementation takes time

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Useful Model?No, really ...

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Vorgehensmodelle (1)

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Vorgehensmodelle (2)

ORGANISATORISCHE

PLANUNG

ORGANISATORISCHE

DIAGNOSE

ORGANISATORISCHE

REALISATION

OrganisatorischeZielbildung

OrganisatorischePlanung

OrganisatorischeImplementierung

OrganisatorischeDiagnose

OrganisatorischeRealisation

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Concept Context

Enforcement

Adaption

Problem-adequatesolution

Context-adequatesolution

On with implementation ...

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Personal - Fit

Technologie - Fit Strategie - Fit

Struktur - Fit

Kultur - Fit

Durchsetzung= Anpassen des Kontexts

Angleichung= Anpassen des Konzepts

Kommunizieren

Qualifizieren

Motivieren

Organisieren

Kontext sensibilisieren

Kontext substituieren

Konzept sensibilisieren

Konzept substituieren

...

Implementation

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Concept

(Modules)

Wholeconcept

Context

(Arenas)

Pilot -Strategy

America -Strategy

Cuba -Strategy

Module -Strategy

Part ofconcept

WholeCompany

Part ofcompany

Pick areas large enough to matter

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Pick battles small enough to win

einpassen ...

Konzept Kontext

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Innovate for the future present

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Innovate for the future present - cntd.

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Let's spell integration play ...

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Innovate for the future present – Open Source

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Innovate for the future present – Open APIs, open everything

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Need some Catalyst? err, Consulting?

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Consultant = Storyteller

http://www.flickr.com/photos/brashlion/2509299954/sizes/o/

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Consultant = Change Facilitator

http://www.flickr.com/photos/denisdefreyne/1040165363/sizes/l/

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That's it, folks

Contact:

www.frogpond.deEnterprise Collaboration Consulting

mk@frogpond.deSkype: mk.frogpondhttp://twitter.com/frogpond