environmental design mad1023
TRANSCRIPT
Faculty of Creative Multimedia
Environmental Design MAD1023
Assignment : Critical Analysis Report Trimester: 2 November 2018/2019 Name: Wong Joon Meng Student ID: 1142700287 Lecturers: Nor Alley Binti Zulkafly Rosnani Binti Abdul Rahman Date of Submission: 12 December 2018
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 2
Content
1) Exhibition Booth
Mid Valley Megamall
a) Background Research
b) Visual Style
c) Theoretical Basis
d) Issues and Improvements
Fraser and Neave, Limited (F&N)
a) Background Research
b) Visual Style
c) Theoretical Basis
d) Issues and Improvements
2) Pop-up Kiosk
100 PLUS
a) Background Research
b) Visual Style
c) Theoretical Basis
d) Issues and Improvements
U Mobile
a) Background Research
b) Visual Style
c) Theoretical Basis
d) Issues and Improvements
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 3
Exhibition Booth
1) Mid Valley Megamall
Background Research
Mid Valley Megamall is a shopping mall located in Mid Valley City, Kuala
Lumpur. It is based between the entrance of Petaling Jaya and Kuala Lumpur. Mid
Valley Megamall was developed by IGB Corporation on 20th November 1999 and it
added its name as Mid Valley Megamall and The Gardens Mall. It occupied
approximately about 4,500,00 square feet of total floor area. Plus, the shopping mall
won two awards which are; the Best Shopping Complex Award 2000 by Tourism
Malaysia and the Best Retail Development 2001 by FIABCI Malaysia. Besides, the
mall has a lot of media attention with events where it usually held in the Exhibition
Centre such as IT Fair, Home and Decoration Fair, The MATTA Fair.
Mid Valley Megamall will have held a traditional or celebration events every
year. This year 2018, Mid Valley Megamall had a Christmas Event exhibition in
partnership with HSBC, for the guests like families and friends to hang out during the
weekends and Christmas holidays. The exhibition consist of many activities such as
game booth, workshop area, Grab rewards, gift redemption/wrapping, and circus
show. Nonetheless, the exhibition does also include many other shopping brand
sales.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 4
Visual Style
Image 1: Mid Valley Megamall Christmas Event Booth
Image 2: Mid Valley Megamall Christmas Event Booth
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 5
Image 3: Mid Valley Megamall Christmas Event Game Booth
Image 4: Mid Valley Megamall Christmas Event Gift Wrapping Booth
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 6
Image 5: Mid Valley Megamall Christmas Event Grab Rewards Booth
Location: Mid Valley Megamall, LOT F-049&050, 1ST, Mid Valley City, 58000 Kuala Lumpur There are some visual style can be carried out from this Christmas event
booth in the picture shown above. The following visual styles are stipulated:
1. Circus, Fun and Playful, Vintage/Retro
A design style that inspires fun and usually gives off an informal
impression. It commonly includes cartoons, which can be non-realistic or semi-
realistic style. The characteristic of this exhibition booth designed with 19th
century circus style and consist of Christmas and circus colours; Red and White.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 7
Precedent Studies
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 8
Theoretical Basis
1. Space
There are two types of space in considering to build an exhibition which
are Functional Space and Common Space.
Functional Space
The consideration of Functional Space in this exhibition booth is to
accommodate activities to achieve specific objectives. The measure of space
for each activities in the booth are huge and spacious. As the picture shown
above, it can accommodate approximately 10-15 audiences for each activities.
However, it depends on what kind of activities they do have. For some
activities, there are less or none audience as there is no reason to be there or
fully redeem such as Grab Rewards.
Besides that, the optimum placing such as posters or instructions in the
exhibition booth is placed in between the children and parents’ eye level. The
reason of this is to ensure that it is readable for both children and parents. The
picture of the poster is shown below.
Image 6: Mid Valley Megamall Christmas Event Ticket Ride Booth
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 9
For the time spent by the audience in each activities, it depends on
which direction does the audience heading in. This exhibition is an open and
porous booth and each activities are facing both inside and outside. Meaning
to say that there is no specific entrance for the booth and each activities.
Common Space
The exhibition does maintain a good flow for the audience to experience
the area. Although the exhibition and activities are huge, it allows audience to
have a traffic flow not only from outside, but inside the booth as well. The red
carpet is the guide for the audience to walkthrough. The booth does not
provide any sofa or discussion tables, however there is a workshop area
where the audience participate the event.
Image 7: Mid Valley Megamall Christmas Exhibition Booth
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 10
2. Forms
The form of this exhibition is a “Circus”. The main design or element for
the booth is the identity of the circus hut, colours of red and white with a little
vintage style on it. Meanwhile, the booth’s concept for Mid Valley Megamall
combines with Christmas and circus. The jingle music played from the mall are
related to Christmas and circus.
3. Flows
The flows in the exhibition are organized according to each section. As
mention above, the size and distance for the pathway is convenient for
audience to walkthrough. From there, the audiences are able to experience
the activities by different sections.
4. Print Elements
The print elements which related to the overall campaign are integrated.
It shares the same master design to communicate the big idea and concept.
Not only for the print elements, but also the media. The media includes
standees, parking tickets, visual mounted wall, and posters. The main element
of visual design is the circus hut and the colours. The pictures are as shown
below.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 11
Image 8: Mid Valley Megamall Christmas Parking Ticket
Image 9: Mid Valley Megamall Christmas Standees
Image 10: Mid Valley Megamall Christmas Visual Wall
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 12
5. Screen Elements
The screen elements from this event is about spending your credit
cards by using HSBC for better redemption privileges, since HSBC is on partnership
with Mid Valley Megamall in this Christmas events. It includes a 1 gift token
redemption, and other gifts. However, the screen is not interactive with the
audiences.
Image 11: Mid Valley Megamall Screen
6. Surface Materials
There are two types of materials used in this exhibition which are cloth
and thick wood. The cloth act as the circus hut, while the thick wood as the
signboard/title.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 13
Issues and Improvements
What made this exhibition so successful is the interaction between audiences
and the performances/ activities that are held. For instance, the Grab Rewards where
the audiences get the chance to redeem it, the Game Booth for children to play, and
the main event which is the Christmas performance on the stage.
There are few things that can be improved here. Perhaps they could include
new technology interaction for audiences to experience longer in the exhibition. They
can also add some snow drop in the exhibition by using a cotton or any related
objects to gain more audiences. Besides, they could strategies a pre-show & after-
show prior to the event through social media.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 14
2) Fraser and Neave, Limited (F&N)
Background Research
F&N, or referred to as Fraser and Neave, Limited was founded in year 1883
(as Singapore and Straits Aerated Water Company) by two enterprising young men,
John Fraser and David Chalmers Neave who diversified from their printing business
at Singapore and Straits Printing Office, to pioneer the aerated water business in
Southeast Asia in year 1883. Fraser and Neave, Limited (F&N) is a food and
beverage products, publish and former brewing and property industries conglomerate
in Singapore. In year 2013, Fraser and Neave, Limited (F&N) celebrated its 130th
year anniversary. Plus, it also welcomed its new majority shareholder, the TCC
Group, which is engaged in food and beverages, real estate, industrial trading and
consumer products, insurance and agriculture. Now, Fraser and Neave, Limited
(F&N) is a leading Asia Pacific Consumer Group with expertise and prominent
standing in the Food & Beverages and Publishing & Printing industries.
The objectives of Fraser and Neave, Limited (F&N)’s exhibition booth which is
currently located at the heart of IOI City Mall, is to celebrate their 135th anniversary in
year 2018. Also, they do promote their products (majority 100 Plus), activities such as
Kinect games, lucky draw, spin & win, gift redemption, and contest.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 15
The following types of food and beverages of Fraser and Neave, Limited
(F&N) are stipulated:
1. 100 Plus
2. Borneo
3. CocoLife
4. Daisy
5. Farmhouse
6. Fruit Tree
7. Ice Mountain
8. Seasons
9. NutriSoy
10. NutriWell
11. Oishi
12. Ranger
13. EST Cola
14. Magnolia
15. Red Bull
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 16
Visual Style
Image 1: Fraser and Neave, Limited (F&N) Exhibition Booth
Image 2: Fraser and Neave, Limited (F&N) Entrance Booth
Image 3: Fraser and Neave, Limited (F&N) Exhibition Booth
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 17
Location: IOI Resort City, Ioi Resort, 62502 Putrajaya, Wilayah Persekutuan
Putrajaya
As the images shown above, there are some visual styles that can be
highlighted from the Fraser and Neave, Limited (F&N)’s exhibition booth. The
following visual styles are stipulated:
1. Luxurious, Champion and Anniversary
The luxurious design style evokes the idea of indulging in extra
comforts or pleasure additional to the necessary standard of well-being. The use of
rich colours such as gold helps to define the idea of luxury. This visual style associate
well with clean and minimalist, vintage or retro and flat.
The characteristic of this exhibition booth are gold, bronze, and dark
brown. Plus, it also uses simple and modern fonts to highlight their brand for its 135th
anniversary celebration. Besides, the booth achieves the concept which is impactful
on its own by a simple and minimal design.
Precedent Studies
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 18
Theoretical Basis
1. Space
Functional Space
The consideration of Functional Space in this exhibition booth is to
accommodate activities to achieve specific objectives. Although the exhibition
is huge and spacious, there are both large and small areas for each sections.
As the picture shown above, it can accommodate approximately 15-20
audiences for each section. Nonetheless, it depends on what kind of activities
they do have. For the two large sections, it have interactive Kinect Game and
Spin & Win contest where audiences get to redeem prizes of discount.
Moving on, the optimum placing such as posters or instructions in the
exhibition booth is placed at adults’ eye level. The reason of this is to ensure
that it is readable for them. The picture of the poster is shown below.
Image 4: Fraser and Neave, Limited (F&N) Bunting
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 19
This exhibition is an open and porous booth, however each activities
are surrounded inside the exhibition. The time spent for each activities
depends on the direction where the audience are heading into. For large
section, it might take a longer time for audiences to interact and move to
another section. The most crowded sections are the Kinect Game section and
free drinks tester.
Image 5: Fraser and Neave, Limited (F&N) Tester Drinks
Common Space
The exhibition does maintain a good flow for the audience to experience
the area. As the picture shown above, there are two main entrance for
audiences to proceed through the booth as welcoming. Since it’s an open and
porous booth, it is not necessary for audiences to enter from the main
entrance. On top of that, the booth does not provide any sofa as there are fun
activities covered at every edge inside the booth.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 20
2. Forms
The form of this exhibition is a Champion and Anniversary which
communicates the big idea and concept. The main design or element for the
booth is the identity of the anniversary, colours of gold and dark brown.
3. Flows
The flows in the exhibition are organized according to each section.
Each activities are arranged in the middle and every edge inside the booth.
The rationale of having each sections surrounded at its corner is to let the
audiences to experience the entire booth. From there, the audiences are able
to experience the activities by different sections.
4. Print Elements
The print elements is one of the media that are integrated with the
overall campaign. It shares the same master design to communicate the big
idea and concept. The main element of visual design is the luxuries and
champion design by using the same colour elements. Plus, the visual mounted
wall also includes the history of their heritage since 1883. The pictures are as
shown below.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 21
Image 6: Fraser and Neave, Limited (F&N) Poster
Image 7: Fraser and Neave, Limited (F&N) Bunting
Image 8: Fraser and Neave, Limited (F&N) Visual Mounted Wall
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 22
5. Screen Elements
The screen elements that can be found in the exhibition is the panel
screen. It contain informations regarding the Fraser and Neave, Limited (F&N)
135th Anniversary campaign. The panel screen content appears not only
around the exhibition booth, but also the entire mall for audiences to attend
the booth. Contents included inside the screen are special promotion, time
schedule for each activities to perform, and others. Plus, the contents are time
looping where it keeps repeating every 30 seconds. The following image are
stipulated:
Image 9: Fraser and Neave, Limited (F&N) Screen Elements
6. Human Elements
The booth used Oishi mascot to represent Fraser and Neave, Limited
(F&N) 135th Anniversary campaign. As mention in F&N’s background
research, Oishi is a product of Fraser and Neave, Limited (F&N). The purpose
of having Oishi mascot is not only for audience to proceed to the exhibition,
but to gain audience to acknowledge, to experience with the brand and to
interact with them.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 23
Image 10: Fraser and Neave, Limited (F&N) Human Elements/Mascot
7. Technology
The technology that held in this exhibition is the Kinect Game. The
purpose of this game is to grab the audience’s attention especially parents
with children. The concept of this game is a two player boxing match game
where it mimics the volunteers hand gesture movement in order to start.
However, the lacking of this activity is there is leader board to keep up the
scores.
Image 11: Fraser and Neave, Limited (F&N) Technology
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 24
Issues and Improvements
What made this exhibition so successful is the interaction between audiences
and the performances/ activities that are held. For instance, the free drinks tester
where the audiences get to experience the new flavour of the products and the
Kinect Game for children to play with it. Besides, it could also provide different other
activities such as performance or demonstration regarding the product or campaign
instead of having the same activities such as free drinks tester. On top of that, they
could strategies a pre-show & after-show prior to the event such as having a winner
contest after the exhibition. Overall the concept of the exhibition is stipulated,
perhaps it could be more interesting to have different design for the edge exhibition.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 25
Pop-up Kiosk
1) 100 PLUS
Background Research
The brand 100 Plus, or pronounced as ‘Hundred Plus”, is an isotonic sports
drink manufactured by Fraser and Neave, Limited (F&N) which is an universal food
and beverage conglomerate headquartered in Singapore. It is originated in Malaysia
country and was introduced in year 1983. The brand was established in year 1983
and the name commemorates 100 years of Fraser and Neave in Asia. 100 Plus is
well-known in Malaysia and Singapore and it has been voted as the best isotonic
sports drink in Malaysia since in year 1983. Today, 100 Plus is now marketed in
global such as in Malaysia, Singapore, Brunei, Thailand, Indonesia, Philippines,
Myanmar, Canada, Papua New Guinea, Maldives, India, Republic of Korea, Hong
Kong, Taiwan and South Africa.
The pop-up kiosk of 100 Plus, size of approximately 10 feet x 10 feet, is
focusing on promoting their product. However, the main objective of this pop-up kiosk
is to have the target audience to test out their only one unique grape flavor of isotonic
sports drinks.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 26
Visual Style
Image 1: 100 PLUS Pop-Up Kiosk Front View
Image 2: 100 PLUS Pop-Up Kiosk Back View
Location: IOI Resort City, Ioi Resort, 62502 Putrajaya, Wilayah Persekutuan
Putrajaya
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 27
There are some visual style can be carried out from this 100 Plus pop-up kiosk
in the picture shown above. The following visual styles are stipulated:
1. Abstract, Energetic, Fun
Abstract is the style of creating a piece of art that is independent from
the way it looks in the real world. An abstract design style is achieved by a combined
composition of colors and shapes usually based on the individual interpretation of the
designer, the client or both. The characteristic of this pop-up kiosk is based on the
products colour; purple. Besides, the booth achieves the concept which is impactful
on its own by a funky and energetic design along with the drink flows design that
represent smoothness.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 28
Theoretical Basis
1. Space
Functional Space
The consideration of Functional Space in this pop-up kiosk is to
accommodate activities to achieve specific objectives. The pop-up kiosk size
is about 10 feet x 10 feet and it can accommodate maximum 6 peoples. The
purpose of this pop-up kiosk is to promote their brand new 100 Plus product.
Common Space
The pop-up kiosk is simple and small space which it does not require
much activities, nor sofa or discussion table. Besides, it only have one bar
counter for audiences to try out the drinks.
2. Forms
The form of this pop-up kiosk has a huge 100 PLUS bottle which
communicates the big idea and concept. The main design or element for the
pop-up kiosk is the identity of the 100 PLUS product.
3. Human Elements
Although the pop-up kiosk is small, it is important to have at least one
sales-assistant to guide the audiences. Besides, it is easier to for audiences to
interact with them such as handling a product or demonstration. As said,
humans can relate better with the audiences.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 29
4. Surface Materials
There are two types of materials used in this pop-up kiosk which are
coherent with the concept. It uses a hard plastic for its huge 100 Plus bottle,
and woods for its entire pop-up kiosk. On top of that, the floor surface uses a
mat of the identity colour of 100 Plus; blue, green and red.
Issues and Improvements
The thing that grabs the audience’s attention from this pop-up kiosk is the
huge 100 Plus bottle. Without that, it would be hard for audience to acknowledge the
product and the pop-up kiosk. Perhaps the things that can be improved here is
provide a brochure, pamphlet or a screen placed at the huge 100 Plus bottle for more
information regarding the products or the brand. Plus, also it can give discount or
sales product from the pop-up kiosk. The lacking part of this pop-up kiosk is there are
no activities included. It is understandable that the pop-up kiosk is small, but the
overall concept of the pop-up kiosk is stipulated. A mini game would be a perfect idea
especially for children to interact.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 30
2) U Mobile
Background Research
U Mobile Sdn Bhd is a Malaysian mobile telecommunications industry and
service provider that was founded as MiTV Network Sdn Bhd in year 1998. The
subsidiary of U Television Sdn Bhd which formerly known as U Telecom Media
Holdings Sdn Bhd and MiTV Corporation Sdn Bhd, had wholly owned U Mobile Sdn
Bhd. The headquarters is located in Berjaya Time Square, Kuala Lumpur, Malaysia.
As for the key people, they are Tan Sri Vincent Tan and Wong Heang Tuck (CEO). In
year 2015, U Mobile stated that 95% of the population coverage from a combination
of over 10,000 sites of 3G and 4G LTE, 3G RAN share and 2G Domestic Roaming
with Maxis.
The pop-up kiosk of U Mobile is basically promoting their new package of
unlimited data plan with a new hashtag #barulahbest. What it included inside the
package are unlimited dial call, unlimited internet speed and unlimited streaming
video.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 31
Visual Style
Image 1: U Mobile Pop-Up Kiosk
Image 2: U Mobile Pop-Up Kiosk
Location: IOI Resort City, Ioi Resort, 62502 Putrajaya, Wilayah Persekutuan
Putrajaya
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 32
There are some visual style can be carried out from this U Mobile pop-up kiosk
in the picture shown above. The following visual styles are stipulated:
1. Professional / Corporate
Professional or corporate visual style design is characterised by muted
colours, and minimal details to represent conservative ideas. The visual style is
typically portrayed by organizations who want to make formal impressions on their
specific target audience. The characteristic of this pop-up kiosk is based on the brand
identity’s colour; orange.
Theoretical Basis
1. Space
Functional Space
The consideration of Functional Space in this pop-up kiosk is to
accommodate activities to achieve specific objectives. The pop-up kiosk size
is about 10 feet x 20 feet and it can accommodate maximum 5 peoples. The
purpose of this pop-up kiosk is to promote their new package of unlimited data
plan.
Common Space
The pop-up kiosk is simple and small space which it does not require
much activities, however it does provide a small consultation or discussion
area for audiences to interact with the brand. Besides, it also have one bar
counter for audiences to purchase their data plan.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 33
2. Forms
Although the form of this pop-up kiosk is plain and simple, however it
have a bold reflection towards its branding, also communicates the big idea
and concept.
3. Print Elements
The print elements in this pop-up kiosk are integrated with the branding.
The visual concept of the print elements are using based on corporate brand
identity design. Besides, the contents regarding the poster communicates only
one message which is the new “Unlimited Hero P139” data plan.
Image 3: U Mobile Pop-Up Kiosk Print Elements
4. Human Elements
Although the pop-up kiosk is small, there are sales-assistant to guide
the audiences (In and outside the pop-up kiosk). Besides, it is easier to for
audiences to interact with them such as handling a product or consultation. As
said, humans can relate better with the audiences.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 34
5. Surface Materials
There are two types of materials used in this pop-up kiosk which are
coherent with the concept. It uses a durable plastic wood for its entire pop-up
kiosk, and glass to demonstrate the product in safety. On top of that, the floor
surface uses a rough grey mat.
Issues and Improvements
The thing that grabs the audience’s attention from this pop-up kiosk is the
branding and concept. Without that, it would be hard for audience to acknowledge
the product and the pop-up kiosk. Perhaps the things that can be improved here is
provide a screen technology to display more information regarding the products or
the brand. Plus, they could give out promotion for those who purchase the data plan
package such as discount for the first three months.
Multimedia University Environmental Design Faculty of Creative Multimedia MAD1023 Advertising Design Trimester 2 November 2018/19
Critical Analysis Report Page: 35
Reference
https://99designs.com/designer-resource-center/visual-design-styles
http://www.midvalley.com.my/event/Christmas_2018/3348a39f-2eb8-4ce4-80fa-
5f4bba73c1bd
https://www.fn.com.my/brands/