entertainment, smart toys & the internet of things

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Entertainment, smart toys & the internet of things. Alexandra Deschamps-Sonsino @iotwatch

Author: alexandra-deschamps-sonsino

Post on 11-Aug-2014




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Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014. http://www.cartoon-media.eu/cartoon-masters/cartoon-digital/programme-7.htm?tab=1


  • Entertainment, smart toys & the internet of things. Alexandra Deschamps-Sonsino @iotwatch
  • CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
  • What is #iot? When we embed connectivity in everyday objects When those objects are designed with an understanding of the affordances of the web.
  • Hardware (open/closed) Connectivity (wi, zigbee/radio, GSM) Battery life Standards Privacy Security What things?
  • What things? Smart Cities Smart Homes Wearables Other
  • Flying Saucers in 1957
  • Frigidaires future kitchen in 1956
  • Honeywells Kitchen Computer in 1969
  • fuckyeahinternetfridge.tumblr.com/
  • Dick Tracys watch in1946
  • #iot is everywhere!
  • Evolving industry Human-Computer Interaction Ubiquitous computing / ubicomp blogjects Smarter Planet (IBM) Internet of Everything (Cisco) Industrial Internet (GE) Internet of things Wearables Connected products ..
  • Extending your screen-based content in the real world.
  • Tracking activity early on
  • Using toys to play on screens
  • Rewarding you for on screen play
  • Extending play online
  • Control the screen-based interaction easily Push updates easily Dependant on mobile connectivity Dependant on screen-based ux Pros Cons
  • Extending your cloud-based content in the real world.
  • Tracking physical activity
  • Playing remotely
  • Good Night Lamp
  • Playing with other senses
  • Content on demand & timed
  • Works as a product even when the data doesnt work. Dependant on the structure of your data & APIs Pros Cons
  • Smart vs connected. designswarm.com/blog
  • How to do this? Assume a minimum investment of 5K to develop a crowdfunding worth prototype. Assume a minimum of 200K for industrialisation. Assume 3 years to really test the market. Decide what defines the success of a product. PR or sales.
  • The good news Incubators & accelerators are growing in this space. (Nike & TechStars, BoltBoston, Highway1, Haxlr8r) Send a team to one of them. Itll be cheaper than running it yourself. Crowdfunding is a good way to test the water with a big brand.
  • Its early days.
  • Careful about the data though!
  • Education tools are increasing expectations
  • Kiitos. Thank you. Merci. Grazie. @iotwatch @GNLteam @ConnectedIOT Alexandra Deschamps-Sonsino [email protected]