evaluating coase - oliver e. williamon
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Journal of Economic Perspectives
Volume 8 Num ber 2–Spring 199 4— Pages 201–209
Correspondence
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Evaluating Coase
Richard Posner advises that he and I are "ardent admirers" of Ronald
Coase (Fall 1993, pp. 195–210, p. 207). Speaking for
myself
I would drop the
adjective. Ardent or not, it is strange that two of Coase's professed admirers
should view the Coasian enterprise so differently.
Both in this and in a companion paper that appears in the Journal of
Institutional and Theoretical Econom ics
(M arch 1993) , Posner dwel ls on C oasian
methodology. Is that really where the central contributions of Coase reside?
As anyone who knows Coase in the original will recognize, Posner has
written a brief in which the core contributions figure negligibly. Not everyone,
however, knows Coase in the original. Readers of "Ronald Coase and Method-
ology" who are unfamiliar with Coase could easily conclude: why bother? That
would be unfortunate if, as I contend, the core Coasian contributions are
distinctive and important.
Let me state at the outset, however, that I share some of Posner's puzzle-
ment over Coase's views on methodology. Coase's earlier neglect—which he
takes steps to rectify in his Nobel Prize Lecture (Coase, 1992)—of the need to
formalize his arguments is one example. Also, I agree with Posner
(pp. 206–209) that economics is distinguished more by its approach than by its
subject matter (see for example, Williamson, 1993), whereas Coase holds
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202 Journal of Economic Perspectives
otherwise. But why deal wi th methodology in a forum where the Nobel Pr ize i s
being celebrated i f , to repeat , the core cont r ibut ions res ide el sewhere?
Ron ald Coase i s a seminal th inke r an d ha s a timeless message. On my
re ad ing , the essence of Coase is this: 1) pu sh the logic of zer o t ransa ct ion costs
to the l imit ; 2) study the world of posi t ive t ransact ion costs; 3) because
hypothe t ical forms of econo mic organiza t ion are operat ional ly i r relevant , a nd
bec aus e all feasible forms of org aniz at ion ar e f lawed, assess al ternat iv e feasible
forms of organizat ion in a comparat ive ins t i tu t ional way; 4) because the act ion
res ides in the detai l s , s tudy the microanaly t ics of cont ract , cont ract ing , and
organ izat ion . Th at i s a subt le an d powerful c om binat ion of ideas an d tur ns out
to be diff icul t to implement . Although much of i t goes against the main
t radi t ion , i t has never theless made progress ive headway in relat ion to , and
par t s have been inco rpora t ed wi th in , o r thodoxy .
Sherwin Rosen 's (1988) remarks about Coase, g iven at the conference on
"T he Na tu re o f t he F i rm " tha t was o rgan ized t o ce l eb ra t e t he 50 th ann iver sary
of Coase 's famous 1937 paper , are per t inent to the f i rs t of these proposi t ions
(p .
48) :
Coase 's f i r s t l ecture reveals a surpr i s ing avers ion toward mathemat ics .
Cur ious , coming f rom one of the few economists who has a theorem n a m e d
after him. In fact , an easy case can be made that Ronald Coase is
responsib le for two theorems, a lemma, and, according to some, an
ident i ty . T h e Coase the ore m is a t th i s poin t well beyo nd fu r ther d iscus-
s ion . The second theorem is the remarkable one on the t ime-consis tent ,
subgame per fec t equ i l i b r ium fo r a du rab l e goods monopo l i s t—the poor
soul who i s forced to ei ther dest roy some proper ty or e l se act as a perfect
compet i tor because i t i s impossib le to commit now to act ions that are nor
cred ib l e i n t he fu tu re excep t when monopo ly power r emains unex-
ploi te d. . . . T h e le m m a is no t as well kn ow n, bu t sho uld b e. I t is stated in
som e rem ark able w ork wi th Fowler in 1935, the f i rs t known a t tem pt to fi t
an i n t e r t empora l a rb i t r age cond i t i on , an Eu le r equa t ion , t o r ea l da t a .
Coase and Fowler were dubious about the rat ional i ty of cobweb
the ory . . . . T h e wo rk is instant ly rec ogn ized today as a version of t he
rat ional expectat ions hypothesis and acknowledged as such by Muth in h is
impor t an t paper on t he sub j ec t .
But whereas both of the theorems as wel l as the lemma are appl icat ions of
Coase's First Law, push the f ict ion of zero t ransact ion cost reasoning to the
l imi t , the cent ral message of Coase res ides in the Second Law: s tudy the wor ld
of posi t ive t ransact ion costs.
How could Posner have got ten i t so wrong? Possib ly the " insouciance" wi th
which Coase "ap pea r s t o r egard one o f h is mos t si gna l ach i eve me n t s"— the new
" law and economics movemen t o f t he pas t quar t e r cen tu ry" (p . 203)—is a
cont r ibut ing factor .
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Correspondence 203
To be sure, Coase's Nobel Prize lecture on "The Institutional Structure of
Production" gives much greater weight to his 1935 article ("The Nature of the
Firm," which inspired the new institutional economics) than to his 1960 article
("The Problem of Social Cost," to which the new law and economics relates).
Although Posner (1993a) would reverse those priorities, that merely helps to
explain Posner. The object is to explain Coase.
What I find especially important about Coase's Nobel Prize Lecture is that
it dispels, once and for all, any confusion over his core message. According to
Coase, "the important contribution of [the 1937] article is the explicit introduc-
tion of transaction costs into economic analysis" and his ambition is to see that
transaction cost arguments are brought to bear broadly and systematically
throughout economics (Coase, 1992, p. 716).
That ambition is repeated in Coase's treatment of his 1960 article, which is
introduced as follows (Coase, 1992a, p. 717): "I now turn to the other article
cited by the Swedish Academy, "The Problem of Social Cost," published some
thirty years ago. I will not say much about its influence on legal scholarship,
which as been immense, but will mainly consider its influence on economics,
which has not been immense, although I believe that in time it will be."
The novelty of the 1960 article is that it used the fiction of zero transaction
costs to examine property rights, but this fiction was meant to be used as a
"stepping stone on the way to an analysis of an economy with positive transac-
tion costs" (Coase, 1992, p. 717). Accordingly, the crucial lessen of the 1960
article is the same as that of the 1937 article: "let us study the world of positive
transaction costs" (p. 717).
Posner contends that the key to understanding Coase "lies in his English-
ness"
(p. 204). Maybe, but I have always found it more illuminating to
understand an artist from his canvas than from ascribing an intellectual ances-
try. The key to understanding Coase is to read his seminal articles. Interested
readers are therefore encouraged to examine "The Nature of the Firm" (1937),
"T he Problem of Social Cost" (1960), and "Ind ustrial Organization: A Proposal
for Research" (1972a), to which his Nobel Prize Lecture (1992) provides
perspective.
Those who wish to continue should read "The Regulated Industries:
Discussion" (1964), "Durability and Monopoly" (1972b), his autobiographical
lectures on "The Nature of the Firm: Origin, Meaning, Influence" (1988b), and
his collection of essays The Firm the Market and the Law (1988a).
The Royal Swedish Academy plainly focussed not on methodology but on
the core contributions in awarding the 1991 Nobel Prize in Economics.
Oliver E. Williamson
University of California
Berkeley, California
1
1
An ear ly draf t of this com m ent w as writ ten w hile I was the Jack N. Pr i tzker Dist ingu ished Visit ing
Professor a t Northwestern Universi ty Law School.
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204 Journal of Econom ic Perspectives
References
Coase, Ronald H., "The Nature of the
Firm," Economica N.S., 1936, 4, 386–405.
Coase, Ronald H.,
"The Problem of Social
Cost," Journal of Law and Economics, Oc tobe r
1960, 3, 1–44.
Coase, Ronald H., "The Regulated Indus-
tries: Discussion, American Economic Review ,
May 1964, 54 , 194–97.
Coase, Ronald H., "Industrial Organiza-
tion: A Proposal for Research." In Fuchs, V. R.,
ed., Policy Issues and Research Opportunities in
Industrial Organization. New York: National
Bureau of Economic Research, 1972a, 59–73.
Coase, Ronald H.,
"Durability and Monop-
oly," Journal of Law and Economics, 1972b, 15 ,
143–49.
Coase, Ronald H., The Firm the Market and
the Law. Chicago: University of Chicago Press,
1988a.
Coase, Ronald H.,
"Nature of the Firm:
Origin, Meaning, Influence,"
Journal of Law
Economics and Organization, Spring 1988b, 4,
1–47.
Coase, Ronald H.,
"The Institutional Struc-
tural of Production," American Economic Re-
view
, September 1991,
83
, 713–19.
Posner, Richard A., "Law and Economics
Meets the New Institutional Economics," Jour-
nal of Institutional and Theoretical Economics ,
March 1993a, 14 9, 73–87.
Rosen, Sherwin, "Transaction Costs and
In te rna l Labor Marke ts ," Journal of Law Eco-
nomics and Organization, Spr ing 1988, 4 ,
48–62.
Williamson, Oliver E.,
"Calculativeness,
Trust, and Economic Organization,"
Journal
of Law and Economics, April 1993, 36 .
On the Costs of Inflation: Israel's Example
Don Patinkin gave his account of the Israeli stabilization plan of 1985 in a
recent issue of this Journal (Spring 1993, pp. 103–128). Part of his comment
was devoted to the cost of inflation, which occurred despite the fact that Israel
practiced the most comprehensive system of indexation of any country. Besides
noting "the feeling of malaise that beset us from the constant changes in
prices," Patinkin mentions various inflationary costs. One is the "shoe-leather"
cost associated with the increased activity of the public in the financial markets,
in an attempt to minimize inflationary erosion. A second cost is connected to
the first: as the public demand for financial services increases, so does employ-
ment in these services. In Israel, it grew from 5.2 percent of total employment
in 1970, to 9.5 percent in 1984. Another cost identified by Patinkin is the
increased corporate effort devoted to managing cash flow and finances gener-
ally. He also mentions how inflation reduces the information content of relative
prices, and how it can affect both tax receipts and government spending.
From my vantage point as deputy governor of the Bank of Israel during
the most awful years of inflation, I had an excellent view of its costs. For those
who have not had to live through such an experience, some concrete elabora-
tions may help bring the costs of inflation to life.
Inflation destroys the measuring rod of the economy. When inflation
proceeds at, say, 400 percent annually, the average monthly rate is over 14
percent. A dollar received for sales at the end of the month is worth about 13
cents less than a dollar spent for productive inputs at the beginning of the
month. In this setting, to convey the correct information, all cash transactions
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Correspondence 205
would have to be dated, with the price level on the appropriate date attached.
This is simply impossible. Consequently, when inflation subsided, many corpo-
rations discovered that they had been bankrupt.
Consumers face problems, too. Ordinarily, when people shop they use a
data bank stored in their memory to assess the prices they are asked to pay. But
when prices change continuously, people find themselves in the dark. I rem em -
ber situations during the inflationary years when people could not decide on
the reasonableness of prices by up to a factor of 10. I remember when products
at the supermarket had four price stickers, each with a different price, attached
to the product one on top of the other. In the end, the cost of constantly
changing the prices became so substantial that retailers abandoned price
stickers altogether. Instead, a code sticker was attached to each product, and
the cash register was programmed daily to associated prices with codes. The
upshot was that shoppers had no idea of the price of anything they pulled off
the shelves, until reaching the checkout counter. This makes the task of
executing a household budget rather difficult.
The governmental budget process was rendered useless for similar rea-
sons.
How is it possible to calculate the real rate of government spending when
inflation proceeds at 0.5 percent (1984) or even 0.3 percent (1983)
per day
? The
cabinet resorted to debating the budget in dollar terms, although the accoun-
tant general at the Ministry of Finance had to continue to write checks and
keep records in shekels. This made communication between plan and execu-
tion virtually impossible. Revisions made long after the fact revealed that
estimates of the budget deficit measured as a share of GDP were off by 5
percentage points and more, which is not far from chaos.
Another category of stress concerns the financial structure of business
firms. When nominal interest payments are deductible for business tax pur-
poses and, dividends are not, and since inflation causes nominal interest rates
to rise, the advantage of debt over equity increases with inflation. Conse-
quently, companies were being robbed of their equity to a dang erous degre e, as
owners substituted debt for equity.
Indexation of loans is usually regarded as shoring up the financial system
against the vagaries of inflation. For the borrower, however, it is little help.
Consider an investor who plans a project that takes two years to construct, and
wants to secure an appropriate line of credit. Because of inflation, the amounts
that will have to be spent can only be guessed. The alternative of indexing the
line of credit to the actual cost of the project simply does not exist, because of
moral hazard. If the project runs out of money, it will be the investor's task to
convince the creditor that the excessive costs were caused by inflation, and not
simple cost overruns. The added risk that the investor has to shoulder in this
situation may well be an important reason for the decline in investment
observed under prolonged periods of inflation (Plessner and Shalit, 1986).
Even in an indexed environment, inflation causes problems with savings,
too.
The most salient symptom is the tendency of households to accumulate
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206 Journal of Economic Perspectives
assets in the form of real estate, on the supposition that this form of wealth is
better shielded from inflation. In fact, the added demand for apartments as a
form of investment actually did cause their prices to inflate more rapidly.
During 1979, for example, housing prices increased by 159 percent, while the
consumer price index rose by 111 percent. This misallocation of resources was
evident from the considerable number of empty apartments that people main-
tained as a hedge against inflation.
Indexation cannot completely protect government contracts, either. Sup-
pose that the government contracted on July 10, 1983, to purchase defense
components in the amount of IS10 million. On that day, the last known price
index was the one for the month of May, published on June 15. It stood at
986.5,
and served as the indexation basis for the contract. Suppose next that
delivery was made on October 10 and that the payment agreement called for a
30-day term. On pay day, November 9, the last known price index was the one
for September, published on October 15. It stood at 1268.3. So the government
paid IS12,856,563.61 (that is, multiply the contracted amount by the ratio
126 8.3/98 6.5). The n on N ovemb er 15, the price index for October was pub -
lished, and turned out to be 1535.5. Hence, in terms of the May purchasing
power, the supplier received only 82.6 percent of the contracted amount. Of
course, one can attempt to remedy this situation by using estimates of expected
inflation, or supplemental payments, but these approaches bring costs and
uncertainties of their own.
Problems in the financial sector are not fully solved by indexation, either.
Price index numbers are published only once a month. But balances in
corporate line-of-credit accounts change daily. Since daily inflation rates are not
known (and probably cannot be known), indexation provides only partial
protection. Even at rates of inflation that are far from qualifying as hyperinfla-
tion, the losses from inaccurate indexation may wipe out the entire interest
income of the bank or could double the interest rate for the firm, depending on
whether the balance increases or decreases over the month.
The indexation of tax brackets can prevent fiscal drag for individuals, but
it has no relevance to corporate taxation. On the one hand, some corporations
were paying taxes on nominal paper profits, when they were actually making
losses. However, profitable corporations usually did not pay anywhere near
what they should have paid in real terms, since a good portion of corporate
taxes is paid only after financial reports are out, and that delay robs the tax of
much of its real content. T hre e com missions, consisting of the best tax mind s in
Israel, struggled to create a tax code which could deal with these prob lems. B ut
their Law for Taxation U nde r Inflation, ado pted in 1983, was so complex that
it had to be practically abandoned.
A dram atic dem onstration of the failure of an index ed tax code occurred
when inflation leaped from 191 percent in 1983 to 445 percent in 1984—and
real corpo rate taxes fell by 55 perce nt com pared to 1983. This was a major
factor in the increase of the budget deficit, from 6.3 percent of GNP in 1983 to
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Correspondence 207
14.4 percent of GNP in 1984. The mirror-image of this development occurred
after the stabilization of 1985, when the budget deficit was transformed into a
surplus of 0.3 percent of GNP. This was facilitated more by increased revenues
than by reduced spending. Despite the fact that tax rates did not change,
revenues increased by an amount equal to 9.4 percent of GNP, while non-
interest spending declined by 8.4 percent of GNP, and interest payments rose
by 3.2 percent of GNP. Clearly, at high rates of inflation, part of the govern-
ment's deficit may be the effect of inflation, rather than its cause.
I doubt that I have been able to track down all the areas in which inflation
makes its bite felt. But the above provides at least a partial list of some
important instances.
Yakir Plessner
Center for Study of Public Choice at George Mason University
Fairfax, VA
and the Hebrew University of Jerusalem
Reference
Yakir Plessner, and Haim Shalit,
"Infla-
tion, the Level of Investment and Interest
Rates," European Economic Review
, December
1986, 30 , 1169–87.
Ethics and the Invisible Hand
Jerry Evensky's "Ethics and the Invisible Hand" (Spring 1992, pp. 197–205)
is a pleasant reading, and certainly one that offers useful perspective to
economists who have been trained primarily at the blackboard. However,
Evensky's work was done years ago, in the writings of the remarkable English
historian Henry Thomas Buckle (1821–1862). Buckle's great work was The
History
of
ivilization
in England , which app ear ed first in 1857 to great acclaim.
As subsequent editions of the original work were published they were divided
into three volumes. For matters at hand it is the five chapters that became the
v o l u m e On Scotland and the Scotch Intellect that are of in teres t .
Following a discussion of Francis Hutcheson, Buckle (1970, p. 255) writes:
The next great attempt to study the actions of men scientifically, and to
generalize the principles of their conduct without the intervention of
supernatural ideas, was made by Adam Smith, who, in 1759 published
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208 Journal of Economic Perspectives
his Theory of Moral Sentiments, and in 1776 his Wealth of Nations. T o
understand the philosophy of this, by far the greatest of all the Scotch
thinkers, both works must be taken together, a nd considered as one; since
they are in reality, the two divisions of a single subject. In the
Moral
Sentiments, he investigates the sympathetic part of human nature; in the
Wealth of Nations, he investigates its selfish pa rt. And as all of us ar e
sympathetic as well as selfish; in other words, as all of us look without as
well as within, and as this classification is a primary and exhaustive
division of our motives to action, it is evident that if Adam Smith had
completely accomplished his vast design, he would at once have raised the
study of human nature to a science, leaving nothing for subsequent
inquirers except to ascertain the minor springs of affairs, all of which
would find their place in this general scheme, and be deemed subordinate
to it.
In subsequent treatment of Smith, Buckle (1970, p. 259) writes: "A short
view of these two works will . . . enable us to perceive that each is supp lem entary
to the other; so that, in order to understand either, it is necessary to under-
stand both."
Interestingly, the American economist Henry George, in
The Science of
Political Economy
referenced Buckle's work on Smith and used it to buttress his
own view of the well springs of economic action, which relied not on selfishness
but on a primary postulate that "all men seek to gratify their desires, whatever
those desires may be, with the least exertion." This postulate George (1932,
pp. 72–78) argued "is no more affected by the selfishness or unselfishness of
our desires than is the law of gravitation. It is simply a fact."
Evensky deserves every credit for raising an old, but terribly neglected
topic.
The story always need retelling and Evensky tells it to us properly. Good
for him
Lamar B. Jones
Louisiana State University
Baton Rouge, Louisiana
References
Buckle , Henry Thomas , On Scotland and the
Scotch Intellect. Chicago: The Universi ty of
Chicago Press, 1970.
George, Henry ,
The Science of Political Econ-
omy.
London: The Henry George Foundation,
1932.
More Etiquette Tips for Young Economists
Having spent a year abroad, I only recently saw Daniel Hamermesh's
article (Winter 1992, pp. 169–179). It is a mine of useful information for young
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Correspondence 209
economists embarking on a career. I would, however, like to add a small
remark to his section on preparing articles for publication.
Ham erme sh discourages autho rs from am ending articles at the galley-proof
stage, noting that "mo st journ als threaten dire consequences for any changes,
and some actually charge you for changes." This is good advice, but there is
another important reason for not making changes at this stage (or a fortiori at
any later stage in the p rodu ction process). Even if the jou rn al consents to a
change an d agrees not to charge the au thor (m any journ als are quite reason-
able about this), the risk of an error by the printer is significantly greater at this
point. Presumably the reason is that there is only limited checking of what the
printer has done, and this checking is carried out by people who may not
understand what they are reading.
It is extremely unp leasan t to pick up a jou rn al in which one's article
appears only to find that a late change has been rendered incorrectly. (The
unpleasantness is heightened by the fact that authors tend to have an unusual
and perhaps unnatural affection for their own work.) This is an experience best
avoided by anybody, but particularly by a young author.
Oliver Hart
Harvard University
Cam bridge, Massachusetts