eugene police department report book

EUGENE POLICE DEPARTMENTCrime Prevention and Awareness

J495 GROUP #8PREPARED BY

Jordan GilbertsonAddison MooreLauren KellasNicole GolfReed Aden

Executive Summary........................................................................................

Introduction.....................................................................................................

Swot...............................................................................................................

Secondary Research......................................................................................

1. Eugene Police Department Current Marketing Strategies

2. Behavior Change

3. Marketing to College Students through Smartphone’s

Primary Research...........................................................................................

1. Survey #1

2. Focus Group

3. Survey #2

Conclusion......................................................................................................

Recommendations..........................................................................................

Endnotes.........................................................................................................

References......................................................................................................

Survey #1 Questions

Focus Group Discussion Guide

Survey # 2 Questions

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TABLE OF CONTENTS

EXECUTIVE SUMMARY BackgroundThe Eugene Police Department is comprised of 330 employees, 180 of which are sworn officers, who are all overseen by the Chief of Police Pete Kerns. These officers are committed to making Eugene a safe environment, which is expressed in their mission statement: “In fulfillment of the public trust, the Eugene Police Department works in partnership with our community to promote safety and security, enforce laws, prevent crimes, and safeguard the constitutional rights of all people.”

ProblemThere is a very distant relationship between the Eugene Police Department and University of Oregon students, which makes it very hard for the police to efficiently educate students on crime awareness. Due to this, our main research question was to find out how to successfully communi-cate crime risks to students and how to motivate them to take prevention steps.

MethodThe primary research we conducted consisted of two on-line surveys and a focus group. The first survey had 170 respondents and we found that 90% of respondents wanted to be notified about crime when it happened and 80% wanted to be notified through email. In our focus group, which consisted of 6 University of Oregon students, we found that students would pay more attention to information that was tailored to their needs in the form of an app. We then conducted a second survey and had 82 respondents and explained our idea of an app with customizable features and 74% of the survey respondents said they would download the app.

ConclusionsSocial media and email are not the right platform for the Eugene Police Department to communi-cate to University of Oregon students. There is a natural disconnect between students and the po-lice, and therefore students do not like the idea of having the connection to them on social media. Email, although it works for Campus Crime Alerts, would not be as effective for crime warnings and prevention tips on a routine basis because students would begin to ignore and overlook the Eugene Police Department’s emails. Students want to be notified about crime, but they want to receive information that is tailored to where they live and crimes that they care about. Knowing more about what is going on in their general area would lead students to be more aware of their surroundings and increase prevention steps.

Recommendation Our recommendation to the Eugene Police Department is to either implement an app with custom-izable features or partner up with CrimePush, which is an existing Smartphone app that allows local police departments to notify and interact with community members about local crime that is going on. A Smartphone app would give college students instant information directly onto their phones. The customizable options would consist of choosing the areas of Eugene that they would be noti-fied about, what crimes they want to be alerted on, and how often they would like to receive alerts.

3

INTRODUCTIONThe Eugene Police Department has had trouble decreasing crime. With the majority of

crime targeting students, the Eugene Police Department knew that they needed to build

a relationship with this demographic so that they can relay information about crime risks

and preventions. The EPD tried various ways to connect with University students, but crime

was still not decreasing the way they wanted it to. Most of the crimes that involve students

are preventable. The Eugene Police Department needs a fast and effective way to keep stu-

dents informed.

SWOT AnalysisStrengths

Police in uniform command attention and authority from those they address. They are in-

volved in the community and with high visibility and through newly implemented Crime

Communication Operations have been able to effectively reduce crime rates by 56%

in some cases. The crime prevention unit has found small ways of communicating

with students such as handing out hot chocolate with crime prevention reminders as

well as going door-to-door before long school breaks with advice for crime prevention.

Weaknesses

The Eugene Police Department frequently finds that it is hard to communicate and

connect with students. Many students have a distrust of police and are hesitant to ap-

proach them. The EPD operates on a low budget and does not utilize social media to

any great extent. Each year new students come to the University of Oregon and the

EPD must build new relationships and rehash the same crime prevention techniques.

Opportunities

The EPD has a strong connection with local property managers and is able to distribute

information to students through landlords. The EPD is also connected with the University

of Oregon and can use that connection to communicate with students at events such as

IntroDucktion. If the EPD were to build a stronger social media presence the chances of

interacting with students and potentially decreasing crime and awareness would increase.

4

Threats

There is always the chance that crime will increase. Increases in student population means

more people in a space that stays the same size. As new apartment buildings are built in the

areas surrounding campus the population density increases making policing areas increas-

ingly difficult. A denser student population means more valuables available to criminals in a

smaller area, making theft easier. More students around also gives those students a false

sense of security leading them to possibly not take as many crime prevention precautions

as they would if they felt threatened.

SECONDARY RESEARCHThrough secondary research we inquired to find out how to reach college students in a

successful way and how to influence their behavior so that they would be more inclined to

take crime prevention steps. After finding that creating more benefits for a specific action

and using community based social marketing is what successfully changes behavior, we

then needed to know how to connect to students. Ultimately we found that Smartphones

are the best way to communicate to students the benefits of crime prevention and create a

community based social marketing platform, as students report that their cell phones are

their link to their social environment.

Eugene Police Department Current Marketing Strategies:Objective

The Eugene Police Department focuses on three main crimes including burglaries, car break-ins,

and stolen vehicles. One of their main challenges is that students are most commonly targeted,

and have the highest percentage of preventable crimes. They have a multitude of ways that they

try and communicate with students, but the mediums they are using are not as effective as they

want them to be. Another challenge the Eugene Police Department has is defining prevention.

They have tried to help define prevention through student representatives, influences and property

management communication.

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In-depth Research

In 2012, there were approximately 1441 burglaries, 450 stolen cars, and 3074 car break-ins1. This

was a decrease in crime compared to past years. In 2011, there were 1359 burglaries, 591 stolen

cars, and 3206 car break- ins2. The decrease in crime from 2011 to 2012 is a small compared to

the large amount of communication methods the Eugene Police Department participated in. These

methods include: Twitter, email, booths, flyers, door-to-door visits, televised PSA’s, surveys with

prize incentives, and cross promotion with the UO Bookstore3.

During long breaks, especially summer, winter and spring breaks, crime increases while many

student housing is vacant for long periods of time. Knowing this, the Eugene Police Department

heightens prevention awareness during the beginning of fall term, winter break and spring break in

the areas of Kinsrow Commons, West University with emphasis on the areas between 11th to 19th

and Kincaid to High Street.

These communication attempts have not been as successful as the Eugene Police Department

has hoped. Many of their personal outreach attempts including door to door communication, booths

with hot chocolate, and flyers are too expensive and time consuming to be consistent forms of

communication to University of Oregon students. Their use of media, Twitter, email, and surveys

had a very limited response from students.

Insight

The communication methods the Eugene Police Department has been using are not creating

communication or relationships between them and students, and are not successfully creating

awareness or promoting prevention. This is because these tactics are dated and lack the cultural

connection to students and their lifestyles.

6

Behavior ChangeObjective

Understanding all the efforts and methods the Eugene Police Department tried to do to communi-

cate students; we wanted to do more research on how to motivate behavior change.

In Depth Research

There is a large misconception that increasing knowledge or shifting a person’s attitudes will

change their behavior. Conversely, what changes behavior is informing people of the benefits and

barriers of a specific action, and using community-based social marketing.4

Finding benefits and barriers is a way to balance the pro’s and cons of a particular action. Individ-

uals may also perceive benefits and barriers different than their peers. This is why there are three

steps to uncover barriers and benefits, which include literature review, qualitative research, and

quantitative research.5 Literature review refers to researching the activity that is being studied,

similar to conducting secondary research. Qualitative research such as a focus group can be used

to understand people’s motivations behind their benefits and barriers, and quantitative research

such as a survey can be used to get a generalized idea of what a population thinks.

Community-based social marketing has been effective to change people’s behavior because it is

based upon changing a community’s behavior. Instead of focusing on individuals, this marketing

works to remove perceived barriers and enhance benefits at a community level.6

Insight

The Eugene Police Department wants students to be pro-active in preventing crime, and wants

students to take more prevention steps than they currently are in order to decrease crime. This

research shows that in order for students to change their behavior they need to know the benefits

and barriers of a specific action and there needs to be community-based social marketing plan.

7

Marketing to College Students through Smartphone’sObjective

We wanted to research more on how college students receive their information on a daily basis.

Knowing how they receive their information will allow us to find the best medium to use to commu-

nicate with them.

In-depth research

College students are classified under the “millennial” generation, which is categorized by people

aged 15-32.7 Millennials are categorized as the generation of instant gratification. They want their

news, social media, telephone, camera, and Internet all accessible on one convenient platform/

device, displayed in a visually appealing way.8

Mobility is very important to Millennials’, with 51% of college students owning Smartphones.9 When

asked how students communicate on their Smartphones, 66% of students responded that they

text regularly while only 59% reported they regularly make voice calls.10

As Smartphone capabilities continue to expand, Millennials spend increasingly more time on their

mobile devices. It is because of this that mobile phones are considered to be a key component to

the make-up of social dynamics within this generation, with 53% of Millennial using this platform to

feel connected and a part of their social environment.11 This need of constant connection to peers

and information is why push notifications and text message alerts are successfully being integrat-

ed to mobile apps.12

Although computers can perform majority of the same functions as Smartphones, 32% of Ameri-

can adults are spending more time accessing social networking sites through mobile apps on their

phones than they did the year before.13 U.S consumers also illustrate this trend as a whole by

spending only 20% of their online time on social media on their phone, in comparison to 30% on

their mobile devices.14

8

According to an Aoki and Downes focus group15, there are nine motivational factors to why college

students have a close relationship with their phones. Their cell phone use is driven by these moti-

vations: personal safety, financial incentive, access to information, social interaction, parental con-

tacts, time management, dependency, image, and privacy management. With so many reasons

why people are attached to their phones, this opens a large market for brands to accommodate

their needs.

With the increased use of Smartphones, marketers should incorporate apps for this platform in

their campaigns.16 According to a December 2010 SMART Report from Millennial Media17, Smart-

phone campaigns are 39% effective in capturing consumer attention and increasing mobile ad

awareness. This statistic will only increase as technology comes more innovative. The most effec-

tive apps for marketing purposes have been branded apps.18 These apps focus on brand identity,

with recognizable logos, texts, and colors to create a brand relationship with the consumers. By

using peripheral visual aspects and including interactivity consumers will create a positive attitude

and correlation with the brand.19

Insight

Students do not just use their phones to talk or text, they use them to receive information and to

stay connected to culture, peers, and their community as a whole. Due to the amount that college

students spend on their phones, there are more opportunities to market to students through mobile

apps, push notifications, and text alerts.

9

PRIMARY RESEARCHThrough primary research we wanted to find out how many students have been affected by

crime while in Eugene and also find the most convenient way to notify students about crime

happenings in the Eugene area. We specifically focused on the densely populated areas

around campus, as this area is a primary target for criminal activity due to the high popu-

lation of students. By being more aware of the amount of crimes and the types of crimes

this area, college students would be more inclined to take prevention steps as a benefit for

preventing crime inflicted on themselves. This will ultimately decrease the amount of crime

involving students. Our primary research consisted of two methods, multiple surveys and

a focus group.

SURVEY #1Objective

Our main objective was to compare how Eugene residents have been affected by crime and to see

if they would want to be notified about crime that is present in the Eugene area. We directed this

survey to those affiliated with the University of Oregon, mainly University students.

In-Depth Analysis

We received 170 total respondents to our first survey. Of the 170 people who took the survey, 90%

described themselves as undergraduate students, 4% as graduate students, 1% as a professor,

and 5% as other which consisted of post-graduates and working professionals.

Grad Students 4%

Professor 1%Other 5%

90% Undergrads

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In addition to, 9% of respondents described that they currently live in the University residential

halls, 27% live in an off-campus apartment, 28% off-campus house, 9% off-campus duplex, 23%

Greek housing, and 4% other which consisted of out of state, a co-op, and an hour away from

campus.

Respondents Current Living Situation:

From the survey we found that 39% of the survey respondents had personally been affected by

crime in the Eugene area, but out of the 61% who said they had not personally been affected,

64% knew someone who had been affected by crime. The most prevalent crime that respondents

have either been affected by or knew someone who was affected by was car break ins. 90% of the

respondents said that they would want to be notified about crime when it happened. When asked

how they would like to be notified about crime, 80% of respondents said that they wanted to be

notified through email and 41% said text messages. Surprisingly social media was not favored

and only 14% of respondent said Twitter and 12% said Facebook. 5% of respondents chose other

which included neighborhood flyers and letters. The majority of respondents, 53%, said they want-

ed to be notified once a week about crime.

residential halls

out of state / co-opgreek housingoff-campus duplex

off-campus apartment off-campus house

9% 27% 28%

9% 23% 4%

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All respondents felt that they are taking appropriate prevention steps on a daily basis. Majority said

that they lock their front door, cars door, and hide their valuables in their car. A lower amount of

respondents said that hide their valuable in their homes, lock home windows, and draw their blinds

before they leave the house. We asked respondents if they felt they needed to be better educated

about crime prevention and 53% said yes and 47% said no. This was the only question on the

survey that there wasn’t a distinct answer.

Insights

We found that students are affected by crime whether it is from personal experience or hearing

about it from someone they know. One of the biggest take-aways from this survey was that stu-

dents do want to be notified about crime when it happens and majority of students would like to

be notified through email. From our secondary research, the Eugene Police Department said that

many crimes students are involved in could be prevented. On the other hand, this survey shows

that students do not feel that they need to be better educated on crime prevention. This shows

that many students do not see themselves to blame for certain crimes that occur. We wanted to go

more in-depth about how to connect with students to make them more aware, so we conducted a

focus group.

FOCUS GROUPObjective

To gain further insight to the information we received in our first survey, we decided to conduct a

focus group. We already knew that students wanted to know more about the crimes occurring in a

faster method, but we wanted more insight on how students would like to receive their information

and through which platform. Through secondary research on ways to market to college students,

we found that the use of Smartphones and apps were rapidly increasing. We wanted to bring up

the idea of the use of an app and push notifications, and see how college students responded to

this idea.

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In-Depth Analysis

The focus group consisted of a group of six University of Oregon students. Of the six students,

there were two females and four males present. All of the participants had been living in Eugene

for over three years, five of which are seniors and one Ph.D. student. We first asked the partici-

pants to explain if they felt safe around campus and in Eugene. Most of the participants said that

they feel less safe at night and that Eugene at night is a “sketchy” place. When asked to define

the word “sketchy”, things like large amounts of homeless people, open drug use, and the campus

crime alerts were all factors that made them feel “sketchy” and not safe in Eugene, especially at

night. This led us to ask more about their feelings towards the campus crime alert emails. All of the

respondents said that they read the crime alert emails, and learned from the emails certain areas

to be aware of, which further made them feel “sketched out “ at night in Eugene. Additionally, one

of the male respondents felt that there was a disconnect between himself and the emails because

he could not relate to the crimes that were being reported as they typically are about sexual as-

saults and muggings; more extreme crimes that happen on more rare occasions.

We wanted to continue to dig deeper about how students would feel about getting a weekly email

regarding crime on and off-campus. During our first survey, 80% of respondents said that they

wanted to be notified about crime through email and 53% said they wanted to be notified once a

week. When we shared these results with the focus group participants, we did not get the positive

feedback that were we expecting based on the first survey results. The participants explained that

if the email came directly from the Eugene Police Department they might be more willing to read

the emails than if they were sent out by the University of Oregon because students get flooded

with emails from the University daily. This was an important insight because we knew from our

secondary research that crime happens daily in Eugene, yet all of the focus group participants felt

that if they were to receive weekly updates about crimes, they would start to overlook the emails

once it became frequent thing.

We then brought up the idea of an app and the use of push notifications. We explained that the app

would notify them about crimes through push notifications.

13

At first we got a negative response because participants explained that they would not want to

notified about every single crime that was happening. This then brought up the idea of being able

to customize the settings on the app to be able to choose specific locations and type of crime that

the user would want to be notified about. The focus group participants had very positive reactions

regarding a customizable app. The women in the group suggested being able to select more than

one location as a feature, and the men liked that it would be more connected with crimes that

went on especially in their area compared to a campus wide notification. All participants felt that

by being more aware of crimes that happened in their neighborhood, they would be more inclined

to take prevention steps. For example, one participant explained that if he knew there was a spike

in bike thefts in his neighborhood, he would make sure to either lock up his bike or bring it into his

apartment.

Insight

The most important information we gained from the focus group is that an app would be the best

medium to inform students about crime because the information would be tailored to the user. In-

stead of having one email sent weekly, it would be more effective for students to be informed right

away about a spike of crime in their specific selected area or areas. The more informed students

are about crimes happening in their neighborhoods, they are more willing to partake in prevention

steps knowing that they are keeping themselves and their valuables safe. We then decided to

conduct a second survey about the idea of the Smartphone app.

SURVEY #2Objective

Our main objective in the second survey was to see how students would respond to the idea of an

app and the use of push notifications. We directed this survey to those affiliated with the University

of Oregon, mainly University students.

14

In-Depth Analysis

The second survey was a simple five-question survey and we had 82 respondents. Of the 82

people who took the survey 85% described themselves as undergraduate students, 4% graduate

students, 0% professor, and 11% as other which consisted of parents, alumni, and working pro-

fessionals.

In addition to, 6% of the survey respondents currently live in the University residential halls, 28%

live in off-campus apartments, 36% off-campus house, 7% off-campus duplex, 19% Greek hous-

ing, and 4% other, which consisted of the suburbs, out of state, and a co-op.

Respondents Current Living Situation:

85% Undergrads Grad Students 4%

Other 11%

15

residential halls

out of state / co-opgreek housingoff-campus duplex

off-campus apartment off-campus house

6% 28% 36%

7% 19% 4%

The first question we asked explained the app and specific features that were discussed in the

focus group. It said:

“We are trying to create an app for the Eugene Police Department to make students

aware of when crimes happen and how to better prevent them. The app would be tai-

lored to the user’s preference of what areas of Eugene they were concerned about, it

would have push notifications that could be turned on or off, and the user would only

be notified if there were a spike in crime in their selected area of Eugene. If this app

existed is it something you would download?”

74% of the respondents said that they would download the app and 26% of the respondents said

they would not download the app. Respondents then explained why they would or would not down-

load the app.

The majority of respondents who said they would download the app wanted to stay informed about

crime, be more aware of their surroundings, for personal safety, and for future living arrangements.

The 26% of respondents who said they would not download app cited disinterest in crime or felt

that CCA were sufficient and did not need a new app.

Respondents were then asked to rank the most to least important app features. The features re-

spondents were asked to rank were: the ability to choose what areas to be notified about, ability

to choose how many amount of notifications received, ability to choose what crimes to be notified

about, and the ability to have prevention reminders.

No 26%

Yes 74%

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45% what area(s) I want to be notified about

49% how many notifications I receive

31% what crimes I want to be notified about

70% to have prevention remind-ers or not

The following are the results:

· Ability to choose what areas you want to be notified about.o 45% agreed this is the most important feature.o 39% agreed that this was the second most important.

· Ability to choose how many notifications you receive.o 49% agreed this as the third most important feature.o 20% agreed this was the second most important feature.

· Ability to choose what crimes to be notified about.o 31% agreed that this is the second most important feature.o 37% agreed this as the first most important feature.

· Ability to have prevention reminders, for example before winter break.o 70% agreed this was the least important feature.o 17% agreed this was third important feature.

Insight

What we took away from the second survey was that an app would be the best medium to commu-

nicate with college students. Students are not eager to be notified about prevention steps, but by

being able to choose a specific location students can be more aware of their surroundings, which

could lead to an increase in prevention steps.

17

CONCLUSIONIn conclusion we found that University students are eager to be informed about crime that

occurs, especially the crime that happens in their neighborhoods. At first students felt that

emails would be the best and most convenient method to be notified about crime, but with

weekly crime updates the emails would be easily overlooked based on the fact that many

students are flooded with University emails on a daily basis. We also found that social me-

dia, like Facebook and Twitter would not be the most appropriate medium to connect with

students about crime and prevention based on the results from our first survey. Students

want to be informed about crimes that could potential affect them personally. If students

are aware that there is a crime spike in their neighborhood they would be more inclined to

increase their prevention steps, which could lead to a decrease in crime.

RECOMMENDATIONThrough our primary and secondary research we have come up with two recommendations that

revolve around a mobile app. We feel that by creating a customized mobile app the Eugene Police

Department will be able to communicate with students in a non-intrusive manner that fits students’

lifestyles. There are two ways that the Eugene Police Department can implement this app, they

can create their own app or use the established CrimePush app, which is a Smartphone app that is

already created and has worked with a multitude of police departments, universities, and commu-

nities to create a notification system and communication method between police and community

members.

If the Eugene Police Department is to create their own app, we have specific features that should

be options based upon student’s feedback in our focus group and second survey. The most import-

ant feature needed is to be able to choose specific locations that the students would be interested

in knowing crime information on. Students should be able to pick multiple locations, and this could

be done through an interactive map feature where students could visually see the areas they are

concerned with. The second most important feature would be the ability to choose the crimes stu-

dents want to be notified about.

18

Some students might want to know about all crimes, while others may only want to know about

house break-ins because they do not have a car and are not concerned with car break-ins. The

third most important feature is that there should be an option that allows students to determine

how often they get notified, but would still allow the Eugene Police Department to determine when

to notify students if abnormal amounts of crime are occurring in a specific neighborhood. The app

should also have the capability to allow the Eugene Police Department to send out prevention re-

minders to students with the app before periods of time when crime consistently spikes, such as

Thanksgiving, Winter Break, and Spring Break.

The second option to our recommendation is to partner with CrimePush. CrimePush’s goal accord-

ing to their company website is to “empower citizens with the tools they need to help build safer

communities.” We think CrimePush would be a good option for the Eugene Police Department

because they believe in building safe communities by creating a relationship between citizens and

police, but in a discrete and intelligent way.20 CrimePush has a basic platform that they use, but will

also customize the apps for specific Police Departments and Universities.

19

ENDNOTES 1 Barrong, Lisa. U of O/EPD Crime Prevention Project. Rep. N.p.: n.p., n.d. Print.

2 Barrong, Lisa. U of O/EPD Crime Prevention Project. Rep. N.p.: n.p., n.d. Print.

3 Barrong, Lisa. U of O/EPD Crime Prevention Project. Rep. N.p.: n.p., n.d. Print.

4 Mohr, Douglas Paul. Fostering Sustainable Behavior: An Introduction to Community-based Social Marketing. Gabriola, B.C: New Society, 2012. Print.

5 Mohr, Douglas Paul. Fostering Sustainable Behavior: An Introduction to Communi-ty-based Social Marketing. Gabriola, B.C: New Society, 2012. Print.

6 Mohr, Douglas Paul. Fostering Sustainable Behavior: An Introduction to Communi-ty-based Social Marketing. Gabriola, B.C: New Society, 2012. Print.

7 O’Donnell, Fiona. “Marketing to College Students.” Mintel. N.p., July 2011. Web. <http://academic.mintel.com.libproxy.uoregon.edu/display/542937/?highlight=true>

8 Hale, Todd. “Mining the U.S. Generation Gaps.” Nielson. N.p., 4 Mar. 2010. Web. <http://www.nielsen.com/us/en/newswire/2010/mining-the-u-s-generation-gaps.html>.



11 O’Donnell, Fiona. “Social Dynamics of 18-24-year-olds.” Mintel. N.p., Nov. 2011. Web. <http://academic.mintel.com.libproxy.uoregon.edu/display/542947/?highlight=true>.

12 O’Donnell, Fiona. “Social Dynamics of 18-24-year-olds.” Mintel. N.p., Nov. 2011. Web. <http://academic.mintel.com.libproxy.uoregon.edu/display/542947/?highlight=true>.

13 O’Donnell, Fiona. “American Lifestyles.” Mintel. N.p., Jan. 2012. Web. <http://academic.mintel.com.libproxy.uoregon.edu/display/590621/?highlight=true>.

14 “GETTING SOCIALLY MINDED: MARKETERS TO UP THEIR SOCIAL MEDIA ADS IN 2013.” Nielson. N.p., 29 Jan. 2013. Web. <http://www.nielsen.com/us/en/newswire/2013/getting-socially-minded-marketers-to-up-their-social-media-ads-in-2013.html>.

20

15 Aoki, Kumiko, and Edward J. Downes. “An Analysis of Young People’s Use of and At-titudes toward Cell Phones.” An Analysis of Young People’s Use of and Attitudes toward Cell Phones. N.p., n.d. Web. 16 Mar. 2013.


17 “2012 Year in Review: Scorecard for Mobile Advertising Reach and Targeting.”Millennial Media. N.p., 2012. Web. <http://www.millennialmedia.com/mobile-intelligence/smart-report/>.



20 “CrimePush.” CrimePush. N.p., n.d. Web

21

REFERENCES

“2012 Year in Review: Scorecard for Mobile Advertising Reach and Targeting.” Millennial Media. N.p., 2012. Web. <http://www.millennialmedia.com/mobile-intelligence/smart-report/>.

Aoki, Kumiko, and Edward J. Downes. “An Analysis of Young People’s Use of and Attitudes toward Cell Phones.” An Analysis of Young People’s Use of and Attitudes toward Cell Phones. N.p., n.d. Web. 16 Mar. 2013.

Barrong, Lisa. U of O/EPD Crime Prevention Project. Rep. N.p.: n.p., n.d. Print. Fiona. “Social Dynamics of 18-24-year-olds.” Mintel. N.p., Nov. 2011. Web. <http://academic.

mintel.com.libproxy.uoregon.edu/display/542947/?highlight=true>.

“GETTING SOCIALLY MINDED: MARKETERS TO UP THEIR SOCIAL MEDIA ADS IN 2013.” Nielson. N.p., 29 Jan. 2013. Web. <http://www.nielsen.com/us/en/newswire/2013/getting-socially-minded-marketers-to-up-their-social-media-ads-in-2013.html>.

Hale, Todd. “Mining the U.S. Generation Gaps.” Nielson. N.p., 4 Mar. 2010. Web. <http://www.nielsen.com/us/en/newswire/2010/mining-the-u-s-generation-gaps.html>.

Mohr, Douglas Paul. Fostering Sustainable Behavior: An Introduction to Community-based Social Marketing. Gabriola, B.C: New Society, 2012. Print.

O’Donnell, Fiona. “American Lifestyles.” Mintel. N.p., Jan. 2012. Web. <http://academic.mintel.com.libproxy.uoregon.edu/display/590621/?highlight=true>.

O’Donnell, Fiona. “Attitudes Toward Corporate Responsibility.” Mintel. N.p., Sept. 2012. Web. 7 Mar. 2013. <http://academic.mintel.com.libproxy.uoregon.edu/display/590806/?high-light=true>.

O’Donnell, Fiona. “Marketing to College Students.” Mintel. N.p., July 2011. Web. <http://academ-ic.mintel.com.libproxy.uoregon.edu/display/542937/?highlight=true>.

O’Donnell, Fiona. “Social Dynamics of 18-24-year-olds.” Mintel. N.p., Nov. 2011. Web. <http://ac-ademic.mintel.com.libproxy.uoregon.edu/display/542947/?highlight=true>.

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1. Have you personally been affected by crime in Eugene, OR?

a. Yesb. NO

2. What type of crime(s) have you been affect-ed by? (Select all that apply to you)

a. Home Burglariesb. Car Break-Insc. Stolen Vehiclesd. Stolen Bikee. Stolen Laptop f. Other

3. Have you know anyone who has been af-fected by crime in Eugene, OR?

a. Yesb. No

4. What type of crime(s) was the person you know affected by? (Select all that apply to you.)

a. Home Burglariesb. Car Break-Insc. Stolen Vehiclesd. Stolen Bikee. Stolen Laptop f. Other

5. Would you want to be notified about crime that place in your area?

a. Yesb. No

6. How would you like to be notified about crime in your area? (Select all that apply to you)

a. Text Messageb. Emailc. Facebook Paged. Twitter

7. How frequently would you want to be noti-fied about crime in your area?

a. Once a Dayb. 2-3 a Dayc. Once a Weekd. 2-3 Times a Monthe. Once a Monthf. Less than Once a Month

8. What crime prevention steps do you take on a daily basis? (Select all that apply to you)

a. Lock your front door when you leave your house.

b. Make sure your windows are locked when you leave your room

c. Make sure that laptops and other valuables are not visible form the outside.

d. Lock car doors.e. Hide or put away valuables that are

in your car.f. Draw window coverings when you

leave your house. 9. Do you feel that you could be educated

about crime prevention?a. Yesb. No

10. Select the option that best describes you?a. Undergraduate Studentb. Graduate Studentc. Professord. Other

11. Select the option that best describes where you live.

a. University Resident Hallsb. Off-Campus Apartmentc. Off-Campus Housed. Off-Campus Duplexe. Greek Housingf. Other

SURVEY #1 QUESTIONS

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FOCUS GROUP DISCUSSION GUIDE

1. Introduction 2. Do you feel that you live in a safe area?3. Do you feel that the Eugene Police Department are present on campus? a. Are they reliable?4. Do you feel that certain crimes on campus are preventable?5. Are you aware of the amount of crimes that happen on campus?6. Are you aware of the ways you can prevent crime?7. What crimes have you been affected by?8. Did you know….(read off statistics)9. How do you feel about crimes that happen on campus?10. Would you want to be notified about crime? a. How?11. *Bring up phone app

SURVEY #2 QUESTIONS

1. We are trying to create an app for the Eugene Police Department to make students aware of when crimes happen and how to better prevent them. The app would be tailored to the users preferences of what areas of Eugene they were concerned about, it would have push notifications that could be turned on or off, and the user would only be notified if there were a spike in crime in their selected area of Eugene. If this app existed is it something you would download? a. Yes b. No

2. Please explain why or why not. 3. Please rank the following features from most important to least important.

a. Ability to choose what area(s) you want to be notified aboutb. Ability to choose how many notifications you receive. For example choose either

one a week, biweekly, ect.c. Ability to choose what crimes to be notified about.d. Ability to have prevention reminders. For example before winter break.

4. Select the option that best describes you live.a. University Resident Hallsb. Off-Campus Apartmentc. Off-Campus Housed. Off-Campus Duplexe. Greek Housing (Sorority or Fraternity)f. Other__________

5. Select the option that best describes you. a. Undergraduate Studentb. Graduate Student c. Professord. Other__________

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eugene police department report book

Documents

college students

university of oregon

survey respondents

chief of police pete

awareness j495 group

crime awareness

smartphones primary

methodthe primary research