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Max L. Wilson [email protected] Evaluating the Cognitive Impact of Search User Interface Design Decisions Max L. Wilson Swansea University, UK euroHCIR2011 Newcastle, UK - 4th July 2011 Wednesday, 6 July 2011

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Page 1: euroHCIR Presentation

Max L. Wilson [email protected]

Evaluating the Cognitive Impact of Search User Interface Design Decisions

Max L. WilsonSwansea University, UK

euroHCIR2011Newcastle, UK - 4th July 2011

Wednesday, 6 July 2011

Page 12: euroHCIR Presentation

Max L. Wilson [email protected] L. Wilson [email protected]

Come and Sii what I’ve built

http://mspace.fm/sii

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Cognitive Load Theory

whats the problem here?

Paas, F., Tuovinen, J. E., Tabbers, H., & Van Gerven, P. W. M. (2003). Cognitive load measurement as a means to advance cognitive load theory. Educational Psychologist, 38, 63–71

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Intrinsic Load(the task)

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Intrinsic Load(the task)

Extraneous Load(the user interface)

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Intrinsic Load(the task)

Extraneous Load(the user interface)

Germane Load(to learn and store)

Wednesday, 6 July 2011

Page 23: euroHCIR Presentation

Max L. Wilson [email protected] L. Wilson [email protected]

Intrinsic Load(the task)

Extraneous Load(the user interface)

Germane Load(to learn and store)

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

A simple task

A simple UI

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

A complex learning task

A simple UI

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

A complex learning task

A complex UI

struggling

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Measuring Cognitive Load

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Max L. Wilson [email protected] L. Wilson [email protected]

*Proposed* Recommendations• Offload visual material to audio if appropriate• Segment into edible chunks• Pre-train people•Weed out unnecessary material• Provide clear visual clues to core material•Make sure visual content relates closely to text• Remove redundancy• Pitch at correct user level

Mayer, R. E., & Moreno, R. (2003). Nine ways to reduce cognitive load in multimedia learning. Educational Psychologist, 38, 43–52.

Wednesday, 6 July 2011

Page 29: euroHCIR Presentation

Max L. Wilson [email protected] L. Wilson [email protected]

Our PlansE

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Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Brain Scanners in HCI » BCI

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Brain Scanners for HCI Measurements

Wednesday, 6 July 2011

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Max L. Wilson [email protected] L. Wilson [email protected]

Phase 1

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Max L. Wilson [email protected] L. Wilson [email protected]

Phase 2

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Max L. Wilson [email protected] L. Wilson [email protected]

Phase 3

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Max L. Wilson [email protected] L. Wilson [email protected]

We aim to produce cleardesign recommendations

based uponobjective measures of

cognitive impact

Wednesday, 6 July 2011