epworth
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Testing SlideshareTRANSCRIPT
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Platform OverviewAugust 2014
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Sparrow is an event and activity scheduling platform for schools.
The platform helps schools to manage the
of daily life at school.
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PROACTIVE:
Schools and parents can plan their days, weeks & months
ahead.
REACTIVE:
Schools & parents react to announcements
from school.
Parental Engagement should not just be reactive
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Your online calendar looks like this:
Used by: Staff, Students & Parents.
➔ Static
➔ Broad-based
➔ Inefficient to put together
➔ Out of date the moment something changes
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It could look like this:
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Schools in South Africa, Singapore and The
U.K. are making the move to Sparrow.
Here’s Why:
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Sparrow is custom-built for busy parents
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And we’ve made sure
that it’s exceptionally
simple for any member
of school staff to use.
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Here’s what happened when Western
Province Preparatory School in Cape Town,
South Africa started using Sparrow to keep
their school community up to date:
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1. The school’s website has seen a dramatic increase in use
by parents;
2. Parents are using the school’s Sparrow calendar on
average 3x per day;
3. Each time they log in, they spend an average of four
minutes browsing through the calendar;
Why?
Because parents rely on school scheduling information far
more than a lot of schools think.
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WPPS was the first school to have received access to Sparrow for beta testing.
The following slides show system usage by WPPS parents since mid-May
2014.
Note:Minor discrepancies exist between the statistics on theseslides. This is due to parents using the system in real-time, thereby causing an update in statistics between our screen-shots.
This matrix shows average parent usage traffic by time of day,
across the days of the week.
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An essential part of daily parental planning
Initial heavy spike of traffic on the day that
Sparrow was launched at WPPS.
Very similar weekly usage patterns by parents, implying a highly utility-style
usage of Sparrow, emphasizing parents’ dependence on school
scheduling information.
School holidays, followed by a spike
in usage at the beginning of the
new term.
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Updating parents wherever they happen to be
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