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Entrepreneurship in Music
Evert Bisschop Boele I Research Group Lifelong Learning in Music,
Research Group Arts Education I 28-11-2018 I PCC Bmus, Groningen
1. Introduction
2. Music as I see it
3. Music in the world of high culture
4. The musician as a provider of …
1. Introduction
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2. Music as I see it
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administratingbroadcastingcollectingcomposingcontestingcounterfactingcryingdancingdj-ing
doingexchangegamesleadingmaking instrumentsmeeting like-mindedorganisingpageturningperformingplaybacking
playing mediated music
playing mediated music - background
playing instrumentsplaying instruments
togetherproducingrapreading staff notationrecordingsinging
singing togethertalkingteachingvisiting concertsvisiting dance
performanceswatching audiencewatching musicianswriting teaching
materials
Uses: what people do with music
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Uses: what people do with music
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Functions: what music does with people
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‘Musicking’ individuals
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Target groups
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3. Music in the world of
high culture
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Music as an Art
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The expressive individual of Romanticism
(1800)
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The social-normal individual of
Organized Modernity
(1950)
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But what about the consumptive-creative
individual of Post-Modernity?
(post-1970s)
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x
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And what about all those other people
(sub-cultures, idiosyncracies…)
(since times immemorial)
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(Van Aart et al., 2017)
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The turn towards the ‘audience’
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Audiences: by habit – by choice – by surprise
(Bollo et al., 2017)
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Relations with audiences: deepening – widening - diversifying
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not an input-output process
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a biographical process
Impulses fromoutside
Biograficity= Inner logic of processing;Personal codes of experience
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The meaning of music resides in the meeting of the individual with the music (‘affordances’)
Impulses fromoutside
Biograficity= Inner logic of processing;Personal codes of experience
Meaning
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meeting where meaning is being made
Impulses fromoutside
Biograficity= Inner logic of processing;Personal codes of experience
Meaningmaking
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4. The musician as a
provider of …
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54
0
20
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100
120
klassiek jazz pop/rock wereldmuziek overig
aan
tal c
on
cert
en 1
2-2
5/4
/20
10
Aantal per genre in de stad Groningen
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7,64
1,11
3,19 3,522,93
3,68
13,57
7,8
12,03
7,237,87
10,61
0
2
4
6
8
10
12
14
16
klassiek jazz pop/rock wereldmuziek overig gemiddeld
gem
idd
eld
e en
tree
(€)
12
-25
/4/2
01
0
Gemiddelde entree (€) - genre(stad Groningen)
Alle concerten
Betaaldeconcerten
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5 options for action
1. Stay romantic-organized
2. Be creative-consumptive
3. Become subcultural
4. Do everything
5. Do anything
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3 definitions of musicians
1. A producer of products (‘works’)
2. A specialist in processes (‘creativity’)
3. A provider of a personal service
-> the entrepreneurial attitude
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www.lifelonglearninginmusic.org
www.evertsworldofmusic.blogspot.com
Entrepreneurship in Music