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Europeana Creative Susanne Tremml [email protected] @tt_susanne Jasná, Digital Library Conference Creative Re-Use of Cultural Heritage

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Page 1: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Europeana Creative

Susanne Tremml [email protected]

@tt_susanne Jasná, Digital Library Conference

Creative Re-Use of Cultural Heritage

Page 2: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 3: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

creative re-use of

digitised content

Page 4: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 5: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 6: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 7: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

how?

Page 8: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

content for re-use

Europeana Labs & technical infrastructure

Europeana Content Re-use Framework

co-creation events

five Pilots

series of challenge events with the creative industries

incubation support

evaluation cycle

Page 9: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

the project

Page 10: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

February 2013 – July 2015 (30 months)

CIP ICT PSP Best Practice Network

Call: CIP-ICT-PSP-2012-6

• Theme 2: digital content, open access and creativity

26 partners from 13 EU member states

Coordinated by the Austrian National Library

835 person-months effort

(846 person months after 3rd contract amendment)

Budget: € 5,312,515

EU contribution: € 4,250,000

Page 11: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

project partners

Page 12: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 13: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Creative Hubs and Associations

European Network of Living Labs (NL)

MFG Medien- und Filmgesellschaft Baden-Württemberg, Innovation

Agency for ICT and Media Baden-Württemberg (DE)

European Creative Business Network (NL)

EUN Partnership / European Schoolnet (BE)

Agence luxembourgeoise d’action culturelle (LU)

Culture24 (GB)

EUROCLIO – European Association of History Educators (NL)

Aalto University, School of Arts, Design and Architecture (FI)

Page 14: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Technical and Multimedia Experts

National Technical University of Athens (GR)

AIT Austrian Institute of Technology (AT)

Spild af Tid (DK)

We Are What We Do (GB)

Semantika (SI)

Webtic (NL)

Ontotext (BG)

Exozet Games (DE)

Page 15: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Living Labs in 4 Member States

Platoniq Sistema Cultural (ES)

EUN Partnership / European Schoolnet (BE)

Aalto University, School of Arts, Design and Architecture (FI)

… plus the European Network of Living Labs (BE)

Page 16: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Business Planning Specialists

Kennisland (NL)

European Business & Innovation Centre Network (BE)

Ramulus Ltd. (RAM)

Page 17: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Europeana and Content Providers

Europeana Foundation (NL)

Austrian National Library (AT)

Netherlands Institute for Sound and Vision (NL)

National Museum (CZ)

Museum für Naturkunde (DE)

The British Library (GB)

Page 18: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

project structure

Page 19: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

WP1 Europeana Labs

WP2 Infrastructure for Content Re-use

WP3

Business

Model

Frameworks

WP4

Pilots

WP5

Open

Innovation

WP

6 E

valu

atio

n

WP

7 D

issem

inatio

n

WP8 Project Management

MANAGEMENT

SUPPORT DELIVERY

Page 20: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Europeana Labs

Page 21: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Goals

build Europeana Labs as a platform for

re-using cultural content (on- and offline)

build a Co-Creation infrastructure to

support the Pilots

source and prepare content

(deliver Content Sourcing Strategy)

Page 22: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

What do we want people

to do? we want them to discover and be inspired by

our open collections and find them easy to re-

use, remix or republish

we want them to share the tools, services and

code that they create with others

we want them to join co-creation and other

collaborative activities

Page 23: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

labs.europeana.eu

Page 24: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 25: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 26: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 27: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Co-Creation

Page 28: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Co-creation Structured discussions and co-design activities around

content and processes at the very beginning of a project

Bringing together:

- Professionals from the Creative Industries

- Content providers / Heritage institutions

- Developers / programmers of applications

- Designers and creative minds of different fields

- Other stakeholders

In order to inspire, guide and help the development of

pilots

Page 29: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 30: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Infrastructure for

Content Re-use

Page 31: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Goals

build infrastructure components that

facilitate content re-use

build services for Pilots

Page 32: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

content re-use ....

Page 33: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Provide image with min 800px

Provide direct link to 300dpi image

Provide rights statement that allows

re-use

Europeana re-use

requirements

Page 34: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Content / Media File Checker examines Digital Objects linked from Europeana

recognises file formats

determines the resolution of still images and

video files

determines the sample rate and bit depth of

audio

determines if a text file can be fully searched

Page 35: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Europeana will be highlighting digital objects that meet re-

use recommendations

additional search tools that allow to identify content

suitable for re-use

Europeana will expose direct link to full-size object via API

content for re-use

Page 36: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Business Model

Frameworks

Page 37: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Goals

extend Europeana Licensing Framework to

facilitate re-use of content

develop business models for Pilot themes

develop business model for Europeana Labs

Page 38: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 39: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Labs Business Model Workshop,

Barcelona, September 2014

Page 40: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

WP4 Pilots

Page 41: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

5 Themes – 5 Pilots – 5 Challenges

Started Nov. 2013 Started May 2013 Started

May 2014

Page 42: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Goals

deliver Pilots in five themes • Natural History Education

• History Education

• Tourism

• Social Networks

• Design

contribute to Content Sourcing Strategy

Page 43: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

History Education Pilot

Page 44: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

tools for creation of

online learning activities

Page 45: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

History Education Historiana Learning Section

A selection of learning activities related to World War 1 featured on the learning section of http://historiana.eu. For a video tutorial, click here.

Page 46: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

History Education Historiana Apps

An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.

Page 47: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Natural History

Education Pilot

Page 48: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

serious adventure

game

Page 49: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

located in

Museum

für Naturkunde

in Berlin

Page 50: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

MemoryMatch:

game for children

Page 51: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 52: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Social Networks Pilot

Page 53: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

enrich sounds with

Europeana materials

and other websources

Page 54: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

‘Sound Connections’

Page 55: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 56: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Tourism Pilot

Page 57: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

recreate paintings and

images and share via

social media

Page 58: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 59: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 60: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 61: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Design Pilot

Browse Europeana in

interactive way by using a

web or phone cam

Page 62: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 63: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Open Innovation

Page 64: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Goals

identify and incubate viable projects

based on the 5 thematic areas of Europeana

Creative

Pilots as inspiration

Page 65: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

First Challenge event for

(Natural) History Theme:

@ The Egg, Brussels

29 / 30 April 2014

Page 66: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Second Challenge event for

Tourism/Social Network Theme:

@ Mobile World Centre

Barcelona 23 / 24 September 2014

Page 67: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Third Challenge event for

Design Theme:

@ Future Everything conference

Manchester 27 / 28 February 2015

Page 68: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Incubation

Support

Page 69: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

scope

Hands-on support for each Challenge winner

Typical support period of 3 months duration

Covers a wide range of core areas: Business

Technical

Marketing and promotion

Access to finance

Additional specialist topics

Tailored approach per incubatee

Page 70: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Evaluation

Page 71: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Goals

Evaluation of all strands of the project

Evaluation of Europeana Labs, Co-Creation

Process

Testing of Pilots and infrastructure

components

Impact evaluation of Challenges and Pilots

Page 72: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

UX Testing at the YOUCOOP

CoLaboratory in Palma

Page 73: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 74: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Dissemination

Page 75: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Goals

promote visibility of project

foster collaboration

continuous outreach and liaison

events and clustering activities

Page 76: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 77: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 78: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 79: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 80: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Final

Conference

Page 81: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 82: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

#CultJam15

Page 83: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing
Page 84: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

www.europeanacreative.eu

twitter.com/eCreativeEU

www.facebook.com/EuropeanaCreative

Page 85: Europeana Creative - Introduction · Europeana will expose direct link to full-size object via API content for re-use . Business Model Frameworks . Goals extend Europeana Licensing

Thank you! Susanne Tremml

[email protected] @tt_susanne