equinix ad-ix - media.corporate-ir.netmedia.corporate-ir.net/media_files/irol/12/122662/analyst...

Confidential – © 2014 Equinix Inc. www.equinix.com

Equinix Ad-IX

SPEED THINGS UP

Confidential – © 2014 Equinix Inc. www.equinix.com 2

GLOBAL PHENOMENON

• Marketplace not limited by geography• Exploding digital ad inventory

presents opportunities

Digital Advertising TrendsGame-changing shifts are underway

DIGITAL DOMINATES THE ADVERTISING LANDSCAPE

• 1 in 4 ad dollars allocated to digital• Legacy media is dying out

* Emarketer Programmatic Buying compound annual growth rate (CAGR) forecast – Oct 13** Emarketer roundup: using big data to power marketing performance - Apr 14

RAPIDLY EVOLVING ECOSYSTEM

• New providers• Multiple consolidations

PROGRAMMATIC PROLIFERATION

• Rapid adoption & growth rates in excess of 31% CAGR*

• Personalization** seen as most important marketing tactic


The Dawn of a Complex EcosystemGrowing demands require innovation

Here’s What You Need To Keep Up

• Technology: Put the right infrastructure in the right location for the best performance

• Speed: Respond to shrinking bid windows and have more “think-time” for data analytics

• Scale: Handle fluctuating demands

• Security: Address growing concerns for user privacy


Get in the Hub: Equinix Ad-IX ™

The first (and fastest) global digital advertising ecosystem

Equinix Ad-IX Benefits

• Build your own ecosystem and connect to preferred partners to reach your strategic markets

• Leverage flexible connectivity options to optimize latency

• Improve ad bid rates and monetize the value chain

• Access leading public clouds like AWS and Azure

EQUINIXLOCATION 1

EQUINIXLOCATION 2

Ad Exchanges

Demand Side Platforms

Sell Side Platforms

Market Data Vendors

Data Optimization

Providers

Ad Networks

Cloud Providers

Network Providers


Equinix Ad-IX TM EcosystemDirectly Connect to Ad partners around the world

Equinix is home to a complete ecosystem featuring the world’s leading ad exchanges, media buyers, data platforms, data aggregators and major networks

Global Locations 20+ Leading Ad Exchanges & Networks

30+ Media buyers 20+ Data Partners Leading Cloud & NetworkProviders

• Silicon Valley• Washington DC• New York• Los Angeles• Amsterdam• Singapore• Hong Kong• Tokyo• Chicago• London• Paris• Sao Paulo*• Shanghai• Sydney(* Provided in partnership with ALOG Data Centers of Brazil S.A)

• Brightroll• Appnexus• SpotXchange• OpenX• Adap.TV• Casale Media• The Rubicon Project• Zenovia Digital • Adjuggler

• Mediamath• Rocketfuel• X + 1• Tapad• Tubemogul• RadiumOne• Amobee• Adform

• Criteo• Jumptap• Aerospike• Acxiom

• AWS• Microsoft Azure• Verizon• AT&T• Level 3• Syniverse• Century Link• Reliance• Tata• Telstra• PCCW• Orange• Internap• Limelight• Edgecast• China Cache

32Markets

975+Networks975+Networks

975+Networks450+

Cloud

© 2014 Equinix Inc. www.equinix.com

Ecosystems in Focus

Jim Poole | John Knuff

Analyst Investor Day

© 2014 Equinix Inc. www.equinix.com 2

Where Equinix Plays

Centrality of a Data Center as a Strategic Asset

Enterprises• Financial Services

• Energy & Utilities

• Business & Pro Services

• Healthcare & Biosciences

Service Providers• Wireline Networks

• Mobile Networks

• Cloud

• Content & Digital Media

• Application Performance

• Revenue growth

• Global reach

• Vendor choice

• Total cost of ownership

• Service reliability

• Execution agility

• Data sovereignty

• IT Security

• Sustainability

© 2014 Equinix Inc. www.equinix.com 3

Financial to Non-FinancialNetwork

Cloud & IT Services

Enterprise

Content & Digital Media

Financial Services

New York Metro75 Non-financial customers with 5,094 cross connects to

Financial

Where Service Providers Meet the Enterprise

Sydney Metro67 Network customers with 956 Network to Cloud cross

connects including AWS & GOOG

Platform Equinix DeliversAccess new markets and customers for your services

Assemble best-in-class IT solutions based on flexible partnership strategies

Speed deployment of multi-vendor offerings

Hit latency targets and improve performance for business-enabling applications

Platform Equinix is where complex IT solutions come togetherWith Platform Equinix, you have everything you need to assemble best-in-class solutions. Our ecosystem offers:

• Base of enterprise customers and carrier multiprotocol label switching backbones reachable via the Equinix Marketplace

• Access to 975+ public and private networks to optimize performance and hit latency targets

• Specialized exchanges for Internet, Ethernet and mobility

• 450+ cloud and 600+ IT services providers

• Available capacity in 32 major business and population centers across the Americas, EMEA and Asia-Pacific

Cloud services need stringent performance levels and complex integrations to succeed.

You need the flexibility to connect the right network suppliers, managed services partners and cloud vendors, while still minimizing time-to-market and total cost of ownership.

IS CLOUD CONFUSING OR COMPLEMENTING YOUR IT STRATEGY?

Assembling complex IT solutions for enterprises is easier with the right connections

www.equinix.com

CLO

UD

EC

OSY

STE

M

ENTERPRISE

Cloud

IT Services Networks

www.equinix.com

Speed connections to 4,500+ potential customersStreamline the Deployment of Complex Solutions

For Network Solution Providers:

• Sell services to network-hungry application and platform providers

• Connect to partners that enable you to expand your service offerings and move up the value chain

• Deliver cloud-enabled solutions into enterprise backbones

For Cloud Providers:

• Locate near a high density of potential network partners and enterprise customers

• Meet performance expectations by directly connecting solutions to carrier backbones powering customer wide area networks

• Speed time to assemble mashups for enterprises looking for complex and multi- provider solutions

For Enterprises:

• Maximize supplier choice while taking advantage of on-site solution management partners to minimize complexity

• Accelerate the deployment of virtual and cloud solutions

• Optimize performance by placing cloud applications within your enterprise

• Empower users through broadband and mobility connections

The Platform Equinix Advantage• 975+ networks


• 4,500+ potential customers

Our density of network, cloud and managed service providers delivers the greatest choice among partners and suppliers and gives enterprises the greatest flexibility to assemble best-in-class IT solutions. Our global footprint, network choice and proximity to end-users improve performance and minimize complexity for the deployment of multi-provider solutions and multi-application mashups for the enterprise cloud.

Access 10 of the top 10 global MPLS providers

About EquinixEquinix, Inc. (Nasdaq: EQIX), connects more than 4,500 companies directly to their customers and partners inside the world’s most networked data centers. Today, enterprise, cloud, networking, digital media and financial services companies leverage the Equinix interconnection platform in 32 strategic markets across the Americas, EMEA and Asia-Pacific. By connecting directly to their strategic partners and end users, customers are forming dynamic ecosystems inside Equinix. These interconnected ecosystems enable companies to optimize the performance of their content and applications and protect their vital digital assets.

Learn more at www.equinix.com

Equinix [email protected]


Equinix Asia-Pacific+852.2970.7788 [email protected]

SL-A4 Cloud-Ecosystem-Slick 3F1 MB-CR 1404

© 2014 Equinix, Inc.

Platform Equinix DeliversAccess to more markets to fuel revenue growth

Lower service delivery costs

Higher availability and physical security

More performance with less complexity

Higher quality of experience for end-users

Rapid business value creation

Platform Equinix is where cloud and performance connectWith Platform Equinix you can gain the performance advantages that enable growth.,

• Readily reach customers across the Americas, EMEA and Asia-Pacific via 100 data centers in 32 major business markets

• Access to 975+ network service providers to reduce latency and cost while improving the customer experience

• An existing and growing base of Equinix enterprise customers to buy services

• On-demand access to the space, power and network connectivity necessary to scale services and grow revenue streams

• Key partners directly reachable to rapidly integrate services, technologies and customer opportunities

• Service exposure via the Equinix Marketplace, comprising enterprise, financial, network and content ecosystems

In an increasingly crowded services landscape, differentiating to gain market share is key.

Scaling infrastructure. Meeting your customers’ high performance expectations. Avoiding revenue-impacting downtime and latency. You need to quickly overcome these challenges to reach your revenue goals.

IS THERE A MORE DIRECT ROUTE TO CLOUD REVENUE?

Ensure your service delivery performance matches your customers’ expectations

www.equinix.com

CLO

UD

SE

RV

ICE

S

Trading Desk

Imaging Apps

VirtualDesktop

TransactionalApps

HR-FinanceCRM-ERP-BI

Collaboration

Voice

Video

EmailCollaboration

Archive/DR Apps

Web/HTTP

DocumentManagement

Main Frame

Analytics

Procurement

Best E�ort>100ms

> 2000km

Priority<100ms

< 2000km

Real-Time<50ms

< 500km

Proximity<5ms

< 50km

LATENCY SENSITIVITY

BU

SIN

ESS

CR

ITIC

ALI

TY

www.equinix.com

Reach 90% of the populations of North America, Western Europe, the Top Markets in Asia-Pacific and Brazil with 10 milliseconds of latency or less.Turn Your Service Delivery Performance Into Your Competitive Advantage

Our global footprint and network density allow cloud providers to deploy services where they will best meet the performance expectations of end users, and ensure continued access to markets and customers to fuel revenue growth.

• Rely on industry-leading data center availability and physical security for your cloud service platforms

• Deliver cloud applications directly into carrier backbones that power enterprise wide area networks, reducing time-to-market and optimizing performance

• Meet remote user and teleworker performance expectations cost-effectively by delivering applications directly to mobile Internet and broadband networks via Equinix Internet Exchanges

• Reduce latency and improve time-to-market by increasing your cloud platform’s proximity to your customers

• Leverage our interconnection services to build less complex, lower cost, more reliable and higher performance service delivery environments

• Join the Equinix Marketplace community to improve exposure to target customers and partners

The Platform Equinix Advantage• 975+ networks


• Data centers in 32 markets across 15 countries

• Expanding Marketplace community with over 4,500 customers

It all adds up to the most flexible environment for cloud providers to deploy services. Equinix offers a service delivery platform providing optimal proximity and lower latency to customers in key markets – enterprise and consumer – with the widest choice in networks and managed service providers, uniquely within our global footprint. Cloud providers can optimize their service performance for a competitive advantage while maintaining choice and control over key infrastructure and connectivity.

Deploy cloud services closer to customers across 5 continents






SL-A4 Cloud-Services-Slick 3F1 MB-CR 1404


Platform Equinix DeliversReduced network latency and improved end user experience

Direct connections to popular public clouds

Secure scalability and performance

Simplified architecture, engineered for high performance

Partner ecosystem for innovation and revenue acceleration

Platform Equinix is where global business and growth connectWith Platform Equinix, you can improve performance while controlling cost and complexity.

• Direct access to end user fixed and mobile networks and leading content delivery networks

• Leverage direct interconnections to cloud networks for enhanced efficiency and scalability

• Specialized ecosystems across social media, advertising, e-commerce and gaming companies for access to business partners and customers

• Proximity to end users in 32 countries across 5 continents

• Over 10 million square feet of data center space and continuously investing to ensure consistent availability for expansion

The media value chain is more complex and fragmented than ever.

Accelerate performance, innovate and scale your business while leveraging new technologies and partner ecosystems.

ARE YOUR APPLICATIONS MEETING CUSTOMER EXPECTATIONS ANYTIME, ANYWHERE AND ON ANY DEVICE?

Deploy content and applications closer to end users for improved performance and loyalty

www.equinix.com

CO

NTE

NT

& D

IGIT

AL

ME

DIA

www.equinix.com

Improve Performance to Accelerate Revenue The network density, geographic reach and partner ecosystem available within Platform Equinix provide an ideal environment to accelerate the performance of your content or applications, increasing end user satisfaction and improving revenues.

By deploying within Equinix, you can gain:

• 15% faster page load times

• 27% fewer network hops for more consistent performance

• 80% reduction in downtime

• 40% less variability in end-to-end transit times

Within Equinix, you will also be able to:

• Control bandwidth costs by aggregating traffic delivery, peering and leveraging our marketplace of competitive carriers

• Reduce deployment complexity by directly connecting to partner platforms, including social sites, advertising networks, content partners and content delivery services

• Scale on demand with available infrastructure and access to cloud providers for burst capacity

• Safeguard critical revenue streams in environments that provide industry-leading availability and security

The Platform Equinix Advantage• 5 of top 5 Web properties

• 4 of top 5 social networks

• 4 of top 5 video sites

• 4 of top 5 video ad properties

Locate your infrastructure where digital media connects to the cloud. At Platform Equinix, content and application providers can gain access to the widest global distribution and greatest proximity to end users. Our footprint covering 32 global markets in 15 countries includes more than 975 network providers, ranging from backbones to ISPs and mobile data providers.

A rich ecosystem of social media, video, advertising, gaming and e-commerce companies, together with content management and delivery enablers, provides the perfect environment to find revenue opportunities while delivering high quality end user experience.

Deliver your content to 90% of the populations of North America, Western Europe, Brazil and top Markets in Asia-Pacific in 10 ms or less






SL-A4 Content-and-Digital-Media-Slick 1F2 MB-JM 1404


Platform Equinix DeliversAccelerate application performance with direct interconnections between providers and enterprises

Expand service reach and offerings

Reduce total cost of ownership with network and service provider diversity

Grow revenue with our large base of customers

Platform Equinix is where complex networks are simplified With Platform Equinix, you can find the most partners to expand your service reach and enter new markets

• Widest choice of potential partners with 975+ networks, 800+ financial service providers, 450+ cloud providers, 600+ IT service providers and all three of GSMA’s data exchanges for mobile carriers

• Equinix exchange services, simplify interconnection services for service providers and consumers globally

• Coverage of major business and population centers across the Americas, EMEA and Asia-Pacific

• Base of 4,500+ enterprise customers a cross connect away

Finding and managing the right suppliers can be a source of network complexity.

Increasing flexibility or minimizing management overhead. Improving performance or reducing cost. When it comes to your network goals, you shouldn’t have to choose.

WHAT’S SLOWING NETWORK GROWTH AND OPTIMIZATION?

NE

TWO

RK

EC

OSY

STE

M

www.equinix.com

Assembling complex IT solutions for enterprises is easier with the right connections

Cloud

Enterprise

NetworksIT Services

www.equinix.com© 2014 Equinix, Inc.SL-EN Network-Ecosystem-Slick 3F3 MB-CR 1405






Interconnect and peer with 975+ networksExpand with the Richest Variety of Network Solutions

For Network Service Providers:

• Expand service reach and addressable market by connecting to our exchanges or directly to partners

• Generate new revenue from our 4,500+ network-hungry customers

• Connect to partners to expand service offerings and move up the value chain

• Speed time to deliver value-added solutions directly into enterprise backbones

For Network Buyers:

• Leverage the broadest network choice for optimum IT performance, resiliency and cost control

• Improve performance with providers that deliver low-latency reach to end users

• Reduce time-to-market by leveraging direct connections between corporate wide area network providers and enterprise, cloud and managed service providers

• Choose one global infrastructure partner, while retaining flexibility to optimize regional and local network structure

100% of Tier 1 network routes are directly available through Platform Equinix

The Platform Equinix Advantage

• 975+ networks

• 800+ financial service providers


• All three GSMA data exchanges

Platform Equinix has the strongest network ecosystem across our global footprint of any global provider. You can find the broadest choice of networks for interconnection and peering, the deepest reach to be closer to end users, the broadest opportunities for new revenue and the widest range of flexibility to assemble network solutions.

equinix ad-ix - media.corporate-ir.netmedia.corporate-ir.net/media_files/irol/12/122662/analyst...

Documents