ethical swot analysis - britannia

8/11/2019 Ethical SWOT Analysis - Britannia

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Strengths:

Britannia business ethics is built on employees ethics- All employees are expected to treat

compliance with ethical standards as a critical element of their responsibilities.

One of the core values of Britannia is to practice integrity at all levels. They respect each

employee, customers and their representative of suppliers and contractors as an individual,

showing courtesy and consideration and fostering personal dignity.

Truth- Telling- Britannia is a customer centric company. All the company complaints and

limitations are accepted and addressed.

Encourages employees to voice their opinions freely about the policies and practices of the

company by communicating and practicing Britannia policy.

Here are some points defining the expected ethical standards from Britannia Employees.

They have been taken form the Britannia Business Code of Conduct :

i) Maintaining ethical standards, including appropriate internal controls and adherence to

local laws and regulations, is the responsibility of every member of the Britannia family.

ii) Early identification and resolution of ethical issues that may arise are critical to

maintaining our commitment to world-class business practices.

iii) All employees are expected to treat compliance with ethical standards as a critical

element of their responsibilities. You should use your judgment and common sense; if

something seems unethical or improper, it probably is.

Britannia has defined Ethical Code of Conduct for its non-executive Directors. It clearly

defines the ethical standards expected from them. The code contains 22 points. Some of

them are mentioned below: (I am attaching the PDF as well. You may add more points if

u want to.)

i. NATIONAL INTEREST

ii. FINANCIAL REPORTING AND RECORDS

iii. COMPETITION

iv. EQUAL-OPPORTUNITIES EMPLOYER

v. GIFTS AND DONATIONSvi. HEALTH, SAFETY AND ENVIRONMENT


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In the current climate, consumers may find a bank that makes its money from ethical investments appealing, asan alternative to the majority of banks, which are perceived as spending their time and resources investing in

precarious financial packages.

ethical swot analysis - britannia

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