entrepreneurship presentation - michael gudinski final

8/4/2019 Entrepreneurship Presentation - Michael Gudinski Final

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EntrepreneurshipEntrepreneurship

Kathy Buxton

MBA9051


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Who is the Entrepreneur?Who is the Entrepreneur?

y Michael Gudinski


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Personal characteristics of the entrepreneurPersonal characteristics of the entrepreneur

y Born in 1952, Michael Gudinski is the son of

Russian immigrants who arrived in Australia in

1948.

y

At the age of 9, he charged people to park in hisparents backyard for the Caulfield Cup.

y He started booking bands for school dances

when he was still at Melbourne High School.

y High School drop out


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Why MichaelWhy Michael GudinskiGudinski

y Michael displays all the characteristics of an

entrepreneur, he is:

Passionate about what he does

He has vision and energy Is a risk taker

Is a leader, started something unique in Australia

Is flamboyant and confident

He is persistent and thrives on challenges


5/15

ChallengesChallenges

y In the early 1970s Gudinski founded a short-

lived music magazine, Daily Planet, but the

publication failed to reach a wide audience and

consistently lost money.y Setup Consolidated Rock with a partner, who

left the country and Michael with all the debts.

y Mushroom struggled to survive for its first two

years, hampered by lack of airplay oncommercial radio, and the company reportedly

came close to folding on several occasions.


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RecognitionRecognition

y Australian Marketing Institute awarded

Michael the highest award for marketing

excellence that an individual can receive.

y Order of Australia was awarded to him in

2006 for services to the Music industry.

y Listed in the Bulletins 100 Most

Influential Australians of all time.


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Why did Michael choose this business:Why did Michael choose this business:

y I guess I got into the business because I

genuinely felt there was an opportunity

there.

y I felt it was probably a good way for a guy

to meet lots of girls.


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The Music MarketThe Music Market

yAustralians had no control over their

own material or production.

y

In 1972 Michael founded MushroomRecords with a partner, Ray Evans.

y It eventually developed into the

largest independent record label inAustralia


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His vision of the marketHis vision of the market

y He wanted to be able to control and

benefit from interrelated companies, so

he expanded the business intoTouring,

Merchandise, Music Publishing, etc.


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Mushroom CompaniesMushroom Companies

TOURING & EVENTS RECORD LABELSThe FrontierTouring CompanyFrontier Events

Premier Artist & Harbour AgencyRoundhouse Entertainment

Illusive Entertainment

LiberationLiberator

Ivy LeagueIllusive Sounds

Infectious UK

PUBLICITY & PROMOTIONS

Mushroom Group Promotions

(MGP)

PUBLISHING

Mushroom Music

MERCHANDISINGATM

Band shirts

FILM &TELEVISIONMushroom Pictures & MushroomTV

MEDIA & MARKETING

Mushroom Marketing

Mcm Entertainment

Clear Intent

VENUES

Ding Dong

Trak


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Mushroom RecordsMushroom Records

y Artists take time to develop and you've

got to be trying to set new patterns

and be original.

y Diverse range of artists, from Kylie

Minogue, Jimmy Barnes, Eskimo Joe, Paul

Kelly andYothuYindi

y Represented 450 artists and produced 16million albums and 8 million singles in its

25 year history.


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Mushroom RecordsMushroom Records

y Michael sold 49% of Mushroom Records

to Murdoch in 1990s.

y In 1996 the company turnover was $40

Million.

y He sold the remaining 51% of the

business to Murdoch in 1999 for $60

million.y Murdoch chose not to keep him involved

in the business and the company was not

successful and was dismantled.


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The Show must go onThe Show must go on

y He is still active in the business Frontier

Touring Company is one of the most

successful music promoters in the

country.

y Mushroom Music, is the principal

independent music publishing company in

Australia.


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RecommendationsRecommendations

y Has to stay relevant

y His son runs Illusive Entertainment Group

which caters for the younger audience,

but has been in trouble with gambling

debts.

y He is the face of the mushroom

companies so should stay involved aslong as he can and promote another good

entrepreneur to replace him.


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Questions?Questions?

y Thank you and are there any questions?

entrepreneurship presentation - michael gudinski final

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