enterprise conversion case study
TRANSCRIPT
The Hyper-Conversion Company
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THE OPPORTUNITY
These circles represent online
shoppers.
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97 out of 100 leave without
buying.
$ $$
WHAT’S THE PROBLEM?
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SUCH A PROBLEM!
In other words, retailers only convert 2.13% of their traffic
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Let us help you close the shopping experience.
THE POINT
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HERE’S WHERE WE COME IN
With OpiaTalk, 1 out of 5
buy
$ $$$ $$$ $$$
$ $$$ $$$ $$$
Uhh… How?
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THE SCIENCE BEHIND OPIATALK
Fact #1 Consumers have banner fatigue. You’re more likely to get a full house in poker than click a banner ad.
Fact #2 A novel experience releases dopamine in the brain.
Fact #3 Authentic scarcity campaigns can boost sales up to 50%.
It’s all based on consumer psychology.
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Phase One: We Spark FOMO (Fear of Missing Out)
Click here to receive 10% off total purchase!
Promo code available when 8 more visitors click
Visitors are prompted to engage with our platform, and miss out if they do not participate.
FOMO
HOW IT WORKS
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Once the visitor goal is met, a 15:00 minute timer is triggered.
Visitors only have 15 minutes to use the promo code before it
d i sappears.
Phase Two: We Trigger Urgency
HOW IT WORKS
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Phase Three: We Optimize
Our Client Operations team manages and optimizes all campaigns to deliver the highest possible conversion rate.
We’re urgency & conversion experts with strong backgrounds in eCommerce.
HOW IT WORKS
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GOAL: Engagement
Vertical: Chat software Promo: 10% off all e-gift cards Placement: Shop.Skype.com homepage Duration: 4 months
RESULT:
Site Visitors Who Clicked OpiaTalk: 33%+ How Many Opted-In (Facebook or e-mail): 40%
CASE STUDY #1:
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GOAL: Lift site-wide conversion rate
Vertical: Consumer product, lifestyle Promo: Various, on select product pages Duration: 30 days Site-Wide Conversion Rate (benchmark): 1-2%
RESULT:
Site-Wide Conversion Rate With OpiaTalk: 12% Conversion Lift: 8-10x
CASE STUDY #2:
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CASE STUDY #3:
OpiaTalk has secured a one-year contract with Charles & Colvard, Moissanite’s publicly traded parent company.
GOAL: Lift average order value (AOV)
Vertical: Luxury goods Promo: Ranging from 10-15% off Duration: 30 days AOV Before OpiaTalk: $500
RESULT:
AOV After OpiaTalk: $893 AOV Increase: 79%
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GOAL: Lift average order value (AOV) while being margin-sensitive
Vertical: Sporting goods Promo: $5 off orders of $99+ Duration: 7 days AOV Before OpiaTalk: $150
RESULT:
AOV After OpiaTalk: $299 AOV Increase: 99%
CASE STUDY #4:
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CLIENTS SAY…
Jason Bunge, former Senior Director at Skype
“We chose OpiaTalk because of its seamless integration with our purchase flow while driving a more social experience for our customers that provides clear monetary value.”
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PRESS SAYS…
Pricing is determined after a two-week evaluation period. We ensure all clients see at least a 2x return on investment with OpiaTalk (clients see 2-5x ROI on average).
What you will receive from OpiaTalk: Platform
• Unlimited campaigns, promotion engine • Sentiment analysis
Team • Dedicated client operations team (Director, Manager) • Full-service campaign management: We launch, optimize, and
analyze your campaigns
Leads • Monthly opted-in leads captured and provided end of week
ENTERPRISE PRICING
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NEXT STEPS
1) Execute on a 3-month statement of work.
2) We send you our code snippet so we can run a few tests on your development site.
3) You provide our Client Operations team with the promotional codes and descriptions you want us to use for the trial.
4) We schedule deployment for production!
…psssst, give us really low promotional codes and watch how impactful we can be!19
JOIN WORLD-CLASS BRANDS
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